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Kawasaki KX 50th Anniversary Edition Motorcycles

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2024 KAWASAKI KX™450, KX™450X AND KX™ 50th ANNIVERSARY EDITION MOTORCYCLES

THE BIKE THAT BUILDS CHAMPIONS

Over the last 50 years, the Kawasaki KX™ brand of motorcycles has helped pave the path to championships for the some of the most popular motocross racers of all time. Today, the KX family remains one of the most dominant motocross and supercross brand of motorcycles available, with the all-new KX™450 once again raising the bar. With development cues taken from the Monster Energy® Kawasaki factory racing team, the all-new 2024 KX450 is one of the strongest and race-ready machines on the dirt. To commemorate the celebration and success of 50 years of the KX brand, Kawasaki is pleased to announce the release of 50th Anniversary Edition motorcycles. Equipped with a limited retro-inspired KX shroud graphic, a Uni-Trak swingarm graphic, blue seat, silver wheels and white fork guards, the 2024 KX250 50th Anniversary Edition and the KX450 50th Anniversary Edition motorcycles will spark nostalgia and tug at the heartstrings of motocross enthusiasts across the globe.

ALL-NEW 2024 KAWASAKI KX™450 HIGHLIGHTS:

• NEW Engine tuning
• NEW Cylinder head
• NEW Straight exhaust port and center exhaust
• NEW Smartphone connectivity via RIDEOLOGY THE APP KX*
• NEW Handlebar-mounted traction control switch
• NEW Brembo brake system
• NEW Lightweight aluminum perimeter frame
• NEW ODI Lock-On grips
• NEW Easy-to-remove side cover
• NEW Slim ergonomic bodywork
• NEW Kawasaki TRaction Control and riding modes

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Kawasaki Riders Finish 2023 Supercross Championship In the Top Five

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Monster Energy® Kawasaki Riders Finish the 2023 Monster Energy® Supercross Championship Inside the Top Five

Foothill Ranch, Calif. (May 14, 2023) – At just over 4000 ft. above sea level and backdropped by snow-capped mountains and aspen trees, Rice-Eccles Stadium in Salt Lake City, Utah hosted the final round of the Monster Energy® Supercross Championship. In the 450SX Class, Monster Energy® Kawasaki rider Adam Cianciarulo rivaled for podium contention throughout the race before securing a fourth-place finish. In the 250SX Class, Monster Energy®/Pro Circuit/Kawasaki rider Jo Shimoda earned an impressive fourth-place result while his teammates Carson Mumford and Chris Blose followed in 10th and 12th, respectively.

Monster Energy® Kawasaki rider Adam Cianciarulo arrived at the Monster Energy® Supercross Finale with podium momentum at his back. The No.9 KX™450SR rider matched the impressive pace he has displayed in recent weeks as he attacked the track from the time his tires touched the dirt. Through the opening sessions, Cianciarulo quickly found his rhythm and asserted himself near the top of the leaderboard. While challenging for the top spots in qualification and adjusting to the hard-packed soil conditions, Cianciarulo made minimal alterations to his bike setup and kept his focus on logging consistent laps. When the 450SX Class qualifying sessions ended, Cianciarulo had recorded the fifth-fastest lap of the morning (47.805).

Prior to the start of 450SX Heat 2, a cluster of looming dark clouds turned into outright rain showers quickly producing a slippery racing surface. When the gate dropped, Cianciarulo rocketed toward the first turn before braking early and diving to the inside of his competition. The savvy move positioned Cianciarulo in second place on the opening lap, though he quickly found himself battling for the position. After briefly withstanding pressure from the championship points leader, Cianciarulo slipped back to third on Lap 2. With two laps remaining, Cianciarulo capitalized on a mistake from a rider ahead to regain control of second position and he held the spot through to the checkered flag.

As the 450SX Class prepared for the Main Event, the rain subsided and the track conditions rapidly improved. Cianciarulo again launched himself out to an excellent start and entered the first turn inside the top five. With another display of sharp tact early in the race, Cianciarulo advanced into second place with a tight inside line through the first corner. The Florida native went on to prove his excellence in the deep ruts and wet dirt as he commanded second place for the first half of the race. On Lap 10, Cianciarulo was overtaken at the end of a rutted rhythm lane and was soon under attack from the rider in fourth. Despite waging a several-lap battle for the final podium spot, Cianciarulo ultimately settled into fourth position and held his place through to the finish.

“All in all, this weekend was another step in the right direction for me and the whole Monster Energy® Kawasaki team. I’ve been focused on putting the building blocks in place throughout this season and it’s great to have these strong results in the final rounds. Of course, it would have been awesome to close out with back-to-back podiums, but we were in the battle and still had a solid night. Now, we’ll shift focus to Pro Motocross and look to keep the fight going.” – Adam Cianciarulo

The Monster Energy®/Pro Circuit/Kawasaki trio of Shimoda, Mumford and Blose were early standouts in the 250SX Class qualifying sessions as they paced at the front of the field. With all three riders appearing on the leaderboard at various times throughout the morning, it was clear that the KX™250 mounted team was prepared for a strong finish to the season. When the regionally divided qualifying sessions concluded, Shimoda was fourth fastest (47.123) of the 250SX Eastern Regional Class with Blose in seventh (48.234) and Mumford matched with seventh in the 250SX Western Regional Class (48.337).

In the 250SX East Heat, a quick jump out of the gate placed Shimoda in fourth exiting Turn 1 while Blose trailed behind in sixth. The Japanese-born rider charged after the group ahead and took control of third place on Lap 2. Meanwhile, Blose kept pressure on the riders ahead until he was the benefactor of a mistake from his competition on Lap 4 and inherited fifth position. With open track and ideal conditions, Shimoda and Blose maintained a steady pace through to the checkered flag to secure third place and fifth place, respectively.

The 250SX West Heat again hosted Team Green near the front when Mumford maneuvered his way into third place through the first rhythm lane. The No.52 KX™250 rider held true to form with attention-grabbing speed through the opening laps of the heat. By the end of Lap 1, Mumford had the 250SX West champion hot on his tail. Mumford maintained his composure and kept his pace high to defend the position for the bulk of the race. In a crowd-thrilling display of tenacity, Mumford was overtaken on Lap 6 before he quickly dove to the inside and regained the position for a moment. While the battle ensued, Mumford was ultimately relegated to a fourth-place finish.

