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Hero MotoCorp expands operations in Argentina

By General Posts

from https://www.business-standard.com/ by Press Trust of India

Two-wheeler market leader Hero MotoCorp on Friday announced the expansion of operations in Argentina with the opening of its flagship dealership in Buenos Aires in partnership with Gilera Motors Argentina.

Gilera Motors Argentina (GMA) will make new investments to rapidly expand all business operations for Hero MotoCorp’s products. This is expected to generate nearly 500 new jobs in the region, the company said in a regulatory filing.

Further, GMA has also expanded its plant in Carlos Spegazzini province of Buenos Aires to completely renovate its infrastructure and adapt the latest automotive technologies that are incorporated in Hero MotoCorp products, it added.

ABOUT HERO MOTOCORP
Hero MotoCorp is the largest two-wheeler manufacturer in the world. In January 2021, Hero MotoCorp’s production exceeded 100 million two-wheelers.

Hero MotoCorp is the Exclusive Distributor for Harley-Davidson motorcycles in India and manages the Authorized Dealerships, Service Centers and parts for the iconic American brand.

HeroMotoCorp is present in South American and African nations and launched Hero brand in Mexico in January 2021 in Partnership with Grupo Salinas.

Hero Motorsports Rally Team participates in international competitions including Dakar Rally.

In July 2013, HeroMotoCorp acquired 49.2% shareholding in Erik Buell Racing, a motorcycle sport company which produced street and racing motorcycles based in East Troy, Wisconsin, United States. EBR filed for bankruptcy in 2015 and Hero MotoCorp acquired certain assets for ₹18.2 crore (equivalent to US$3.5 million in 2020).

* * * *

“We are happy to rapidly expand our operations in Argentina. We have already made significant progress since announcing our new association with Gilera Motors Argentina in October,” Hero MotoCorp Head – Global Business Sanjay Bhan said.

The company has already inaugurated a flagship store and is focussed on scaling up sales and service across the country, he added.

GMA is one of the leading companies in the motor vehicle sector in Argentina and one of the most experienced motorcycle manufacturers in Latin America.

Gilera Motors Argentina Director Ramiro Di Liscia said, “our association will have a multiplier effect on the local economy, generating investment and new direct and indirect jobs. We are adding nearly 500 new jobs already and expect more benefits to the local economy as we further expand our operations in the future.”

The new investment and new facilities that Gilera Motors Argentina is making will boost the industry in the country. Customers will also benefit from the latest technologies of Hero MotoCorp products such as the Xpulse 200 and Hunk 160R, which comply with Euro 3 and Euro 4 standards, GMA Vice-President Omar Caruso said.

Thanks to All Service Personnel: 9/11

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Thanks to All Service Personnel

I would like to take a moment and thank all service guys and girls including Fire Fighters, Police, medical folks and our military crew. They do a magnificent job every day under extreme circumstances especially now and on the days surrounding 9/11.

They live to a higher code, so brothers and sisters all over the country can ride free and safe. If you see a cop, a nurse, a fire fighter or a bro or broette in uniform today, say Thanks.

Ride Free Forever,

–Bandit

Bikernet.com and 5-Ball Racing: https://www.bikernet.com/

Electric drive systems to convert petrol motorcycles

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by Satya Singh from https://www.rushlane.com

It’s good to know that electric two-wheelers are registering greater acceptability among users. However, sales of new electric scooters alone may take a long time to achieve the goal of 100% electric ecosystem. One also needs to focus on millions of fossil-fuel powered two-wheelers that continue to pollute the environment. The need of the hour is dedicated conversion kits that can be produced on a mass scale, are affordable and can be easily fitted in existing two-wheelers.

Saietta electric motor for Continental GT
UK-based Saietta Group specializes in developing electric drive systems for electric vehicles (EVs). It has come up with an electric motor that can be fitted directly onto Royal Enfield Continental GT. A number of tests are currently underway to assess overall performance and viability of converted Continental GT.

The company has plans to mass-produce the motors, once everything has been fine-tuned and perfected. These motors will also be distributed to Indian OEMs through Padmini VNA. The latter is a leading manufacturer of advanced auto components.

It is to note that Royal Enfield is in the process of developing its own range of electric motorcycles. These will continue to use the retro theme that can be seen on existing Royal Enfield motorcycles. However, it’s not certain when exactly these motorcycles will be launched. It’s also not certain if Royal Enfield will be able to dominate the electric segment, just as it does in 350cc to 650cc segment. It will be interesting to see how the king of thump performs in a green, silent world.

