Motorcycles

Lon Nordbye Joins Electrify Expo

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Lon Nordbye Joins Electrify Expo as Business Development and Sponsorship Executive (Sioux Falls, SD December 9, 2021) Lon Nordbye has joined Electrify Expo, North America’s largest Electric Vehicle Festival to lead Business Development and Sponsorship efforts. A recent recipient of ‘Expo of The Year’ honors at the 2021 IMPACT Conference, Electrify Expo is focused on scaling the experiential platform, and this appointment highlights the commitment to achieve that. Nordbye brings two decades of leadership experience in business development and integrated marketing to the Electrify Expo executive team. Lon Nordbye most recently served as VP of Strategy & Commercial Development at the Sturgis Buffalo Chip where he played a significant role in developing some of the rally’s most successful promotions, events, and brand partnerships. “Our team is excited for Lon to join the company and know he will make immediate contributions that will benefit our partners and fans,” said BJ Birtwell, Founder and Executive Producer of Electrify Expo. In his new role with Electrify Expo, Nordbye will lead development of Electrify’s e-motorcycle, e-bike, e-scooter, e-skate, and e-surf lifestyle categories. He will also oversee larger scale activations with national, non-endemic brands looking to reach the e-mobility consumer. “BJ, Jeff and their dynamic team have not only pioneered how consumers engage and interact with e-mobility, they’re pushing the industry, culture and lifestyle of electric mobility forward,” said Nordbye. “I couldn’t be more excited to join an enterprising team and get immersed into the day-to-day work to achieve the high expectations we have for Electrify as well as ourselves.” Electrify Expo is a weekend festival that takes place multiple times per year featuring the world’s leading brands in e-mobility. Consumers get the opportunity to demo and drive the best electric vehicles the industry has to offer as well as engage with interactive brand displays, enjoy live music and

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Custom LiveWire One Motorcycles Debut at Autopia 2099 in Los Angeles

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Reimagined Electric Motorcycles Launch the Future of Customization LOS ANGELES, CA (December 9, 2021) – The customization potential of the LiveWire One™ electric motorcycle was on full display on Saturday, Dec. 4 at Autopia 2099, a new and dedicated EV event held at Optimist Studios in Los Angeles designed to showcase electric cars, trucks, motorcycles, bicycles, and other mobility solutions. The event featured more than 80 vehicles, from home-built and conversion EVs to brand new cars and trucks, plus a display of what the event organizers called retrofuturism. Two custom motorcycle builders, SMCO and Earle Motors, presented the first fully customized LiveWire One motorcycles, both of which originated in Los Angeles, a city rapidly becoming LiveWire’s most successful market. “The custom bikes showcased at Autopia make a big statement on behalf of LiveWire,” said Ryan Morrissey, Chief Electric Vehicle Officer. “Personalization has always been an element of motorcycle culture, and this weekend SMCO and Earle Motors demonstrated the customization potential of LiveWire One. These custom bikes and components are early indicators of our intent to incorporate limited edition builds and accessories into the digital bike builder on LiveWire.com.” SMCO: LiveWire One Hooligan Racer Brothers Aaron and Shaun Guardado started racing as young teenagers, first in shifter karts and then in high performance import cars before they turned their attention to motorcycles. They founded SMCO in 2010 to sell branded T-shirts and started building custom competition motorcycles in their Long Beach, Calif., shop to back up the brand and feed their appetite for racing and performance. Now in their mid-30s, the brothers have built serious Harley-Davidson flat trackers and performance bikes for hooligan racing, and even converted a pair of Harley-Davidson® Street Rod® motorcycles into snow bikes for a winter hill climb at the ESPN X Games. “When we got our

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REVIEW: Polo Helmet from Biker Lid

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Product Review by Bandit When I came across an Australian Hamster, Keith McClure, who was manufacturing light, tough and DOT approved Polo helmets I had to check them out, test them and have them modified by George “The Wild Brush.” The fact that this helmet meets and exceeds D.O.T. Safety Standards FMVSS 218 …. POLO Helmet sits low and snug won’t blow back in the wind. Simple! Mushroom or no mushroom look? Go for the Low-profile Polo No Mushroom Head Helmet. CLICK HERE To Read this Product Review Only On Bikernet.com Check Out the Polo and Beanie Helmets at Biker Lid Website. https://bikerlid.com/

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Suzuki Hayabusa 2022 with “most advanced suite of electronics ever”

