Enfield

Royal Enfield recalls 15,200 units of three models in overseas markets to replace a brake part

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from https://auto.economictimes.indiatimes.com The company is recalling Interceptor 650, Continental GT 650 and Himalayan motorcycles after discovering a brake caliper corrosion-related issue in some specific countries, Royal Enfield said in a statement. Niche bike maker Royal Enfield on Wednesday said it is recalling 15,200 units of three models across the UK, Europe and Korea to replace a brake part. The company is recalling Interceptor 650, Continental GT 650 and Himalayan motorcycles after discovering a brake caliper corrosion-related issue in some specific countries, Royal Enfield said in a statement. Upon investigation, it was revealed that this corrosion is brought about by sustained, long-term exposure to riding on roads treated with certain salts, or a combination of salts, to prevent formation of ice during winters, it added. This corrosion causes damage to the brake caliper piston bore and assemblies, and can result in unusual braking sound, increased brake drag, and may impact braking action, the company, which is part of Eicher Motors, said. While this issue has been reported only in a small number of cases, the company has decided to undertake a proactive, safety-related service action, it added. “This is a precautionary service intervention, and will be undertaken across the UK, the rest of Europe and Korea. With immediate effect, around 15,200 motorcycles sold in these markets will be called in for inspection, cleaning and part replacement, if required,” Royal Enfield said. In a later phase of the service action, as a preventive measure, the caliper assemblies on these motorcycles will be replaced with the improved part, before the end of this year, it added. “The safety of our riders is of prime importance to us at Royal Enfield and we are deeply committed to the duty of care to all our customers. We are committed to swiftly implement the service action, […]

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Royal Enfield Taurus lives again! India’s only Diesel bike restored

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by Abhilasha Singh from https://www.financialexpress.com/ How many of us remember Royal Enfield Taurus? Popular in the 1980s and 90s, the Taurus or Royal Enfield Bullet Diesel is the only Diesel-powered motorcycle that has ever been mass-produced in India. The lockdown inflicted by the coronavirus pandemic seems to have changed our job descriptions – instead of heading out, riding and telling you about new motorcycles, we’re forced to stay home and research from our laptops to bring you good reads. And hopefully, this blast from the past will be too. How many of us remember Royal Enfield Taurus? Popular in the 1980s and 90s, the Taurus was the only Diesel-powered motorcycle that has ever been mass-produced in India. A Surat-based custom shop has restored one to its original state and that gives us a chance to talk about the Taurus and why it was put to sleep. So, apparently retro-fitting a diesel engine to Royal Enfield Bullets was quite the trend back in the day. This was an epiphany for RE which decided to launch a Bullet with a factory-fitted 325cc diesel engine. This was also the smallest engine that the manufacturer has ever used on one of its motorcycles. Lovingly called simply the Bullet Diesel for obvious reasons, the Taurus looked identical to its petrol-powered counterpart except for a whole different view when you’d look down at the engine. ParPin Garage’s restoration job is commendable as it delivers a neat-looking ode to India’s only diesel motorcycle. But are we saddened by the Taurus’ demise? Not really, no. The only aspect of the bike which is unbeatable is the fuel efficiency – it returned about 80-90 km to a litre. Numbers like that can get today’s commuter motorcycles to stop grinning. However, since it was a 6.5 hp diesel engine, the

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Royal Enfield resumes production, appoints new CFO

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by Nehal Chaliawala from https://economictimes.indiatimes.com/ The company also said that about 120 of its dealerships will resume partial operations and about 300 will be operational by the middle of this month. Classic motorcycles maker Royal Enfield on Wednesday resumed production and also appointed Kaleeswaran Arunachalam as the chief financial officer of the company effective immediately. The company also said that about 120 of its dealerships will resume partial operations and about 300 will be operational by the middle of this month. The company’s manufacturing unit at Oragadam, near Chennai, will be the first to begin operations in a staggered manner, with minimal staff over a single shift. Employees and shop floor staff residing in and around plant locations will be the first to work in these units so as to avoid long-distance travel. Operations at the company’s other two manufacturing facilities – Tiruvottiyur and Vallam Vadagal – will be started in a phased manner. Meanwhile, office locations including corporate offices in Chennai, Gurgaon and the UK Technical Centre will continue to remain closed, and employees will continue to work from home, the company said. The company’s new CFO Kaleeswaran succeeded Lalit Malik who had been holding the position for the last 10 years. He will report to Vinod K Dasari, the chief executive of Royal Enfield and will be part of the motorcycle company’s management team, Eicher MotorsNSE 0.35 % said in a statement. Lalit, who is also the chief commercial officer at Royal Enfield will continue in that role. His previous experiences include stints at Mondelez International in India and Asia, and in his early career with Aditya Birla Fashions Limited and with TVS Motor CompanyNSE 4.88 % Limited. “He has played an instrumental role in the transformation of Future Lifestyle Fashions Limited as a market leader in its

