Enfield

Exciting Introductions This Holiday

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WOMEN’S FLAT TRACK PROGRAM The Build, Train, Race program is aimed at highlighting women and the motorcycle culture in North America through 3 stages. Building a custom Flat Track with the INT 650 Twin as the base platform, training on the motorcycle with expert Flat Track riders from within the Flat Track Community, and racing the 4 builds at the Flat Out Friday event in Milwaukee, Wisconsin during the Mama Tried weekend. Click the button below to learn more about the program, and the riders within it. LEARN MORE – CLICK HERE INTERNATIONAL MOTORCYCLE SHOWS One down, seven to go! After a successful weekend at Long Beach IMS, we are excited to pack our bags and head out to another IMS event in New York. Don’t miss your chance to see our full product lineup and the newest genuine motorcycle accessories options. Pick the location closest to you and come by our booth. Prize Pack giveaways, apparel for purchase and more! Where will we see you? Enter ROY20 for $3 off at checkout! GET TICKETS – CLICK HERE Limited Edition Bullet Trials Works Replica Introducing the Royal Enfield Bullet Trials 500. A replica of the original, groundbreaking 350cc trials Bullet. Launched in 1948, the motorcycle was the first production motorcycle to feature swinging arm suspension. Two years after its debut in 1948, a precociously talented 18-year-old joined Royal Enfield’s factory rider team. John Victor Brittain, universally known as Johnny Brittain, was to become the Trials Bullet star rider. Combining history with new technology, this limited edition Bullet Trials Replica pays homage to our original brand ambassador and his success, the sports of Trials, and the early pioneering of Royal Enfield’s influence on motorcycle performance. Contact your local dealer for information on purchase, or click the button below for more details […]

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Royal Enfield electric motorcycle planned for launch – CEO confirms

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This is the first time Royal Enfield has confirmed the development of an electric motorcycle. Launch is expected in the coming years. A Royal Enfield electric motorcycle (yes, you have read that right) has been confirmed to be in the works by the company’s CEO. With the push towards electric mobility reshaping the automotive industry worldwide, manufacturers with little-to-no previous association with EV powertrains have also started to ready themselves for a supposedly inevitable future; Royal Enfield being just one of many others. Vinod Dasari, CEO of Royal Enfield, shares that the Chennai-based motorcycle brand is actively developing an electric motorcycle. Despite the lower sales volume in the year, the company has invested enough capital to make new products for the coming years; electric and regular. Earlier this year, the company had announced an investment of Rs 700 crores towards the development of newer and better platforms. Now, we can be certain that a part of it will go into the making of a Royal Enfield electric motorcycle. It is a known fact that almost all major automotive manufacturers are working on an EV portfolio despite having a strong heritage with fossil-fuel-powered products. Loyal fans and enthusiasts of such brands may not be happy with this and we completely understand that. However, in order to ensure sustainability and reduce the chances of business failure in the future, manufacturers are bound to accept necessary changes. Perhaps the biggest example of this was the introduction of the Harley-Davidson LiveWire. The American motorcycle company — praised for its big, loud and intimidating V-Twins — shocked everyone with the introduction of the LiveWire electric motorcycle. However, from a business point of view, the move made sense and the LiveWire will definitely be a popular option in the electric cruiser market of the future. Whilst

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Royal Enfield may pull 500cc motorcycles out of production by 1 April next year

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from https://www.financialexpress.com According to the report, upgrading Royal Enfield’s 500cc engine to BS-VI compliance will make the production of these motorcycles ‘unviable for the domestic market’. As the deadline for India’s BS-VI transition closes in, Royal Enfield may be in the process of taking a drastic decision regarding its 500cc engine. According to a LiveMint report, Royal Enfield plans to discontinue its 500cc range of motorcycles from 1 April next year when BS-VI emission norms become a mandate in the country. The report further states that upgrading RE’s 500cc engine to BS-VI compliance will make the production of these motorcycles ‘unviable for the domestic market’. The sources close to the development also told LiveMint that the 500cc motorcycles would not be produced for international markets either. The pushrod architecture of the existing 350cc and 500cc engines do not meet the stringent emission norms. As a result, the existing model lineup will be phased out… Royal Enfield plans to restore the 350cc segment with an all-new powertrain as that accounts for the bulk of sales. Meanwhile, it would quit the 500cc displacement – the report quotes the source. The report goes on to quote the source that said that the Royal Enfield Interceptor 650 and Continental GT 650 were primarily developed for international markets and refresh the manufacturer’s rider followership in the domestic market as well. “As the 500cc line-up will be discontinued, the 650cc Twins will become the company’s export volume drivers.” Royal Enfield has registered a drop in year-on-year sales in India over the past 11 months. However, exports have been going strong with the Interceptor 650 becoming a best-selling naked roadster in the UK recently. As was speculated, Royal Enfield did not showcase new products at the EICMA motorcycle show this year and instead lined up its existing

