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World’s Rarest Motorcycle – Price $35 Million

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from https://motorcycles.einnews.com

World’s Rarest Motorcycle – Price $35 Million – The Cosmic Harley Davidson – 10th Anniversary

The Cosmic Harley launched at $1 million sold in 2012 for $3 million and paved the way for the creation by others of multi-million dollar motorcycles.

MARINA DEL REY, CALIFORNIA, UNITED STATES OF AMERICA, October 21, 2020 /EINPresswire.com/ — The Cosmic Starship Harley Davidson Motorcycle is officially 10 Years old today and is currently priced at $35 million. It premiered at a Red Carpet Gala event at Bartels In Marina del Rey, California, in 2010, and was filmed by the world press. As reported in the DuPont Registry , Shelby 50th Anniversary Edition, the Million Dollar Harley sold in 2012 for just over $3 million.

Bill Bartel of Bartel’s, the main California Harley Davidson Dealership, said, “Harley Davidson has been in business since 1903, and this Cosmic Harley, launched just 10 years ago, is the most famous motorcycle ever created. The Red-Carpet Gala Event hosted here rivaled most all movie premieres in California, as artist Jack Armstrong landed from the sky in spectacular style, amid lights and sound, astride the Motorcycle and Lorenzo Lamas rode it along the red carpet into the showroom. The event was, by any measure, an extraordinary feat”

Spokesman for Star Global International Inc., Iain Hammer, said, “This $1/2 Million spectacular launch was the brainchild of CEO Robert Star who conceived the idea to promote this exceptional artist to a new generation of art lovers, much in the same way as the artist’s friend, Andy Warhol, promoted himself with his Campbell’s soup can. Warhol called the artist ‘The Last Wizard of Art’. Jack Armstrong used several layers of paint plus 37 coats of clear and took 6 months to finish the project. The Cosmic Harley just completed a 2-year digital retrospective in New York’s, Times Square and is still being published in luxury magazines such as Life of Luxury and You’ve Arrived along with other major media outlets worldwide.

Jack Armstrong’s Cosmic art is driven by a mystical force that emanated from ‘The Black Star Sapphire of Queensland’. He had seen this gemstone, as a child, in the Smithsonian Museum and was hypnotized by it. He purchased the gemstone some 45 years later and it is estimated to be worth $100 million. The gemstone directed him to create a specific number of paintings in a very specific manner. Each of his 100 paintings is deliberately constructed with the lines, figures and movements, creating the appearance of an accidental, non-compositional technique. Embedded in the colorful and multi-layered acrylic paint, are mysterious messages and words strategically placed to deliver the cosmic energy of the painting to the viewer.

Armstrong, known as the rebel artist, eschewed the top galleries, dealers and auction houses because of their bad practices and set out to self-promote with his unique art form he calls ‘Comic Extensionalism’ abbreviated to ‘Cosmic X’. Armstrong’s 100 only unique, colorful and multilayered canvases are expected to rival the price of Basquiat’s $110 million, achieved at auction in 2017 and possibly become the most sought after and highly valued artist in history. Indeed, Alice Walton the Walmart billionaire is listed amongst collectors of his art and has 2 of his paintings in her private collection.

A movie about the life of this illustrious artist, who by chance is related to Neil Armstrong the first man to walk on the moon, staring Damian Chapa as Armstrong and Eric Roberts as Andy Warhol will be released soon. He has 3 Wikipedia entries and several hundreds of media references that reach every corner of the earth. Any researcher, a mere decade after the famous Cosmic Starship launch, must surely conclude that Armstrong’s Cosmic Harley together with his extremely limited 100 Cosmic paintings are guaranteed to rise in value and make an important and courageous statement in the annals of art history.”

You can always remake the money but you can never remake the art.”
— William Acquavella -Veteran NYC Art Dealer

Volcon Presents Grunt, the All-Terrain Electric Motorcycle

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by Elena Gorgan from https://www.autoevolution.com

All work and no play makes Jack a dull boy. But who said you can’t have a vehicle that does both, and it’s electric, to boot?

Volcon is a startup from Texas, U.S., that plans to take the industry of offroad powersports vehicles by storm with a string of offers that will deliver versatility, functionality and the fun factor, while also being mindful of the environment. The first in that string of offers is an all-terrain motorcycle called the Grunt.

Volcon is run by Andrew Leisner, former senior VP and managing director of the Bonnier Motorcycle Group and Motorcycle Industry Council board member, and he tells Ride Apart the idea for the company came from Tesla. Who said electrification should only apply to passenger vehicles?

