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The Cure Bikernet Weekly News for March 26, 2020

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We Can Party Once More, Hopefully

We will continue to party until the end, whether they like it or not.

The Bikernet Weekly News is sponsored in part by companies who also dig Freedom including: Cycle Source Magazine, the MRF, Las Vegas Bikefest, Iron Trader News, ChopperTown, BorntoRide.com and the Sturgis Motorcycle Museum. Most recently Quick Throttle Magazine came on board.

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Ducati sells over 53,000 bikes in 2019

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by Express Drives Desk from https://www.financialexpress.com

Panigale, Multistrada biggest contributors to growth

The Panigale and the Multistrada are said to have played an instrumental role in helping Ducati sell more than 53,000 motorcycles worldwide in 2019.

Ducati Motor Holding has announced that in 2019, the brand sold 53,186 motorcycles. Recoding a margin growth of 0.3% when assessing against 53,004 units sold in 2018. For the fifth consecutive year, Ducati has sold more than 50,000 units within a calendar year. Globally, the 500cc above segment for motorcycles has seen a growth of 1.4%.

However, while sales volume saw marginal growth, Ducati’s revenue saw further positive growth. The company’s turnover at the end of 2019 stood at €716 million (~Rs 57.7 billion) with an operating profit of € 52 million which is higher than € 49 million it secured in 2018. Ducati says that it recorded a turnover per bike figure which with about € 13,500 / motorcycle shows the highest value in the history of the company.

The Italian superbike manufacturer claims that the Panigale superbike and the Multistrada adventure tourer motorcycles were instrumental in helping Ducati achieve these numbers. The Panigale has been the best selling super sports bike in the world for the second consecutive year and currently holds a massive market share of 25%. The Multistrada 950S and the 1260 Enduro being added to the range, the ADV family saw its best sales performance till date since it was first introduced back in 2003.

Currently, there are 1,655 employees that work directly under Ducati Motor Holding. The Italian superbike maker has its presence in over 90 countries one of which is in India. Ducati India sells multiple variations of the Panigale, Supersports, Multistrada, Monster, Diavel, Scrambler and the Hypermotard motorcycles.

NCOM Biker Newsbytes Feb 2020

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National Coalition of Motorcyclists (NCOM)
Compiled & Edited by Bill Bish

The National Coalition of Motorcyclists (NCOM) is a nationwide motorcyclists rights organization serving over 2,000 NCOM Member Groups throughout the United States, with all services fully-funded through Aid to Injured Motorcyclist (AIM) Attorneys available in each state who donate a portion of their legal fees from motorcycle accidents back into the NCOM Network of Biker Services (www.ON-A-BIKE.com / 800-ON-A-BIKE).

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Wild Adventure Bikernet Weekly News for February 13th 2020

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I now have a new morning workout. I shovel and sweep snow for an hour to clear the historic sidewalk in front of our house on Jackson Street. I discovered yesterday that Jason, who owned Deadwood Custom Cycles lives on Taylor, less than a block away.

I met with a contractor yesterday, Paul. He said this region is all cowboys and bikers. Sounds good to me. We need to watch out.

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Will 2020 mark a turnaround for motorcycle powerhouse Harley-Davidson?

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Matt Levatich is CEO of Harley-Davidson.

by Margaret Naczek from https://www.bizjournals.com

For 117 years Harley-Davidson Inc. has led the market in motorcycles and continues to hold a dominant market share in the U.S. heavyweight motorcycle market.

Despite its dominance in motorcycles, fewer people are buying bikes, and the number of U.S. riders are growing at a slow pace. For several consecutive quarters, the company faced declining sales, lower revenue and flat stock prices.

With falling sales numbers, 2020 is becoming a pivotal year for the company founded in 1903. Harley has plans to grow riders to 4 million by 2027, from 3.1 million now, and invest in new markets with its More Roads to Harley-Davidson initiative, which launched in 2018. Some analysts, however, are uncertain of Harley’s ability to achieve such goals.

“We are becoming a company that excels and exists to not only build great bikes, but to build riders,” Harley-Davidson CEO Matt Levatich said in the company’s fourth-quarter conference call.

