LiveWire

Harley-Davidson’s Next Electric Motorcycle is the LiveWire One

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by Dennis Chung from https://www.motorcycle.com Motorcycle.com can confirm that the first LiveWire-branded electric motorcycle from Harley-Davidson will be called the LiveWire One. The information comes to us via Vehicle Identification Number deciphering information Harley-Davidson submitted to the U.S. National Highway Traffic Safety Administration. We expect the 2021 LiveWire One will be revealed on July 8. [Updated with some clarity about the claimed horsepower output] The VIN filing confirms that the LiveWire One will claim a peak output of 101 bhp (that’s brake horsepower). By comparison, the 2020 Harley-Davidson LiveWire (which we’ll henceforth call by its model code, “ELW”, to avoid confusion) was previously listed in VIN filings at 70 bhp. We believe this was the measured continuous output rather than a peak output, which Harley-Davidson has claimed to be 105 hp. As we previously reported, Australian certification documents suggest the 2021 ELW will see its peak power drop from 105 hp to 101 hp, matching what the VIN filing indicates. The LiveWire One will go by the model code LW1, and the internal vehicle code “XB”, making it distinct from the ELW and its internal vehicle code “XA”, and further confirming its status as Harley-Davidson’s second electric motorcycle. The VIN information also confirms the LiveWire One will be considered a 2021 model. In retrospect, the LiveWire One name doesn’t come as a real surprise. The company’s first ever motorcycle was called the Model 1, and Harley-Davidson went back to that theme for its Serial 1 electric bicycle brand. Interestingly, “One” is spelled out for the LiveWire instead of being a number. Apart from the name and its claimed brake horsepower output, we don’t know very much about the LiveWire One. The name may suggest something more classically styled, but on the other hand, one of the reasons for spinning off […]

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Harley-Davidson’s new stand-alone electric motorcycle – LiveWire One

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by Rich Kirchen from https://www.bizjournals.com With Harley-Davidson Inc. chairman, president and CEO Jochen Zeitz repeating that the company’s electric LiveWire is “an extraordinary product,” details are emerging on a new model that will be called the LiveWire One. Motorcycle.com reported the name of the first LiveWire-branded electric motorcycle since Milwaukee-based Harley-Davidson announced establishing LiveWire as a stand-alone entity. The website said it deciphered the information from a Harley-Davidson filing with the National Highway Traffic Safety Administration. The new LiveWire One will be revealed in July and will be considered a 2021 model, motorcycle.com said. The Harley-Davidson filing shows the LiveWire One will claim a peak output of 101 brake horsepower (bhp), which is more than the 70 bhp existing LiveWire model, motorcycle.com said. A Harley-Davidson spokesman did not immediately respond Thursday to a Milwaukee Business Journal request for comment. Harley-Davidson delivered the original LiveWire to dealers in fall 2019. The company announced in May that LiveWire will get an official launch in July as a brand in its own right with its own laboratory and showrooms. Harley-Davidson (NYSE: HOG) initially planned to debut the new LiveWire at the International Motorcycle Show in Irvine, California. However, motorcycle.com reported that the show won’t be held there and Harley is looking to arrange an alternate date and site. Zeitz, appearing on CNBC Wednesday, discussed the LiveWire strategy but not the specifics of the next phase. He said electrified motorcycles are the future for the industry. “It might take longer in certain segments such as the traditional Harley-Davidson segment, simply because the technology is not there in terms of range and longevity of a ride that our touring customer wants,” Zeitz said. The LiveWire product that Harley-Davidson launched in 2019 under the Harley-Davidson brand “was really a product that was more focused and geared

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New Pan America motorcycle drawing national attention

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by Sarah Hauer from https://www.jsonline.com Harley-Davidson Inc.’s newest bike — a less expensive and lighter motorcycle — is drawing national attention as the company tries to lure new riders. Harley-Davidson’s Pan America is arriving at hundreds of dealerships now. “(The Pan America) is definitely not your dad’s Harley-Davidson cruiser,” New York Times reporter Mark Gardiner wrote. The Pan America is about $2,000 cheaper and 200 pounds lighter than Harley-Davidson’s most popular touring bikes. The base model of the Pan America is around 530 pounds and starts at $17,319. Pan America’s launch was delayed a year. The company held a virtual launch event in February. Kevin Duke, who writes about motorcycles, was impressed by his test ride of the new bike. “The news about Harley for the past couple of years has been quite pessimistic,” said Duke, the editor in chief at Thunder Press in the New York Times article. “With the older demographic aging out, there was no real hint at what the company could do to gain market share, but this really changes it. The new motor is that good.” The Milwaukee-based company has been trying to expand its customer base for years. The company experienced a steep decline in sales during the COVID-19 pandemic. Motorcycle sales were up 9% worldwide for the company during its most recent fiscal quarter. That bump was driven by a 30% increase in North America motorcycle sales over the same three-month time period last year. Harley-Davidson launched its all-electric motorcycle brand LiveWire in May. The first motorcycle branded as a LiveWire bike is scheduled to premiere at the International Motorcycle Show on July 9.