Thanks to companies like Tesla, the electrification of the powersports industry is no longer a question of if, but when, and Volcon is positioning itself to play a substantial role in this rapidly changing environment,” Leisner explains.

“Having grown up riding with my father and continuing that tradition on motorcycles and UTVs with my daughters, I am excited to help lead the evolution of the powersports industry with electric vehicles that enhance the outdoor experience while reducing our environmental footprint for future generations,” Leisner adds.

The Grunt is the first Volcon vehicle that will come to market, in the spring of 2021. Sure, the name is a bit silly, especially if you consider it’s attached to a vehicle that’s all-electric and, as such, nearly silent. But the idea behind Grunt is to offer an all-terrain motorcycle that works just as well for offroading for fun, as it does for other leisure activities and actual farm work.

Powered by a mid-drive electric motor that delivers up to 50 hp and 75 lb-ft (102 Nm) of torque to the rear wheel via single-speed chain drive, Grunt is able to top speeds of 60 mph (96.5 kph), which it can reach from a standing start in about six seconds, according to the company. Range is a solid 100 miles (161 km) but it can be extended by bringing on a spare battery, since it’s swappable. Topping up the battery can be done using any household outlet in as little as two hours.

Exact specs of the Grunt have not been revealed just yet, but photos made available show a motorcycle that uses standard suspension and sits on massive tires that will cushion almost any bump even either way. Ground clearance is of 12 inches (30.4 cm). Three riding modes will be available, making this fat-tire motorcycle a good choice for both beginners and experienced riders.

Grunt also stands out for a clean, almost minimalist design, though the goal with the design was functionality. Whether you’re getting yourself one to haul hales of bay or to hit the trail, you will get the job done. As with any other electric vehicle, you will be able to do so with minimal maintenance costs.

Speaking of getting the job done, Volcon says Grunt is IP67 rated and fully waterproof, which means you will never have to worry about stalling in a water course. In fact, you can fully submerge it and it will still run without issue. It will probably not float, though, like the similar-looking but lower-specced, cheaper and non-electric Russian Tarus does.

Pricing for Grunt starts at $5,995 and some customization options will be offered, thought Volcon is yet to detail them. Once this all-terrain motorcycle is out, Volcon will follow it up with the two-seat Stag and the four-seat Beast, both of which will have the same dual functionality and be ready for work or fun at a drop of a hat.

AHDRA pre-race report

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AHDRA motorcycle drag racing series pre-race report

event: AHDRA’s MTC Engineering Sunshine Nationals

when: October 17-18, 2020

where: Orlando Speed World, Bithlo, Florida, USA

AHDRA Bringing Nitro to Orlando

AHDRA is bringing all-American motorcycle drag racing and the smell and fury of nitro to Florida’s Orlando Speed World with their MTC Engineering Sunshine Nationals on October 17-18.

Click Here to read this drag race report on Bikernet.

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After Argentina, Indian Motorcycle Maker Royal Enfield To Set Up Assembly Unit In Thailand

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by Swarajya Staff from https://swarajyamag.com

Expanding its overseas operations, Indian motorcycle maker Royal Enfield is setting up an assembling plant in Thailand, reports Nikkei Asian Review.

This would mark Royal Enfield’s second plant out of India, as it recently operationalised its first overseas factory in Argentina. The company aims to utilise the upcoming Thai plant as a hub to export to other nations in the ASEAN, including motorcycle-intensive markets like Indonesia and Vietnam.

It should be noted that Thailand is Southeast Asia’s largest automobile manufacturer, and houses factories of some noted and global motorcycle majors like Honda, Yamaha and Harley-Davidson.

The Royal Enfield factory in Thailand’s Chachoengsao province will be using at least 40 per cent of local parts while importing the rest from India. The facility is expected to start operations in April 2021.

It should be noted that Royal Enfield has witnessed its 2019 year-on-year sales in Thailand more than double. It already has 36 showrooms in Thailand and is planning to expand with showrooms in Vietnam, Philippines, Malaysia and Indonesia in the coming years.

