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Harley-Davidson is enjoying freedom, self-expression and rebellion with Rockstar Energy Drink during its 110th Anniversary by celebrating around the world and in Milwaukee with Rockstar as the official energy drink of the Company’s global anniversary events.

Rockstar will take to the stages with Harley-Davidson at 110th Anniversary events in Sturgis and of course, in Milwaukee over Labor Day weekend 2013. Since the Harley-Davidson 110th Anniversary is a year-long, global celebration connecting millions of people united by a common bond, Rockstar and Harley-Davidson have partnered to create extraordinary experiences for fans throughout this monumental year.

“Harley-Davidson riders and customers share the same kinds of rebellious ideals that live in a unique American brand like Rockstar Energy Drink,” said John C. Farris, Jr., Harley-Davidson Director – Global Brand Alliances & Business Development. “Our 110th Anniversary gives people around the world the chance to share the freedom of the open road, enjoy Rockstar Energy Drink and maybe even win some cool custom motorcycles.”

Rockstar and Harley-Davidson have worked together to create four custom bikes being displayed at 110th Anniversary events in Sturgis August 3-10 and in Milwaukee over Labor Day weekend. Fans have three opportunities to win one of the custom Rockstar Harley-Davidson motorcycles throughout the year, including one giveaway dedicated exclusively to Harley Owners Group (HOG) members. 

–          Rockstar custom Harley-Davidson Iron 883 where fans can enter now until July 31, 2013 http://harley.rockstarenergy.com/iron883.

–          Rockstar custom Harley-Davidson Street Glide for Harley Owners Group (HOG) members until December 1, 2013 at http://harley.rockstarenergy.com/hog/.

–          Rockstar custom Harley-Davidson Street Bob where fans can enter starting August 1, from August 1 to December 1, 2013 at http://Harley.rockstarenergy.com.

To showcase the partnership and celebrate what being a rider is all about, Harley-Davidson and Rockstar have partnered on a video project, The Taste of Freedom Tour. The YouTube webseries follows five individuals from distinct backgrounds as they learn to ride and chronicles the experiences and the adventures they have along the way. Check it out.

The Sturgis Buffalo Chip® announces the annual "Motorcycles as Art" exhibit titled “Ton Up! – Speed, Style and Cafe Racer Culture” taking place during the Sturgis Motorcycle Rally this summer, will focus on the origins and continued popularity of the Café Racer movement worldwide. The exhibition will be open August 3 – 9, 2013, is located next to the east gate of the Buffalo Chip and offers free admission to the public and Buffalo Chip guests.

Co-curators Michael Lichter and Paul d'Orléans have assembled a comprehensive display of 32 machines from 12 makes and 6 decades, plus never-published photography from the original café racing scene in 1960s England to the present, paintings by Triumph ‘resident artist’ Conrad Leach, images from the Ace Café Collection, vintage leather ‘Rocker’ jackets from the Lewis Leathers archive, the “One-Show” 21-helmets display of custom painted helmets, paintings by Andrea Chiaravalli and photography by Erick Runyon with other artists to be announced.

The 30+ confirmed bikes for this exhibit include premium examples of 50s/60s Café Racers (Gold Star, Norvin, Triton, Dunstall, etc) from Herb Harris (Harris Vincent Gallery), Yoshi Kosaka (Garage Co), Mark Mederski (National Motorcycle Museum), Gordon McCall (Quail Motorsports Gathering), plus Willie G Davidson’s #0001 1977 XLCR, and machines from Alain Bernard, Arlen Ness, Bryan Fuller, Brian Klock, Dustin Kott, Giuseppe Carucci,  Greg Hageman, Jason Michaels, Jay Hart, Jay LaRossa, Kevin Dunworth, Ray Drea (Harley-Davidson design director), Roland Sands, Skeeter Todd, Steve “Brew Dude” Garn, Steve "Carpy" Carpenter, Thor Drake, Vincent Prat (Southsiders MC) and Zach Ness.  Included in the show are original or modified machines by BMW, BSA, Ducati, Honda, Harley Davidson, Moto Guzzi, Norton, Rickman, Triumph, Vincent and Yamaha. 