Hero Xtreme electric motor
Targeting the commuter segment, Saietta has converted a Hero Xtreme with an electric motor. This too has been equipped with a swappable battery system. As compared to charging an electric two-wheeler, a swapping ecosystem offers multiple benefits.

Batteries can be swapped within seconds whereas charging can take several minutes even with fast charger. Another benefit is that customers don’t have to invest in buying the battery. They just need to pay for using the battery, which works out much cheaper.

From a design perspective, it is obvious that converted Continental GT and Hero Xtreme will need some sort of a body kit. In their current form, the motorcycles come across as a work-in-progress unit.

Existing users of these motorcycles are unlikely to make the switch to electric until the visual shortcomings are take care of. Even though the motor is an innovative work and pioneering move by Saietta, one cannot completely ignore aesthetics associated with a motorcycle.

Company Website at https://saiettagroup.com/

Harley-Davidson back in India through Hero Motorcycles

By General Posts

from https://www.financialexpress.com

Harley-Davidson back in India: First batch including Pan America 1250 booked already.

Hero MotoCorp has onboarded 12 Harley-Davidson dealers and increased its customer touch-points across the country.

Around 100 Harley-Davidson bikes, constituting the first batch assigned to the Indian market this year, have been completely pre-booked indicating robust demand for the iconic brand in the count, according to an industry source.

The booking process for 13 Harley-Davidson models, which are priced between Rs 10 lakh and Rs 35 lakh (ex-showroom), started in April this year after Hero MotoCorp announced the prices of the 2021 model range.

In October last year, Hero MotoCorp and Harley-Davidson announced a partnership for the Indian market.

As per its licensing agreement, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has taken over the exclusive distribution rights of Harley-Davidson motorcycles, parts and merchandise in India, after the latter decided to close its operations in the country.

Since then, Hero MotoCorp has onboarded 12 Harley-Davidson dealers and increased its customer touch-points across the country.

The two-wheeler major is also developing a range of premium motorcycles that will be sold under the Harley-Davidson brand in India.

“The company has received bookings for more than 100 motorcycles already, including a complete lot of the upcoming Pan America 1250 adventure motorcycles.

“The other models include the likes of Softail, Fat Bob, and Street Bob motorcycles,” the industry source told PTI.

Currently, Hero MotoCorp has 12 dealerships catering to the Harley bikes in the country.

The source said there would be more units assigned to the country as the first lot is totally pre-booked. The iconic American brand has already started taking bookings for the next batch, he added.

When contacted, a Hero MotoCorp spokesperson declined to comment saying, “We will be soon making an announcement on the commencement of the retail sales of Pan America 1250 in the country. We will share further details at that time.”

Hero MotoCorp expects a tie-up with Harley-Davidson to help accelerate its presence in the premium bike segment where it aims to establish a complete portfolio cutting across segments and engine capacities.

The company, which is the leader in the budget bike segment (100-110cc), is also in the process of developing electric two-wheelers for both mass and premium segments.

Global motorcycles’ leader unveils investment plan for Nigeria

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by Taofik Salako from https://thenationonlineng.net

World’s largest manufacturer of motorcycles and scooters, Hero MotoCorp, has unveiled a reinvigorated strategy to invest in its Nigerian business and build a dominant market presence. It hopes to use its Nigerian business to leverage other markets in the West African sub-region.

The New Delhi (India)-headquartered company has also launched a new motorcycle, ‘Hunter’ that is developed specially for the Nigerian market.

Head, Global Business, Hero MotoCorp, Sanjay Bhan said Nigeria was a key market for the group, central to its growth plans in the region.

He said the development of a Nigeria-specific motorcycle, ‘Hunter’, was a demonstration of the commitment of the group to the country.

“Going forward too, we strive to bring our globally renowned products to Nigeria. Along with our partner KewalramChanrai Group, we are confident of delighting the customers and driving the market with our world-class products and services,” Bhan said.

The diversified KewalramChanrai Group is the exclusive distributor of Hero MotoCorp in Nigeria. With its extensive experience in the automotive sector spanning several decades, KewalramChanrai Group will play an integral role in Hero MotoCorp’s growth plans in Nigeria.

According to the growth plan, Hero MotoCorp – along with KewalramChanrai Group – is aiming to aggressively grow its presence in Nigeria and cater to the continuous demand for great quality products at affordable prices. The new strategy underscores Hero MotoCorp’s commitment towards Nigeria and to providing customers with an appealing and comprehensive range of products across the country.