Harley-Davidson pushes EV Technology with 2020 LiveWire Motorcycle

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HARLEY-DAVIDSON PUSHES EV TECHNOLOGY TO THE EDGES OF THE EARTH WITH THE 2020 LIVEWIRE® MOTORCYCLE

HOW THE LIVEWIRE MOTORCYCLE TOOK ON THE WORLD

MILWAUKEE (September 24, 2020) – The Harley-Davidson LiveWire® model is an exhilarating electric motorcycle that pushes the boundaries of performance, technology and design in the two-wheel world. When an opportunity presented itself to Harley-Davidson to showcase the LiveWire motorcycle’s capabilities and performance in the most extreme conditions, H-D seized the challenge for the unheralded 13,000 mile off-road trek. The process to accomplish this journey is documented through Harley-Davidson’s podcast series.

Listen to the H-D Podcast on Apple Podcasts and Spotify and subscribe to get new episodes of the show automatically each week.

This six-part series documents how near-production LiveWire models were modified to shred dirt roads, single track, and desert trails over 13,000 miles of extreme off-road conditions.

“Harley-Davidson stands for the timeless pursuit of adventure,” said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. This podcast series is a premier showcase for how Harley-Davidson’s talented staff of engineers and designers go above and beyond in their mission to create motorcycles that unlock adventures wherever they may lead. These efforts can be experienced in the 2020 LiveWire – a shining example of how Harley-Davidson innovates to lead in the electrification of motorcycling. It’s an experience that can only be truly understood after riding it.”

Utilizing the same talented Harley-Davidson engineers and designers that developed the LiveWire motorcycle, a select group was assembled from the broader development team to modify near-production LiveWire models to complete the journey.

Together, this team designed, modified, and assembled a motorcycle in under 30 days. After initial testing, the team incorporated feedback to finalize ergonomic and storage systems on the bikes. In 60 days, the motorcycles were headed to the southern tip of Argentina.

The modified LiveWire motorcycles used production specification RESS (Rechargeable Energy Storage System) hardware, chassis, and Harley-Davidson Revelation™ powertrain components. In addition, the motorcycles were modified with prototype rotors, wheels, and tires from the upcoming Harley-Davidson Pan America™ adventure touring motorcycle, and custom windshield, rear shock, and triple clamps made specifically for this project.

Before delivery, both modified LiveWire motorcycles were evaluated at Harley-Davidson’s Willie G. Davidson Product Development Center for initial testing and ridden under similar development validation conditions at Harley-Davidson’s Proving Grounds facility.

Harley-Davidson invites you to experience the thrill and seamless acceleration of the motorcycle at the center of the adventure, the 2020 LiveWire motorcycle. In celebration of the global premiere of “Long Way Up,” available to stream now exclusively on Apple TV+, with every test ride a rider will receive a complimentary LiveWire t-shirt and limited-edition LiveWire poster. The poster is only available to those who test ride LiveWire models while supplies last.

Find an Authorized LiveWire Harley-Davidson® dealership near you and schedule your complimentary test ride.

Four Corners Motorcycle Rally Announces ‘Roll Now, Rock Later’ Sweepstakes

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Legendary Rock Bands Slipknot, Disturbed, Godsmack, and Five Finger Death Punch Join Four Corners Motorcycle Rally To Help Raise Funds For Worthy Charities

Named one of seven best motorcycle rallies in the United States by Motorcyclecruiser.com
DURANGO, Colo. (September 22, 2020) – Four Corners Motorcycle Rally is proud to announce that they have teamed up with legendary rock bands Slipknot, Disturbed, Godsmack, and Five Finger Death Punch for the ‘Roll Now, Rock Later’ Sweepstakes.

“I have been lucky to have had the chance to make friends with a ton of people from different walks of life throughout my career,” says John Oakes, managing partner of Four Corners Motorcycle Rally. “With what the world is dealing with this year, I felt it to be critically important to do what I can to do something positive in the middle of all the craziness. After reaching out to friends in the motorcycle and music industries, I am excited about what we are making happen together!

One lucky person and a guest will get their choice of a VIP Side of Stage experience at a future concert with our friends Slipknot, Disturbed, Godsmack, or Five Finger Death Punch and receive a custom 2020 Harley-Davidson Street Glide Special all while raising money for three great causes.”

Starting today, fans can visit www.FourCornersMotorcycleRally.com to make a donation benefitting Building Homes For Heroes, Unite The United, and Scars Foundation. Donations can be made in denominations of $10, $25, $50, up to $100 – the higher the pledge, the exponential increase in entries*. Entries will close on October 23, 2020.  One winner will be chosen at random to win the following grand prize:

**Custom 2020 Harley-Davidson® Street Glide® Special, from Durango Harley-Davidson customized by Jeff G. Holt from V-Twin Visionary, custom paint from Taylor Schultz with parts and accessories from Arlen Ness, Motorwitch, and more.

