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Harley Creates Chief Digital Officer Role, Hires Former Bose Exec

By | General Posts

by Dustin Wheelen from

Hawking Hogs in the digital age.

Many see a Harley-Davidson motorcycle as the symbol of a mid-life crisis, but for the past five years, the Motor Company has been going through its own identity crisis. From releasing the LiveWire to introducing the Pan America and the Bronx to the recent Rewire scale back plan, messaging from the brand has been mixed to say the least. Despite refocusing on cruisers and baggers, the company recently created a Chief Digital Officer position to beef up its online presence.

Harley hired former Bose Corp. executive Jagdish Krishnan to helm the initiative. Drawing from his 20 years of digital leadership at Bose, Deloitte & Touche, and Patni Computer Systems, Krishnan will prioritize building relationships with existing and new customers through the company’s digital platforms. The brand is also focused on developing its e-commerce and direct-to-consumer capabilities by further digitizing dealers. Krishnan’s digital strategy will heavily lean into customer experience not only online but also in-store.

“Harley-Davidson is all about experiences, and an enhanced digital experience is absolutely critical for us to make our GIS and digital capabilities more customer-centric,” said Krishnan’s new boss, Harley-Davidson president and CEO Jochen Zeitz. “We will take a completely different approach to applying digital technology across the company to fundamentally change how we operate and create value.”

While retro-styled cruisers and advanced technology seem antithetical, COVID-19 is only accelerating worldwide digitization. With the company recording reduced sales figures in Q2 and preparing for layoffs at the end of the calendar year, harnessing the internet as a retail tool will become more and more important.

“We need to be a high-performing team with cutting edge leadership to move us forward,” noted Zeitz. “Jagdish is exactly the right leader, and he will ensure we connect with our customers at all touch-points.”

Harley-Davidson Golden Lowrider Is Why Gold Is Not Cool on Custom Bikes

By | General Posts

by Daniel Patrascu from

We’re not sure what is it about gold that makes it look so tacky on cars and motorcycles, but it is what it is: although there are some trying to make gold give a noble look to their rides, all they manage to do is make them look completely and uselessly bling.

In the world of motorcycles, the Yamaha-based Nehmesis is the perfect example of bling builds. Completed some years ago, the extreme machine would have looked perhaps even greater had any other colors than gold and red velvet would have been chosen for it.

Of course, what’s poor taste for some is worth every penny for others. Despite its shortcomings, the Nehmesis is worth around $3 million, making it one of the most expensive in the world and by extension justifying the choice of hue.

A lot cheaper, but equally disturbing to look at, is this Golden Lowrider we have here. Created by German custom shop Thunderbike by pairing a custom frame and tons of custom parts with a Harley-Davidson engine, the two-wheeler goes against everything the garage is usually about.

Used to being treated with incredible builds wrapped in colors that only enhance the visual look and at times even mean something – courtesy of the shop’s usual partner in this field, Kruse Design – we kind of find this one a disappointment.

Sure, the overall shapes and the mechanics that went into it are of the usual German quality, but those are completely outshined by the gold that wraps around everything with the exception of the engine, exhaust, and some other minor elements.

The Golden Lowrider was made by the Germans some time ago, and as usual we’re not being told how much it cost. We also have no idea where the motorcycle is roaming at the moment, but perhaps that’s for the best.

We’re completely aware that some of you might find this pleasing to the eye, and that’s ok. But we still can’t shake the feeling that some other choice of color would have probably made this custom bike a lot more fiercer.


By | General Posts

COVID be damned, Bonneville is ready to blast off! The historic salt flats of Bonneville will host the annual Speed Week land-speed event August 8–14. Southern California Timing Association (SCTA), the volunteer organization has been making it happen since 1949, went to bat with the Utah office of the Bureau of Land Management, and upon completing several alterations to the standard procedures, BLM granted approval to hold the event.

The annual gathering of speed freaks features teams ranging from 50cc vintage 2-strokes to 500 mph streamliners. The Bonneville Salt Flats are located two hours from Salt Lake City and just 15 minutes from Wendover, Utah, via Interstate 80. Spectator entry is available on site with $20 day passes and weeklong passes cost just $50.

Additional information on Speed Week can be found at the Southern California Timing Association:


By | General Posts
WindVest may not be in the Black Hills this year but we’ve got you covered.
We are offering show specials on all of our products during the 80th Annual Sturgis Motorcycle Rally. August 7th through August 16th, 2020. Free Shipping too!!!
All discounts will be applied when order is ready to ship. SHOP ONLINE!

Indian, Jack Daniels and Klock Werks

By | General Posts

For the fifth consecutive year, Jack Daniels® and Indian Motorcycle have joined forces with Klock Werks® Kustom Cycles to deliver an ultra‑premium, limited edition motorcycle. This year’s bike embodies meticulous American craftsmanship, a reflection of the diverse creative processes of each of these three storied brands.

In keeping with the Jack Daniel’s® iconic “Old No. 7 Brand”, only 107 of these bikes will be produced, each with their own individual number and accompanying Montana Silversmith® badge on the engine.


By | General Posts


Black Girls Ride to the March On Washington 2020! We ride against racism and in support of the movement against police brutality in our communities. This year marks the 57th Anniversary of the historic Civil Rights March On Washington. We still haven’t fully overcome racism in America. We’ve come a long way, but we still have a long way to go. Let’s Ride.