Managing Director, Automotive Division, KewalramChanrai Group, Anil Sahgal, said it was gladdening to be the exclusive partner of Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, in Nigeria.

According to him, with the group expertise in the market and Hero MotoCorp’s global excellence, the partners will provide the best products and services to customers in Nigeria.

“The initial feedback for the Hunter has been exciting. As our bikes travel across the entire country, they will definitely excite the customers. Our aim is to significantly increase our presence in the market this year,” Sahgal said.

Sahgal described ‘Hunter’ as an unstoppable machine that offers customers modern technology with the best mileage, longer engine life, and a comfortable long seat.

He said the ‘Hunter’ is available across Nigeria.

“The ‘Hunter’ also comes with an industry-first 12-month or 75,000 km Engine Warranty. The motorcycle’s engine has been extensively tested for performance in Nigerian conditions. Hero MotoCorp is also planning to have 3S outlets in 20 towns across Nigeria and will have a pan country presence through dealers and parts distributors. In addition, an extensive network of 5000+ trained technicians across Nigeria, will ensure easy access to service and parts for all customers.

“The ‘Hunter’ motorcycle offers the most durable inclined engine with Advance Oil Circulation Technology, Highest Fuel Efficiency, and Triple Air Filtration for longer engine life. With reinforced chassis structure the motorcycles also offer a stronger rear shock absorber, rubber padded gear shift lever with all down gear pattern, comfortable flat thick seat, and a flat rear carrier.

“The ‘Hunter’ comes with a four-stroke, OHC, Air Cooled engine – delivering a remarkable power output of 7.4 BHP @ 8000 RPM and max torque 7.95 NM @ 4500 RPM. The ‘Hunter’s engine is equipped with a Trochoid-type crankshaft-driven oil pump which ensures a constant oil flow rate of 3.14 Litres/minute. The internal oil galleries are designed to secure and protect oil flow without any hindrance. The area near the combustion chamber has less height difference to ensure high oil flow and optimum cooling. This advanced oil circulation technology ensures better cooling and lubrication of the engine.

“The ‘Hunter’ has three filter elements to avoid dust entry into the combustion chamber leading to higher engine life. The first is the air deflector ensuring clean air entry, whilst the second and third are the primary and secondary filters made from Polyurethane foam that absorb finer dust particles ensuring only clean air enters the carburetor,” Sahgal said.

He outlined other features of the new motorcycle to include an extra-long comfortable seat, strong and long rear carrier, strong double-cradle frame, USB port for on-the-go charging, bigger 18″ wheels for added comfort, step adjustable rear suspension for a smoother ride, smooth all down gear shift pattern, and a bigger footrest for comfortable sitting.

According to him, providing utmost safety, the motorcycle features a metallic bash plate protecting the engine on rough roads, a combi lock to protect the vehicle from theft and tyre pressure monitoring indicator to prevent deflation and puncture.

Hero Motorcycles crosses 100-million milestone in cumulative production

By General Posts

by Aparna Banerjea from https://www.livemint.com

India’s largest two-wheeler maker Hero MotoCorp on Thursday announced that it has surpassed the 100-million (10 crore) mark in cumulative manufactured units with the launch of Xtreme160R.

The launch took place from the company’s Haridwar facility, it added.

“This is also the 20th consecutive year that Hero MotoCorp has retained the coveted title of the world’s largest manufacturer of two-wheelers,” the company said in a regulatory filing.

The two-wheeler company also claimed that the launch of its latest bike is one of the fastest global achievements of the 100 million cumulative production mark, with the last 50 million units coming in a span of seven years.

Hero MotoCorp is also the new authorised entity for sale and service of Harley-Davidson motorcycles in India after the American company exited its India business after ten years of presence.

To mark the occasion, Pawan Munjal, Chairman & CEO, Hero MotoCorp, unveiled six special celebration edition models at the company’s manufacturing facility at Gurugram. The six celebration edition models include Splendor+, Xtreme 160R, Passion Pro, Glamour (motorcycles) and Destini 125, Maestro Edge 110 (scooters) – that will go on sale from February 2021.

Munjal also outlined Hero MotoCorp’s plans and vision for the next five years.

During this timeframe, Hero MotoCorp will aim to further consolidate its leadership position, expand its global footprint, launch products and also work on new innovative product concepts, the company stated.

The two-wheeler manufacturing company will introduce over 10 products – including variants, refreshes and upgrades – every year – as a part of its five-year plan.