Each year, the "Motorcycles as Art" exhibition garners tremendous media coverage from around the globe, and thousands of enthusiasts in person.  This year’s exhibition will get even more recognition as it will live on in the coffee-table book "Ton Up – Speed, Style and Cafe Racer Culture," published by Motorbooks International. Michael Lichter will photograph all the motorcycles in his Sturgis studio for the book, which will also include the jackets, artwork, and photographs from the exhibit.  Paul d’Orléans’ is writing a comprehensive history of the Café Racer movement for the book; from its deep origins in speed-modified road bikes from the ‘Teens, to the ‘classic’ period in England in the 1950s/60s, through its various resurrections in the 1970s, 80s, and especially, with the advent of Internet motorcycle blogs, TV shows, and ‘Café Racer’ magazines, the explosive popularity of the style in the 21st Century.

The ‘Motorcycles as Art’ exhibitions are hosted each year by the Legendary Buffalo Chip, this year celebrating its 32nd consecutive annual concert series, which attracts the music industry’s hottest stars to their famed camping resort every August during Sturgis Bike Week. "Ton Up! – Speed, Style and Cafe Racer Culture” sponsors include Hot Leathers and Keyboard Motorcycle Shipping

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As anyone that can read and is a motorcycle enthusiast can tell you, the Hollister Rally IS BACK and will be better than ever……..Speed-Way Motorsport Shelters will be making the scene! 

Last year and for a second year in 2013, by the invitation of "The Idea Guy" Mike at Corbin, Speedway President Don Reeves will have an exhibit at the Corbin Customer Appreciation Event. This event in it's forth year takes place during the rally on July 5th and 6th. 

Don Reeves said this about the Corbin Event, "The event was in our back yard for a couple of years before we took advantage of Mike's gracious offer to attend. Are we glad we did! Mike and his staff are gracious hosts and provide an extremely vendor and consumer friendly venue and experience for everyone to enjoy. We look forward to coming back in 2013 and sincerely thank Mike for the offer to return to this great event." 

The Speedway support of the industry and the local motorcycling community doesn't stop there. Speed-Way Motorsport Shelters will also have a second location downtown on 6th Street…. Next to the House of Thunder Harley Davidson display. 

FYI – 6th street is where the custom bike show will be all day Saturday.Vendors are on 5th, 6th and 7th streets. 

Speed-Way Motorsport Shelters come in two sizes…the Standard / Sport Model and the Specialized Touring Model. Use the motorcycle sizing guide on our website to help identify the Speed-Way motorcycle cover that best fits your specific bike, such as Honda, Suzuki, Harley Davidson and more. 

Go to http://www.speedwayshelters.com or call Speed-Way at 831-477-9600.

As anyone that can read and is a motorcycle enthusiast can tell you, the Hollister Rally IS BACK and will be better than ever……..Speed-Way Motorsport Shelters will be making the scene! 

Last year and for a second year in 2013, by the invitation of "The Idea Guy" Mike at Corbin, Speedway President Don Reeves will have an exhibit at the Corbin Customer Appreciation Event. This event in it's forth year takes place during the rally on July 5th and 6th. 

Don Reeves said this about the Corbin Event, "The event was in our back yard for a couple of years before we took advantage of Mike's gracious offer to attend. Are we glad we did! Mike and his staff are gracious hosts and provide an extremely vendor and consumer friendly venue and experience for everyone to enjoy. We look forward to coming back in 2013 and sincerely thank Mike for the offer to return to this great event." 

The Speedway support of the industry and the local motorcycling community doesn't stop there. Speed-Way Motorsport Shelters will also have a second location downtown on 6th Street…. Next to the House of Thunder Harley Davidson display. 

FYI – 6th street is where the custom bike show will be all day Saturday.Vendors are on 5th, 6th and 7th streets. 

Speed-Way Motorsport Shelters come in two sizes…the Standard / Sport Model and the Specialized Touring Model. Use the motorcycle sizing guide on our website to help identify the Speed-Way motorcycle cover that best fits your specific bike, such as Honda, Suzuki, Harley Davidson and more. 

Go to http://www.speedwayshelters.com or call Speed-Way at 831-477-9600.

 

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Legislation allowing the vertical display of regisration plates on motorcycles was recently passed by the state House and now heads to the Senate for consideration.

House Bill 1060 was sponsored by state Rep. Mark Keller, R-86.

