Enfield

Royal Enfield enters South Korea

The iconic British motorcycle manufacturer arrives in Korea with its first flagship store, commencing its full operation, including after sales, spares and service. Cult motorcycle maker, Royal Enfield on Friday has announced its entry into South Korea, with Vintage Motors (Kiheung International) as its official distributor-partner in the country. The iconic British motorcycle manufacturer arrives in Korea with its first flagship store, commencing its full operation, including after sales, spares and service, the company said in a statement. Vimal Sumbly, APAC Business Head, said, “Our focus is to sustain and expand our reach in International markets especially in Asia pacific region. Royal Enfield has seen consistent growth in the APAC region with a 20% year-on-year growth. Korea is an important chapter in the growth story and we are thrilled to commence business here. We fully committed to focus all our energies on becoming part of the fabric of this country’s rich motorcycling culture.” This strategic announcement is in line with Royal Enfield’s focused international thrust of leading and expanding the global mid-sized motorcycle segment (250-750cc). Pablo Lee Jr, CEO, Kiheung Motors said, “Royal Enfield motorcycles will offer Korean two wheeler riders an opportunity to upgrade to a robust long-distance, leisure riding culture with its modern-classics machines, that are brilliant for long rides on the highway at the same time perfect to commute in heavy traffic in the city”. Royal Enfield enters South Korea, with line-up of three of its widely popular models featuring single-cylinder engines currently up to 500 cc: Bullet (500cc), Classic (500c), and Himalayan (410cc).

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Siddhartha Lal exits Royal Enfield as Eicher seeks to shed ‘family-run’ tag

Siddhartha Lal has appointed Vinod Dasari as Royal Enfield CEO and will support him only on product and brand-related areas The move has striking similarities to his father Vikram Lal’s decision to step away from Eicher Motors more than two decades ago Mumbai: Twenty-two years after Eicher Motors Ltd founder and former chief executive officer (CEO) Vikram Lal gave up his executive powers to let professionals run the company, his son Siddhartha Lal has initiated a similar transition. Lal junior has appointed Ashok Leyland Ltd’s Vinod Dasari as the CEO of the company’s motorcycle brand Royal Enfield. Lal is also giving up his executive responsibilities at Royal Enfield to ensure that Dasari gets a free hand in running the company. The move has striking similarities with the decision made by his father. In 1997, Vikram Lal had stepped down as chairman of Eicher Motors and had elevated Subodh Bhargava as the group’s CEO and chairman. Subsequently, Vikram Lal had joined a newly formed supervisory board to monitor the operations of the group. However, within a few years, Siddharth Lal had taken over the reins at Royal Enfield, which was then on the verge of closure, and revived it. In doing so, Lal also established his grip on the remaining group businesses and consolidated them under two verticals: motorcycles and commercial vehicles. Lal will continue to be the managing director of the parent company for now. “To achieve our audacious goal of 2030, to catalyse and reshape the world of motorcycling towards middle-weights, thereby growing at twice the pace of the industry, I believe that we now need to run the company differently. While I have thoroughly enjoyed being at the helm of Royal Enfield for a large part of the 20 years that I have spent here, I believe I

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Enfield Twins North America Launch

The highly anticipated Royal Enfield Twins — INT 650 and Continental GT 650 — are coming to North America! This spring, you’ll have a chance to ride the Twins during an eight-city launch tour throughout the U.S., Canada and Mexico. We are excited to announce four stops and dates on the launch tour. Stay tuned for more details on what to expect, how to participate and additional locations: • Miami, FL – May 10 – 12 • Milwaukee, WI – June 1 – 2 • Toronto, ON – June 6 – 8 • Denver, CO – June 14 – 15 2019 Himalayan model Royal Enfield has debuted the 2019 Himalayan — now standard with ABS and a new, limited-edition color option, Sleet. The favorite adventure-touring model was introduced in North America last March and has taken the riding community by storm. With an MSRP of $4,749 in the U.S. and $5,925 in Canada, the new models will be available in dealer showrooms in the U.S. and Canada this April. Grand Opening Be sure to swing by and check out Royal Enfield at Spirit Motorcycles on April 13. Those in the Bay Area can come out, take a spin on a Royal Enfield and enjoy BBQ, music, giveaways and more. For more information, please visit www.SpiritMotorcycles.com. One Ride Event Spring is right around the corner, and so is One Ride. The annual global event brings Royal Enfield riders together to return to the joy of pure motorcycling on Sunday, April 28. Last Call $500 Retail Promotion It’s your last chance to take advantage of Royal Enfield North America’s spring offer. Extended until April 30, riders who purchase a new Classic 500 model will receive $500 worth of gear, including a branded motorcycle cover, jacket and a pair of saddlebags. The Royal