The last 250SX Class Main Event of the season brought the crowd to their feet as the best of the best were pitted against each other for a final East/West Showdown. Shimoda started the race in fourth place with Blose right behind him in sixth while Mumford looked to move forward from a 12th place start. The mud from earlier rain showers complicated line selection, rider’s vision, and the availability of traction as the Monster Energy®/Pro Circuit/Kawasaki team fought to overcome the elements and better their positions. While Mumford worked his way up the running order, Shimoda held strong in fourth and Blose began to slip backward. Although the track continued to break down, Shimoda and Mumford managed to improve their speed as the race progressed; both riders logged several of their fastest laps in the latter half of the race. Mumford was able to make several passes in the closing stages, but Shimoda’s pace would not be enough to close the distance to the podium position ahead. When the checkered flag came out, Shimoda earned fourth, Mumford made his way to 10th and Blose brought home a respectable 12th.

“We have made a lot of progress since I came back to racing from my shoulder injury earlier this year and we almost earned another podium tonight. It’s tough when you don’t get a start at the very front in the East/West Showdown races because it’s so competitive in the class. I had good speed and kept pushing to the end but couldn’t quite close the gap. Next we go to the Pro Motocross season and will be ready to fight for the championship.” – Jo Shimoda

“I was unfortunately toward the back from the start and really had my work cut out for me to earn a top-10. With the East/West Showdown format, there are just so many good guys out there that you have to be on point the whole way through. I think we’ve made good progress as a group and, even though I joined the team a little behind the eight ball, I’m proud of what we’ve accomplished in this short time. I’m super grateful to the whole Monster Energy®/Pro Circuit/Kawasaki squad and, as my butt patch said, this has been a ‘Dream Job’ for me.” – Carson Mumford

“I was in the mix for the early portion of the race but just fell back toward the end. It wasn’t my best night of the season, but there are still plenty of positives to highlight from this year as a whole. It’s been great to race with the support of the Monster Energy®/Pro Circuit/Kawasaki team and I’m really thankful to Mitch [Payton] for this opportunity. I only had a few days on the bike before we started racing and still, we managed to finish in the top-five of 250SX East points. That sort of progress doesn’t come without a lot of effort and sacrifice so, a big shoutout to the whole crew for always going the extra mile and backing me completely.” – Chris Blose

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Monster Energy Rider Cameron McAdoo Earns a Podium Finish

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Monster Energy®/Pro Circuit/Kawasaki Rider Cameron McAdoo Earns a Podium Finish at Seattle SX

March 25, 2023 | Lumen Field | Seattle, Wash.

Foothill Ranch, Calif. (March 26, 2023) – The Monster Energy® Supercross Championship traversed the United States to the reach the west coast for Round 12 from Seattle, Washington where Monster Energy/Pro Circuit/Kawasaki rider Cameron McAdoo kept his closest rivals in check by securing another podium finish while Carson Mumford showed great potential en route to an eighth-place result in his season debut. In the 450SX Class, Monster Energy Kawasaki rider Jason Anderson overtook several of the world’s elite to claim fourth place and Adam Cianciarulo settled for eighth place after challenging the leaders early in the race.

A week of steady rain showers in the pacific northwest bore out fear of a notorious mud plagued Seattle SX, but the hard work of the DirtWurx track crew, and a bit of help from mother nature, ultimately delivered a well-manicured racecourse for the best supercross racers in the world to compete on. When the 250SX riders took the track, the speed and precision of Monster Energy®/Pro Circuit/Kawasaki rider Carson Mumford quickly drew attention. Making his debut for the 2023 season, Mumford asserted himself as a top contender by finding his rhythm and logging the fourth fastest lap (52.286) of the 250SX Class. Monster Energy®/Pro Circuit/Kawasaki rider Cameron McAdoo too rivaled near the top of the leaderboard throughout qualifying and logged the fifth fastest lap (52.309).

When the gate dropped for 250SX Heat 1, Mumford rocketed his KX™250 toward the first turn and secured the official holeshot before being edged out of the lead entering Turn 2. Mumford applied pressure to the leader for the opening lap before taking control of the lead position on Lap 2. The new addition to the Monster Energy®/Pro Circuit/Kawasaki team showed promise as he led the next several laps in commanding fashion until he eventually settled for a second-place finish.

In 250SX Heat 2, McAdoo made quick moves in the opening lap to pass his way into second position. By Lap 3, however, McAdoo found himself in a hotly contested battle with the current championship points leader. McAdoo thrilled the crowd as he raced hard and refused to surrender the position. On Lap 4, the two riders came together and both crashed in spectacular fashion. After swiftly remounting and pressing on to the finish, McAdoo salvaged a fourth-place result.

The Monster Energy®/Pro Circuit/Kawasaki duo of McAdoo and Mumford launched out of the gate in the 250SX Main Event and while McAdoo emerged from the first turn in fourth, Mumford was shuffled to outside the top-10. McAdoo moved his way into third place on the opening lap and set his sights toward the lead. Meanwhile, Mumford began a steady climb up the running order from 11th at the end of Lap 1. As the race progressed beyond the halfway mark, McAdoo overtook second and maintained pressure on the leader. The front three riders separated themselves from the rest of the class, but never split from one another by more than a few seconds. With only two laps remaining, a costly mistake from McAdoo caused him to relinquish second position and, although he challenged to take it back, he ultimately finished the race in third. All the while, the No.52 KX™250 of Mumford continued to log steady laps as he made clean passes to earn himself a respectable eighth place finish.

“As a racer you can never be too upset with a podium result but, I know I can be up there fighting for wins and I feel like we were just so close again this weekend. I had a strong Main Event battle with RJ and we kept Jett honest the whole race, but we were a small tick from really getting into the lead position. It’s a game of small gains right now and I’m not settling so the whole team will keep striving this week with the focus on taking the top step of the podium.” – Cameron McAdoo

“Overall, it was a positive first race for me with the Monster Energy®/Pro Circuit/Kawasaki team. I’ve dreamed of riding for this team since I was a kid, so there was a conscious effort for me to manage expectations throughout the day and to not try to go for too much too soon. That said, I was able to qualify fourth out of the B practice session and battled for the win in my heat race. I’m happy with where my speed was and how the bike handled on such a torn-up track. In the Main Event, I ended up riding pretty tight after mid-way, which is not ideal, but is a bit to be expected with all things considered. I focused on continuing to hit my marks and came through the checkered in eighth. The speed I had early was definitely promising and it was good to bring home a steady result inside the top-10 to get the ball rolling.” – Carson Mumford

The Monster Energy® Kawasaki duo of Cianciarulo and Anderson continued their recent tear through the morning qualifying sessions as both riders urgently mastered the rutted track. After studying the ideal lines with the team, Cianciarulo logged an impressive 51.191 lap time in the final session; the second fastest lap of the day. Anderson was only fractions of a second behind as his 51.621 lap time earned him third in qualification.