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All electric brand separate from the Harley-Davidson brand

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Harley-Davidson launches new electric-only LiveWire brand. Harley-Davidson’s LiveWire is no longer just a model, it’s a whole brand. The brand’s first dedicated model will debut on July 8. by Kyle Hyatt from https://www.cnet.com Pretend you’re Harley-Davidson for a minute. You’re the oldest continually operating American motorcycle manufacturer. You have legions of rabid fans acting as unpaid brand ambassadors. Your name is basically synonymous with motorcycling. Sounds good, right? Now, as Harley-Davidson, try and do something completely and utterly different than what you’ve done in the past. Now that history is working against you, and those loyal customers think you’ve betrayed the ideals of the brand they love. It’s a real Catch-22. You need to innovate, or you’ll die, but if you innovate, you make your core customers angry, and then you die. While things weren’t actually quite that dire for H-D, it’s definitely been tough. That’s pretty much what happened when Harley-Davidson launched the LiveWire electric motorcycle a few years ago. Now though, the folks in Milwaukee have decided to try a different route with the whole electric motorcycle thing, and that’s to spin LiveWire off into its own brand, according to an announcement Monday. New brand equals no baggage and that extra freedom to do new things could be just what Harley needs. “One of the six pillars of The Hardwire Strategy is to lead in electric – by launching LiveWire as an all-electric brand, we are seizing the opportunity to lead and define the market in EV,” Harley-Davidson CEO Jochen Zeitz said in a statement. “With the mission to be the most desirable electric motorcycle brand in the world, LiveWire will pioneer the future of motorcycling, for the pursuit of urban adventure and beyond. LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson

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Harley-Davidson Launches LiveWire as independent Electric Motorcycle Brand

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Harley-Davidson Launches LiveWire, the independent Electric Motorcycle Brand (www.livewire.com) MILWAUKEE (May 10, 2021) – Harley-Davidson, Inc. (“Harley-Davidson”) (NYSE: HOG) today announces the launch of LiveWire as an all-electric motorcycle brand. LiveWire is more than a motorcycle. LiveWire plans to redefine electric, delivering the best experience for the urban rider, with personality and soul. LiveWire creates a unique connection between rider and vehicle. Today, the next chapter in the LiveWire journey begins. Jochen Zeitz, chairman, president and CEO of Harley-Davidson: “One of the six pillars of The Hardwire Strategy is to lead in electric – by launching LiveWire as an all-electric brand, we are seizing the opportunity to lead and define the market in EV. With the mission to be the most desirable electric motorcycle brand in the world, LiveWire will pioneer the future of motorcycling, for the pursuit of urban adventure and beyond. LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson electric motorcycles in the future.” The first LiveWire branded motorcycle is scheduled to launch on July 8, 2021 and to premiere at the International Motorcycle Show on July 9, 2021. For more information and updates, register at livewire.com. Unique lineage: LiveWire draws on its DNA as an agile disruptor from the lineage of Harley-Davidson, capitalizing on a decade of learnings in the EV sector and the heritage of the most desirable motorcycle brand in the world. Motorcycles + beyond: with an initial focus on the urban market, LiveWire will pioneer the electric motorcycle space, and beyond. Virtual HQ: innovating by design and attracting industry-leading talent, LiveWire will be headquartered virtually, with initial hubs in Silicon Valley, CA (LiveWire Labs) and Milwaukee, WI. Marketplace: from launch, LiveWire will work with participating dealers from the Harley-Davidson network as an independent brand. An innovative go-to-market model

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Harley-Davidson Unveils 2021-2025 Strategic Plan; Targets Increased Profitability

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from https://www.rttnews.com Harley-Davidson, Inc. (HOG) on Tuesday unveiled ‘The Hardwire’, its 2021-2025 strategic plan that targets long-term profitable growth and shareholder value, and also aims to enhance its position in the strongest motorcycle segments. The motorcycle maker targets increased profitability and low double-digit earnings per share growth through 2025. It also projects single-digit revenue growth in the Motorcycles segment, with solid growth expectations across all businesses. Harley-Davidson said it will invest in the core segments of Touring, large Cruiser and Trike to strengthen and grow its position. The company will expand into Adventure Touring and increase profitability within the Cruiser segment to unlock untapped volume and margin. The company noted that Pan America, its first Adventure Touring motorcycle, is an example of the company’s selective expansion into a high-potential segment that has untapped potential in the U.S. As part of expanding its Financial Services offerings, the company will launch Harley-Davidson Certified, a pre-owned motorcycle program supporting growth expected across all complementary businesses. The company said it will strengthen its commitment to electric motorcycles with the creation of a dedicated division focused exclusively on leading the future of electric motorcycles, following the success of its LiveWire motorcycle. Harley-Davidson also said it will extend employee ownership to all employees by offering an equity grant to about 4,500 employees, aligning with its new approach to Inclusive Stakeholder Management. from https://www.bennetts.co.uk Harley-Davidson outlines vision for the future Back in July 2018 Harley-Davidson unveiled an incredibly ambitious and detailed plan for its future – confirming 16 new water-cooled models from 500cc to 1250cc in an array of styles, a new small-capacity machine, huge electric bike expansion plans and a reinvented shopping experience. It was a multi-year, multi-pronged onslaught that was intended to expand the firm’s reach away from its cruiser comfort zone and bring huge