“Hero MotoCorp also has a steep growth target for its markets outside India. It will continue to grow its operations in these markets and also enter key markets in new geographies,” the company stated.

Road to 100 Million, a factbox:

-1994 – First Million

-2001 – Five Million

-2004 – 10 Million

-2008 – 25 Million

-2013 – 50 Million

-2017 – 75 Million

-2021 – 100 Million

Hero MotoCorp currently sells its products in more than 40 countries across Asia, Africa, West Asia, and South and Central America. The company has eight manufacturing facilities, including six in India, and one each in Colombia and Bangladesh.

In addition to this, Hero MotoCorp reinforced its presence in Central America by appointing new distributor partners in Nicaragua and Honduras, with aggressive expansion plans for both countries.

Harley’s ride with Hero may leave its dealers in the lurch

By General Posts

by Lijee Philip from https://auto.economictimes.indiatimes.com

Dealers point to the mid-sized bike Street, which accounted for 70-90% of sales in upcountry and metro markets and has been out of production for more than a month.

Harley-Davidson, which exited India in September, may have firmed up a manufacturing and distribution agreement with Hero MotoCorp, but the fate of its 33 dealerships spread across metros and smaller towns remains unclear.

Dealers point to the mid-sized bike Street, which accounted for 70-90% of sales in upcountry and metro markets and has been out of production for more than a month.

A section of Harley-Davidson dealers said continuing with many recently opened showrooms may not be viable, especially in smaller towns and in metros including the National Capital Region and Bengaluru, which have several such outlets.

“We would sell at least 20-25 motorcycles a month. Now, it is down to single digits. With no sight of Street coming back and the launch of a mid-size motorcycle from the Hero-Harley combine at least a couple of years away, dealerships feel they need to be compensated for the investments made or margins increased to sustain operations,” one of the oldest Harley-Davidson dealers said on condition of anonymity.

“As stated in our earlier announcement, Hero MotoCorp will sell and service Harley-Davidson motorcycles, and sell parts and accessories and general merchandise riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers network in India,” a Hero MotoCorp spokesperson said in an email. “We don’t want to comment on anything further at this stage, as all specific details with regard to the transition process will be worked out in due course of time.”

“We will get back as soon as we hear from the global team,” Harley-Davidson said.

Dealers, still awaiting clarity from Harley-Davidson or Hero MotoCorp on the next steps, estimate the network will be scaled down by more than half to 13-15 dealerships from the current 33.

“We have no idea who ceases to be a dealer or who continues,” said Rishi Aggarwal, a Harley-Davidson dealer for New Delhi, Ludhiana and Chandigarh. “In 2013, when the company was more dependent on CBUs, there were 9-10 dealerships and now we seem to be getting back to those levels.”

“With sales reduced to single digits, the viability of upcountry showrooms is an issue,” said Adarsh Tulshan, a Harley-Davidson dealer for Kolkata and Ranchi, adding a call needed to be taken for smaller markets like Ranchi.

Many dealers had expanded and refurbished their showrooms as Harley-Davidson had firmed up plans to increase volumes for the Street and newer mid-sized motorcycles.

“When we signed the letter of intent, we were given no clarity on the expiry date. We invested for the long term and many of us refurbished our dealerships earlier this year,” said another metro dealer on condition of anonymity.

An official communication from Harley-Davidson is expected this week and it will give a clearer picture on the compensation or increased margins for dealers.

Harley-Davidson announced its tie-up with Hero MotoCorp last month. Other similar partnerships include BMW-TVS and Bajaj-KTM.

Hero MotoCorp to develop, sell Harley-Davidson bikes for India market

By General Posts

from https://www.rushlane.com

from https://motorcycles.einnews.com

from https://www.business-standard.com

from https://www.thehindu.com

DELHI, India, Oct. 27, 2020 (GLOBE NEWSWIRE) — Embarking on a new journey together, Harley-Davidson, Inc. (“Harley-Davidson”), the legendary motorcycle manufacturer and Hero MotoCorp, the world’s largest maker of motorcycles and scooters in terms of unit volumes, today announced that the two will ride together in India.

Per a distribution agreement, Hero MotoCorp will sell and service Harley-Davidson motorcycles and sell Parts & Accessories and General Merchandise riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and Hero MotorCorp’s existing dealership network in India.

As part of a Licensing agreement, Hero MotoCorp will develop and sell a range of premium motorcycles under the Harley-Davidson brand name.

These actions are aligned with Harley-Davidson’s business overhaul, The Rewire, and the company’s announcement in September to change its business model in India.