All are welcome to join the ride. Start with us from California, choose a route stop, or meet us for the final leg! For route info, email

We are so excited that more of you would like to join us and we have worked hard to accommodate those of you with late registration for the Ride to the March on Washington. Here’s what late registrationincludes:

– T-shirt
– Protest Poster Supplies
– Police Escorted Ride
– Paid Secured parking during the protest on Friday
– BBQ Lunch on Saturday
– Hotel Room Block Info. Our room rate is $139 + Tax

Limited spots are available. When it’s sold out, it’s gone!


By | General Posts


Today marks the day of the Purple Heart — an award bestowed upon those who’ve sustained injuries in combat.

As a U.S. Army veteran, triple amputee and Purple Heart recipient myself, I understand that, for many of us, the pain and wounds caused while serving our country will never completely heal. Yet in ways, we are still the lucky ones, as so many of our comrades made the ultimate sacrifice.


Thankfully, we don’t have to go it alone. DAV is a critical lifeline for our nation’s ill and injured veterans. As a member of DAV, you provide life-changing support for these veterans who have made great sacrifices for our freedoms.

And, today, on Purple Heart Day, you can do even more to honor their patriotism, dedication and sacrifices by adding a flag to DAV’s Field of Flags.

Please make a special donation today to fly an American flag at DAV National Headquarters in honor of the service members who sacrificed so much.

Dennis Joyner

Dennis Joyner
U.S. Army Veteran and Past National Commander

MRF Washington August Update

By | General Posts

August in D.C.

The annual month-long August Congressional Recess is about to begin. While both chambers are scheduled to adjourn this week, the ongoing debate surrounding another COVID relief bill has put the schedule in flux.

White House and Congressional leaders are negotiating the extension of supplemental unemployment funds, stimulus checks for more Americans and other policies surrounding the economy. Many of the funds for these programs expired on July 31st , forcing Congress to act quickly if they choose to extend or modify the policies. It is unlikely that Congress will adjourn without acting in some way, so a deal will likely be reached sometime in August.

A Republican controlled Senate version of a bill will likely be dramatically different than the Democratic controlled House version. If that happens, the two chambers go to a “conference committee.” Leaders from each chamber meet to reconcile the two bills and compromise on what language will be included in a final bill.

While anything can happen during a conference committee, having similar language in both the House and Senate versions goes a long way to making it to the final compromise bill. That’s why we will continue to press the Senate to include similar motorcycle priorities in their bill to those that appear in the House’s version.

See You in September

For all those attending Sturgis, other motorcycle events, or just out on the road getting some wind therapy, have a great time! Our weekly update will resume again when Congress returns in early September.

While we won’t be providing weekly updates, we will continue to meet with staff and promote the rights and freedoms of motorcyclists.

Enjoy the Summer and as always RIDE FREE.

About Motorcycle Riders Foundation

The Motorcycle Riders Foundation (MRF) provides leadership at the federal level for states’ motorcyclists’ rights organizations as well as motorcycle clubs and individual riders. The MRF is chiefly concerned with issues at the national and international levels that impact the freedom and safety of American street motorcyclists. The MRF is committed to being a national advocate for the advancement of motorcycling and its associated lifestyle and works in conjunction with its partners to help educate elected officials and policymakers in Washington and beyond.

The Clock is Ticking….

Speaking of deadlines, Congress has until September 30th to pass a highway reauthorization bill. As you may remember, the House passed their version of the bill in June, while the Senate has yet to introduce its version.

MyMedicTM And Veterans Charity Ride Deliver Personal Protection Equipment (PPE) To Sturgis, South Dakota First Responders

By | General Posts

When: Friday, August 7th, 2020, 5:00 pm
Where: Indian Motorcycle Sturgis. 2130 Main St. Sturgis, SD 57785

All press and media invited to attend

When facing challenging times, Americans seek out ways to help one another. They rally together and support those in need. That is precisely what MyMedicTM and Veterans Charity Ride are doing on Friday, August 7th 2020, when they deliver a supply of personal protection equipment (PPE) to first responders in Sturgis, South Dakota. Due to a lack of funding and access needed to purchase and maintain proper PPE, first responders are showing up to emergency calls inadequately protected from exposure to COVID-19.

First responders will be receiving MyMedicTM Pandemic MedicTM Personal Protection Kits.

Veterans Charity Ride is a veteran operated non-profit organization that uses “motorcycle therapy” to help fellow veterans adjust to post-war life. Veterans (nominated through the VCR website) enjoy the therapeutic effects of motorcycle riding on an all-expense-paid cross-country adventure of a lifetime. The VCR motorcycle ride will begin in Moab, Utah, July, 28th and arrive in Sturgis, SD, on Friday, August 7th, 2020.
This year VCR is taking things a step further with its “service before self” initiative. This effort will directly offer support and appreciation for our nation’s first responders and professional medical workers, who have been working the frontlines during the COVID-19 pandemic.


Veterans Charity Ride (VCR), started by veterans for veterans, is a non-profit organization that delivers Motorcycle Therapy and additional life changing, life-saving holistic programs specifically designed to assist wounded and amputee combat veterans with their needs and the issues they deal with on a daily basis. Helping our fellow veterans through outreach, action, activities, education and follow-up is what drives our organization. The end result of our program is a healthier and happier, more capable individual, who is now living life in a much better physical and mental condition, and able to help and support other veterans to do the same.

Visit to learn more and support this worthy cause.

About MyMedicTM

A family-operated First Aid Kits, Supplies, and Training company based on the objective to save lives, and is driven by a goal to prepare everyone with equipment and training for the unexpected emergency. Based out of Salt Lake City, Utah, MyMedicTM believes everyone should have instant access to a life-saving First Aid Kit. Visit MyMedicTM to learn more and follow

–Sara liberte