**VIP show tickets, round trip airfare, and 2 nights hotel accommodations to a 2021 or 2022 show of the winner’s choice in the continental United States for either Slipknot, Godsmack, Disturbed, or Five Finger Death Punch. The winner will enjoy their band of choice’s headlining set FROM THE STAGE!
**Alternate price at winner’s discretion of $25,000 cash

“I am incredibly grateful to the bands for their participation and all of the partners involved in building us this bike, and cannot wait to raise a bunch of money for the people that rely on these charity groups,” Oakes added.

Fans can visit www.FourCornersMotorcycleRally.com and DONATE NOW!

About the bike:
2020 H-D® Street Glide Special from Durango Harley-Davidson customized by Jeff G. Holt of V-Twin Visionary at Collective Phoenix; House of Kolor custom paint by Taylor Schultz from Schultz Designz; 129” Leading Edge Big Bore Kit, Engine; Engine Cover Kit, Calipers and Rotors by Arlen Ness; FXR Division – Streetwitch Bars; Speed Merchant Seat by Saddlemen; Bassani Road Rage 2 Exhaust; full Legend Suspension; Jade Affiliated Wheels; Klockwerks Windshield; Greene Brothers Design Axle Kit and Shift Shaft Link; Rogue Rider Industries Lighting.

About the bands:
Disturbed – disturbed1.com
Godsmack – godsmack.com
Slipknot – slipknot1.com
Five Finger Death Punch – fivefingerdeathpunch.com

About the benefit:
Building Homes For Heroes – buildinghomesforheroes.org
Unite The United – unitetheunited.com
The Scars Foundation – scarsfoundation.org

About Four Corners Motorcycle Rally:
Four Corners Motorcycle Rally happens annually over Labor Day Weekend on Friday, Saturday and Sunday centered in Durango, Colorado with events, entertainment, and activities including Hooligan Racing, Concerts, Motorcycle Stunt Shows, Charity Rides, Bike Shows, Wheelie Pig’s Hill Climb Challenge, Fishing Derby, Camping and more spread across the Four Corners Region at locations including Durango Harley-Davidson, Sky Ute Casino Resort, Rattlesnake Gulch, Historic Downtown Durango, Million Dollar Highway Saloon, Purgatory Ski Resort and more. Named after the Four Corners Monument where the states of Arizona, Colorado, New Mexico, and Utah meet, which is the only point in the United States shared by four states. Four Corners Motorcycle Rally is known as the “Best Riding Rally in America” because of the diverse riding terrain and it is the home of the legendary Million Dollar Highway with 284 turns in 71 miles, reaching 11,018 feet of elevation cutting through historic mining towns on the San Juan Skyway Scenic Byway. 2021 event dates are Friday, September 3 – Sunday, September 5. Visit FourCornersMotorcycleRally.com for more details.

About John Oakes:
John Oakes is an entertainment entrepreneur, executive, and marketer based in Southern California. Oakes founded his music, entertainment, event, and marketing consulting company, Freeze Management, in 2002, while managing rock band Story of the Year. He specializes in producing music festivals, concerts, car shows, motorcycle shows and events, and developing marketing programs benefiting live events, brands, artists, partners, and fans. Oakes has spent 20 years as an entrepreneur in the music industry, representing a diverse group of musicians selling millions of records and tickets worldwide. Oakes, with his company Freeze Management, has also developed effective strategies and implemented successful marketing programs for an assorted group of well-known companies, including Rockstar Energy Drink, Ram Trucks, AT&T Wireless, Samsung Mobile, Ford, Jägermeister, Lucas Oil, Coors Light, Harley-Davidson and many more.

 

Stefano Mesa Races to his Second Track Record of 2020 on Pirelli’s Larger DIABLO Superbike Slicks

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NINJA® ZX™ – 10R Equipped with 125/70-17 SC2 and 200/65-17 SCX Slicks Set the Pace for the North Carolinian Facilities First-Ever Race

ROME, Ga. (September 18, 2020) – For the second time this season, Stefano Mesa captured a new motorcycle track record using Pirelli’s new, larger World Superbike derived sizing in the DIABLO™ Superbike range. Mesa’s impressive riding set the track record at NCBike in Garysburg, North Carolina, during a round of the Championship Cup Series (CCS), which served as the racetrack’s first-ever race, and marked the sixth absolute motorcycle track record bounty of 2020 for Pirelli. Just two weeks ago Mesa raced to his first track record of the season aboard his Kawasaki NINJA® ZX™ – 10R at Nelson Ledges Road Course as he had nothing but praise for his Pirelli DIABLO™ Superbike tires.