This arrangement is mutually beneficial for both companies and riders in India, as it brings together the iconic Harley-Davidson brand with the strong distribution network and customer service of Hero MotoCorp.

About Hero MotoCorp Ltd.
The New Delhi (India) headquartered Hero MotoCorp Ltd. is the world’s largest manufacturer of motorcycles and scooters, in terms of unit volumes sold by a single company in a year — the coveted position it has held for the past 19 consecutive years. The Company has sold over 95 million motorcycles and scooters in cumulative sales since inception. Hero MotoCorp currently sells its products in more than 40 countries across Asia, Africa, Middle East, and South and Central America. Hero MotoCorp has eight state-of-the-art manufacturing facilities, including six in India, and one each in Colombia and Bangladesh. Hero MotoCorp has two world-class, state-of-the-art R&D facilities — the Centre of Innovation and Technology (CIT) in the northern Indian state of Rajasthan, and Hero Tech Centre Germany GmBH. Hero MotoCorp is one of the largest corporate promoters of multiple disciplines of sports, including, Golf, Football, Field Hockey, Cricket and Motorsports. Fifteen-time major winner Tiger Woods is Hero’s Global Corporate Partner.

For more information, please visit:
www.heromotocorp.com | FB: /HeroMotoCorpIndia | Twitter: @HeroMotoCorp

Harley Davidson withdrew its official presence in India last month only to kickstart an all-new innings, this time in partnership with Hero Motocorp. News about the American cruiser specialist scouting for a suitable partner in India has been circulating for a while now with Hero Motocorp and Classic Legends (Jawa’s parent company) touted as front runners. Now, it is official.
Harley Davidson partners with Hero MotoCorp
Harley Davidson has announced that it has entered into distribution and licensing agreement with Hero MotoCorp as a part of its Rewire strategy. As a part of the distribution agreement, Hero MotoCorp will be responsible for selling and service Harley Davidson motorcycles through the American marque’s existing network of outlets.
Hero’s well established dealership network would also be used to expand Harley’s market coverage. In addition to motorcycles, the Indian partner will also take care of retailing HD parts, accessories, general merchandise, riding gears and apparels.
Hero to develop Harley motorcycles

The most interesting aspect of the partnership is the licensing agreement according to which Hero MotoCorp will develop and sell a range of premium motorcycles under the Harley Davidson brand name. No further details about this arrangement have been revealed as of now.

The Harley Davidson – Hero MotoCorp partnership is a great news for the Indian motorcycle enthusiasts. Owners of existing Harley Davidson motorcycles will be able to get service as well as spares at Harley Davidson dealerships as well as at Hero dealerships.

Hero MotoCorp to develop, sell Harley-Davidson bikes for India market

The country’s largest two wheeler maker Hero MotoCorp and Harley-Davidson on Tuesday announced a wide ranging partnership for the Indian market.

The country’s largest two wheeler maker Hero MotoCorp and Harley-Davidson on Tuesday announced a wide ranging partnership for the Indian market, days after the US cult bike manufacturer announced its exit from the country.

As part of the deal, Hero MotoCorp will develop and sell a range of premium motorcycles under the Harley-Davidson brand name in the country. Besides, it will take care of service and parts requirements for the Harley bikes. Further, Hero MotoCorp would sell Harley accessories and general merchandise, riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and its existing sales network in the country, the companies said in a joint statement.

“These actions are aligned with Harley-Davidson’s business overhaul, The Rewire, and the company’s announcement in September to change its business model in India,” it added.

This arrangement is mutually beneficial for both companies and riders in India, as it brings together the iconic Harley-Davidson brand with the strong distribution network and customer service of Hero MotoCorp, it added.

In September, Harley-Davidson had announced discontinuation of sales and manufacturing operations in India, a decade after it started selling its premium bikes in the country.

As part of the development, the company had announced plans to close its manufacturing facility in Bawal (Haryana) and significantly reduce the size of its sales office in Gurugram.

The exit from India is part of the company’s global restructuring activities.

In the second quarter of 2020, Harley-Davidson had initiated restructuring activities like workforce reduction and the termination of certain contracts that would result in the elimination of approximately 700 positions globally, including the termination of approximately 500 employees.

The Milwaukee-based company refers to restructuring actions related to employees and other services as ‘The Rewire’.

From its entry to exit, Harley-Davidson’s journey in the country witnessed governments of India and the US using it as a bargaining chip.

