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Meteor 350 set to arrive in North America

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METEOR 350 TO ARRIVE AT NORTH AMERICAN DEALERS

349cc single-cylinder Meteor set to arrive at dealers in May

Milwaukee, Wis (Wednesday, April 6, 2021) — The Royal Enfield Meteor 350, announced in late 2020, is set to debut at Royal Enfield dealerships across North America. Drawing on Royal Enfield’s rich history, the middleweight Meteor revives the iconic name given to its predecessor, which was released in the 1950s. The Meteor 350 pricing will begin at $4,399 for the Fireball.

The Meteor 350 is a new design built from the ground up, created by designers and engineers based at Royal Enfield’s two state-of-the-art technical centers, in Chennai, Tamil Nadu, and Bruntingthorpe, UK. With a fuel-injected 349cc air-oil-cooled single-cylinder engine, the Meteor generates 20.2 bhp and 19 lb-ft of torque at 4,000 rpm. Designed with a balancer shaft, the new platform gives a smooth and well-mannered riding experience, while retaining Royal Enfield’s “thump.” The Meteor 350 also features a twin downtube spline frame, a seat height of 30.1 inches and a curb weight of 421 pounds, making it an approachable and fun motorcycle for nearly any rider.

“The Meteor 350 is a perfect balance of fun and style for any rider,” said Breeann Poland, Marketing and Communications Lead-Americas. “Riders will have the opportunity to choose the Meteor 350 in three model trims: the Fireball, the Stellar and the Supernova, each with its own unique personality and styling. The Meteor displays Royal Enfield’s commitment to our global position as the leader in the middleweight segment, offering a diverse lineup of motorcycles to all riders.”

The Meteor 350 will be available in seven color variations. The Fireball will be available with blacked-out trim pieces and pinstripe wheels, while the Meteor 350 Stellar will offer a passenger backrest. The Supernova will offer both a windscreen and a passenger backrest. A constant-mesh five-speed gearbox and multi-plate wet clutch handle shifting duties and deliver a smooth, linear feel to the rider. The Meteor 350’s 19-inch front alloy wheel features a 100/90-19 57P CEAT tubeless tire, while the rear is equipped with a 17-inch 140/70-17 66P CEAT tubeless tire. The Meteor 350 comes standard with telescopic 41mm front forks and twin emulsion adjustable rear shocks, with six-step preload settings to adjust ride characteristics.

Making its debut on the Meteor 350 is the new TBT (Turn-By-Turn) navigation pod, known as the Royal Enfield Tripper, a navigation display device for real-time directions, built within the Google Maps Platform. The Tripper displays the best route to reach a destination using Google Maps’ navigation. Paired via the Royal Enfield App to the rider’s smartphone, the Tripper is simplicity itself, clearly and efficiently giving the required level of information whilst remaining unintrusive.

A full line of Genuine Motorcycle Accessories will be available to further customize the Meteor 350 depending on the rider’s preferences, including parts such as windscreens, backrests, larger foot pegs and more.

The Meteor 350 is set to arrive at dealerships in May. For more information, visit your local Royal Enfield dealer or www.royalenfield.com.

 

The All New Enfield Meteor 350 launch

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Royal Enfield invites you to the launch of the all-new Meteor 350. Please join Krishnan Ramaswamy, President of Royal Enfield Americas, and Breeann Poland, Head of Marketing & Communication Royal Enfield Americas, as they introduce you to the newest motorcycle in the Royal Enfield North American lineup.

This interactive launch will take place on April 6 at 2 PM CST. Mark Wells, Head of Product Strategy & Rich Rawlins, Head of Genuine Motorcycle Accessories will join Krishnan and Breeann to discuss the development & design of the Meteor along with details regarding pricing and availability. During this time, information regarding Royal Enfield’s business objectives & brand direction in North America will be shared as well.

Royal Enfield is celebrating 120 years of pure motorcycling & with that comes all new initiatives & programs for 2021. You won’t want to miss out on this announcement!