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Why Harley-Davidson Is The Tesla Of Motor Bikes

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by Jim Osman from https://www.forbes.com Visionary CEO Keith E. Wandell should go down in history as the man who introduced the electric motorcycle to the US market and possibly the first CEO to bring it to the world. It was in 2011 that Mr. Wandell first showcased his unbranded team-made creation to a keen San Francisco motor bike enthusiast crowd. He might be the most notorious CEO that the iconic US bike manufacturer Harley-Davidson HOG +4.1% has had (founded 117 years ago in Milwaukee, Wisconsin). However, The Edge (the global leader for activist ideas, special situations and Spinoffs) believes new CEO Jochen Zeitz is the best thing to happen to the company since Mr. Wandell left and successor Matthew S. Levatich was fired suddenly thanks to Impala Asset Management, the $2.4 billion activist hedge fund led by Bob Bishop. The US military purchased over 20,000 motorcycles from Harley-Davidson in World War I and the company also lent itself to supporting US and Allied troops in World War II, with 90,000 military motorcycles handed over. Harley-Davidson’s global fan club run in the millions of members, called Harley Owners Group (HOG), and their constant support of US military and Allied troops gives to many charities around the world. Under Mr. Wandell’s stewardship, the electric motorbike became a reality for Harley-Davidson when the LiveWire was first displayed to the media in June 2014 and released to customers by September 2019. It even became the star of 2019 documentary “The Long Way Up” featuring Unicef Ambassadors and Hollywood actor Ewan McGregor and his longtime riding buddy Charley Boorman when they traveled from Argentina to LA on the electric LiveWire bikes. In the 1950s Harley-Davidson dealt with reputation damage as well as economic downturns, and was on its knees by the 1960s. In 1969, American

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Porsche vs Harley-Davidson Drag Race Video

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by Vlad Mitrache from https://www.autoevolution.com Up until very recently, the thought of a drag race between a Porsche (any model) and a Harley-Davidson motorcycle (any hog) was one of the most preposterous ones that anyone could come up with. On the one hand, you have a German automotive brand with a strong history and deep roots in motorsport. Sure, it’s guilty of also building SUVs – with some even powered by diesel – but you’d be pushing it to call any of its models “slow”. On the other hand, you have an American motorcycle specialist with an equally strong history and plenty of racing connections throughout its history, though less so in the more recent years. Indeed, these days Harley-Davidson is better known for its range of cruisers and choppers, the type of machines that don’t necessarily value speed. However, when things go electric, speed always has a knack for making its way into the center of it. That’s probably because making electric vehicles go quick is surprisingly easy – there is no complicated transmission, no engine with a million moving parts – just an electric motor and tons of instant torque. There’s also the fact that you can’t get too much range out of a 15.5 kWh battery pack – and you can’t fit a larger one on a bike – so if reaching faraway places is out of the picture, you still have to offer the buyer something. And that something is speed. Harley-Davidson LiveWire can reach 60 mph (97 km/h) from a standstill in roughly three seconds and has an electronically limited top speed of 114 mph (183 km/h). Its motor produces 105 hp and 86 lb-ft (117 Nm) of torque to battle the 549 lbs (250 kg) that the rig weighs. The Porsche Taycan Turbo, its

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Cambridge Harley dealership serves celebrity client Jason Momoa

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by Krista Simpson from https://kitchener.ctvnews.ca/ A Hollywood heavyweight was able to enjoy some bikes from a Harley-Davidson dealership in Cambridge last week. Jason Momoa is a star on both big and small screens, and also a fan of the open road. His love for motorcycles led him to Blackbridge Harley-Davidson. “Jason has been part of the Harley-Davidson family for quite a while now, he’s worked very closely with the motor company with some of their projects,” Erin Mitchell, with the dealership said. “It’s a pleasure to share his enthusiasm for riding.” The dealership delivered some new electric LiveWires to Momoa and his crew. The actor of “Aquaman” and “Game of Thrones” is currently filming the second season of “See” in Toronto. “It was just fortunate, a happy accident I guess,” Mitchell said. “They noticed we were open and that we had bikes for rent.” The dealership posted about the LiveWire drop-off on social media. Mitchell said Momoa showed off his bike collection and was a gracious host. “It’s always really easy to speak to any of our customers and guests who are enthusiastic about the brand,” Mitchell said. “There’s lots to talk about, there’s always your last ride, where you want to go next, what you plan on doing with your bike next and having fun on it.” The experience isn’t just for celebrities. Anyone can come to the dealership and try out the bike. “(It’s) 105 horsepower, zero to 100 in less than three seconds,” Erik Emin, who is also with the dealership, said. “It’s quite an impressive machine.” Emin described the LiveWire as something you have to experience to truly appreciate it. The latest models of all the motorcycles at the dealership are available to rent. “Whether it’s a day, 24 hours, or multi-days during the week or

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