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from https://www.autoevolution.com/ by Daniel Patrascu The third generation of the now legendary Suzuki Hayabusa came to be in early 2021, meaning it had enough time at its disposal to meet the requirements of its fan base, even the most high-level ones. Available for purchase for some time now, the once fastest production motorcycle in the world was on the shelves for most of the year in black and orange, and matt silver and red. That despite the fact Suzuki showed a white version of the two-wheeler when it unveiled the new range all those months ago. Now, starting this week, the Japanese company is unleashing the white version of the model, with a starting price in the UK of £16,499 (which is about $21,900). Customers will get the bike in pearl brilliant white with chrome trim and metallic matt stellar blue accents sprinkled throughout. There are virtually no other changes to the Hayabusa except for the paint on the body, and that means customers will get all the goodies offered with the rest of the range for almost a year now. That means a reworked 1,340cc powerplant (it got new pistons, camshaft, crankshaft, and even a new clutch assembly, among others) sitting inside a remade frame. The white streak of awesomeness will be capable of zipping by at speeds of up to 299 kph (186 mph), not because it couldn’t more, but because the bike’s electronics won’t allow it. Suzuki also boasts about the model having the “most advanced suite of electronics ever,” offering things like multiple lean angle-sensitive traction control modes, ABS, three power modes, cruise control, and a speed limiter, among others. All of these features and more can be controlled by means of a switchgear and can be set up using the TFT display. The white Hayabusa

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AMA Champion Roland Sands and Nitro Circus star Andy Bell team up

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from https://lbbusinessjournal.com/ by Brandon Richardson ‘Nitro Circus’ star, ex-motorcycle racer team up to open creative business campus in Zaferia A gearhead and an adrenaline junkie meet at a trade show. There is no punchline. Andy Bell and Roland Sands hit it off immediately nearly 20 years ago and have been friends ever since. The two went on to create separate businesses—Roland Sands Design and Sweatpants Media—and, after years of operating out of their respective headquarters, have come together to create a joint home base in Long Beach’s Zaferia neighborhood. The companies together purchased a multi-building property at 1365 Obispo Ave. with a vision for a creative campus. Along with their firms, the graphics company Spin Imaging and Moxi Roller Skates also will call the campus home in a building separate from Sands’ and Bell’s space. “We just wanted like-minded but different companies here to fuel a vibe of people that are stoked and doing rad stuff,” Bell said. “People we can hang out with,” Sands added. “Fabrication, 3D fabrication, film, photography, graphics, printing—it’s all here. Almost any project is possible here, and that’s a pretty special thing.” The friends almost missed out on the space, Sands said. The building was listed in 2018, but he was not in a position to take on the project by himself—and Bell was not ready to jump into such a massive undertaking. But when another buyer went into escrow on the site, the pair said they instantly knew they made a mistake. “This place was built in the ’40s, and it’s gorgeous,” Sands said. After months in escrow, the deal fell through, and Bell and Sands pounced. They bought the property for about $3 million in July 2019. The tenant had a few months left on their lease, so the roughly $2.5 million buildout

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Norton Motorcycles unveils new Café Racer bike

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from https://www.coventrytelegraph.net/ by Enda Mullen The V4CR, a derivative of the company’s V4SV superbike, will go on show at Motorcycle Live Legendary manufacturer Norton Motorcycles has revealed a prototype of a new motorcycle. The V4CR, is a Café Racer derivative of the company’s V4SV superbike. It is the first prototype to be designed, engineered and built at the company’s recently opened global headquarters in Solihull. It shares the same engineering DNA as the superbike, including its 185bhp 1200cc V4 engine as well as some engineering advancements. Norton said the new V4CR’s stripped-back appearance showcases the craftsmanship and quality behind one of the most powerful British café racers out there. Fitted with a carbon fibre fuel tank and body panels, polished billet aluminium swingarm and frame, the V4CR also features compact framework and a shorter rear frame for an aggressive and commanding stance. Norton Motorcycles’ CEO Dr Robert Hentschel said: “The prototype VC4R is the next step in Norton’s strategic growth plan on its journey to becoming the world-leader in luxury hand-crafted motorcycles.” The V4CR prototype is Norton’s latest project to use the marque’s refined V4 platform, revised over the last 16 months by a team of 30 engineers and subject to tens of thousands of road and track miles, as part of Norton’s development process. The V4CR reintroduces fans to Norton’s iconic café racer heritage. Norton’s V4CR prototype will make its public debut at Motorcycle Live, taking place at the NEC in Solihull from December 4-12. Norton formally opened its Solihull headquarters in November this year. The motorcycle maker has a long and illustrious history, though fell on hard times before being revived. It became one of the most iconic British motorcycle brands, manufacturing famous models such as the 650SS, Atlas, Commando, Dominator, Manx, Navigator and many more. It gained

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Hero MotoCorp expands operations in Argentina