Currently, the state vehicle code does not specify how a vehicle registration plate may be mounted. However, regulations in Title 67 of the Pennsylvania Code require horizontal mounting of vehicle registration plates and do not give the option for vertical mounting.

House Bill 1060 would also authorize the Pennsylvania Department of Transportation to produce, upon request, registration plates for motorcycles, which display the identifying characters in a vertical alignment. PennDOT may charge an additional fee of $20 to issue of those plates, in addition to the regular annual registration fee of $18.

Motorcyclists and federal lawmakers spoke out about their concerns over E15 fuel in a rally at the U.S. Capitol on Wednesday, June 19. The riders gathered to urge their senators and representatives to call for independent testing of the E15 ethanol fuel blend in motorcycle and all-terrain vehicle engines before it is allowed for sale at retail gas stations. 

Star Motorcycles released photos and the specs of their 214 Stryker machine, an 1304cc (80cui) v-twin with a modern chopper attire and an aggressive feel. Despite its rich styling with custom accents, the 2014 Stryker comes with a very affordable price tag of $11,690 

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We asked and you answered. With your help, J&P Cycles donated $12,000 to the American Red Cross Disaster Relief fund to provide assistance to residents in Moore, Shawnee and surrounding Oklahoma communities after the recent deadly and devastating tornadoes hit the area.

We want to thank our loyal J&P Cycles customers for being so responsive and generous in this time of need. The families in Oklahoma also thank you. We are proud to serve such an outstanding group of people.

J&P Cycles matched our customers’ donations dollar-for-dollar, which were collected through Thursday, June 6.

The donations will help provide food, shelter, emotional support, relief supplies, including toiletries, recovery supplies, such as gloves, trash bags, flashlights, and blankets, and health care services for those affected by the tornados and subsequent flooding.

On May 20, a tornado killed 24 people and injured hundreds of others in Moore, a suburb of Oklahoma City. The following week, another round of tornadoes struck the Oklahoma City area, which also led to flooding, and killed at least 20 and inured around 100 more, according to the Oklahoma medical examiner’s office.

You can continue to donate to the American Red Cross by visiting

www.redcross.org, calling 1-800-RED-CROSS or texting the word REDCROSS to 90999 to make a $10 donation.

 

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The Broken Spoke Saloon has initiated a partnership with Rise Above Consulting to provide marketing, sponsorship and media relations assistance at their Broken Spoke Saloon in Sturgis. During the past 25 years the Broken Spoke Saloon has built their brand and presence at motorcycle rallies across the US. With the Broken Spoke Campground's recent addition, Live Nation, it became vital that they associate with an agency that intimately understands the Sturgis market and can help them navigate the local and international media landscape. Rise Above Consulting was selected from among several marketing agencies to assist the Broken Spoke in meeting this challenge.

Rise Above Consulting is a full-service public relations and marketing agency that tailors its strategy to each individual client. In close consultation with each client, Rise Above focuses on big picture marketing, implementation of the selected strategy and material design that appeals to specific markets. Rise Above services include media relations media material development and social media management. Clients benefit from Rise Above Consulting's extensive experience and its dedication to providing strategic counseling on a continuing basis.

"I am honored that the Broken Spoke Saloon has selected me as their marketing partner," said Ken Conte, president of Rise Above Consulting. "I'm excited to see what we can do at Sturgis this year and to parlay our experience into creating additional opportunities and partnerships for the Broken Spoke."

In addition to its new association with the Broken Spoke, Rise Above has several long-term clients in the motorcycle industry including Arch Motorcycle Company, Custom Design Studios, Hot Leathers, K and G Cycles, LA County Choprods, Laconia Motorcycle Week, Precision Billet and Sturgis Motorcycle Rally Inc.

"Our goal is to grow the Broken Spoke Saloon's brand, and build our media relations and brand presence. We knew Ken Conte and Rise Above Consulting could help us accomplish that," said Robert Cappadona, General Manager of the Broken Spoke Saloon. "We are at a crucial point in our history and shall continue our commitment to significant improvements within the motorcycle community, delivering the best entertainment value, and above all honoring our guests."

Contact Rise Above Consulting for your 2013 strategic marketing strategy at 970-227-3588 or ken@RiseAboveConsulting or visit their website at RiseAboveConsulting.com.