Date: April 6th, 2021

Time: 2:00 PM CST

Click Here to RSVP to Launch Event Now

Royal Enfield Tops Clean Manufacturing Test

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by Arun Prakash from https://www.rushlane.com

Royal Enfield Tops Clean Manufacturing Test With BMW, Honda, KTM, Yamaha, Suzuki, Kawasaki, Ducati

Japanese motorcycle manufacturers along with their European counterparts are considered clean enough barring those from Italian manufacturers.

Ever wondered which bike manufacturer has the cleanest running motors. No, we are not exactly talking about emission standards of a motorcycle which are very much equal thanks to emission standards. We are talking about the preciseness of the company’s manufacturing process which results in minimum quantities of impurities getting through an engine from an assembly line.

Test by FortNine
FortNine recently collaborated with a laboratory that evaluated similar criteria for various car makers across the world. The lab tests the first service oil from various manufacturers and checks the presence of impurities of different magnitudes and sizes which are a result of less than a perfect manufacturing process.

A similar evaluation was conducted for several motorcycle manufacturers. FortNine collected first service engine oil from twelve random brands of motorcycles and sent them to the labs for testing. These brands are Royal Enfield, BMW, KTM, Yamaha, Kawasaki, Honda, Triumph, Suzuki, Harley Davidson, Aprilia, Ducati and Yin Xiang.

The results which arrived recently, around seven months later, might be a little surprising to motorcycle enthusiasts, especially those from India. Royal Enfield has beaten the rest, and managed to top the list in the clean manufacturing process test.

Quantity & Nature of Impurities
The impurity measured were of various sizes with particles ranging from less than 5 micrometres to 100 micrometres. The laboratory even tried evaluating larger particles but some of the samples were so messed up that they formed alliances with smaller sized impurities which made it hard for scientists to make an accurate reading. However, readings taken were pretty consistent for impurity particles of all sizes. Take a look at the detailed test video below.

While impurities such as carbon and metal shavings are expected to be part of any automobile assembly line and likely to trickle into an engine, the findings suggested presence of other uncommon impurity materials such as cloth fibre, sand, plastic, chips of wood and others. 100ml of each sample was tested for the quality of engine oil, the presence of carbon content in it and the magnitude of impurities.

Yin Xiang Performs Worst
However, impurities in the Chinese manufacturer Yin Xiang’s sample were so large and frequent that scientists could only test 25ml of the sample and multiplied the result into four. No wonder that the manufacturer recorded over an astounding 11.88 million impurity particles in its sample which measured less than 5 micrometres. Two Italian manufacturers Aprilia and Ducati were the next with impurities worth 2.3 and 1.8 million respectively.

Iconic American motorcycle brand Harley Davidson also did not have a favourable result as it fared just a little better than its Italian counterparts. Rest of the makers were considered as clean enough at least for now. While most motors will not have a problem complying with stricter emission norms in future, the Italians and the Chinese manufacturers will have their task cut out.

Royal Enfield-Cleanest of All
The surprising part was that the list was topped by none other than India’s Royal Enfield which had the least number of impurity particulates in its sample. Therefore, it is considered to be one of the cleanest motors, if not the cleanest, in the world.

Currently, lead is used to manufacture spinning parts of motorcycles which is soft enough to absorb impurities rather than grinding them. However, stricter emission norms will ban use of heavy metals which means no more lead. This will pose further challenges to manufacturers in coming days

 

Moto Anatomy announces 2021 partnerships

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Johnny Lewis aligns with top brands for 2021 American Flat Track Season

Milwaukee, Wis March 2, 2021: Moto Anatomy x Royal Enfield rider Johnny Lewis is proud to announce his partners for the 2021 American Flat Track (AFT) season include]ing supporters from his 2020 AFT campaign, which saw Lewis capture Royal Enfield’s first-ever modern-day racing victory at the season finale in Daytona.

2020 marked the first year of development for the Moto Anatomy X Royal Enfield team, Lewis is looking to build upon the success his Moto Anatomy x Royal Enfield team earned at the conclusion of the year. To aid in his 2021 season, Lewis will receive support from multiple top brands in the motorcycling category including SENA, Rekluse and Beringer Brakes. Other notable partners involved in Lewis’ AFT program include Saddlemen, ODI, Lightshoe, Team Lawant and Cometic Gaskets.

