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NCOM Biker Newsbytes for May 2021

World legislative news from Bill Bish of National Coalition of Motorcyclists (NCOM). The National Coalition of Motorcyclists (NCOM) is a nationwide motorcyclists rights organization serving over 2,000 NCOM Member Groups throughout the United States, with all services fully-funded through Aid to Injured Motorcyclist (AIM) Attorneys available in each state who donate a portion of their

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Harley’s shares hit 3-year high on EU-US trade truce

by Michael Taylor from https://www.forbes.com Harley-Davidson Stock Soars As EU Decides Against 56% Tariff Surge The Harley-Davidson stock price surged this morning after the European Union deferred a tariff plan that would have seen the classic American motorcycle maker face a 56% entry ticket into the European market. Harley-Davidson Inc would have been one of

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Harley-Davidson Launches LiveWire as independent Electric Motorcycle Brand

Harley-Davidson Launches LiveWire, the independent Electric Motorcycle Brand (www.livewire.com) MILWAUKEE (May 10, 2021) – Harley-Davidson, Inc. (“Harley-Davidson”) (NYSE: HOG) today announces the launch of LiveWire as an all-electric motorcycle brand. LiveWire is more than a motorcycle. LiveWire plans to redefine electric, delivering the best experience for the urban rider, with personality and soul. LiveWire creates

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Harley-Davidson’s renewed focus on touring bikes drives upbeat forecast

by Reuters from https://www.investing.com U.S. motorcycle maker Harley-Davidson (NYSE:HOG) on Monday reported a better-than-expected quarterly profit and raised its full-year forecast for sales growth, as its focus on bigger and profitable touring bikes boost demand, sending its shares up more than 8%. Since the middle of last year, the Milwaukee, Wisconsin-based company, which has struggled

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Ford CEO Jim Farley nominated to Harley-Davidson board of directors

by Phoebe Wall Howard from https://www.freep.com Ford CEO Jim Farley, owner of two classic Harley-Davidson motorcycles, has agreed to serve on the board of the Milwaukee-based company. The director nomination was submitted Friday by the motorcycle manufacturer’s CEO Jochen Zeitz as part of the 2021 Notice of the Annual Meeting of Shareholders and Proxy Statement,

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Sportster Futures

Earlier this year we heard that Harley was going to cancel the Sportster line. We also started a suggestion box for the factory’s success. Of course, one of our first and most supported recommendations included retaining the Sportster line. I went so far as to recommend the Sportster line become the builder’s line and make

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Harley-Davidson Has Missed the Mark in Electric Transportation

by Travis Hoium from https://www.fool.com The company can’t get over its past success. The iconic Harley-Davidson (NYSE:HOG) brand is in trouble. The company has seen revenue fall for a half-decade, and earnings have evaporated. Strategies to get into electric motorcycles have largely failed, and the core business doesn’t show any signs of a turnaround. Despite

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Harley-Davidson Announces First Chief Electric Vehicle Officer

Harley-Davidson, Inc. today announces the appointment of Ryan Morrissey as Chief Electric Vehicle Officer (CEVO). Effective April 1, Morrissey will join Harley-Davidson with over two decades of experience in disruptive technologies and the development of new business ventures. As a consultant at Bain & Company, he served most recently as a Senior Partner and head

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