A mid-pack start in 450SX Heat 1 meant that Cianciarulo would have his work cut out for him in the short six-minute qualification race. The No.9 KX™450SR rider executed with tact and precision through the opening lap to overtake the competition in rapid succession. By the completion of the first full lap, Cianciarulo was already up to third position. The front four riders matched qualification pace as they remained in tight lockstep for the remainder of the race. When the checkered flag flew, Cianciarulo crossed the line in third.

In 450SX Heat 2, Anderson launched out to a strong start and was only narrowly edged out for the holsehot. Anderson challenged for the lead through the opening laps until he was on the receiving end of contact with another rider on Lap 4 and consequently crashed. After rushing back to his bike and regaining his pace, Anderson finished out the race in fifth place.

The Monster Energy Kawasaki riders raced out to another strong start in the 450SX Main Event with Cianciarulo running in fourth on the opening lap and Anderson pursuing in sixth. In an impressive display of speed, Cianciarulo surged forward into a multi-lap battle for third which would see him overtake the defending champion Eli Tomac and challenge Ken Roczen before a couple of minor miscues shuffled him back to fourth. Cianciarulo maintained a high pace to defend his fourth-place position, keeping the current championship leader at bay behind him until Lap 8. As Cianciarulo dropped back, Anderson charged forward to meet him on the track and the two Monster Energy Kawasaki riders rivaled over sixth and seventh for several laps in the middle of the race. Anderson prevailed in the battle and went on to track down two more positions for a fourth-place result at the checkered flag. Meanwhile, Cianciarulo settled into a consistent pace through to the finish for eighth place.

“During the Main Event, the track was really tricky with a ton of deep ruts, but I felt like my KX™450SR still gave me the ability to push the pace. While a better start would have certainly improved my race, it wasn’t a bad night as we made good progress and I kept the fight going all the way to the checkered flag. I definitely want to be finishing on the podium and, ultimately, challenging for wins again so, I’m still focusing forward on making gains in supercross.” – Jason Anderson

“I felt comfortable during qualifying and was able to attack the track to put together the second fastest time. It was nice to show that pace again and rival at the top of the board. In the heat race, I was a little back from the start but worked my way into the top-three before the finish. In the Main Event, I started up front and managed to pass my way into the top-three again. The race felt similar to last weekend with all of the top guys contending for those first few positions, so it was encouraging to move my way forward through that group in the early stages. The end result is similar to what I’ve had recently, but there are a lot of positives to take away from the weekend.” – Adam Cianciarulo

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Supercross vs Motocross: The Difference

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The world of dirt bike riding is full of thrills and adventures. This thrill and excitement are often shared among dirt bike enthusiasts through various tournaments and events.

Supercross and Motocross are two such events that keep dirt bike fans on the edge of their seat. The fans of this adventure sport are very passionate about each of them.

But are they both similar or two completely different race events?

Let’s find out!

Supercross

The simplest definition of supercross is a race involving dirt bikes that takes place in a stadium on tracks with different obstacles. A rider needs to navigate through the tracks with much smoothness and speed. The fastest one wins the race, leaving others behind on the track.

Motocross

Motocross shares a lot of similarities with supercross, with some differences. It takes place in natural or simulated terrain. Due to its outdoorsy nature, the tracks are very different. They are much longer and wider. The ramps are higher with farther jumps. Also, the winner requires different strategies, requiring more physical endurance to succeed. To be safe, men and womens motocross gear are crucial elements that should be taken into consideration.

The first motocross was held in 1901 in London, UK. Since then, it has found its way to Australia and has become a popular sport here. It is commonly referred to as MX.

The Difference Between Motocross & Supercross

MX and SX can be differentiated in many different aspects. From the venue to how a winner is chosen, both have their rules, factors, and elements.

Here is the complete difference between motocross and supercross.

Venue

The venue of both motocross and supercross is one of the key differences between them. Supercross dirt biking takes place in an indoor stadium or artificial terrain. On the other hand, motocross dirt biking takes place in a more outdoor setting with natural terrains.

Bikes

In both races, riders use 250cc and 450cc dirt bikes depending on the level of the race. The key difference is that, in supercross, the bikes need tighter suspension for tight and quick cornering. At the same time, bikes in motocross need higher speeds for wider and more complex tracks. Also, the suspension requires constant tuning.

Tracks

Another major difference between motocross and supercross is the track. Considering the fact that the venues for both races are entirely different, it is evident that the tracks will also be different.

The tracks in motocross are longer, larger, and wider compared to supercross, where tracks are more compact. In motocross, the natural terrains are used for tracks, whereas in supercross are artificial. Although the tracks for supercross can sometimes be larger as it is held in an indoor arena, it is entirely up to the organisers to create the track.

Obstacles

Obstacles in both races are different due to the venue. In supercross, the obstacles are created artificially because the venue is an indoor arena. On the other hand, the obstacles in motocross are natural elements.

The obstacles in motocross are usually logs, rocks, fallen trees etc. In supercross, the obstacles are artificially created for higher jumps with a lot of high bumps, turns, whoops, and corners. In motocross, considering the track is wider and the obstacles are natural, the rider gets more time to think and strategise, whereas, in motocross, they need to speed through.

Final Words

When starting out, riders start with motocross, as it is packed with the natural thrill, excitement, and adventure of dirt bike riding. Supercross is a great way to test your skills. Both races are entirely different, but the sole purpose is the same, fun and excitement. If you are just starting out, we advise you to start with motocross because once you get the hang of it, supercross will be relatively easier.

Monster Energy and Yamaha Racing Strengthen Global Partnership

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Monster Energy and Yamaha Racing celebrate partnership with a new global race team livery for the 2023 MotoGP, AMA Supercross and Motocross, and MXGP seasons

MARIETTA, Ga. – January 20, 2023 – Yamaha Motor Corporation, USA (YMUS) is pleased to announce a renewal with Monster Energy, and a strengthened global partnership celebrated with a new Monster Energy Yamaha race team livery for 2023. Breaking cover today at a global race team celebration in San Diego, California, the Monster Energy Yamaha Star Racing and Monster Energy Yamaha Factory MXGP and MX2 team’s YZ race machines will sport the same exciting new look as the Monster Energy Yamaha MotoGP Team’s YZR-M1’s.