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Jawa Motorcycles to launch in Europe – Rival Royal Enfield

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by Abhinand Venugopal from https://www.rushlane.com Jawa Motorcycles’ European exports will start with Jawa 300 aka Jawa Classic Classic Legends, owned by Mahindra & Mahindra group, brought down Jawa Motorcycles to the Indian market back in November 2018. As a first, two motorcycles were launched as direct rivals to Royal Enfield’s ‘350’ range: Jawa 42 and ‘Jawa’ (a.k.a. ‘Jawa Classic’ or ‘300’). Prices for the initial BS4 single-channel ABS models stood at Rs 1.55 lakh and Rs 1.64 lakh, respectively. Either motorcycle was recently updated to BS6 specifications and prices increased to Rs 1.74 lakh and 1.83 lakh, respectively, for their dual-channel ABS variants. Meanwhile, Jawa Perak bobber was launched towards 2019 end as the Czech-origin brand’s first BS6 product, at a price tag of Rs 1.95 lakh. All prices mentioned here are ex-showroom. Jawa Motorcycles India plans to commence its European export operations soon with Jawa Classic as a start. The motorcycle has been already homologated for European roads. Compared to its original Indian specifications, Euro-spec Jawa 300 has received some minor updates to comply with local motor vehicle norms. Visually, there are no changes and Jawa Motorcycles is expected to introduce the same colour choices available in India. There is a good demand for classic motorcycles in Europe and the market has already proved to be a success for modern classics. For the same reason, major names in industry have introduced a range of interesting products in this genre. Honda Motorcycle could even bring back iconic CB series in the not-too-distant future. Coming back to Jawa Motorcycles, both its entry-level products are powered by a 293cc liquid-cooled DOHC single-cylinder motor derived from Mahindra Mojo’s power plant. The engine, in its latest BS6 format, makes 27bhp and 28Nm of torque while mated to a 6-speed transmission. Jawa Perak gets a

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Royal Enfield withdraws from Japan until new importer takes charge

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by Abhinand Venugopal from https://www.rushlane.com Royal Enfield’s Japan operations were carried out by the importer, Wingfoot Chennai-based motorcycle manufacturer Royal Enfield operates in more than 50 countries across the globe. The automaker has a huge fan following in many parts of the world, especially for its single-cylinder ‘Classic 350’ model. In India, the company has updated most of its products to BS6 specifications while readying to launch the next-gen ‘UCE 350’ models, starting with the Royal Enfield Meteor 350 (which replaces the Thunderbird range). Wingfoot Co. Ltd., Royal Enfield’s official importer in Japan has announced a business termination with the British-origin motorcycle manufacturer. The official statement stated that it has “finished all business related to the import and export of Indian-made Royal Enfield motorcycles” after ending the contract with Eicher Motors — the parent company of Royal Enfield. In other words, Royal Enfield has temporarily withdrawn from the Japanese market until a new importer takes charge. Royal Enfield Japan’s official website will be taken down by the end of this month while its social media handles will be deleted on May 15. In a matter of days, Eicher Motors might announce a new partner to commence operations in Japan. Royal Enfield has not been a strong player in Japan since the country has its own compelling alternatives from the likes of Yamaha, Honda, Suzuki and Kawasaki. Even in India, Japanese two-wheeler brands often come at the top of monthly sales charts while Royal Enfield mostly remains at the bottom of the top 10. However, it is no secret that India is a volume-sale market and six-digit numbers need not always tell the story of a brand’s success or struggles. As mentioned before, Royal Enfield has already made a smooth transition to BS6 emission norms. In the process, the company has