“It has been a busy off-season for the team testing and planning for the year ahead,” said Johnny Lewis, Moto Anatomy x Royal Enfield racer. “We have continued the development of the Twins FT and have also aligned ourselves with a handful of world-class brands who are backing our 2021 efforts. On behalf of myself and Royal Enfield, we’re thrilled to have them on board and excited for the upcoming season.”

Lewis will continue working on several programs for Royal Enfield such as Slide School presented by Moto Anatomy and the BUILD TRAIN RACE flat track program as a mentor. SENA, Rekluse and Beringer Brakes will support Lewis’ AFT program while Saddlemen, ODI, Lightshoe, Team Lawant and Cometic Gaskets will support the Lewis across all Royal Enfield programs.

The 2021 Progressive American Flat Track season kicks off on March 12 for the Volusia Half-Mile in Barberville, Fla. Lewis will return to competition with the Royal Enfield Twins FT after extensive testing throughout the offseason. Lewis’ last race in Florida yielded a victory and second place at Daytona AFT finale, and he looks to carry that momentum into the 2021 season opener at Volusia.

Be sure to follow @MotoAnatomyxRoyalEnfield on Instagram to stay up to date on the latest results and insights from the track. The team will continue to release short films documenting each round, which can be seen on Royal Enfield North America’s YouTube channel throughout the season.

Royal Enfield announces road racing participants

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Seven female motorcyclists have been selected for the road racing program

Milwaukee, Wis (January 19, 2021) Royal Enfield today announced its seven finalists for the BUILD TRAIN RACE (BTR) road racing program. The seven female motorcyclists come from diverse backgrounds and over the course of the next year are tasked with converting Royal Enfield Continental GT 650 motorcycles into road racing motorcycles, for a series of exhibition races to be held in 2021.

Royal Enfield launched the BTR program in 2019, challenging four women to build flat track motorcycles and compete in select exhibitions during American Flat Track events. After a strong response to the program, the second phase of BTR will showcase the road racing capabilities of the Continental GT 650 and the abilities of seven female motorcyclists to build, train and race the motorcycles they create. Melissa Paris, veteran road racer, and BTR flat track participant will serve as a mentor to the selected participants and provide valuable insights throughout the duration of the program.

“The BTR flat track program received an enormous outpouring of support and interest in the last year,” said Breeann Poland, Marketing Lead – Americas and Continental GT 650 global brand manager. “A panel of judges including myself, Melissa Paris and Anne Roberts have handpicked a group of fantastic female motorcycle enthusiasts from across the U.S. through a video submission process, and will be providing each of them with a Continental GT 650 motorcycle, so that they may begin the customization process.“

After careful review, the panel of judges selected Michaela Turnbull of Wyoming, CJ Lukacs of California, Kayla Theisler of Wisconsin, Becky Goebel of California, Trisha Dahl of Minnesota, Alyssa Bridges of California and Scarlett Grosselangehorst of New York to take part in the BTR program.

The BTR road racing program will kick off in the coming weeks, as the participants receive their motorcycles and begin the customization process. Melissa Paris will provide guidance during the build process and will mentor the ladies during the training and racing portions of the program. Upon completion of their builds, the women will partake in a series of training sessions lead by Paris. The culmination of the program will take place when the seven women participate in yet-to-be-announced race exhibitions.

To learn more about the program and to follow along throughout the year, visit BTR here.

CJ Lukacs – “This BTR program is beyond anything I could have imagined being part of. That it even exists is such a rad opportunity. Being on display to learn with, grow with, and inspire other women through the passion of motorcycling, is truly remarkable and the greatest honor.”

Alyssa Bridges – “This is certainly the opportunity of a lifetime and I couldn’t be more grateful and excited to participate. I am still in shock that we actually get to do this.”

Trisha Dahl – “Royal Enfield is creating a motorcycle movement to make riding simply about fun again, the Build. Train. Race program and the Continental GT650 are proof of that.“

Kayla Theisler – “I’m super excited to not only share my passion for bikes with the world but also to learn and grow as a rider and racer with such incredibly inspiring women!”

