Skip to main content
Tag

Enfield

Honda launches a renewed 350 to rival Enfield Classic 350

By General Posts No Comments

Honda CB350 launched at ₹2,00,000, will take on Royal Enfield 350. This is an even better retro-styled motorcycle from Honda than their previous 350 efforts in India and offers a lot of modern features that Enfield never has– at a price that can win customers over to their stable.

Those who want an Enfield will listen to no reason nor rhyme to change their mind about their purchase.

While it is primarily aimed at dethroning the King –Royal Enfield Classic 350 in sales pie-charts, it seems by co-incidence it will compete effectively with customers divided between Hero-made Harley-Davidson 440 and Bajaj-made Triumph Speed 400.

Meanwhile, Enfield is sending Meteor to USA (well the motorcycle model, relax!) and Honda H’ness 350 which was first designed and launched in India was soon released in Japan as well. So will America see a Honda 350.

It would be interesting if Honda and Kawasaki (Z650RS) brought the retro-styled motorcycles they presented in India to USA– because surely Harley-Davidson and Triumph won’t be bringing their 440cc and 400cc bikes over to ruin their American Dream of selling big bikes.

Clearly, sales volumes in India, a more dynamic and responsive market than China, seems to tempt brands to change their strategies in their primary / major markets as well.

All said, Honda still has a ‘big’ drawback with its sales and servicing of mid-weight bikes. Only Honda Big Wing brand of authorised dealers can sell and service these 350cc motorcycles apart from their other big engine bikes such as Fireblade, Africa Twin or Goldwing. This is silly because a 350cc engine is a common sight in all cities in India–thanks to Royal Enfield’s success at marketing and branding them.

So, unless Honda leverages its vast number of dealers who sell 100cc to 150cc commuter motorcycles and scooters, I don’t see a large dip in sales of Enfield Classic anytime soon. Ever since it was launched Royal Enfield Classic 350 has been the highest selling model not just in Enfield’s range but also in the industry segment it created, namely, middle-weight motorcycles.

* * * *

Get There Faster, Click & Get the Bikernet.com Free Weekly Newsletter

Royal Enfield Showcases Electric Himalayan at EICMA

By General Posts No Comments

Royal Enfield presented its first ever electric vehicle design concept at the EICMA 2023 in Milan, Italy. This is a new phase in the history of an iconic 122-years old company. Royal Enfield Electric Himalayan Testbed debut represents the company’s commitment to a sustainable adventure and exploration.

Royal Enfield has re-invented and re-imagined its motorcycles and branding well-enough in the past and now with a vision of an electric tourer it is heading boldly into an unknown future.

“This motorcycle is only just a part of a much bigger sustainable ecosystem of exploration and adventure that we are working on in the Himalayas. From green charging pit-stops, to our responsible travel initiative, from creating self-sustaining communities to collaboration with UNESCO to preserve the intangible cultural heritage of the Himalayan region, there are a lot of initiatives we are passionately driving” says B Govindarajan, CEO of Royal Enfield.

Although the price is unknown, it is speculated that the EV version of Himalayan will cost twice as much as the top-end variation of their most-expensive model– seemingly making it unreachable to the masses, just like it’s namesake mountain range peaks.

* * * *

Stay updated, stay ahead of the curve…with Bikernet Free Weekly Newsletter, click to get going!

Royal Enfield offers Assured Motorcycle Buyback Program

By General Posts No Comments

Royal Enfield is now offering an opportunity for buyers to get assured resale value for the purchase of their new motorcycle. This is made possible with Enfield’s new ‘Assured Buyback Program’. The two-wheeler giant has partnered with OTO Capital for the buyback program, promising guaranteed buyback value of up to 77 percent depending on customer’s selected tenure.

Flexible purchase tenures spanning from 1-3 years are on offer, ensuring customers up to 45 percent lower EMIs with guaranteed buyback value as per the ownership period. OTO Capital is offering a cashback incentive at the end of the tenure in a first-of-its-kind initiative.

Enfield is calling it a seamless ownership experience.

Customers have the option to either trade in their existing motorcycle for a new RE offering or return their motorcycle when their choice of tenure ends. Apart from this, lower EMIs will translate to a lower cost of ownership for customers.