Ahead of tomorrow’s San Diego Supercross, the worlds of Supercross, MotoGP, and MXGP were brought together for the unveiling of the YZs. Monster Energy Yamaha Star Racing’s Eli Tomac and Dylan Ferrandis were on hand to reveal the new look of their YZ450Fs for the 2023 Monster Energy AMA Supercross and AMA Pro Motocross seasons, which are part of the inaugural SuperMotocross World Championship series. MXGP rider Jeremy Seewer was there for the presentation of his Monster Energy Yamaha Factory YZ450FM, which he will race for top honors in the 2023 FIM Motocross World Championship. 2021 MotoGP World Champion Fabio Quartararo also attended to share his YZR-M1, which was revealed earlier this week at the Monster Energy Yamaha MotoGP Team’s livery launch in Jakarta, Indonesia.

Ready for battle, the new look features camouflage and blends Yamaha and Monster Energy’s colors with the addition of gray for a refreshed, younger look. Designed by renowned Italian designer Aldo Drudi, the new global livery symbolizes Monster Energy and Yamaha’s combined passion for motorsports and a strong relationship between the brands. Together, Monster Energy and Yamaha Racing have enjoyed multiple championships and race wins at the highest levels of the sport.

Monster Energy and YMUS have a history of success in the AMA Supercross and Motocross Championships, with 39 premier class victories, including three 450 class titles in the past two years and topping the manufacturers’ points standings in the 450MX Pro Motocross Championship for two years running. In the 250 class, the Monster Energy Yamaha Star Racing team has amassed an impressive eight titles, four 250MX Pro Motocross Manufacturer Championships, and 79 victories. More recently, defending 450SX Champion Tomac got off to a flying start, taking a thrilling victory aboard the all-new YZ450F at the opening round in Anaheim, California.

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Dave Gowland – VP Motorsports Marketing, Monster Energy

“Monster Energy is all about winning, and we’re enthused to enter the 2023 global racing season with Yamaha Racing. Monster Energy competes and excels in motor racing disciplines and championships the world over, and when we go racing, we go to win. We couldn’t be happier than to enter the 2023 Monster Energy Supercross Championship with Monster Energy Yamaha Star Racing, the MXGP World Championship with the Monster Energy Factory MXGP and MX2 teams, and the MotoGP World Championship with the Monster Energy Yamaha MotoGP Team. Powering into 2023 with Yamaha and our collective new global livery for 2023 puts us in a position to fight for race wins and championships, and that’s exactly what we’re about. Bring on 2023. We’re here to win.”

Steve Nessl – Motorsports Marketing Manager, Yamaha Motor Corporation, USA

“Monster Energy and Yamaha have a history of success here in the U.S. and overseas. Together we have enjoyed multiple championships and race wins in Monster Energy AMA Supercross and AMA Pro Motocross, including three premier class titles over the past two years and eight 250-class titles. It’s truly a global collaboration between the two brands, and we’re thrilled to celebrate our strengthened partnership with this exciting new livery that will be shared in MotoGP, MXGP, and AMA Supercross and Motocross Championships. We look to keep building on our success and have already got the 2023 season off to a great start with Eli Tomac’s thrilling victory aboard the all-new YZ450F at Anaheim 1. I’d like to thank Monster Energy for their continued support and look forward to more race wins and championships in the future!”

Paolo Pavesio – Marketing & Motorsport Director, Yamaha Motor Europe N.V.

“Monster Energy and Yamaha have enjoyed a long and successful partnership in MXGP, with the two brands enjoying a huge amount of success together. Over the past seven years, Monster Energy Yamaha Factory MXGP and MX2 riders have secured 81 race wins, the 2021 MX2 World Championship title with Maxime Renaux, and four manufacturer titles across both classes. During this time, the collaboration between Monster Energy and Yamaha has evolved into a truly global partnership, with the two brands mutually supporting each other worldwide. This is illustrated very clearly by the consistency of the Monster Energy livery in MotoGP, MXGP, and AMA for 2023, which features an exciting new design that will better appeal to a younger audience. I am very proud of what we have achieved together. I would like to thank Monster Energy for their continued trust in Yamaha, and I look forward to making our partnership even more successful in the future.”

Answer Racing Partnership with BarX Suzuki 250

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Answer Announces Partnership with BarX Suzuki 250 Team for 2023 Season

Fort Worth TX – January 5, 2023 – Answer Racing today announced its sponsorship of the BarX Suzuki racing team for the 250cc class in the 2023 Supercross and motocross seasons.

The BarX Suzuki team, which features riders Derek Drake, Carson Mumford, Robbie Wageman and Ty Masterpool, will sport Answer Racing jerseys, pants and gloves for their races in 2023. Team jerseys and pants will be from the company’s Elite product line and each race will feature a different color scheme, including an All-American design for Military Appreciation Day at the race in San Diego.

“Everyone at Answer Racing is thrilled to return to Supercross and motocross racing in 2023, this partnership with BarX Suzuki makes it really special. We are confident this will be a breakout year for these motivated young riders,” says Brent Ash, Brand Manager for Answer Racing.

“BarX is a great addition to Answer Racing’s support of elite amateurs and grass roots marketing efforts. Their young team will be exciting to watch,” says Nick Wey, Brand Ambassador for Answer Racing.

“We are thankful to have the support of Answer, with the style and quality they bring, our riders’ confidence is over the top,” said Myron Short, managing partner of Team BarX. “BarX Suzuki has very big goals for this year, and we strive to achieve them. Our riders and crew are working very hard leading into the 2023 season.”

“Wearing our top-of-the-line Elite gear, with a dynamic set of BarX and Answer Racing colors and graphics, will give the athletes a look that will stand out from the rest of the class,” Ash continued.

Answer Racing apparel products have long been the standard for high performance racing and off-road riding gear. The 2023 Supercross season will kick off at Angel Stadium in Anaheim, California on January 7, 2023.

About Answer Racing: Answer Racing was started in 1976 with a goal of providing hardcore motocross enthusiasts with products they could trust. Decades of champions were forged in the hearts and minds of Answer Racing’s creative engine. Fast forward to today and Answer Racing has not lost sight of the original vision, putting its nearly five decades of experience behind bars into every product. More information can be found at answerracing.com.

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Victory in Atlanta for Monster Energy Kawasaki Rider Jason Anderson

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Foothill Ranch, Calif. (April 17, 2022) – Round 14 of the Monster Energy® AMA Supercross Championship brought riders from across the country to Atlanta Motor Speedway for a unique racetrack in the infield of the iconic racing venue. Monster Energy Kawasaki rider Jason Anderson claimed his fourth win of the season with a commanding performance in the 450SX Main Event. Meanwhile, Monster Energy/Pro Circuit/Kawasaki’s Jo Shimoda and Austin Forkner earned fourth place and seventh place respectively in the 250SX East/West Showdown.

