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BMW’s CEO Says Electric Motorcycles Aren’t Ready

BMW’s CEO Says Electric Motorcycles Aren’t Ready to Compete With Gas Ones “Not now, maybe later.” BMW Motorrad’s new CEO Markus Flasch, who recently took over from Markus Schramm has shelved the company’s full-size EV superbike, the Vision DC Roadster, as well as made some interesting comments about the future of electric motorcycles at BMW at the premiere of the R 20 Concept at Ville d’Este. “There’s a logical and an emotional side of the answer,” Flasch says, adding, “The logic side is when we looked at the facts and figures of the [Vision DC Roadster], it was pretty mature in its development. But it was just not competitive with something like the M 1000 RR by far.” “And then we looked at the way the business is going, as well as competitors, we have 77-percent of the total electric bike market [covered] with our CE 04 and CE 02 electric scooters. So why would I invest BMW’s money to build a motorbike to sneak into the remaining 23 percent?,” the CEO said, furthering, “There’s just no point in it. Not now, maybe later.” Flasch went even further, adding, “And then the emotional part is if you talk to riders, I did not find anyone who said ‘I would spend 30,000 Euros on an electric motorbike to go around the lake or up the mountain pass.’ No one. And for sure, nobody would say ‘I’m traveling to the North Cape through Africa.’” “Motorcycling is so much about freedom and independence that there is no point right now [for an EV].” That’s a bold and blunt statement from the CEO of one of the world’s foremost automotive company. While Toyota big boss got “CANCELLED” by Media and Wall Street investors for speaking the truth about Electric Vehicles and their futility, the

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The Super Exciting Bikernet Weekly News for January 18, 2024

Hey, I’ll let the news speak for itself. It’s exciting from a number of perspectives. Fuck it, let’s get started… It’s been a very busy week. But everything is coming together. Hang on for next week and keep thinking freedom. –Bandit The Bikernet Weekly News is sponsored in part by companies who also dig Freedom including: Cycle Source Magazine, the MRF, Iron Trader News, ChopperTown, BorntoRide.com and the Sturgis Motorcycle Museum. Click here to read this week’s news only on Bikernet.com * * * * Get the gear– get riding— its still sunny in your heart and soul. Have a look at 5-Ball Racing Shop: https://5-ballgarage.com/

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Hero MotoCorp announces streetfighter juxtaposed to Harley-Davidson X440

Hero ‘Maverick’ is the upcoming streetfighter, positioned against Harley-Davidson X440. It will also go up against the popular Yamaha MT lineup. Hero and Harley-Davidson are working together but who will win in their respective sales volumes? Hero MotoCorp is the exclusive distributor and service provider for Harley-Davidson in India. Together they built and launched the X440 last year to good pre-booking numbers. The forthcoming Hero Mavrick will share identical foundational elements, such as the trellis frame and the 440 cc oil-cooled, single-cylinder engine. However, it will undergo several modifications to distinguish itself more distinctly from its American counterpart. While Harley-Davidson X440 is categorized as a roadster, the forthcoming Mavrick will be positioned as a streetfighter. It all starts with a cool name. That’s how marketing and branding works. I bet Hero MotoCorp will sell a lot more of these Maverick bikes than H-D’s X440 bikes—- no doubt inspired from a ‘Top Tom’ movie of the same name. If Hero MotoCorp don’t show an advertisement featuring airplane pilots, aspiring owners will probably be disappointed. These will also compete well against existing Yamaha lineup including Yamaha MT-15. Bajaj Pulsar is still a well-known common model and Hero now has its Karizma ZMR as well as Maverick to rival Bajaj. * * * * Subscribe to be in the loop of all things on two-wheels, click to roll. Free weekly newsletter. Once a week, no spam, nothing but motorcycle related content.

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