Michaela Trumbull – “I am beyond words excited and grateful to be a part of the Build Train Race Program! This company and the people involved are making my dreams come true and I can’t wait to work hand in hand with them!”

Scarlett Grosselangehorst – “I am enthusiastic about every part of Build Train Race. My favorite aspect of the BTR program is that Royal Enfield actively supports the female riding community by demystifying wrenching and racing.”

Becky Goebel – “I don’t know what the heck I just got myself into but I am excited! I closely watched last year’s Royal Enfield Build Train Race Program and thought it was an awesome idea to get women on bikes in these race realms and now I’m going to do it as well!”

Flat Track: Johnny Lewis extends relationship with Royal Enfield

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Johnny Lewis continues with Royal Enfield through 2021

Milwaukee, Wis (January 12, 2021) Royal Enfield is pleased to announce Johnny Lewis’ Moto Anatomy organization will continue to campaign the Twins FT in Progressive American Flat Track (AFT) through 2021. After the program’s successful first season, which saw Lewis win during the Progressive AFT Finale in Daytona, the team will continue developing the Twins FT package for the AFT Production Twins class. Veteran flat track crew chief, former team owner and tuner David Lloyd will join Lewis and add depth and experience to the Moto Anatomy x Royal Enfield team.

Lewis and Royal Enfield announced the Moto Anatomy x Royal Enfield team in early 2020, with the intention of developing the Twin FT for AFT’s Production Twins class. The motorcycle was created in conjunction with Royal Enfield’s technical partner Harris Performance, a renowned road racing chassis builder in the U.K. Despite the late start to the AFT season, Lewis and Royal Enfield immediately achieved competitive results with a relatively untested platform. By the conclusion of the season, the Moto Anatomy x Royal Enfield team found its stride, finishing first and second respectively during the AFT Finale I and II in Daytona.

“Johnny Lewis has proven to be a valuable development partner and race winner for Royal Enfield,” said Breeann Poland, Marketing Lead – Royal Enfield Americas. “Royal Enfield is excited to solidify its future with Lewis and continue building upon the foundation created in 2020. The 2021 season is not far away, and while there is still work to be done, the team progressed quickly in just a few months, finishing the year with a win and second place in Daytona. We’re thrilled to get back to racing.”

Lewis recently completed the Progressive AFT Dunlop Tire Test at the Volusia Half-Mile as the team continues to gather critical data for the 2021 season. Lewis was able to complete more than 100 laps over the course of the two-day test with a new motor package. Decorated flat track team owner and crew chief David Lloyd will assist Lewis in 2021, as the team looks to further develop the Twins FT package. Lloyd brings more than 35 years of professional racing experience to the team and has developed competitive packages to multiple manufacturers.

“Our results in 2020 proved that we have the package to be a competitive team in the AFT Production Twins class,” said Johnny Lewis, Moto Anatomy x Royal Enfield racer and team owner. “I’m looking forward to building our relationship further with Royal Enfield. Now that the team’s future has been secured, it’s time to get to work. From top to bottom, the support from Royal Enfield has been fantastic and I’m looking forward to delivering more results for Royal Enfield in 2021.”

Lewis will continue development on the Twins FT at his Center Hill, Fla facility in the lead-up to the yet-to-be-announced Progressive AFT season opener. To relive Lewis’ inaugural campaign with Royal Enfield, click here to watch episodes documenting the Moto Anatomy x Royal Enfield 2020 season.

Royal Enfield is coming after Harley-Davidson

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In its last financial year before the pandemic struck, Enfield company sold about 824,000 bikes globally. Harley, by contrast, shipped about 218,000.

Last year Enfield company doubled the size of one of its three factories, bringing overall production capacity to 1.2 million motorcycles a year.

To build buzz Enfield company has tried marketing to American customizers and flat-track competitors, and in 2018 it put Cayla Rivas, a teenage motorcycle racer, on a souped-up Continental in pursuit of a speed record for its bike class—and compelling footage for YouTube. (She hit 157 mph on Utah’s Bonneville Salt Flats.)