Commenting on the launch, B Govindarajan, CEO – Royal Enfield, said, “At Royal Enfield, we always prioritise the customer. Right from the stage of motorcycle conception and development, all the way to designing in-store and in-use consumer experiences, we always endeavour to create what consumers want. The Assured Buyback Program shows our commitment to making motorcycle ownership more seamless, more accessible and more fun for potential riders. Offering a first-of-its-kind, innovative solution, this programme is designed as a promise to consumers for complete peace of mind, so they can absolutely enjoy a pure motorcycling experience with Royal Enfield.”

For now, Royal Enfield Assured Buyback Program will be available in 12 cities including Delhi, Ghaziabad, Noida, Lucknow, Jaipur, Bhopal, Indore, Ahmedabad, Pune, Hyderabad, Bengaluru, and Chennai. This scheme will later extend to other cities in the future.

Refer: https://www.royalenfield.com/in/en/finance/assured-buyback/

* * * * * * * * * * * *

Get There Faster, Click & Get the Bikernet.com Free Weekly Newsletter

 

Delivery and Deliverance

By General Posts No Comments

A tale of two parties to a deal and one steadfast old iron engine

Text and photos by Ujjwal Dey with illustrations from Wayfarer

An Enfield Bullet 350 finds a home after being in limbo for four stressful months. The cast iron engine with right-hand-side gear shift is a well-known legend among motorcyclists, especially purists who don’t want the brand name “Bullet” associated with run-of-mill modern designs & engines. What misadventure occurred and what new adventures await?

“First time in life I decided to purchase a used vehicle. An out of production cast-iron engine Enfield Bullet 350cc with right-hand-side gear shift which is the closest thing available to the 1955 Enfield Bullet 350 including chassis and engine design by the Britishers among other things such as dashboard, tank, hand-painted pinstripe, etc. These come with Green Tax for the alleged pollution they may or might be making. I got a fitness test certificate from the Road Transport office, where the ownership change is registered.” — Dey

Click here to read this awesome anecdote about ‘love after love’. Believe it!

* * * *

Royal Enfield launches rental program

By General Posts No Comments

Royal Enfield today launched “Royal Enfield Rentals” program to provide Royal Enfield motorcycles to individuals by partnering with motorcycle rental operators.

These rentals will include more than 40 motorcycle rental operators across 25 cities and destinations in India, thus enabling explorers and enthusiasts to rent and ride over 300 Royal Enfield motorcycles.

Mohit Dhar Jayal, Chief Brand Officer, Royal Enfield stated, “Our extended family of motorcycle rental and tour operators and mechanics have played a critical role in shaping our culture and mission of pure motorcycling. Alongside our efforts, the people of this extended ecosystem have built wider access and aspiration for our motorcycles.”

This initiative will enable access for riders to rent a motorcycle anywhere in India. It will also enhance the level of support offered by the brand to all motorcycle rental operators who represent the backbone of Enfield ecosystem across tourist and rider destinations everywhere.

* * * *

Click & know more about Bikernet’s Free Weekly Newsletter

100 WFC: Desert Daze by Wayfarer

By General Posts No Comments

100 word fiction contest continues…. #100WFC

Desert Daze
by Wayfarer with artwork by Wayfarer

My iron roared in the wind, the sand-strewn road to Las Vegas stretched hot. An extra bandana tied to my left wrist. I got two at Bandit’s Cantina. Hopping like a mad rabbit I struggled to keep up with my pals jamming ahead on V-Twin steeds. My Bandit’s bedroll balanced over my handlebars.

Suddenly, a fresh crimson cloth flashed in front of my eyes, an untied bikini top. A topless stranger hitchhiking, a mirage? My drum brakes screamed.

“Not sure my Bandit’s Bandanas will do the trick,” I noted.

She stared into my eyes, giggled, then climbed on board. I would’ve died if she hadn’t.

* * * * * * * *

Yup, its a weekly contest open to all. Just sign up for the free weekly newsletter by clicking here.

Then email us your 100 word limit fiction to the editor wayfarer@bikernet.com

Royal Enfield Shotgun 650 is EPA Certified for US

By General Posts No Comments

U.S. Environmental Protection Agency certified a new Royal Enfield model branded as Shotgun 650 for year 2024. This confirms the production version of the SG650 bobber concept will be coming to America.

Royal Enfield presented the SG650 Twin concept at EICMA way back in 2021. Based on the platform that brought us the Continental GT and Interceptor 650, this concept motorcycle combined retro styling with a future-forward silver and blue livery.

