Enfield

Flat Track: Johnny Lewis extends relationship with Royal Enfield

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Johnny Lewis continues with Royal Enfield through 2021 Milwaukee, Wis (January 12, 2021) Royal Enfield is pleased to announce Johnny Lewis’ Moto Anatomy organization will continue to campaign the Twins FT in Progressive American Flat Track (AFT) through 2021. After the program’s successful first season, which saw Lewis win during the Progressive AFT Finale in Daytona, the team will continue developing the Twins FT package for the AFT Production Twins class. Veteran flat track crew chief, former team owner and tuner David Lloyd will join Lewis and add depth and experience to the Moto Anatomy x Royal Enfield team. Lewis and Royal Enfield announced the Moto Anatomy x Royal Enfield team in early 2020, with the intention of developing the Twin FT for AFT’s Production Twins class. The motorcycle was created in conjunction with Royal Enfield’s technical partner Harris Performance, a renowned road racing chassis builder in the U.K. Despite the late start to the AFT season, Lewis and Royal Enfield immediately achieved competitive results with a relatively untested platform. By the conclusion of the season, the Moto Anatomy x Royal Enfield team found its stride, finishing first and second respectively during the AFT Finale I and II in Daytona. “Johnny Lewis has proven to be a valuable development partner and race winner for Royal Enfield,” said Breeann Poland, Marketing Lead – Royal Enfield Americas. “Royal Enfield is excited to solidify its future with Lewis and continue building upon the foundation created in 2020. The 2021 season is not far away, and while there is still work to be done, the team progressed quickly in just a few months, finishing the year with a win and second place in Daytona. We’re thrilled to get back to racing.” Lewis recently completed the Progressive AFT Dunlop Tire Test at the Volusia Half-Mile […]

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Royal Enfield is coming after Harley-Davidson

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In its last financial year before the pandemic struck, Enfield company sold about 824,000 bikes globally. Harley, by contrast, shipped about 218,000. Last year Enfield company doubled the size of one of its three factories, bringing overall production capacity to 1.2 million motorcycles a year. To build buzz Enfield company has tried marketing to American customizers and flat-track competitors, and in 2018 it put Cayla Rivas, a teenage motorcycle racer, on a souped-up Continental in pursuit of a speed record for its bike class—and compelling footage for YouTube. (She hit 157 mph on Utah’s Bonneville Salt Flats.) Although it may sound counterintuitive, “the U.S. and Europe are very important” to making Enfield the aspirational bike of choice for the developing world, he says. Lal wants to be as big a player in the West as possible, but he argues that Royal Enfield doesn’t necessarily have to sell that many bikes in developed countries for the strategy to be considered a success. What it does need to do is move enough to give them a patina of cool at home and in other emerging markets, such as Southeast Asia. Read the full article at Bloomberg. Click Here.

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Royal Enfield To Launch Classic Electric In 2023

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by Arun Prakash from https://www.rushlane.com Royal Enfield is looking to strengthen its position by expanding its portfolio both in domestic as well as overseas markets Royal Enfield recently launched its cruiser motorcycle Meteor 350 after a long and arduous wait. The bike had been highly anticipated for almost a year now and since its launch has mostly received positive responses from different quarters. However, Royal Enfield will not be limiting itself with this launch. The Chennai-based bikemaker is looking to expand its portfolio – both domestic and international – by introducing as many 28 new models, in the next seven years. Starting with the Meteor 350, which was recently launched, the next bike planned for launch is the new gen Classic 350 in next quarter. This is expected to be followed by new gen Bullet 350, Electra 350, Cruiser 650, Himalayan 650, Classic Electric etc. Royal Enfield Future Plans Speaking to PTI on Royal Enfield’s future plans, CEO Vinod K Dasari said that the company has got a product plan for the next seven years or so. He added that the brand is looking to launch a new product every quarter which means that at least 28 new bikes will be launched in the next seven years. This is to strengthen its position in the domestic as well as international markets. Royal Enfield recently set up a new manufacturing facility in the Argentine capital of Buenos Aires which became the company’s first overseas production base outside India. The company is also looking to set up a new manufacturing facility in Thailand in the next 6-12 months followed by one in Brazil in the future. He further goes on to add that all these new motorcycles will play in the mid-segment, i.e., 250cc-750cc displacement. Dasari did not divulge any details regarding

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Enfield Meteor 350 coming to Americas in 2021