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No silver bullet in sight for Enfield hit by sliding volume

The Eicher Motors stock fell 30 per cent in the past year. The Bullet, it appears, is just not firing on all cylinders at the moment. Royal Enfield (RE) sales are rather soft, and state-wise volume statistics furnished by industry body SIAM show that the bike that defines panache for motorcycle enthusiasts in India is riding through a rather rough patch. Eight states that make up three of every five RE bikes sold locally have reported deceleration. Maharashtra and Karnataka together account for 13 per cent of RE volumes, and these two states have seen a drop in 6-7 quarters of the past nine. Kerala, the largest market of RE, has witnessed volume drops of 13 per cent and 23 per cent in the September and December quarters, respectively. The September decline is attributed to floods. But declines in the December quarter have put the lens on underlying demand. Industry volume growth of twowheelers in south India was 9.5 per cent in the first nine months, up from 5.6 per cent in the previous year. However, RE’s sales volume growth in the Southern states has been underwhelming. The RE management has given production guidance of 8.7-8.8 lakh units for the current fiscal year. However, it is unlikely to be met. Average monthly run-rate of RE in the first 11months of FY19 stood at 69,569 units. To achieve the stated guidance, the company needs to produce 1.04 lakh vehicles in March. This appears to be quite a daunting task given the weak demand cycle. The Street is factoring in volume growth of 10 per cent for FY20, which could be trimmed due to about 3 per cent growth in FY19. The Eicher Motors stock fell 30 per cent in the past year following constant negative surprises on the volume front. The

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Launch of Parallel Twin Engine of Enfield motorcycle

Royal Enfield has revealed the all-new Interceptor 650 and Continental 650 at the EICMA 2017 motorcycle show in Milan, Italy.Watch the recording of the Live Webtelecast from Milan, Italy. https://youtu.be/GUUU9ADVCoY These two new Enfield bikes are made to the highest specifications applicable in USA, Europe and Asia Pacific. They meet all the safety and quality standards matching the best anywhere on Earth. They meet the strictest emission rules. And the twin engine is ready to rock the highways and give you classic stride on your daily commute in the city. Royal Enfield Interceptor is a 650cc parallel twin engine redesigned from the original 1960s Interceptor brand of Enfield. It is THE California Cool of motorcycles. Bright colours add to the summer of 69 memories of freedom, pleasure, beauty and rebellion. The Cafe Racer culture was revived by Enfield with the Continental GT and now with the 650cc dual tone Continental GT you have a cafe racer to tour all the cafes in your state and across borders. Really remarkable bikes and a huge step or rather a gigantic leap forward by Enfield Motorcycles. A Company making motorcycles since before Indian Motorcycles or Harley-Davidson motorcycles ever hit the road. The chassis and engine are the same for Interceptor 650 and Continental 650. They weigh within 200 KGs. Lot of accessories tested and available. These bikes will launch first in Europe and then rollout globally. Expected date to hit the market is April 2018. The engine is oil and air cooled. Real fun bikes for everyday folks for everyday riding. Not huge bulky hogs and not speed demons. Just a motorcycle for the gentleman who takes pride in class and comfort.

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Motorcycles on Three Wheels

Motorcycles on Three Wheels The sidecar riding experience and how to do it by Ujjwal Dey Motorcycles are fun. And so is travelling long distances or touring on motorcycles. Many touring options are available for big bikes with big budgets. But suppose you are young and wild and free but on a limited budget, what do you do? Ask your friends and they will say a car trip ain’t as much fun as being one with the road on a motorcycle. The environment, the atmosphere, the surroundings, it all hugs you, body and soul, when you tour on a motorcycle. So, here is an option hippies globally celebrate–Sidecars. A third wheel for your motorcycle. No more slippery roads for your two-wheeler. More luggage space. Bring more friends to the road trip party. Bring your dog too. We recently covered the Ural Motorcycles phenomenon on www.BikernetTrikes.com and if that has inspired you but you are not sure about buying a whole Ural, well just buy a sidecar then. There are many companies including Ural itself, which sells Sidecars as an accessory for your existing motorcycle. So no, you don’t have to switch loyalty or buy a new bike. Just buy the goodies to attach a sidecar to your Harley-Davidson or Triumph or Indian. CLICK HERE TO SEE THE FEATURE ARTICLE Let us know your experience and adventures at wayfarer@bikernet.com

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