Anderson and the rest of the Monster Energy Kawasaki team arrived to Atlanta Motor Speedway on Saturday morning to find the grounds flooded from overnight rainfall. As the rain continued through the morning hours, scheduling adjustments were made to preserve the track. The revised schedule granted the riders in each classification a single 13-minute timed qualifying session prior to the start of the racing program. Adding to the challenge of learning a track in such short time, the specially designed Atlanta circuit hosted one of the longest starts in Supercross history, multiple whoop sections and over twelve turns, altogether producing the longest lap times so far this season. Knowing his time on the track was limited, Anderson launched straight out to a high pace on lap one of the timed session. The No.21 KX™450SR rider battled at the top of the leader board for the entire session as he made the most of the slick conditions. When the session concluded, Anderson recorded the second fastest time of the morning with a 1:25.286.

At the start of the first 450SX Heat Race, Anderson emerged from the first turn in second position. With dryer track conditions and increased traction, Anderson quickly turned up the pace from his qualifying laps and took control of the lead before the end of Lap 1. The New Mexico native responded to pressure from the current points leader by improving his lap times as the race progressed. There was a brief exchange for the lead position on Lap 5 before a crowd animating pass while sliding around the inside of one of the track’s sweeping 180 turns moved Anderson back into the top spot. When the checkered flag flew, Anderson was over four seconds clear of the competition, claiming his fifth heat race win of the season.

When the gate dropped for the 450SX Main Event, Anderson once again launched his KX™450SR out to the front of the pack. The podium positions were tightly contested for the opening laps as Anderson tactfully moved passed his main championship rivals. On Lap 3, Anderson gained control of the lead by capitalizing on a mistake from the competition. The Atlanta crowd soon erupted again as Anderson took advantage of the clear track in front of him to start jumping an impressive triple-quad rhythm section before the finish line. Continuing to jump the rhythm lap after lap, igniting the crowd consistently, Anderson steadily built a sizeable lead over the riders behind. By Lap 11, the Monster Energy Kawasaki rider was more than eight seconds ahead of the closest competitor. With a nearly perfect race from start to finish, Anderson crossed the checkered flag first, lighting the Monster Energy fire cannons and securing his fourth Monster Energy Supercross win of 2022.

Anderson’s impressive win in Atlanta moves him three points closer to the 450SX Championship points lead as he stands firmly in second place with three rounds remaining.

“It seemed like we might have a mudder this morning but, the dirt came around after the sun showed up around mid-day. By the time my Main Event started, the track was gnarly but, we’re in a great spot with the bike so I was able to keep pushing the pace through the tough conditions. Even though the whoops were cupped out and edgy, the bike was consistent and predictable, so I kept charging across them every lap. The whole team has put in a lot of effort to have the KX™450SR working as good as it is right now so hopefully we can enjoy a few more of these wins before the season ends.”
– Jason Anderson

Returning to the 250SX Eastern Regional Championship, Forkner joined his Monster Energy/Pro Circuit/Kawasaki 250SX Western Regional teammate Shimoda in Atlanta for the first East/West Showdown of the year. In one of the first groups to take to the wet track, Forkner proved he hasn’t missed a beat by jumping right to the top of the 250SX East qualifying leaderboard. When his qualifying session concluded, the Missouri native had the second fastest lap time with a 1:28.808. In the 250SX West qualifying, Shimoda made himself acquainted with the track by exploring a variety of different lines and setting the sixth fastest lap time with a 1:30.773.

When the 250SX East Heat Race rounded the first turn, Forkner found himself ahead of only one rider as he narrowly avoided a first turn crash. The No.33 KX™250 rider made quick moves through the opening lap, however, passing his way into seventh by the end of Lap 1. Despite racing through traffic on the wet track, Forkner began setting the fastest laps of the race. Forkner passed at least one rider each lap while rapidly closing the distance between himself and the leader. When the white flag waved, Forkner was up to third in the running order but, the tenacious rider wasn’t settled. On the final lap, the fans at Atlanta Motor Speedway roared with cheers as Forkner made two daring passes to claim the 250SX East Heat win by a thrillingly slim margin and establish himself as a contender to win the 250SX East/West Showdown.

At the start of the 250SX West Heat race, Shimoda proved he had made gains with his starts by launching out to the early lead. Shimoda led the opening lap before a couple minor mistakes on Lap 2 forced him to relinquish the position and settle into third place. The Japanese-born rider matched pace with the riders ahead as a battle for the top five positions ensued for the better portion of the qualifying race. On the final lap, Shimoda lost one more position before finishing out the race in fourth place with a direct transfer to the 250SX East/West Showdown.

When the gate dropped for the 250SX East/West Showdown Main Event, the No.30 KX™250 rider Shimoda rocketed out to the holeshot and early lead while Forkner quickly made his way forward from sixth. After a few swift passes by Forkner, the Monster Energy/Pro Circuit/Kawasaki duo occupied two of the three podium positions for the opening laps with Shimoda setting the pace out front and amassing a roughly two second gap over the rest of the field. On Lap 3, Forkner lost a position after the split sand section and settled into fourth until he eventually dropped back to seventh due to a small crash in a rutted corner a few laps later. Meanwhile, Shimoda proved his grit by battling for podium contention and withstanding pressure from the respective championship challengers of each regional series through the first 10 laps of the race. Shimoda balanced intensity with finesse on the non-traditional supercross track to maintain control of third position in the running order until he was overtaken through the whoops while approaching the white flag. Shimoda challenged back for a final lap battle over the last podium position but ultimately crossed the finish in fourth place. Forkner regained his momentum late in the race and finished with a respectable seventh place result.

Shimoda’s fourth place finish in Atlanta marks his fourth top-five of the season and moves him to only two points shy of fourth in the 250SX Western Regional Championship points standings.

Forkner’s seventh place finish secures his third top-ten result of the season as the Monster Energy/Pro Circuit/ Kawasaki rider had an impressive return to the 250SX Eastern Regional Championship.

