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Mustang Seats Acquired by Veteran-founded Investment Firm

By General Posts

Mustang Seats Acquired by Veteran-founded Investment Firm LDR Growth Partners

New Growth-Oriented Owners Will Invest in Company’s Factory Operations, Marketing Programs and Presence with Customers

Three Rivers, Massachusetts – April 4, 2022 – LDR Growth Partners today announced the acquisition of Mustang Motorcycle Products LLC, maker of Mustang Seats and related motorcycle accessories, in a private transaction closed last Friday. Mustang, known for high-quality, handmade motorcycle seats, was founded in 1980 near Three Rivers, MA, where the company maintains factory operations. Mustang was purchased out of Motorsport Aftermarket Group, owned by a group of investors, led by Monomoy Capital Partners.

“Mustang Seats presents a tremendous opportunity for us at LDR,” said William Brame, partner at LDR and co-head of its acquisition business. “Our unique approach is in providing growing companies the resources they need to continue to expand while identifying areas for new value creation. We’ll invest in people, technology, and the machinery the company needs to help deliver the iconic Mustang Seats to motorcycle riders looking for our products domestically and internationally.”

Mustang employs 85 people in a historic facility in Three Rivers. The company was founded by Al Simmons and named after the legendary P51 military aircraft from World War II. Mustang designs and manufactures a variety of styles of seats, with fitments for all major brands of motorcycles. The company also offers rider and passenger backrests and seating-related products.

LDR Growth Partners is a private investment firm focused on acquiring and growing unique, cash flow generating businesses in the manufacturing, industrial products, and transportation sectors. The company currently owns and operates Whitman Controls, a 50-year manufacturer of process automation controls with large, multinational customers across a range of industries. LDR, founded in 2011 by three US Army officers, is also the owner of LDR Advisory Partners and LDR Leadership, firms which focus on improving company, employee and leadership performance.

LDR intends to keep Mustang’s operations in its current primary location as it adds manufacturing technology, production capacity and marketing capabilities to the organization. The company has added nearly 20 additional employees since September of 2021 and the new owners anticipate hiring additional resources in the coming months to accomplish their goals.

“We believe in Mustang’s product, in its people and in the strength of the motorcycle accessory market,” continued Brame. “Our leadership is excited about entrenching ourselves in this company and in the riding community. We look forward to meeting our loyal customers and partners at rallies and events this year.”

“The leadership and employees here at Mustang couldn’t be happier about the news,” said Mustang GM Mike Cornelius. “The additional investment from LDR will help us take the next step forward. Our orders show that riders want Mustang Seats and our team is excited to continue to deliver them to our loyal dealers and customers.”

About Mustang Motorcycle Products
Mustang Seats are handcrafted in the USA to give riders the style they want and the comfort they deserve. Mustang is known worldwide as the highest quality motorcycle seats for virtually all brands of motorcycles. Based in Three Rivers, Massachusetts, the company sells seats and accessories through its network of premier powersports dealers and direct to consumers through www.mustangseats.com

About LDR Growth Partners
LDR Growth Partners supports growth-oriented businesses, management teams, and entrepreneurs with equity capital and precision support to scale operations and maximize returns under a spirit of market leadership, creativity, and innovation. LDR is led by a five-person cross-functional leadership team, and was founded in 2011 by U.S. Army Officers, with a common vision for business leadership and the power of building, supporting, and growing exceptional teams. The company has offices in Stamford, CT, Houston, TX, and Washington DC.
Visit their Website at http://www.ldrgp.com/

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Royal Enfield Reveals Scram 411

By General Posts

ROYAL ENFIELD REVEALS ALL-NEW SCRAM 411 ADV CROSSOVER

Ready. Set. Scram!

Milwaukee, WI (Tuesday, March 15, 2022) – Royal Enfield, the global leader in the midsize (250cc – 750cc) motorcycling segment, today unveiled the Scram 411 – the brand’s first ADV crossover. The new Scram 411 is an engaging, accessible and capable street scrambler, with the heart of an adventure motorcycle. Built on Royal Enfield’s proven 411cc single-cylinder engine platform and the Harris Performance chassis, the Scram 411 combines spirited agility on urban streets, with competent rough-roading capabilities. Focused and purposeful changes in the riding geometry and ergonomics make it ideal for in-city riding, as well as unpredictable, challenging trails off the urban grid.

Unveiled for global audiences today, the new Scram 411 is already available in India, and will be available in Europe, Asia Pacific, North America and Latin America later this year. The Scram 411 is scheduled to arrive in the U.S. late summer/early fall. Pricing and colorways will be announced in the coming months.

The Scram 411 is a continuation of Royal Enfield’s constant pursuit of exploration, and building motorcycles to enable every adventure. One such motorcycle is the Himalayan—Royal Enfield’s flagship adventure tourer. Launched in 2016, the Himalayan has fostered a subculture of adventure touring around the world, most recently, even Antarctica’s South Pole. Its unique design and well-rounded capability make it among Royal Enfield’s best-selling motorcycles, and it is upon this stalwart platform that the style evolution continues with the more urban-focused ADV-crossover motorcycle—the Scram 411.