In April 2007, the then Indian government had relaxed emission and testing norms, paving the way for import of Harley Davidson bikes to India, in return for allowing mango exports from the country to the US. The import relaxation was restricted to the shipments of motorcycles up to 800 cc engine capacity or above subject to compliance to Euro III emission norms.

Later in 2009, the company announced the establishment of its operations in India, followed by starting of sales of its bikes a year later. Then the company set up its completely knocked down assembly plant in Haryana and started rolling out assembled bikes from the unit in the early part of 2011.

The company’s assembly plant at Bawal in Haryana was its second facility outside of the US after Brazil, and it had planned to use the unit to export to Europe and South-East Asian markets.

In the recent past, US President Donald Trump criticised India’s high import tariff on the iconic Harley Davidson motorcycles as “unacceptable” as the two countries negotiated for an elusive trade deal.

Hero MotoCorp and Harley Davidson to partner for Indian market

Hero MotoCorp on Tuesday said that it has entered into a distribution and licensing agreement with American motorcycle maker Harley Davidson to develop and sell a range of premium motorcycles under the Harley Davidson brand name.

The announcement comes almost a month after Harley-Davidson Inc. announced that it will discontinue sales and manufacturing operations in India as part of a global strategic restructuring plan ‘The Rewire’.

“As per a distribution agreement, Hero MotoCorp will sell and service Harley-Davidson motorcycles, and sell parts & accessories and general merchandise riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and Hero’s existing dealership network in India,” Hero MotoCorp said in a statement.

It added that as part of a licensing agreement, Hero MotoCorp will develop and sell a range of premium motorcycles under the Harley-Davidson brand name.

“This arrangement is mutually beneficial for both companies and riders in India, as it brings together the iconic Harley-Davidson brand with the strong distribution network and customer service of Hero MotoCorp,” it added.

Harley in talks with Hero for distribution deal after exiting India

By General Posts

by Aditya Kalra & Aditi Shah from Reuters and https://www.business-standard.com

Harley, known for its heavy touring motorcycles, struggled in India mainly because of high import duties. Harley’s 33 dealerships will likely come under Hero’s management under the new arrangement, said one of the sources.

Harley-Davidson Inc is in advanced talks with India’s Hero MotoCorp for a distribution deal which will allow the U.S. firm’s iconic motorcycles to be sold in India, after it stops local manufacturing there, three sources told Reuters.

The Milwaukee-based company said on Thursday it will stop sales and shut its manufacturing plant in India, effectively abandoning the world’s biggest motorcycle market after a decade of unsuccessful efforts to gain a foothold.

Harley however is in talks with Hero MotoCorp to enter into a distribution arrangement that will allow the Indian company to import and sell Harley bikes as its sole distributor, two sources with familiar with the talks said.

“Hero will be the master distributor for Harley bikes in India … This will be a partnership, a strategic alliance,” said one of the sources, all of whom declined to be named as the discussions were private.

Discussions are also ongoing to let Hero become a contract manufacturer for at least one Harley motorcycle with 300-600 cc engine capacity, which it will launch later, the first source added.

The financial details of the deal were not immediately clear.

Asked about talks with Hero, a Harley spokeswoman said the company can’t comment on “rumours or speculation”. On Thursday, it said it was “changing its business model in India & evaluating options to continue to serve customers.”

Hero MotoCorp, which is the India’s largest two-wheeler manufacturer by sales, said it doesn’t comment on market speculation. It produced 6.4 million two-wheeler scooters and motorcycles in the fiscal year ending March 2020, a third of India’s total output.

Harley manufactured just 4,500 motorcycles during that period, largely assembled from imported knock-down kits at its plant near New Delhi, which it will shut as part of its announced restructuring.

Harley’s decision to stop direct manufacturing marks another major exit by an automotive player in India and is a setback for Prime Minister Narendra Modi who has been inviting foreign firms to ramp up local production. Ford Motor and General Motors have both pared their India operations in recent years.

Harley, known for its heavy touring motorcycles, struggled in India mainly because of high import duties – which U.S. President Donald Trump often criticized India for – and also because its locally assembled bikes faced high taxes.

Hero typically sells motorcycles with engine capacities of under 200 cc and a deal with Harley will help speed up its entry into the mid- and high-engine segments favoured by biking enthusiasts and young leisure riders, the second source said.

“In that segment, biking is moving to a fashion purchase for leisure, weekend rides and Harley bikes will do well with higher local content,” said the source, adding Harley was also likely to provide technology know-how and inputs on quality standards to Hero.

Harley’s 33 dealerships will likely come under Hero’s management under the new arrangement, said one of the sources.