Although it may sound counterintuitive, “the U.S. and Europe are very important” to making Enfield the aspirational bike of choice for the developing world, he says.

Lal wants to be as big a player in the West as possible, but he argues that Royal Enfield doesn’t necessarily have to sell that many bikes in developed countries for the strategy to be considered a success. What it does need to do is move enough to give them a patina of cool at home and in other emerging markets, such as Southeast Asia.

Read the full article at Bloomberg. Click Here.

Royal Enfield To Launch Classic Electric In 2023

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by Arun Prakash from https://www.rushlane.com

Royal Enfield is looking to strengthen its position by expanding its portfolio both in domestic as well as overseas markets

Royal Enfield recently launched its cruiser motorcycle Meteor 350 after a long and arduous wait. The bike had been highly anticipated for almost a year now and since its launch has mostly received positive responses from different quarters. However, Royal Enfield will not be limiting itself with this launch.

The Chennai-based bikemaker is looking to expand its portfolio – both domestic and international – by introducing as many 28 new models, in the next seven years. Starting with the Meteor 350, which was recently launched, the next bike planned for launch is the new gen Classic 350 in next quarter. This is expected to be followed by new gen Bullet 350, Electra 350, Cruiser 650, Himalayan 650, Classic Electric etc.

Royal Enfield Future Plans
Speaking to PTI on Royal Enfield’s future plans, CEO Vinod K Dasari said that the company has got a product plan for the next seven years or so. He added that the brand is looking to launch a new product every quarter which means that at least 28 new bikes will be launched in the next seven years. This is to strengthen its position in the domestic as well as international markets.

Royal Enfield recently set up a new manufacturing facility in the Argentine capital of Buenos Aires which became the company’s first overseas production base outside India. The company is also looking to set up a new manufacturing facility in Thailand in the next 6-12 months followed by one in Brazil in the future.

He further goes on to add that all these new motorcycles will play in the mid-segment, i.e., 250cc-750cc displacement. Dasari did not divulge any details regarding the investment required for the upcoming models but said that the company will spend “several hundred crores on new products, new technologies like electric vehicles, digital solutions and so on”. Yes, an all electric Royal Enfield based on the Classic platform is due for launch in 2023.

Dasari further elaborates that the company has enough production capacity for the next 2-3 years and, therefore, a significant amount of its investments will be flown towards development of new technology including digital solutions, enhancements and new products including EVs; and global expansion.

Royal Enfield’s Growth Prospects This Year
When questioned about the brand’s growth prospects in the domestic market in the current fiscal year, Dasari said this year has to be seen on a month-on-month basis. The first four to five months businesses were seriously affected due to the outbreak of novel coronavirus and the subsequent nationwide lockdown.

However, now the company has achieved booking levels better than pre-Covid levels. He claims that even though Royal Enfield has received bookings for more than one month, it has inventory in the pipeline left to suffice 15-20 days.

Meteor 350
Royal Enfield, primarily known for its mid-segment displacement motorcycles, has been in the news very often lately due to the launch of Meteor 350. It is offered in three variants- Fireball, Stellar and Supernova and has been priced at Rs 1.75 lakh for the base variant and Rs 1.90 lakh for the top-spec variant. (Both prices are ex-showroom).

Enfield Meteor 350 coming to Americas in 2021

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ROYAL ENFIELD LAUNCHES THE ALL-NEW CRUISER, THE METEOR 350

The iconic cruiser returns in the modern era with select model trims to be released in the Americas in Spring 2021

Milwaukee, Wis (Wednesday, November 11th, 2020) – Royal Enfield, the global leader in the mid-size motorcycle segment (250cc-750cc), recently announced the launch of its all-new cruiser, the Royal Enfield Meteor 350 in India and will be available in select model trims in the Americas in 2021. The new Meteor 350 adds another chapter to Royal Enfield’s legacy of producing beloved mid-sized motorcycles.

The Meteor 350 inherits its name from the iconic Royal Enfield motorcycle of the 1950’s. Launched at the end of 1952, the Meteor was a respected touring motorcycle with a reputation that has stood the test of time. The new Royal Enfield Meteor 350 cruiser, carries Royal Enfield’s signature styling but with many modern improvements, and is set to be an equally outstanding machine for our times.

