Hero ‘Maverick’ is the upcoming streetfighter, positioned against Harley-Davidson X440. It will also go up against the popular Yamaha MT lineup.
Hero and Harley-Davidson are working together but who will win in their respective sales volumes? Hero MotoCorp is the exclusive distributor and service provider for Harley-Davidson in India. Together they built and launched the X440 last year to good pre-booking numbers.
The forthcoming Hero Mavrick will share identical foundational elements, such as the trellis frame and the 440 cc oil-cooled, single-cylinder engine. However, it will undergo several modifications to distinguish itself more distinctly from its American counterpart.
While Harley-Davidson X440 is categorized as a roadster, the forthcoming Mavrick will be positioned as a streetfighter.
It all starts with a cool name. That’s how marketing and branding works. I bet Hero MotoCorp will sell a lot more of these Maverick bikes than H-D’s X440 bikes—- no doubt inspired from a ‘Top Tom’ movie of the same name.
If Hero MotoCorp don’t show an advertisement featuring airplane pilots, aspiring owners will probably be disappointed. These will also compete well against existing Yamaha lineup including Yamaha MT-15. Bajaj Pulsar is still a well-known common model and Hero now has its Karizma ZMR as well as Maverick to rival Bajaj.