“This weekend my starts were really good in the heat and the Main Event so that is nice progress on something I’ve been working to improve. At the beginning of the main I felt strong and was comfortable out front with the lead but, I think my speed was a little bit off this weekend, so I ended up being passed by a few riders. I want to be back on the podium, so I wouldn’t say that I’m satisfied with fourth place but, there are positives to take away from this weekend and we will keep trying to be better.”
– Jo Shimoda

“I’ve been eager to get back to racing and definitely wanted to show that I’m a contender for wins this year. In the Heat Race, I was really happy with my riding. To come through the whole field and get a win with a last lap pass on last weekend’s overall winner was a good way to get back into the swing of things. I’ve only been back on the bike about a week now, so I was really happy with my race craft and I think I was on track to have another strong performance in the Main Event until I crashed while running in third. Overall, it was great to be racing again and I’m ready to fight for some wins before the championship ends.”
– Austin Forkner

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Update: Monster Energy/Pro Circuit/Kawasaki at AMA Supercross Championship

By General Posts

Monster Energy®/Pro Circuit/Kawasaki’s Cameron McAdoo Finishes Second in Indianapolis

Foothill Ranch, Calif. (March 20, 2022) – Round 11 of the Monster Energy AMA Supercross Championship brought the series to Indianapolis where a tight and technical track layout greeted the world’s finest supercross racers and resulted in an action-packed night that saw Monster Energy/Pro Circuit/Kawasaki rider Cameron McAdoo secure his second consecutive runner-up finish of the 250SX Eastern Regional Championship. In the 450SX Class, Monster Energy Kawasaki rider Jason Anderson bounced back from adversity to finish the race in sixth.

McAdoo, who currently sits second in the 250SX Eastern Regional Championship points standings, entered the weekend action at Lucas Oil Stadium hoping to place more pressure on the current points leader and keep his championship fight alive. McAdoo started the day on the top of the leaderboard in the first 250SX qualifying session after recording a 44.786 lap time. In the final 250SX qualifying session, the Iowa-native utilized the power of his Kawasaki KX™250 to uncork a massive quad after the finish line jump and improve his overall time to 44.060 and qualify second overall heading into the night show.

McAdoo started the first 250SX heat race of the night by grabbing the holeshot and establishing himself at the front of the pack early. The No.48 KX250 rider used his experience to control the lead and develop a sizeable gap from the competition behind during the opening laps. From then on, the Monster Energy/Pro Circuit/Kawasaki rider rode a flawless race as he went on to collect his first heat race win of the 2022 supercross season.

At the start of the 250SX Main Event, McAdoo emerged from the first turn in second place and within striking distance of the leader. As the top two quickly broke away from the rest of the field, McAdoo used the opportunity to study his opponent’s line choice and plan his attack. The front two momentarily jockeyed for first place early in the race before the Kawasaki rider took full control of the lead with 11 minutes remaining. Halfway through the main event, the 250SX veteran used his cunning race skills to maneuver past lapped riders, however, he would surrender the lead after a few close calls racing through traffic. Despite his best effort to reclaim first place, McAdoo finished the race in second and maintains second overall in the 250SX Eastern Regional Championship points standings.

McAdoo’s stellar performance in Indiana places the Iowa native just 11 points back from the lead in the 250SX Eastern Regional Championship as the series prepares a return to the West Coast next weekend.

“Overall, we had another solid weekend. I was feeling really good in practice and enjoyed the track a lot all day. It felt nice getting my first heat race win of the season and battling for the main event lead. The track was super tight and developed deep ruts as the night went on, which I think was a benefit for me as I was able to use my experience on rough tracks to make the pass for the lead. Unfortunately, I missed my line going through the whoops one too many times while trying to cut through lapped traffic and got passed back. The good news is we still finished second and are in the title fight. Now it’s time to let the west coast guys race next weekend before we come out swinging in full force at St. Louis.”
– Cameron McAdoo

The 450SX qualifying action on Saturday morning saw Anderson start the day by recording the fastest lap time (44.842) in the first 450SX qualifying session.

Pleased with how his Kawasaki KX™450SR was performing, Anderson elected to make no bike changes before the second timed qualifying practice and instead focused on improving his line choices. At the end of timed qualifying, Anderson clocked an improved lap time of 43.124 to qualify second overall.

The beginning of 450SX Heat 1 saw Anderson launch out to a top-three start and use the impressive handling of his KX450SR to jump into second place by the second turn. With his sights set on the lead, Anderson used his impressive corner speed to move into first place with just two turns remaining before the end of Lap 1. The No.21 Kawasaki rider wasted no time gapping the competition as he proceeded to build a six-second lead on his way to winning the first 450SX heat race of the night.

When the gate dropped on the 450SX Main Event, Anderson again emerged from the first turn inside the top three. The excellent start allowed the No.21 Kawasaki rider to advance into second early in the race and keep the leader within reach. Facing serious pressure from behind, Anderson proved his resilience by refusing to surrender second place and ultimately shutting down every pass attempt made from the competition behind. With three 450SX wins under his belt this season, Anderson was in search of more and mounted a charge for the lead with 13 minutes remaining. The New Mexico native capitalized on a mistake from the leader in the whoop section and used his sly race craft to take control of first place momentarily before contact from the rider behind dropped Anderson to seventh place. With little time remaining in the race, Anderson continued to race forward and finished in sixth.

With another top-10 finish, Anderson maintains his second-place ranking in the 450SX championship points standing.

“I came into the weekend feeling ready to fight for a win and had a solid day going, especially after the heat race win and first gate pick. Come main event time, I had to do some serious defending early to stay in second and have a chance at the win. We lost some points this weekend but there’s still plenty of fight left in me. I’m here to win and that’s going to remain my main goal for the rest of the season.”
– Jason Anderson

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AMA Supercross Championship: Cameron McAdoo Secures Fourth Consecutive Podium

By General Posts

Monster Energy®/Pro Circuit/Kawasaki’s Cameron McAdoo Secures Fourth Consecutive Podium in Detroit

March 12, 2022 | Ford Field | Detroit, Michigan

Foothill Ranch, Calif. (March 13, 2022) – Round 10 of the Monster Energy AMA Supercross Championship brought the series to the famous Motor City of Detroit, Michigan, where Monster Energy/Pro Circuit/Kawasaki rider Cameron McAdoo secured his fourth consecutive podium result with a second-place finish. In the 450SX Class, Monster Energy Kawasaki’s Jason Anderson was involved in an exciting battle for the lead before a late-race crash ended his race.

McAdoo entered Saturday’s morning qualifying session keen on closing in on the championship lead. From the first timed qualifying session, it was clear McAdoo had the pace to win as he used the power of his Kawasaki KX™250 to uncork a massive quad down the rhythm section and record the fastest lap of session one. At the end of the timed qualifying sessions, Team Green’s McAdoo recorded the third-fastest time overall with a 44.480.