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ROYAL ENFIELD LAUNCHES THE ALL-NEW CRUISER, THE METEOR 350 The iconic cruiser returns in the modern era with select model trims to be released in the Americas in Spring 2021 Milwaukee, Wis (Wednesday, November 11th, 2020) – Royal Enfield, the global leader in the mid-size motorcycle segment (250cc-750cc), recently announced the launch of its all-new cruiser, the Royal Enfield Meteor 350 in India and will be available in select model trims in the Americas in 2021. The new Meteor 350 adds another chapter to Royal Enfield’s legacy of producing beloved mid-sized motorcycles. The Meteor 350 inherits its name from the iconic Royal Enfield motorcycle of the 1950’s. Launched at the end of 1952, the Meteor was a respected touring motorcycle with a reputation that has stood the test of time. The new Royal Enfield Meteor 350 cruiser, carries Royal Enfield’s signature styling but with many modern improvements, and is set to be an equally outstanding machine for our times. Designed and developed by the talented teams of designers and engineers based at Royal Enfield’s two state-of-the-art technical centers, in Chennai, Tamil Nadu, and Bruntingthorpe, UK, the Meteor 350 is an undeniably attractive motorcycle. The development and refinement such as the mechanical components, fittings and finish has yielded a truly top-class, modern motorcycle, while retaining the Meteor 350’s Royal Enfield DNA. With a fuel injected, 349cc air-oil cooled single-cylinder engine, the Meteor generates 20.2 bhp and 19 ft-lbs of torque at 4000 rpm. Designed with a balancer shaft, the new platform gives a smooth and well-mannered ride experience, while great care has been taken to retain that essential Royal Enfield ‘thump’. The Meteor 350’s twin downtube spline frame has been designed to inspire confidence in any riding condition. Its low seat height and centre of gravity in combination with its inherent

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World of Road Racing

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CALLING ALL FEMALE RIDERS! We’re back for another round and expanding the Build. Train. Race Program into the world of Road Racing! We’re ready to hit the asphalt and bring a whole new crew of women road racers to the sport. If you’re a female who is interested in learning how to road race and willing to give 100% commitment, this is for you! Think you have what it takes? We want to hear from you! Royal Enfield North America announced today its phase two of the BUILD TRAIN RACE (BTR) program which will now seek out female motorcyclists to go road racing with the Royal Enfield Continental GT 650. Similar to the flat track BUILD TRAIN RACE four women will be handpicked by Royal Enfield for this iteration of the program through a video selection process. Women interested in the program must submit a video questionnaire here to be considered. Professional Road Racer and current BTR Flat Track Participant Melissa Paris has agreed to mentor the women during every phase of the program. She will work with each participant on creating a design for their builds, building sponsorship decks, and training off and on the track. “Building upon the success of the initial BUILD TRAIN RACE program, we decided to carry the momentum into the road racing segment, ” said Royal Enfield Americas Head of Marketing Breeann Poland. “This is a unique opportunity for women interested in getting into road racing and to make a name for themselves in a national racing program. Working with a world class racer like Melissa Paris is not an opportunity that comes along often. The ladies will also be some of the first people to road race the Continental GT 650 platform, so the motorcycling world will be watching.” The participants will be

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Royal Enfield now offers 3D motorcycle personalisation

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from https://www.financialexpress.com Royal Enfield will be rolling out MiY for all its motorcycles, across all our stores in the country in a phased manner. All new motorcycle models from Royal Enfield, from here on, will come with the MiY feature.’ Royal Enfield today announced the roll-out of a first-of-its-kind motorcycle personalization service – Royal Enfield Make-It-Yours (MiY). RE customers can now personalise and accessorise their motorcycles at the time of purchase. Enabled via an all-new app-based 3D configurator, MiY will allow consumers access to thousands of possible combinations in personalisation options with a choice of colourways, trims, and graphics, as well as genuine motorcycle accessories at the time of motorcycle booking. Once customers place the booking via the app, they will also be able to track the delivery timeline of their motorcycle. Royal Enfield MiY 3D configurator solution is currently available for Royal Enfield Interceptor 650 and Continental GT 650. Launched in 2018, the Interceptor 650 has gone on to become one of the very popular roadsters in India and in international markets. In the first phase, MiY with the 3D configurator will be rolled out on the Royal Enfield App (available on Android – Google Play Store and iOS – Apple App Store), the company website (royalenfield.com), and through more than 320 Royal Enfield stores across the country. With the launch of the Royal Enfield App last month, customers are now able to book their motorcycle, and even place a service request digitally. Consumers will now also be able to opt for extended warranty and Annual Maintenance Contract (AMC) packages as well via the App. The MiY suite will be rolled out for the entire Royal Enfield portfolio in a phased manner. With MiY, customers will have a ‘little bit of them’ built into the motorcycle and depending on

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A Royal Enfield Indian Disruptor From J. Shia’s Madhouse

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by Morgan Gales from https://www.cycleworld.com Hiding from the rain, smoking a cigarette outside a bar in Milwaukee, J. Shia’s eyes flicker and dart as she talks about the pull-start BSA she had brought to the Mama Tried Show that year. The passion in her words is curling her shoulders forward and bursting from her fingertips as she speaks. “This bike reminds me of Brad Pitt from Fight Club,” Shia says of her BSA custom—the first member of the dysfunctional motor­cycle family she is building. “This little, scrappy street-fighter kid, soccer-player kid. The pull-start is so aggressive. I was like, I wonder what his mom would be like…” Shia continues, half remembering her concept and half creating it as she goes: “He’s an assh—e, but his mom would be this mean, old, chain-smoking, back-alley, ­London cobblestone b—h. I’m like, I need to build his mom. So the bike I built is his mother.” And so, Devil’s Advocate, bad mother to a street-fighting kid, was built. It’s not your average custom-build backstory, but Shia is not your average custom builder. Her heritage is Lebanese and Syrian, and she is descended from tinsmiths. Devil’s Advocate is a 1957 Royal Enfield Indian that’s been cut, stretched, lowered, and reworked in a way that truly justifies the name of Shia’s Boston workshop: Madhouse Motors. It’s a bike that lies somewhere between sculptural artwork, historical significance, and a functional machine. It’s self-expression on two wheels in a way that only Shia does. It doesn’t look like other motorcycles, and with a foot throttle and tank shift, it doesn’t work like other motorcycles. So, how is this bike both a Royal Enfield and an Indian? When Indian Motorcycle declared bankruptcy in 1953, the company was liquidated, but the brand name was sold to a British company called