The all-new Scram 411 is a new subspecies that has the authentic vibes of a scrambler and adventure touring in its DNA. With long-travel suspension and class-leading ground clearance paired with a 19-inch front wheel and 17-inch rear, the Scram 411 is playfully agile on city streets, yet is highly capable of tackling more rugged terrain, so the exploration doesn’t end when the pavement stops.

Siddhartha Lal, Managing Director, Eicher Motors Ltd., simply loves the fluidity and the
multipurpose ability of the Scram 411. Speaking about this in the context of modern existence, he said, “Whether it’s London, New Delhi or Tokyo, the contours of modern urban existence are ever-changing. With our world increasingly becoming more fast-paced, life in the urban context has become about the weekday hustle and the weekend getaway, and everything in between. We wanted to build a motorcycle that could effortlessly navigate this entire gamut, and be the perfect ally for the young, modern-day rider. The Scram 411 is truly a motorcycle made for now, and is always ready to tackle whatever surprise is in store.”

Speaking about the inspiration behind the Scram 411, and about the new motorcycle, Executive Director,
Royal Enfield, B Govindarajan, said, “The globally lauded versatility and competence of the Himalayan inspired us to reimagine the motorcycle in a more young, modern-day, urban context. The Scram 411 is the perfect crossover for young city-dwellers, who prefer a motorcycle that is fun and engaging to ride around the city, yet has a rugged appeal. By shifting the riding geometry to make the motorcycle more at home on busy city streets, and retaining its strong ability to take on rough roads and take on the weekend dirt trail, we’ve brought a unique subcategory for consumers. Like all our motorcycles, the Scram 411 is built for the global rider, and manufactured with world-class engineering. We also have an array of genuine motorcycle accessories and a vibrant apparel range inspired by the Scram lifestyle. This is a very exciting and spirited new motorcycle, and we are confident that young riders from across the world will love the new Scram 411.”

Mark Wells, Chief of Design at Royal Enfield, enjoys riding the Scram 411, and loves how easily it can navigate a wide spectrum of terrain and challenges. Speaking about creating a new subspecies of motorcycles, he said, “Most scrambler motorcycles focus only on aesthetics and looks. When we began work on the Scram 411, we were determined to create a motorcycle that would be distinct in design and purpose, and bring the best of rough-road capability to urban riding. With its distinctive look and design, playful colorways, accessible riding proposition, the Scram 411 is an ultimate ADV crossover for the urban environment.”

ROYAL ENFIELD SCRAM 411 – DETAILS & SPECIFICATIONS

The Scram 411 is powered by the globally appreciated 411cc, fuel-injected, 4-stroke, SOHC, air-cooled single-cylinder engine. The counterbalanced engine ensures smooth power delivery and strong bottom-end torque that elevates the overall performance. The wide spread of useable power makes it easy to manage over long urban commutes with minimum gear shifts, and the confidence-inspiring low-revving torque allows it to tackle bad road, and off-road sections easily.

Long-travel suspension and monoshock design, together with class-leading 7.8 inches (200mm) of ground clearance, the Scram 411 delivers a smooth and comfortable ride. The telescopic front suspension with 41mm forks and 7.4 inches (190mm) travel, pairs with 7.0 inches (180mm) travel on the rear, where the link-mounted monoshock enables stable and confident riding over rough roads. Front and rear disc brakes combined with dual-channel ABS, ensures confident braking.

The change in the riding geometry is brought about by the 19-inch front wheel and dual-purpose tire. This, combined with the 17-inch rear wheel, are key to the Scram 411 motorcycle’s nimble handling. The dual-purpose tires ensure a confident grip over tarmac and loose gravel for the ideal combination of on-road grip and rough-road tractability.

The seat on the new Scram 411 is designed for comfort over long saddle time. The single seat that reflects the urban styling of the motorcycle, offers great comfort for both rider and passenger. The accessible 31.2-inch (795mm) seat height enables and easy reach to the ground, making it easy to maneuver in stop-and-go traffic.

The Scram 411 features a new digital-analog instrument cluster that provides easy access to essential information. Circumvented by a traditional analog speedometer, the Scram retains this classic style element, also making for easy viewing.

WATCH THE Live Launch of the Royal Enfield Scram 411

More details, information and specifications on the North America-spec Royal Enfield Scram 411 ADV crossover motorcycle, including colorways, options, genuine accessories and pricing, will be released in the coming months. U.S. arrival is anticipated in late summer/early spring.

#readysetscram #scram411 #royalenfieldscram

About Royal Enfield
The oldest motorcycle company in continuous production in the world, Royal Enfield made its first motorcycle in 1901.

Royal Enfield North America (RENA) is headquartered in Milwaukee, Wisconsin, and is developing a growing network of more than 140 dealers in North America, including the contiguous U.S., Canada and Puerto Rico. RENA currently offers the all-new Meteor 350, Himalayan and the 650 Twins (INT 650 and Continental GT 650) motorcycles, along with a range of Genuine Motorcycle Accessories and apparel.

For more information on Royal Enfield North America, visit www.RoyalEnfield.com/us/en/, www.Instagram.com/RoyalEnfield_NA, www.Facebook.com/RoyalEnfieldNorthAmerica.