The lap record of 1:21.899 was set by Mesa during the Unlimited Superbike race that saw his ZX™ – 10R motorcycle equipped with Pirelli’s DIABLO™ Superbike 125/70-17 SC2 front and 200/65-17 SCX rear slicks.

“I was excited to come race here (NCBike) because it’s not too far from my house, so technically my home track,” Mesa said. The team did good work and Metric Devil Moto (Pirelli Trackside vendor) came into the weekend looking to enjoy and go fast. We ended up having a bit of competition, so it made things more interesting. We ended up with all of the wins in my classes and we broke the track record two times. The first was in the GTO race at a 1:22.6. The second was in the final race where my Pirelli Moto crew said ‘you better go faster now’ so I got to work and it paid off! We got it down to a 1:21.899.”

“I had a feeling Stefano would end the weekend with the fastest time,” said Oscar Solis, road racing manager at Pirelli. “The SCX rear tire has only been used for two racing weekends here in the United States and it has managed to capture three overall track records. So far, the tire has been extremely well received, and yes, it’s available through any authorized Pirelli trackside vendor.”

Pirelli continues to offer a tire credit prize for setting a new motorcycle track record and four different riders have managed to capture a track record so far this season.

For complete results from the NCBike round of CCS, Click Here.

For more information about the complete line of Pirelli motorcycle tires, please visit Pirelli.com

Proposed California Fee Increases Threatens Motorcycle Industry

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September 17, 2020

For Immediate Release

“Proposed California Fee Increases Threatens Motorcycle Industry”

Empowered by changes to state law, the California Air Resources Board (CARB) has begun the process of increasing certification fees for original equipment manufacturers and aftermarket manufacturers. The CARB certification is required to sell motorcycles and parts in the state of California and has ripple effects throughout the nation. The stated goal of the increases is to help offset the cost to California for enforcement and operations of its clean air policies.

The Motorcycle Riders Foundation (MRF) is concerned that grossly inflated certification fees will further hamper the aftermarket parts industry’s ability to remain viable. In these trying economic times, increasing fees on the manufacturing industry will no doubt have wide ranging effects.

MRF President Kirk “Hardtail” Willard stated, “Putting additional financial strain on aftermarket parts manufacturers will without question impact the average consumer. Motorcycle shops, dealers, manufacturers and distributors are all key components of the motorcycle ecosystem. Anything that impacts the motorcycle industry eventually impacts the motorcycle consumer. The state of California should not destroy the motorcycle industry in an attempt to balance its budget.”

Tarus 2X2 Is the Collapsible Motorcycle That Can Go Absolutely Anywhere

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by Elena Gorgan from https://www.autoevolution.com

Russia, the land of all possibilities in terms of all-terrain-capable vehicles, regardless of size. Russia is also the home of what has been described as the toughest motorcycle that ever was: Tarus.

Tarus first made headlines way back in 2013, when videos showing a rather crudely made prototype started making the rounds. In just a short while, the videos had reached the farthest corners of the world and, with them, the excellent news that the company behind the Tarus prototype was looking into bringing it to production.

This happened only some six years later, in 2019. Tarus is now officially called Tarus 2X2 and remains the toughest-looking and apparently the virtually unstoppable motorcycle. It’s also relatively dirt cheap, at just $1,700. The bad news (because there has to be a piece of bad news, you just knew it) is that Tarus doesn’t ship outside of Russia.

There is a silver lining, though, and it makes up the reason for this coverstory: according to the makers, there are plans to start shipping these 2X2 bikes to Europe and maybe even the U.S. Of course, when and if that happens, the price won’t remain as low and the makers can’t offer an estimate on how much it would increase.

The Tarus is a fat-tire motorcycle that stops virtually at nothing. It’s so powerful and capable that it’s often described as a two-wheeled ATV, with the mention that even some four-wheeled ATV have had trouble making it through the terrain where this one handled itself brilliantly.

The two videos at the bottom of the page should offer you an idea of just exactly it can do. The first one is a proper review by a Russian publication of the production model, while the second is of the prototype being shown for the first time.

Tarus is incredibly light, weighing only 93 kg (205 pounds) when it’s fueled and ready to go. It sits on massive 25E12-9 KingTyre tires with very low pressure, which offer excellent grip and offset the lack of suspension. Indeed, there’s no suspension on either end, which means riding on this thing in the wilderness for more than two or three hours can become quite a pain. You do get spring suspension in your seat, though.