During the call, Levatich listed four target areas that the Harley plans to hit in 2020 to retain early riders, a category segment that the manufacturer has struggled with. The company plans using riders to recruit and coach new riders, allow early riders to experience riding opportunities on their own turn and on their own terms and solidifying rider commitment through experimental opportunities like overnight rides.

New motorcycles such as Harley’s first electric motorcycle LiveWire, released in September 2019, or the new Pan America adventure touring bike and Bronx Streetfighter bike, which are expected to release late in 2020, are also part of the company’s efforts to turn U.S. motorcycle sales around and build a strong ridership base.

At least one dealer is hopeful about the strategy.

“It’s brave if you think about it,” said Goran Zadrima, regional manager at Milwaukee and West Bend Harley-Davidson. “A lot of companies in the past have attempted to go after the Harley touring market, and everybody fell on their face trying to take Harley in the touring market. The fact that Harley is getting into the adventure and the streetfighter market, that’s a huge market. There’s a lot of good brands out there, but the one thing that Harley has that nobody has anywhere is the dealer network.”

Harley Davidson sells over 25,000 motorcycles in India

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Harley Davidson Street 750 was the first large-capacity motorcycle in India to become BS-VI compliant in the 750cc and above category.

Premium motorcycle manufacturer Harley Davidson reported on Tuesday that it has sold more than 25,000 motorcycles since its inception in 2009.

The company also informed that with this development, it completed a decade of operations in India.

Commenting on this, Sajeev Rajasekharan, Managing Director, Harley-Davidson India, said, “When we first made inroads into India, our goal was to create a market for premium motorcycles, and we are proud to be the preferred choice for enthusiasts.”

He also said, “Harley-Davidson has been successful in securing its market share over the last decade, despite an unpredictable market. With 33 dealers across the country, we have the largest dealer network amongst premium motorcycle brands in India and will continue to go onward and upward.”

Rajasekharan further said, “We are thrilled about our journey over the last 10 years and are sure that the next decade will see more community building, innovations and launches from the H-D stable.”.

Harley-Davidson Street 750 became the first large-capacity motorcycle in India to be BS-VI compliant in the 750cc and above category, claimed the company.

Indian motorcycle sales surge 37% following rollout of Challenger

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by Carrigan Miller and Mark Reilly from https://www.bizjournals.com

Polaris Inc. stock is up sharply Tuesday morning after the maker of ATVs, snowmobiles and motorcycles reported better-than-expected profits for the fourth quarter, driven in part by the rollout of a new Indian motorcycle.

The Medina, Minnesota-based manufacturer posted income of $98.9 million for the quarter, or $1.58 per share, up from $91.4 million, or $1.47 per share the year before. Adjusted earnings were $1.83 per share, ahead of Wall Street average estimates of $1.79.

Sales were $1.73 billion, up 7% from the year-ago period but at the low end of Wall Street estimates. Sales growth was led by the company’s Indian Motorcycle division, which saw revenue increase by 37% to $116 million as Indian debuted the Challenger, a heavyweight touring bike.

Indian is the vintage motorcycle brand that Polaris is marketing as an alternative to those sold by Milwaukee-based Harley-Davidson Inc. The Challenger is indicative of how Polaris is positioning Indian. Upon the rollout of the Challenger in October, motorsports industry writers were comparing it to Harley-Davidson’s Road Glide, a big touring bike that represented a sizable portion of Harley’s sales mix back in 2013, when the iconic motorcycle manufacturer put Road Glide on a hiatus that lasted all of one year.

Indian unveils new Challenger lineup for 2020

As for Polaris, investors liked what they saw. Shares of Polaris closed up almost 6% Tuesday. The company may look particularly good in comparison to rival Harley-Davidson, which reported its lowest quarterly sales in years and missed Wall Street estimates by 6%, Barron’s reports. Shares of Harley (NYSE: HOG) closed down about 3% at $33.79.

Sales in off-road vehicles and snowmobiles, still the company’s biggest business, grew by 7% as the fortunes for ATVs and snowmobiles diverged. Sales of off-roading vehicles like the RZR and Ranger rose 13%, snowmobile sales were down 10 percent.