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Royal Enfield Backs Moto Anatomy American Flat Track Campaign

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Royal Enfield Backs Moto Anatomy American Flat Track Campaign Decorated flat track racer, Johnny Lewis will develop & race Harris Performance built Twins FT during the 2020 AFT Season MILWAUKEE (March 4, 2020) — Royal Enfield North America has partnered with American Flat Track (AFT) racer Johnny Lewis and his team Moto Anatomy for 2020. Lewis will develop the all-new Royal Enfield FT, built by Harris Performance, in the Production Twins class at select AFT rounds this year. Based on the INT650 motorcycle, Moto Anatomy will race the FT with support from Royal Enfield, Harris Performance and S&S Cycle. “This racing effort is unprecedented in Royal Enfield’s North American history,” said Breeann Poland, Marketing Lead – Americas. “Johnny Lewis is a legitimate contender anytime he’s on the track and we couldn’t have picked a better partner in his organization, Moto Anatomy. Flat track continues to garner attention from both a professional and grassroots level and we feel strongly about our extended partnership with AFT and now Moto Anatomy. We are thrilled to bring the Royal Enfield brand to more enthusiasts and this is a great opportunity to do that on a major scale.” Lewis has risen through the ranks of American Flat Track and enjoyed success at both the amateur and professional levels. Lewis will debut the concept Twins FT, first revealed at the 2019 EICMA Show, at the Daytona TT on March 14, 2020, as a part of the media team. Lewis will then compete with the motorcycle for the first time at the Laconia short track event on June 13 and will run all AFT short track events for the remainder of the season in the Production Twins class. The Royal Enfield FT will also run the Sturgis Buffalo Chip TT and Peoria TT as a wildcard entry

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Royal Enfield Bullet 500, Thunderbird 500 discontinued in India

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by Pradeep Shah from https://www.financialexpress.com/ by Benjamin Gracias from https://www.zigwheels.com/ by Sabrina Giacomini from https://www.rideapart.com Majority of the sales for Royal Enfield comes from the 350 range of motorcycles and the 500cc bikes have been consistently seeing low sales figures. Even the 650 twins have been doing a decent job for the brand right since their launch in November 2018. Royal Enfield has discontinued the Bullet 500 and Thunderbird 500 models from the Indian market. The Chennai-based manufacturer has removed the Bullet 500, Thunderbird 500 and the Thunderbird 500X from the booking section of its official website for India, hinting towards the demise of these bikes. However, in case you have been planning to buy the aforementioned motorcycles, worry not as you can still do that. How? Well, selected dealers still have the stocks left and the couple of dealers we spoke to in Delhi-NCR say they have the stocks of the said models for another few weeks. Now, coming to the reason as to why Royal Enfield has discontinued these motorcycles from India! Well, the majority of the sales for the company come from the 350 range of motorcycles and the 500cc bikes have been consistently seeing low sales figures. Even the 650 twins have been doing a decent job for the brand right since their launch in November 2018. That said, continuing with the 500cc models would be a tough task for the company. Also, keeping in mind the upcoming BS6 transition and the investment it would require, retiring the said bikes must have been the right step by Royal Enfield. In other news, Royal Enfield has recently launched the new BS6 Classic 350 in India at a price of Rs 1.65 lakh (ex-showroom). The new model gets significant visual updates along with an updated BS6 compliant engine.

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Aprilia 250 to 350cc motorcycles planned – To take on Royal Enfield