Luckily, you will have run out of gas by then: there’s a 4-liter (1.05-gallon) tank for gas that’s good for two to three hours of fun. The fuel tank is made of plastic, to further help with keeping the overall weight down.

Tarus is full-wheel drive, thanks to a front wheel chain drive that connects to a shaft-drive system hidden under the frame. The full-wheel drive, in combination with the low weight and low tire pressure in the massive tires, makes Tarus capable of tackling every obstacle with ease, whether it’s tree trunks, ankle-deep mud, ice and snow, or even entire flights of stairs.

Tarus can also float on water because of its weight and tires. In fact, the makers recommend washing it by dipping it into the pond and using the throttle to spin the wheels.

The seat is lower to the ground, allowing the rider to stretch out his legs and reach the ground for balance in this type of situation. Power comes from a Honda’s 210cc four-stroke GX-210 engine, while the prototype was powered by an Ural chainsaw engine, for which reason it only weighed some 50 kg (110 pounds).

That said, with just 7 hp and three-speed transmission, this motorcycle doesn’t go any faster than 35 kph (21.7 mph). It will get you wherever you want to be, alright, but it won’t do it in a particularly fast manner.

Not that all of the above isn’t impressive enough, but the highlight of this motorcycle is the fact that it’s collapsible. You can take the Tarus apart in a matter of 5 minutes, removing one bolt in order to start taking out parts. At the end of it, you can also deflate the tires and pack the whole thing neatly in a carrier bag, just perfect for the trunk of your small city car. Even if you leave the tires as they are, you can still fit it into the trunk of an SUV.

Made in Kaluga, Russia, the Tarus is not road-legal, but it is the ideal vehicle for off-roading, hunting, fishing or whatever other activity you prefer in the wild. It goes perfectly with your Sherp, too.

 

Hero Ultra Sport electric motorcycle under development in Germany

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by Nithyanandh Karuppaswamy from https://www.rushlane.com

The Hero e-US is expected to be unveiled at one of the high-profile events in foreseeable future

Hero Electric and Hero MotoCorp are two different companies. Both are into manufacturing and selling of two wheelers in India. The former has only focused in electric vehicles, while the latter, which is India’s largest two wheeler brand, is yet to launch an electric vehicle.

With electric vehicles the future, Hero Motocorp’s Technology Center in Germany (HTCG) is currently collaborating with the two wheeler giant’s Jaipur R&D HQ to develop a new premium electric motorcycle concept in addition to working on mainstream, cost-effective EV solutions.

Hero e-US or Hero Ultra Sport Eectric

According to a recent report by Moneycontrol, the powerful electric motorcycle concept which is currently under development by Munich-based HTCG is called the e-US (electric Ultra Sport). No additional information is available at this point but it is likely to be a design study to gather public opinion about a potential electric high-performance flagship.

If we were to hazard a guess, the Hero e-US could be an edgy street fighter with performance levels equivalent to a conventional quarter liter motorcycle. Or it could even be offering higher levels of performance to match something like the Ultroviolette F77. The concept is expected to be showcased at a high-profile event when it is ready. The timeline is not clear as of now.

Branding challenge for electric portfolio

Speaking at the latest Annual General Meeting, Hero Motocorp’s chairman Pawan Munjal stated that the company is well on course with its plans to enter the promising electric two wheeler market in the country. He also added that the pure electric products that are being developed by Hero Motocorp are independent of its subsidiary Ather Energy’s products.

It is to be noted that a pact between the Munjal family prevents Pawan Munjal-led Hero Motocorp to use the Hero brand name for its own electric products. As per the agreement within the family, this right is reserved for Hero Electric which is run by Pawan’s cousin Naveen Munjal.

Hero Electric is already a well established brand in the country with a market share of 45% in the e-scooter space. So, Hero Motocorp will have to chose a different brand name for its EV operations and that could be posing a huge marketing challenge.

Given Hero Motocorp has a significant stake (38.57% to be preceise) in Ather Energy, one could think using this brand to expand its electric vehicle business is a no brainer. However, Ather focuses on lifestyle products above INR 1 lakh and has previously stated it has no intention to cater to lower price categories.

Using the Ather brand for its low-cost electric commuters would significantly dilute its value in premium segment. We expect Hero Motocorp to announce its new EV brand in the coming months.