Designed and developed by the talented teams of designers and engineers based at Royal Enfield’s two state-of-the-art technical centers, in Chennai, Tamil Nadu, and Bruntingthorpe, UK, the Meteor 350 is an undeniably attractive motorcycle. The development and refinement such as the mechanical components, fittings and finish has yielded a truly top-class, modern motorcycle, while retaining the Meteor 350’s Royal Enfield DNA. With a fuel injected, 349cc air-oil cooled single-cylinder engine, the Meteor generates 20.2 bhp and 19 ft-lbs of torque at 4000 rpm. Designed with a balancer shaft, the new platform gives a smooth and well-mannered ride experience, while great care has been taken to retain that essential Royal Enfield ‘thump’.

The Meteor 350’s twin downtube spline frame has been designed to inspire confidence in any riding condition. Its low seat height and centre of gravity in combination with its inherent strength and rigidity results in the optimal motorcycle for the urban rider. Sure-footed handling and luxurious comfort are aided by 41mm forks with 130mm of travel and twin tube emulsion shock absorbers with 6-step adjustable preload at the rear. The footpegs are forward-mounted, with a heel and toe gearshift.

The Royal Enfield Meteor 350 will be available in three trims − the Fireball, the Stellar and the Supernova. All editions are fitted with alloy wheels and tubeless tires are standard, giving riders convenience and peace of mind, especially on long journeys. For added comfort a 100/90 – 19 tire is used on the front and a 140/70 – 17 at the rear. Braking components are the strongest on a Royal Enfield single to date, with 300mm front and 270mm rear discs and dual-channel ABS.

The Meteor 350’s head and tail lights combine the clean, contemporary look of LEDs with the efficiency and timeless appeal of a well-sorted Halogen headlamp. Uncluttered handlebar controls and switchgear are premium quality, with rotary power and lighting switches giving a gentle nod to the past.

The Meteor 350 will be available at dealerships in North America in Spring 2021.

#Missoutonnothing #RoyalEnfield #PureMotorcycling #RidePure

For more information on Royal Enfield North America, please visit www.RoyalEnfield.com/us/en/, www.Instagram.com/RoyalEnfield_NA, www.Facebook.com/RoyalEnfieldNorthAmerica.

World of Road Racing

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CALLING ALL FEMALE RIDERS!

We’re back for another round and expanding the Build. Train. Race Program into the world of Road Racing! We’re ready to hit the asphalt and bring a whole new crew of women road racers to the sport. If you’re a female who is interested in learning how to road race and willing to give 100% commitment, this is for you!

Think you have what it takes? We want to hear from you!

Royal Enfield North America announced today its phase two of the BUILD TRAIN RACE (BTR) program which will now seek out female motorcyclists to go road racing with the Royal Enfield Continental GT 650. Similar to the flat track BUILD TRAIN RACE four women will be handpicked by Royal Enfield for this iteration of the program through a video selection process. Women interested in the program must submit a video questionnaire here to be considered.

Professional Road Racer and current BTR Flat Track Participant Melissa Paris has agreed to mentor the women during every phase of the program. She will work with each participant on creating a design for their builds, building sponsorship decks, and training off and on the track.

“Building upon the success of the initial BUILD TRAIN RACE program, we decided to carry the momentum into the road racing segment, ” said Royal Enfield Americas Head of Marketing Breeann Poland. “This is a unique opportunity for women interested in getting into road racing and to make a name for themselves in a national racing program. Working with a world class racer like Melissa Paris is not an opportunity that comes along often. The ladies will also be some of the first people to road race the Continental GT 650 platform, so the motorcycling world will be watching.”

The participants will be chosen by a panel of judges which includes Breeann Poland, Head of Marketing – Americas, veteran road racer and flat track BTR participant Melissa Paris and accomplished racer and journalist Anne Roberts. The selected participants will then have several months and a small budget to convert a Continental GT 650 Twin into road racing trim. Paris will provide valuable insights during the build process.

CLICK HERE TO APPLY NOW AT ROYAL ENFIELD.