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from https://www.business-standard.com/ by Press Trust of India Two-wheeler market leader Hero MotoCorp on Friday announced the expansion of operations in Argentina with the opening of its flagship dealership in Buenos Aires in partnership with Gilera Motors Argentina. Gilera Motors Argentina (GMA) will make new investments to rapidly expand all business operations for Hero MotoCorp’s products. This is expected to generate nearly 500 new jobs in the region, the company said in a regulatory filing. Further, GMA has also expanded its plant in Carlos Spegazzini province of Buenos Aires to completely renovate its infrastructure and adapt the latest automotive technologies that are incorporated in Hero MotoCorp products, it added. ABOUT HERO MOTOCORP Hero MotoCorp is the largest two-wheeler manufacturer in the world. In January 2021, Hero MotoCorp’s production exceeded 100 million two-wheelers. Hero MotoCorp is the Exclusive Distributor for Harley-Davidson motorcycles in India and manages the Authorized Dealerships, Service Centers and parts for the iconic American brand. HeroMotoCorp is present in South American and African nations and launched Hero brand in Mexico in January 2021 in Partnership with Grupo Salinas. Hero Motorsports Rally Team participates in international competitions including Dakar Rally. In July 2013, HeroMotoCorp acquired 49.2% shareholding in Erik Buell Racing, a motorcycle sport company which produced street and racing motorcycles based in East Troy, Wisconsin, United States. EBR filed for bankruptcy in 2015 and Hero MotoCorp acquired certain assets for ₹18.2 crore (equivalent to US$3.5 million in 2020). * * * * “We are happy to rapidly expand our operations in Argentina. We have already made significant progress since announcing our new association with Gilera Motors Argentina in October,” Hero MotoCorp Head – Global Business Sanjay Bhan said. The company has already inaugurated a flagship store and is focussed on scaling up sales and service across the country, he

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BSA Motorcycles Unveils Their First New Motorcycle

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from https://www.rushlane.com/ by Pearl Daniels BSA Motorcycles has showcased their new motorcycle under the leadership of Mahindra owned Classic Legends A few days ago, BSA Motorcycles had officially announced their return via social media. The same was also retweeted by Anand Mahindra, helping stir up enthusiasm among BSA fans across the world. Now, their first motorcycle has been officially unveiled. Birmingham Small Arms or BSA has officially mark its revival, with the unveiling of their first new gen motorcycle under the ownership of Classic Legends. The new BSA motorcycle was showcased at an exclusive event in Birmingham UK. Images are credit to BSA Motorcycles Facebook page. BSA Goldstar 650 This new BSA motorcycle is likely to be called as Goldstar 650. It will be on public display at the upcoming Motorcycle Live show in Birmingham, UK being held from 4th-12th December 2021. BSA Goldstar 650 is likely to be powered by a single cylinder 650cc engine and will rival the likes of Royal Enfield 650 Twins in the UK and other markets hopefully. It may be recalled that BSA Motorcycles became defunct in 1970s but with Classic Legends, a Mahindra subsidiary, in-charge of the BSA project since 2016, the brand gets revived with more focus on international markets. Classic Legends acquired BSA for approximately Rs. 28 crores. With this announcement made, Classic Legends has lost no time in readying their new motorcycle. Test bikes have been spied on test in Pune, India. These bikes could also be produced in India at the company’s plant in Pithampur with exports to commence from early next year. BSA Goldstar 650 – More details Classic Legends has set up a technical and design center in Banbury, Oxfordshire followed by assembly of new motorcycles at the BSA facility in Midlands. This new BSA motorcycle will

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Motorcycle Live: Inside the UK’s biggest motorcycle show

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from https://www.standard.co.uk/ by David Williams It’s that time of year bikers dread – the days are shorter and the weather is colder and wetter, forcing fair-weather riders to leave their bikes parked at the roadside. Which means it’s time to head to Birmingham by train for Motorcycle Live, to see what they’ll be riding (and wearing) next year, when it all improves again. The UK’s biggest bike show rolls Birmingham’s NEC from Saturday December 4 to Sunday December 12, revealing dozens of new motorcycles, even presenting show-goers with the chance to try some of them out. More than 55 leading motorcycle manufacturers are showing off their latest machinery, and attendants are being encouraged to try them for size. New metal being revealed includes the Suzuki GSX-S1000 GT, the Triumph Tiger Sport 660, the Ducati Multistrada V4 Pikes Peak and the Husqvarna Norden 901. Kawasaki will be showing off its new Z650RS, while other new bikes include the CFMoto 700CL-X and the Honda NT1100. Show-goers also get to see the British-built Langen Two Stroke, as well as the Norton V4SV, while BMW will have its futuristic-looking CE04 electric scooter on show. Celebrating the future of motorcycling with electric technology is also high on the show’s agenda, with the brand-new Electric Test Ride Zone giving consumers an opportunity to try out a range of battery-powered models on a special indoor track. This feature will give riders a feel for the instant power and responsiveness typical of an electric motorcycle – all without any emissions. Electrically-assisted bicycles – e-bikes – will also be available for show-goes to try out. Elsewhere at Birmingham’s sprawling NEC there will be custom and classic bike zones, while race fans will be able to meet their track heroes, as stars from WorldSBK, British Superbike and road racing make

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