Sturgis

Sturgis Museum: New Executive Director and Board Members

Sturgis Motorcycle Museum and Hall of Fame Names New Executive Director and Board Members Sturgis, SD – February 13, 2024 – The Sturgis Motorcycle Museum and Hall of Fame recently announced the appointment of Heidi Haro as Executive Director and four new members of the museum’s board of directors. “Heidi has tremendous energy along with expertise in delivering superb guest experiences, she’s already bringing great new ideas to her museum team,” said Board President Craig Bailey. “Heidi lives here in the Black Hills, so she knows how special this area is for motorcycle riders.” Haro has earned bachelor’s degrees in both Business Administration and Social Sciences. She was previously an executive with Aramark, a nationwide food service and facilities administration contractor. During her 14 years with the company, she developed high performance teams focused on delivering great experiences for guests at three universities in South Dakota and Minnesota. “We want to make sure that every motorcycle fan coming through the Black Hills to know to stop in and connect with the bikes and the stories that live here in the museum,” said Haro. “This is a special place that reflects the spirit of the riding community.” “I grew up in a family that loved the outdoors, so outdoor recreation, like motorcycling, holds a special place for me,” she continued. Haro started spending summers in the Black Hills in 1998 and moved to the area full time 4 years ago. She has four children and seven grandchildren. In her new role, Haro has a seat on the Museum’s board. The Sturgis Museum Board also named several new members to its board of directors. Keith Ball, a military veteran, former editorial director of Easyrider’s Magazine and currently the owner of Bandit’s Bikernet, joined the board and has taken the position of Secretary.

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Source Media Rolls Out Grease & Gears TV

Pittsburgh, PA – After 27 years of print magazine publication, The Source Media Group, Cycle Source Magazine, Track Side Report and Torque Performance publishers have launched their motorcycle media brand into the future. Grease & Gears TV, a three-year project to bring motorcycle media back to televisions and beyond, has started to pick up speed. After the initial soft launch during the Sturgis Motorcycle Rally, Grease & Gears is growing strong. Due to the enormous support from Dennis Kirk, Grease & Gears is now available on Apple and Andriod devices, Roku, and Firestick. So, no matter where you are or what screen you want to watch it on, 24/7 motorcycle entertainment is at your fingertips. So what is it? “It’s kinda like Netflix for motorcycle riders.” Explains Chris Callen, President of Source Media Group. It’s a collection of stories from the road, inside the garage, and collected over our travels. The great events we go to and the incredible bikes we see all with a deeply personal connection since it is no longer their interpretation of what someone said, but their voice brought to life through video and contained in a place where it will live on forever. The channel is, as Callen went on to say, “…nothing different than the work we have done for three decades. Subscribers pay us to deliver stories on motorcycles, the people who build them, and the places they go on them. Same thing here. We just have another dimension with the video component.” While this is nothing new in social media, as many YouTube sites now focus on motorcycle media, the difference, Callen says, is that Grease & Gears exists outside of the algorithm. Nothing slows the roll for people who want to see great motorcycle media, not even commercials, since they do

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