Since that unveiling, Royal Enfield introduced the more classically-styled Super Meteor 650 which used a similar chassis. Development of the bobber version will continue and give us a new model to be called ‘Shotgun 650’.

SG650 concept is a single seat, with mid footpeg placement, handlebars positioned lower and further forward compared to the Super Meteor.The production model may look similar to the concept bike. Its headlight cowl incorporates Royal Enfield’s familiar combination of a round instrument cluster and smaller Tripper navigation display.

It is expected that Royal Enfield will officially debut the production version of Shotgun 650 at EICMA, where it first showed off the concept version.

* * * * * * * * * * * *

Follow Bikernet Free Weekly Newsletter to get latest Motorcycling news, updates, reviews, tech, tips, events & lot of fun. Click here & take a test ride.

Royal Enfield MD on electric motorcycles

By General Posts

Royal Enfield MD Siddhartha Lal has said the iconic company will come out with a pathbreaking EV product. “We’re working super hard on the EV product, and we’ve appointed 11-12 new suppliers and are adding more competencies in the software area,” the company stated.

Royal Enfield recently appointed Mario Alvisi, (previously at Ducati), as chief growth officer for the Electric Vehicle (EV) business for the business and commercial side.

Another unique aspect about the long-running centenarian company is that unlike other ICE OEMs in India such as Tata Motors and Mahindra & Mahindra, the motorcycle brand Royal Enfield is not looking to raise money for their EV business.

“We already have money, and we don’t need to raise anything more for the EV project,” mentioned Siddhartha Lal, MD, Eicher Motors. “Moreover, the company is not in a ‘desperate rush’ to join the great EV game and will come out with a product which is pathbreaking,” he added. “In Chennai, our three plants crank out a motorcycle every 38 seconds and last year we exported 100,000 units.”

Another significant success story is their overseas recognition and brand value. “We’re No 1 in the middle weight category in the UK with 20% market-share, No 1 in Korea and No 2 in Thailand while we’re No 3 in Austria, France and Italy,” as per Lal.

* * * * * * * *

Click & know more about Bikernet’s Free Weekly Newsletter.

Royal Enfield eager to enter used motorcycle business

By General Posts

* Royal Enfield is likely to enter the used-bike segment
* The company has got Trademark for “Reown” brand
* They could sell used ones from current dealerships

Royal Enfield is likely to enter used bike business officially. The company has applied for a new trademark and received permission to own and use ‘Reown’.

This trademark clearly mentions that Royal Enfield wants to enter the pre-owned bike business. Currently, only a handful of motorcycle brands are in the used bike business. Through this route, brands can offer motorcycles in better condition, but the prices are usually higher than in the unorganised used bike industry.

Renown brand will enable them to offer motorcycles bought from their dealers or used motorcycles from an exchange program. Details are scarce. Thee iconic company would probably have rules & checklists for every used bike to assure quality to the customer before re-sale.

The surprising news is there’s a high chance all these used bikes will be sold through their existing dealer network. While this provides a great many outlets immediately, its a strange move by a company that has the biggest market share for middle-weight motorcycle segment. After all, if a customer walks in and can buy affordable used company-quality-assured motorcycle, then they may not splurge on a top-end brand new model offering of Royal Enfield. These motorcycles are a premium segment bike in India’s economy and the middle-class majority may not want the burden of loans if they can outright buy used older model Enfield.

* * * * * * * * * * * * * * * *

Get There Faster, Click & Get the Bikernet.com Free Weekly Newsletter

Bikernet Blog

Royal Enfield Hunter 350 Review

By General Posts

by Jason Marker from https://www.rideapart.com/

2023 Royal Enfield Hunter 350 Review

$3,999 for a good-looking, thoroughly modern motorcycle with ABS, fuel injection, and a bulletproof engine is a steal no matter how you slice it.

My toxic trait—or, well, one of the many at any rate—is that when I buy a product I expect a level of quality in that product commensurate with its price. As you can imagine, in this day and age I spend a lot of my time disappointed. What if I told you, however, that I recently rode a bike with one of the best cost-to-value ratios I think I’ve ever ridden? In fact, probably one of the best cost-to-value ratios on the market today. What if I then told you that it was a Royal Enfield—specifically Enfield’s new Hunter 350? Well, I did and it was and I’m here to tell you all about it.

Read the full review for 2023 model of Hunter 350 by clicking here.