Boats, the company’s newest business unit that includes the recreational and sport boat brands of Marquis-Larson Boat Group of Pulaski, also saw a sales decline during the quarter, while clothing and aftermarket parts rose.

For the full year, Polaris posted earnings of $323 million, or $5.20 per diluted share, on sales of $6.8 billion.

“In 2019, we delivered strong operational performance across Polaris (NYSE: PII), especially productivity and delivery, and we expect further gains to create value for customers and shareholders in the year ahead,” Polaris CEO Scott Wine said in a statement.

Polaris said it projected growth between 2% and 4% in 2020, with earnings in the range of $6.80 to $7.05 per diluted share. “While the negative impact of tariffs remains a significant headwind on an annualized basis, the year-over-year impact is expected to be minimal,” the company said.

Harley-Davidson’s stock tanks as motorcycle sales continue to slide

By | General Posts

by Paul R. La Monica from https://edition.cnn.com/

New York (CNN Business)Harley-Davidson has a big problem. Americans aren’t riding its trademark hogs nearly as much as they used to do.

Shares of Harley-Davidson (HOG) fell 3% in early trading Tuesday after the company reported sales and earnings that missed Wall Street’s forecasts. The stock is now down more than 10% this year.

Most alarming: Demand for Harley’s bikes continued to fall in the United States — even as they rebounded overseas.

Harley’s retail sales in America were down 3% in the fourth quarter. That’s the 12th consecutive decline. US sales fell more than 5% for the full year.

Sales were up slightly internationally, led by a more-than 6% jump in Asia. But that wasn’t enough to lift Harley’s worldwide motorcycle sales, which fell 1.4%.

The weakness in Harley’s home market is particularly disappointing given that the United States and China have now reached a “phase one” trade truce. Harley has been complaining about tariffs put into place by the Trump administration for the past few years.

President Donald Trump has also been critical of the fact that Harley — based in Milwaukee — had shifted some of its production outside of America to avoid tariffs in Europe that were put into place on the company in response to US tariffs on steel and aluminum. Trump even supported a boycott of Harley by US consumers in 2018.

But Harley clearly has bigger problems than global trade policy. The company is trying to revitalize its sales with the launch of its LiveWire electric motorcycle.

Harley CEO and president Matt Levatich struck a hopeful tone in the company’s earnings release.

“We see 2020 as the pivotal year in the transformation of Harley-Davidson. This year we will broaden the reach of our brand and build more committed riders as we enter new and growing segments in motorcycling and eBicycles,” Levatich said. “More and easier access to two-wheeled freedom on a Harley is well underway.”

Denver Motorcycle Show reinforces industry’s new focus

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The Progressive International Motorcycle Show rolled through Denver last weekend, and if memory serves, it was the first appearance in a half-decade or so.

Colorado once had a major part in non-Harley-centric motorcycle drama. The Copper Mountain Cycle Jam was a giant event that featured the AMA Supermoto circuit amongst the high Rockies and brought thousands from out-of-state. Pikes Peak International Raceway was home to an AMA SuperBike round that featured some great racing on the unconventional race course. There was even of a round national vintage racing with AHRMA at Pueblo.

Those days, and that motorcycle industry is gone, casualties of the Great Recession and a millennial generation hooked on phones, not speed and adventure.

So when the IMS came to town, it was a solid look at how the industry is trying to recast itself.

The first clear observation was the number of women. Women have always been the great, untapped market. And between gear, smaller bikes and dropping some of the macho facade, the industry seems to be getting it. The attendees certainly did.

The second was the focus on new riders. The Motorcycle Safety Foundation demo area and multi-brand new rider section took up a third of the floor. You can’t get people hooked on riding if you don’t get them on a bike first. And the industry is finally putting the full-court press on making that happen with young, old, men and women all hopping on the wide range of demo alternatives. And actually riding, on an indoor course set-up just to train new riders.

The motorcycle industry is not alone in the current active sports paradox. The technology in current bikes makes them safer, more accessible and more exciting than ever. Bikes are ever more sophisticated, with electronics and computing power surpassing desktop computers of a generation ago. With the sophistication has come costs that put many potential riders in a gig economy out of the market when bound by student loan debt, sky high rents and $150/month phone bills.

But if the Denver show is any indication, the industry is listening and trying.