In 250SX Heat 2, McAdoo started the race in seventh place. With his sights set forward, the No.48 quickly began planning his attack towards the front during the opening laps. McAdoo’s superior speed through the whoop section made all the difference in the short race as he was able to utilize this advantage to make his way up to second place before the end of the race.

At the start of the 250SX Main Event, McAdoo found himself caught up in the middle of the pack as he navigated through the first rhythm section inside the top-10. Eager to make his way up the field, McAdoo used his creative line choice to move past the competition and run in third before the start of Lap 3. By the halfway mark, the Team Green™ rider was following close behind second place and again utilized his impressive speed through the whoop section to make the pass. After moving into second, McAdoo fended off immediate pressure from the rider behind and proceeded to build a comfortable gap between him and third in the following laps. The Iowa native continued his charge forward but limited time forced McAdoo to settle for a second-place finish.

McAdoo’s impressive charge through the field on his No.48 KX™250 secured a fourth consecutive podium finish of the 2022 season maintaining second place in the 250SX Eastern Regional Championship points standings.

“This is my first time racing here in Detroit and I’m happy with how the day went. We started on a strong note after finishing the first timed qualifying session with the fastest lap time and backed that up with a strong showing in my heat race. I really want to be battling for wins and know I have the speed to do so, I just need to work on getting better starts so I can be in the mix from early on. Overall, I’m proud of how I rode and am thankful I have such a strong team supporting me.”
– Cameron McAdoo

Coming into the day with the expectation of testing different bike setups, Anderson started his morning by closely examining the layout in Ford Field during riders’ track walk. Anderson and the team discussed the day’s game plan before qualifying, anticipating how the track would change throughout the day due to the unique Detroit dirt which was tackier than in years past. In the later stages of qualifying, Anderson consistently recorded lap times near the top of the timesheet before recording a 43.716 lap time for third-fastest heading into the night show.

The beginning of 450SX Heat 2 saw Anderson utilize the impressive handling of his KX™450SR to trade positions with the front runners during the opening laps. Combining fast laps with consistent whoop speed, the No.21 Kawasaki rider ran comfortably in second before the start of Lap 4. In the later stages of the race, Anderson found himself having to adapt to the track’s rapidly deteriorating surface but, like a true veteran, managed the situation with ease and finished the short qualification race in second.

The beginning of the 450SX Main Event saw Anderson off to another strong main event start and trading positions back and forth at the front of the pack before taking firm control over second place by the end of Lap 4. The No.21 KX450SR rider utilized his whoop speed to take the lead two laps later. As the race unfolded behind him, Anderson was running comfortably out front and in control of the race. Near the halfway mark, the New Mexico native began feeling immense pressure from behind but refused to hand over the position easily. Despite his best efforts, the rider behind was able to take over the lead with 10 minutes left in the race. Never one to give up, Anderson stuck close behind the leader’s wheel, studying his line choices and mounting charges to regain the lead. Unfortunately, while making a charge for the lead, Anderson suffered a late-race crash that ended his night early.

Anderson retains second place in the championship points standings with seven rounds of racing left to go.

“I was feeling really good today from the start of the first practice. Probably the best I’ve felt racing in Detroit, and I think my performance throughout the night showed I had what it took to win tonight. Unfortunately, I pushed a little too hard while challenging for the lead and had a crash that ended my race early. It’s unlucky, but these things happen. I’m just glad I feel fine right now and am planning on giving it my all in Indianapolis next weekend.”
– Jason Anderson

New FIM Supercross World Championship planned

By General Posts

MUBADALA CAPITAL BACKS SX GLOBAL
TO LAUNCH NEW FIM SUPERCROSS WORLD CHAMPIONSHIP

Queensland, Australia (March 1st, 2022) — Mubadala Capital, the asset management subsidiary of Mubadala Investment Company, one of the world’s leading sovereign investors with US$243 billion of assets under management, today announced its investment in SX Global, an Australian company established to develop, promote, and commercialize the FIM Supercross World Championship.

Mubadala Capital has established a track record of successfully investing in category leaders across sports, media, and entertainment—including EMI Music Publishing, Endeavor Group Holdings, Reigning Champs, Ultimate Fighting Championship (UFC) and the Yankees Entertainment and Sports Network (YES Network), among others—and this investment continues its history of backing world-class management teams in building differentiated global sports, media and entertainment businesses.

Mubadala Capital’s investment will support SX Global’s expansion plans for supercross and its efforts to capitalize on the exclusive rights it has secured from the Fédération Internationale de Motocyclisme (FIM) to manage and promote the new FIM Supercross World Championship, bringing the exciting sport of off-road motorbike racing to fans across the globe in a new competitive format.

“Our commitment to SX Global and the FIM Supercross World Championship builds on our strategy and track record of selectively investing in premier content properties with strong global appeal,” said Adib Martin Mattar, Head of Private Equity at Mubadala Capital. “We expect that our investment in SX Global will introduce the exciting sport of professional supercross to a global audience and build lasting value by delivering an authentic, exciting and fan-centric experience.”

SX Global’s President, Tony Cochrane, added, “We’re proud to partner with Mubadala Capital, a company that shares our vision and global aspirations for the FIM Supercross World Championship. With the international reach, resources, and business building experience of Mubadala Capital alongside us, we’re looking forward to establishing FIM Supercross World Championship as a leading global motorsport and entertainment property.”

Representing Mubadala Capital on the SX Global Board of Directors will be Matt Kim and Russ Pillar, who collectively bring decades of experience backing and leading global sports, media, and entertainment companies. They will be joining Tony Cochrane, SX Global’s President; Adam Bailey, SX Global’s Managing Director (Motorsport); Ryan Sanderson, SX Global’s Managing Director (Commercial); Tom Potter, Rush Sport & Entertainment; and Tavo Hellmund, Founder, Event Partners Marketing, on SX Global’s Board of Directors.

In December 2021, the FIM awarded SX Global the exclusive organisational and commercial rights to stage, manage and promote the FIM Supercross World Championship. Under the leadership of the SX Global Team, and with the financial backing and support of Mubadala Capital, Supercross will become a true global sports property, competing on a legitimate international platform for the first time in history. The FIM Supercross World Championship will commence in late 2022.