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Father made an exact replica of a full size Royal Enfield Bullet motorcycle for his son

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This hand built mini Bullet is identical to the full sized Royal Enfield Bullet in all respects. It is located in Kollam, Kerala and the video is shown by ETV Andhra Pradesh drawing attention to every part of the mini Bullet which has been fashioned to look like its life sized counterpart. It shows the complete mini Bullet being ridden by a young toddler who is around 5-7 years of age. He takes the bike around the yard donning riding gear while the finished product shows extreme attention to detail done by the father who is also a Bullet aficionado. The ingenuity of the father knew no bounds when he went through great lengths to build a mini version of the Royal Enfield Bullet motorcycle for his son This Royal Enfield Bullet electric mini motorcycle is made at home and all parts are made of fiber. It gets all features as seen on a full sized RE Bullet with identical headlamp, single pod instrument console and fuel tank which also sports the RE moniker. The other elements such as the suspension, indicators, mirrors and leg guards are also identical to its larger counterpart and have been installed on the Mini Bullet. The only difference being that the Mini Bullet runs on battery power. No specifications of the battery capacity have been revealed in the video but should offer around 30 minutes of us on a full charge. The chassis of the bike is also handmade. Royal Enfield is also working on a full sized electric motorcycle. However, launch is not expected for the next few years. Speaking about future launches, Royal Enfield will soon update their entire range of Bullet, Classic and Thunderbird models of 350 and 500 cc with new generation motorcycles with new BS6 engines. More recently, Royal

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Barber Vintage Festival

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This year, Royal Enfield is not only the sponsor for the Fan Zone again, but is now also participating in the Demo Ride activation. Come enjoy the excitement, whether you’re testing out one of our models, dancing with our bands on Friday night or hanging out at the Royal Enfield Block Party. Be sure to visit the Royal Enfield North America Facebook at a chance to RSVP to our Friday night dance party! AIM Expo Join us at North America’s largest motorcycle & powersports trade show and lifestyle event! AIMExpo is a connecting opportunity for interested dealers and consumers alike to experience the brand and learn about the history of the oldest motorcycle company in continuous production.

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Enfield reports 24% drop in sales of Motorcycles in August 2019

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Eicher Motors Ltd has announced the sales figures of motorcycles for the month of August 2019. The company has sold 52,904 motorcycles during August 2019, as compared to 69,377 units in August 2018, a drop of 24% YoY. The company has sold 44694 units of models with engine capacity upto 350cc in August 2019 as against 65712 units in August 2018, registering a drop of 32% YoY. The company has sold 8210 units of models with engine capacity exceeding 350cc during August 2019 as compared to 3665 units in August 2018, a growth of 124% YoY. Exports stood at 4152 units in August 2019 as against 1363 units in August 2018, a growth of 205% YoY. Shares of EICHER MOTORS LTD. was last trading in BSE at Rs.16260.35 as compared to the previous close of Rs. 16544.4. The total number of shares traded during the day was 3816 in over 1555 trades. The stock hit an intraday high of Rs. 16652.25 and intraday low of 15985.95. The net turnover during the day was Rs. 62267233. Source: Equity Bulls

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Royal Enfield launches six variants of Bullet 350

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The new Royal Enfield Bullet 350 variants come priced at Rs 1.12 lakh, bookings begin today across India. New Delhi: Royal Enfield has launched six new variants of the Bullet 350 and Bullet 350 ES, priced at Rs 1.12 lakh (ex-showroom). Bookings for these new variants have started today, informed the motorcycle manufacturer in a release. The new Bullet variants come with new colours and livery along with contemporary blacked-out design themes providing a wide range of options to the buyers. The Bullet 350, in addition to its existing black colour, will now be available in three new colours – Bullet Silver, Sapphire Blue and the Onyx Black. On the other hand, Bullet 350 ES comes in Jet Black, Regal Red, Royal Blue colour options in addition to the current Maroon and Silver variants. Also, the motorcycle manufacturer has increased its retail touchpoints. As the company claims in a release, it has launched 250 retail studio stores today and plans to launch another 250 over the next quarter in an attempt to expand its footprint in the market. The company has close to 930 existing dealer touchpoints, over 8,800 service bays and more than 900 authorised service workshops. The company is now aiming to expand its business across the tire II and III cities and towns in the country. Speaking about the launch of the new Studio Stores and the new Bullet variants, Vinod K Dasari, CEO, Royal Enfield, said, “It has been our constant endeavour to build greater accessibility for discerning customers and widen our footprint in India. We have witnessed significant demand across smaller towns and cities which are showing tremendous potential for growth and are soon becoming a huge market for a middle-weight motorcycle segment.” He also said, “Motorcycling aspirants in these towns are quickly catching on