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by Abhinand Venugopal from https://www.rushlane.com/ Seeing the success of Royal Enfield in the 250-350cc segment, many motorcycle brands are planning entry with new products. Royal Enfield is arguably one of the most demanded names in the 350cc category in the Indian motorcycle market. For the same reason, many brands have come forward with their own range of compelling products to take on the Chennai-based motorcycle manufacturer. Now, the Italian automotive brand, Piaggio has revealed its plans to enter the same segment through its Aprilia sub-brand. Diego Graffi, MD of Piaggio, shares that the company has a lot of interesting in the Indian motorcycle market and sees untapped potential in the 250-350cc market. With Aprilia — the winner of multiple racing championships in the world — under its belt, Piaggio is confident that it can make a strong presence in the market, especially against the likes of Royal Enfield products. As per data, Indian two-wheeler sales have dropped by 15.74% to 1,28,64,936 units between April to November of the current fiscal year. In turn, Piaggio sales (predominantly, Aprilia and Vespa range of scooters) declined by 16.86% to 48,471 units. Out of the 7,73,855 motorcycles sold in the 250-350cc segment in the country within the same period, Royal Enfield contributed to almost 99% of the sales, at 7,64,012 units. For the same reason, it makes sense for Piaggio to introduce something that would be much more desirable than the market leader. Mr Graffi commented that this would take time, but is definitely in the plans. Royal Enfield products have a cult following in the country and some folks even see it as ‘the motorcycle’ over anything else on the market. The charm of a Royal Enfield is its classic styling that can simply overshadow its relatively poor output characteristics and chassis dynamics.

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Enfield to glam up, slim down bikes for women, GenX

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New bikes from Royal Enfield are likely to be the most affordable ones. Royal Enfield is slimming down to conquer. It plans to make far lighter bikes, offering lower and more comfortable seating positions, to draw youngsters and women to a brand that has hitherto been associated with men who had truly arrived. And these will likely be the most affordable bikes as well from the maker of the iconic Bullet. These bikes will weigh significantly less than the Bullet and be seated lower, styled after the roadster. Due for launch in the first quarter of 2020, these are internally codenamed J1C, and may sell under the Explorer brand. The model has been developed after taking critical feedback from women and youngsters to offer them a bike with comfortable ingress/egress and steer away from the traditional perception of Royal Enfield ‘bulk’, said several industry executives aware of the plans. “While we cannot comment about future product line-ups, we can confirm that at Royal Enfield, we assign huge focus on keeping our motorcycles accessible and approachable to all, in an endeavour to bring more people to experience pure leisure motorcycling,” a spokesperson told ET. The company declined to discuss its product pipeline, features and pricing strategies. Royal Enfield was losing a significant chunk of upgraders to competition as rivals launched several sports bikes. The Explorer is an attempt to wrest back the initiative, industry experts believe. The launch of J1C is part of a new product onslaught, and the plan envisages launching at least one new product every quarter from 2020. After J1C, the company will be launching the new generation Thunderbird, which may be re-christened as Meteor, before the BS-VI versions of Classic and Bullet hit the road in 2020. Royal Enfield has upgraded the existing UCE or Unit Construction

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Royal Enfield Donates More Than $100,000 in Motorcycles, Parts to Youth Program

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Royal Enfield and BUILD Moto Mentor Program Partner to Benefit Wisconsin Students Royal Enfield Donates More Than $100,000 in Motorcycles, Parts to Youth Program MILWAUKEE (Nov. 22, 2019) —​​Royal Enfield​ and ​BUILD Moto Mentor Program​ are joining forces in a unique partnership designed to use motorcycles to build positive futures forWisconsin high school students. The BUILD program is a non-profit educational organizationthat pairs teams of high school students with bike-building mentors for the opportunity to learntrade and technical skills. Through a new multi-year partnership, Royal Enfield will donate 16Classic 500 motorcycles to the program along with parts, support and technical trainingmentors. The organization hopes the partnership will allow BUILD to grow the number of highschools in Wisconsin able to participate in the program. Now in its tenth year, BUILD provides students with opportunities to learn trade skills includingdesign, welding, fabrication, mechanical repair and machining as they relate to the motorcycleindustry. In addition to acquiring technical skills, teams also participate in marketing andfundraising efforts promoting the program and host local events showcasing their work, growingtheir exposure to professional and life skills. “The partnership with Royal Enfield opens up many opportunities for us, not only in the ability toimmediately support more teams, but also explore additional benefits we can provide to theparticipating students. We are excited for the future of the program with the partnership of RoyalEnfield here in Milwaukee as they share our passion to bring motorcycling and STEM-relatedskills to youth,” said Kevin Frank, president of BUILD Moto. Last year, Royal Enfield’s flagship dealer in Milwaukee mentored a team, and for the past twoyears the brand was the presenting sponsor of the Brewtown Rumble, a vintage motorcycle show that serves as the program’s largest fundraiser. “We were eager to increase ourinvolvement with BUILD after seeing firsthand the positive results it has

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