For more information on the FIM Supercross World Championship visit https://fimworldsx.com/
For more information on SX Global visit https://sxglobal.com/
[ For Mubadala Capital interview requests, please contact Salam Kitmitto (sakitmitto@mubadala.ae) ] [ For SX Global interview requests, please contact Gus Burrows (gus@amemanagement.com.au) ]

Mubadala Capital

Mubadala Capital is a wholly owned asset management subsidiary of Mubadala Investment Company, a leading global sovereign investor headquartered in Abu Dhabi. In addition to managing its own balance sheet investments, Mubadala Capital manages over $10 billion of third-party capital on behalf of institutional investors in all its businesses, including three private equity funds, two early-stage venture funds, a public fund, and two funds in Brazil focused on special situations.

Mubadala Capital and its affiliated entities have a long track record of owning and/or operating globally recognized sports, media, entertainment and premium content and services properties including EMI Music Publishing, Endeavor Group Holdings, Reigning Champs, Ultimate Fighting Championship, and the Yankees Entertainment and Sports Network.

SX GLOBAL – BOARD

Matt Kim – Non-Executive Board Member
• Matt Kim is a Senior Principal at Mubadala Capital and leads the team’s sports, media and entertainment investment activities. He possesses over a decade of investment experience, and prior to joining Mubadala Capital, Mr. Kim was an investment professional at Bank of America Capital Advisors, where he focused on evaluating private equity investment opportunities globally.
Mr. Kim graduated from Boston University with a B.S. in Business Administration with concentrations in Finance and Entrepreneurship and is a CFA charter holder.

Russ Pillar – Chairperson
• Russ Pillar is a Senior Advisor and Operating Partner of Mubadala Capital where he initiates, evaluates, and manages investment opportunities globally. He is a tenured sports/media/consumer CEO, with executive roles across the Virgin Entertainment Group, Prodigy Internet, the CBS Internet Group, the Viacom Media Group, the Los Angeles Marathon, and Reigning Champs, among others.
Mr. Pillar previously held directorship roles for more than three dozen private and publicly traded sports, media, retail, entertainment, and technology/tech services companies. A Phi Beta Kappa cum laude graduate of Brown University with an A.B. in East Asian Studies, he also is a Henry Crown Fellow at The Aspen Institute and a member of the Aspen Global Leadership Network.

Tony Cochrane AM – President
• Tony Cochrane’s passion and experience forge a formidable combination and have ultimately resulted in some unforgettable milestones in entertainment and sport generally over the past 45 years both in Australia and on the global stage.

Over the past 45 years with partners and solo, Tony has produced and promoted over 400 sporting and entertainment events throughout the world, sold in excess of 25,000,000 tickets with gross sales exceeding two billion dollars, and written nearly $250,000,000 in sponsorship sales.

In his time as Executive Chairman of V8 Supercars, Tony Cochrane was considered the founding father of the ‘modern’ era of motor racing in Australia, the touring car category that was arguably amongst the world’s best. During this period, V8 Supercars had an extraordinary rise to the top of sport within Australia and on the world motorsport scene. It became a multi-million dollar industry under his strong leadership. His credits and performance in world motorsport are uniquely recognised both in Australia and overseas. He holds an FIA acknowledgement and an Order of Australia for his contributions.

Adam Bailey – Managing Director – Motorsport
• Adam’s experience in Supercross began as a competitor in the early 90s. He established an athlete and event management agency in 2005 that represented some of the most respected athletes and brands in this space. These networks led to valuable and unique international industry relationships.

Launching AME Management with Ryan Sanderson in 2012, the duo combined their experience to establish a boutique sports marketing agency in Australia and launched AUS SX Holdings and the AUS-X Open event in 2015. The events went on to achieve sell-out crowds annually for five years including the successful creation and expansion of the FIM Oceania Supercross Championship into New Zealand in 2018 and 2019. Adam leads key aspects of brand creative strategy, content, industry partnerships, international talent and operations.

A creative marketer, many of Adam’s unique PR, marketing and content strategies have helped see the events become recognised and respected, globally.

Ryan Sanderson – Managing Director – Commercial
• Ryan spent five years at V8 Supercars Australia under Tony Cochrane’s reign. In Ryan’s tenure as Sponsorship Manager, he serviced some of Australia’s largest sponsorship properties, managing over 20 V8 Supercars Championship partners, with over $22M in annual spend.
Ryan and Adam launched AME, a sports marketing agency together in 2012 and then sold-out Supercross events in Australia & New Zealand from 2015 – 2019.

Ryan secured major commercial partnerships for both AUS-X Open & S-X Open Auckland Supercross events including Monster Energy, Australian Tourism & State Government funding, Boost Mobile, Michelin, Komatsu, Castrol & Repco/NAPA. Ryan developed leading entertainment, fan engagement and innovative commercial experiences, as well as international TV broadcast distribution including IMG, Seven Network, Fox Sports Australia, CBS, Eurosport & Fox Asia to over 382 million homes.

Ryan brings a unique skillset to SX Global and has extensive international broadcast, promoter and commercial partnership networks globally.

Tom Potter – Non-executive Director | Europe
• Tom is a former racing driver, and a commercial veteran of the McLaren and Williams F1 Teams. Tom founded Rush Sport & Entertainment in 2010 which has grown internationally to become one of the most successful businesses in motorsport sponsorship and marketing services whilst also delivering record-breaking deals for other major entertainment properties such as The Rolling Stones. Rush is responsible for placing over $700million sponsorship of F1, Formula E and IndyCar properties since 2016 alone. Rush has helped identify, structure, negotiate, activate and measure sponsorship investments for brands including Petrobras, Mercedes-Benz, Prudential, IHG, Marriott, Avis, Renesas, Adecco (Modis), Progressive and Saudi Aramco.

Few can boast the level of energy, insight and understanding of global motorsports’ commercial landscape and entertainment value. Tom is an expert at leveraging sports marketing and the sports business environment to create value and accelerate growth.

Tavo Hellmund – Non-executive Director | North America
• Tavo Hellmund was the founder of the FIA Formula-1 United States Grand Prix in Austin, Texas, the co-founder of the FIA Formula-1 Mexican Grand Prix and a co- founder of the Circuit of the Americas race track in Austin, Texas. Tavo Hellmund has been the founder and President/Managing Partner of Full Throttle Productions, LP, Event Partners Marketing, LLC, Grand Prix Partners, LLC and Tavo Hellmund Inc. since 1994.

These companies manage and provide event project management, day of event oversight, staffing/volunteer services, venue planning, consulting and logistics support, marketing, sales, sponsorship, public relations and consultation services for sporting and special events around the world. Tavo Hellmund’s global event production experience includes brokering, sanctioning, producing or promoting over 150 sporting and entertainment events, which have generated more than 1.5 billion dollars in sales.

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