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Atlanta Short Track Build Train Race Results

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FLAT TRACK AMATEUR JILLIAN DESCHENES WINS BTR ROUND ONE IN ATLANTA The four BUILD TRAIN RACE participants raced for the first time at Dixie Speedway Milwaukee, Wis October 8, 2020: After months of building and training, the four participants of BUILD TRAIN RACE put their skills on display on Friday and Saturday of the Progressive American Flat Track event at Dixie Speedway. Minnesota amateur flat track racer Jillian Deschenes took the checkered flag for both races followed by Melissa Paris, Lana MacNaughton and alternate rider Kerry Sano. During the weekend the participants were able to spectate the AFT classes and then test their abilities on the same track at Dixie Speedway. The women raced on custom INT 650 motorcycles that they themselves built as part of the year-long program. Under the mentorship of Moto Anatomy x Royal Enfield team owner and racer, Johnny Lewis, the four women were able to progress their flat track acumen during multiple training sessions leading up to the Atlanta Short Track event. “Atlanta was an amazing experience to be part of with the BTR crew,” said amateur racer and hospice nurse Jillian Deschenes. “The track was well maintained and larger than anything I had ever ridden before. I was excited to debut my INT 650 build in front of a crowd that large. I’m grateful for the opportunities Royal Enfield has given me as an amateur female flat track rider and creating a program like BTR for myself and other female motorcyclists to participate in. I’m looking forward to the next AFT event in Daytona Beach.” “The team at Royal Enfield is proud of the effort these women have put into the BUILD TRAIN RACE program,” said Breeann Poland, Marketing Lead for Royal Enfield Americas. “2020 threw many challenges at all of us and we’re

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Build Train Race participants to compete at Atlanta Short Track

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BUILD TRAIN RACE WOMEN TO RACE AT ATLANTA FLAT TRACK Participants will race during exhibition Milwaukee, Wis October 2, 2020: Royal Enfield’s BUILD TRAIN RACE program participants will race for the first time at Atlanta Short Track at Dixie Speedway during the Progressive American Flat Track races this weekend. Road racer Melissa Paris, amateur flat tracker Jillian Deschenes, photographer Lana MacNaughton and New York motorcycle repair shop owner Kerry Sano will compete against one another in an eight lap Main. BUILD TRAIN RACE was launched in late 2019 with the goal of involving women in a competitive flat track program. The program tasked four women with building four custom INT 650 motorcycles for flat track competition, then training with Moto Anatomy x Royal Enfield AFT racer Johnny Lewis in the lead up to competition. Originally, the women were set to race in several events this year, but due to COVID-19 the events were either rescheduled or canceled. “It has been a long wait for these ladies to get on track,” said Breeann Poland, Marketing Lead for Royal Enfield Americas. “They’re ready to put their INT 650s and themselves to the test this weekend. We are thrilled that American Flat Track offered us the opportunity to show off these custom motorcycles, but to also give these ladies the opportunity to put their flat track skills to the test. They have all received training from Lewis and now it’s up to them to apply what they’ve learned in a racing environment.” Lewis trained the three of participants in two sessions as part of his Royal Enfield Slide School By Moto Anatomy course, his proprietary flat track training program. Working with Lewis, each woman received one-on-one training to further their flat track skills. Sano, who is substitute riding Andrea Lothrop’s motorcycle, attended a

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After Argentina, Indian Motorcycle Maker Royal Enfield To Set Up Assembly Unit In Thailand

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by Swarajya Staff from https://swarajyamag.com Expanding its overseas operations, Indian motorcycle maker Royal Enfield is setting up an assembling plant in Thailand, reports Nikkei Asian Review. This would mark Royal Enfield’s second plant out of India, as it recently operationalised its first overseas factory in Argentina. The company aims to utilise the upcoming Thai plant as a hub to export to other nations in the ASEAN, including motorcycle-intensive markets like Indonesia and Vietnam. It should be noted that Thailand is Southeast Asia’s largest automobile manufacturer, and houses factories of some noted and global motorcycle majors like Honda, Yamaha and Harley-Davidson. The Royal Enfield factory in Thailand’s Chachoengsao province will be using at least 40 per cent of local parts while importing the rest from India. The facility is expected to start operations in April 2021. It should be noted that Royal Enfield has witnessed its 2019 year-on-year sales in Thailand more than double. It already has 36 showrooms in Thailand and is planning to expand with showrooms in Vietnam, Philippines, Malaysia and Indonesia in the coming years.

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