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Regional Twins Launch – Denver

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On Saturday, June 15th, 2019 from 10 AM – 5 PM MDT, we’re bringing the Twins to the land of the Rockies. With mountain views and motorcycles at the META Magazine headquarters, what more could you ask for? We’re thrilled to be pairing up with one of our all-time favorite motorcycle publications for our fifth stop on the eight-city tour. Join us for Demo rides, DJ’s, food trucks and so much more. Scroll down to RSVP to the event, and sign up for newsletter updates on additions to this upcoming celebration. Click here to check out more on the Twins themselves. These Events are Free, But There’s Only Room for So Many! Click to RSVP to the official Facebook event. If you don’t have a Facebook, don’t worry – you can scroll down and sign up for email updates. We’ll make sure you’re on the list!

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Flash Electronics files suit in U.S against Royal Enfield for patent infringement

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As per the suit filed, Royal Enfield has infringed Flash electronics’ patent on “Regulator Rectifier Device and Method for Regulating an Output Voltage of the Same” duly issued by the United States Patent & Trademark Office (USPTO) to Flash Electronics on February 20, 2018 after Flash’s R&D department made a breakthrough invention of the component in 2014. Home-grown electronic and electric auto components player Flash Electronics India Ltd against Royal Enfield challenging patent infringement in the US regarding the production of an important component for motorcycles, the company said in a press release. As per the suit filed, Royal Enfield has infringed Flash electronics’ patent on “Regulator Rectifier Device and Method for Regulating an Output Voltage of the Same” duly issued by the United States Patent & Trademark Office (USPTO) to Flash Electronics on February 20, 2018 after Flash’s R&D department made a breakthrough invention of the component in 2014. Since then Flash Electronics has been the key manufacturer and supplier of this component to many leading two-wheeler manufacturers in India and overseas. The regulator-rectifier is a vital component that smoothly and efficiently converts the AC (Alternating Current) voltage produced in motorcycle engines into DC (Direct Current) voltage to charge the batteries, power the headlights, light up the instrument panel hence drives the motorcycle’s electrical systems. Besides USA, Flash has been granted patent in various other countries including many European countries including Germany, France, Italy, United Kingdom, the Netherlands, Sweden, Spain, Austria, Switzerland as well as Turkey and the company would be filing similar suits in the respective jurisdictions soon. Commenting on the incident, Sanjeev Vasdev, Founder and MD, Flash Electronics India Pvt Ltd said “We have been trusted suppliers to leading auto manufacturers across India and overseas and it’s unfortunate to have to deal with such an unexpected and

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Royal Enfield enters South Korea

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The iconic British motorcycle manufacturer arrives in Korea with its first flagship store, commencing its full operation, including after sales, spares and service. Cult motorcycle maker, Royal Enfield on Friday has announced its entry into South Korea, with Vintage Motors (Kiheung International) as its official distributor-partner in the country. The iconic British motorcycle manufacturer arrives in Korea with its first flagship store, commencing its full operation, including after sales, spares and service, the company said in a statement. Vimal Sumbly, APAC Business Head, said, “Our focus is to sustain and expand our reach in International markets especially in Asia pacific region. Royal Enfield has seen consistent growth in the APAC region with a 20% year-on-year growth. Korea is an important chapter in the growth story and we are thrilled to commence business here. We fully committed to focus all our energies on becoming part of the fabric of this country’s rich motorcycling culture.” This strategic announcement is in line with Royal Enfield’s focused international thrust of leading and expanding the global mid-sized motorcycle segment (250-750cc). Pablo Lee Jr, CEO, Kiheung Motors said, “Royal Enfield motorcycles will offer Korean two wheeler riders an opportunity to upgrade to a robust long-distance, leisure riding culture with its modern-classics machines, that are brilliant for long rides on the highway at the same time perfect to commute in heavy traffic in the city”. Royal Enfield enters South Korea, with line-up of three of its widely popular models featuring single-cylinder engines currently up to 500 cc: Bullet (500cc), Classic (500c), and Himalayan (410cc).

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