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Oct 22
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World of Road Racing

By General Posts

CALLING ALL FEMALE RIDERS!

We’re back for another round and expanding the Build. Train. Race Program into the world of Road Racing! We’re ready to hit the asphalt and bring a whole new crew of women road racers to the sport. If you’re a female who is interested in learning how to road race and willing to give 100% commitment, this is for you!

Think you have what it takes? We want to hear from you!

Royal Enfield North America announced today its phase two of the BUILD TRAIN RACE (BTR) program which will now seek out female motorcyclists to go road racing with the Royal Enfield Continental GT 650. Similar to the flat track BUILD TRAIN RACE four women will be handpicked by Royal Enfield for this iteration of the program through a video selection process. Women interested in the program must submit a video questionnaire here to be considered.

Professional Road Racer and current BTR Flat Track Participant Melissa Paris has agreed to mentor the women during every phase of the program. She will work with each participant on creating a design for their builds, building sponsorship decks, and training off and on the track.

“Building upon the success of the initial BUILD TRAIN RACE program, we decided to carry the momentum into the road racing segment, ” said Royal Enfield Americas Head of Marketing Breeann Poland. “This is a unique opportunity for women interested in getting into road racing and to make a name for themselves in a national racing program. Working with a world class racer like Melissa Paris is not an opportunity that comes along often. The ladies will also be some of the first people to road race the Continental GT 650 platform, so the motorcycling world will be watching.”

The participants will be chosen by a panel of judges which includes Breeann Poland, Head of Marketing – Americas, veteran road racer and flat track BTR participant Melissa Paris and accomplished racer and journalist Anne Roberts. The selected participants will then have several months and a small budget to convert a Continental GT 650 Twin into road racing trim. Paris will provide valuable insights during the build process.

CLICK HERE TO APPLY NOW AT ROYAL ENFIELD.

Oct 16
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Royal Enfield now offers 3D motorcycle personalisation

By General Posts

from https://www.financialexpress.com

Royal Enfield will be rolling out MiY for all its motorcycles, across all our stores in the country in a phased manner. All new motorcycle models from Royal Enfield, from here on, will come with the MiY feature.’

Royal Enfield today announced the roll-out of a first-of-its-kind motorcycle personalization service – Royal Enfield Make-It-Yours (MiY). RE customers can now personalise and accessorise their motorcycles at the time of purchase. Enabled via an all-new app-based 3D configurator, MiY will allow consumers access to thousands of possible combinations in personalisation options with a choice of colourways, trims, and graphics, as well as genuine motorcycle accessories at the time of motorcycle booking.

Once customers place the booking via the app, they will also be able to track the delivery timeline of their motorcycle. Royal Enfield MiY 3D configurator solution is currently available for Royal Enfield Interceptor 650 and Continental GT 650.

Launched in 2018, the Interceptor 650 has gone on to become one of the very popular roadsters in India and in international markets.

In the first phase, MiY with the 3D configurator will be rolled out on the Royal Enfield App (available on Android – Google Play Store and iOS – Apple App Store), the company website (royalenfield.com), and through more than 320 Royal Enfield stores across the country.

With the launch of the Royal Enfield App last month, customers are now able to book their motorcycle, and even place a service request digitally. Consumers will now also be able to opt for extended warranty and Annual Maintenance Contract (AMC) packages as well via the App. The MiY suite will be rolled out for the entire Royal Enfield portfolio in a phased manner.

With MiY, customers will have a ‘little bit of them’ built into the motorcycle and depending on the level of personalization, motorcycles will be custom-made as per consumer specifications, within 24 to 48 hours, at the company’s manufacturing plant in Chennai, Vinod K. Dasari, CEO Royal Enfield said.

Oct 09
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A Royal Enfield Indian Disruptor From J. Shia’s Madhouse

By General Posts

by Morgan Gales from https://www.cycleworld.com

Hiding from the rain, smoking a cigarette outside a bar in Milwaukee, J. Shia’s eyes flicker and dart as she talks about the pull-start BSA she had brought to the Mama Tried Show that year. The passion in her words is curling her shoulders forward and bursting from her fingertips as she speaks.

“This bike reminds me of Brad Pitt from Fight Club,” Shia says of her BSA custom—the first member of the dysfunctional motor­cycle family she is building. “This little, scrappy street-fighter kid, soccer-player kid. The pull-start is so aggressive. I was like, I wonder what his mom would be like…”

Shia continues, half remembering her concept and half creating it as she goes: “He’s an assh—e, but his mom would be this mean, old, chain-smoking, back-alley, ­London cobblestone b—h. I’m like, I need to build his mom. So the bike I built is his mother.” And so, Devil’s Advocate, bad mother to a street-fighting kid, was built.

It’s not your average custom-build backstory, but Shia is not your average custom builder. Her heritage is Lebanese and Syrian, and she is descended from tinsmiths. Devil’s Advocate is a 1957 Royal Enfield Indian that’s been cut, stretched, lowered, and reworked in a way that truly justifies the name of Shia’s Boston workshop: Madhouse Motors. It’s a bike that lies somewhere between sculptural artwork, historical significance, and a functional machine. It’s self-expression on two wheels in a way that only Shia does. It doesn’t look like other motorcycles, and with a foot throttle and tank shift, it doesn’t work like other motorcycles.

So, how is this bike both a Royal Enfield and an Indian? When Indian Motorcycle declared bankruptcy in 1953, the company was liquidated, but the brand name was sold to a British company called Brockhouse Engineering. For years it continued to export Royal Enfields to the US, lightly customize them, and rebrand them as Indians, with names like Apache and Tomahawk. The largest of the imported models were 700cc parallel twins like the bike that became Devil’s Advocate.

As the owner and builder at Madhouse, whose bread-and-butter business is the restoration, repair, and main­tenance of classic motorcycles, Shia is an enigmatic creative with broad interests. From hands-on welding and fabrication, to maintenance and delivery, to her other passions like photography and raising her son, she is a storyteller above all else. Tattoos adorn her body from neck to knuckles, showing her cultural heritage, her past, or just serving to help define her through decoration. As you study any of her custom bikes, you’ll find obscure, even weird details—each inevitably with a story of its own. Like the egg slicer she stole from her grandmother’s kitchen to make into a taillight, or the old foot-sizing device that was sawed in half to make a kind of footpeg.

Shia continues to describe Devil’s Advocate and the reasoning behind the foot throttle: “She’s too dominant to even function the way other bikes function. She’s lazy. That’s why she uses her foot.”

Other details include handlebar risers adapted to lower frame tubes that function as rearward-facing mounts for the footpegs and handmade throttle pedal. The original swingarm was extended, and two tall shocks were installed beneath the seat, both lowering and lengthening the bike. The front end was dropped and resprung to suit the new stance. The headlight is a repurposed spotlight from a police vehicle that retains its handle, allowing manual adjustment of the beam. Spring-wrapped handlebars and spring-filled exhaust pipes were fabricated in-house by Shia, with open windows in the latter to show off the springs. A manual gearshift lever extends through a slot in the tank.

The bike wasn’t meant to be pretty or fast, it was meant to upset the status quo. To be different. To push the envelope and do something new, and just like Shia, it does all of that in a uniquely elegant fashion. And she’s only just begun: “Next, I’m going to build the twin brother, the little sister, this whole dysfunctional family.”

The passion in her words means you know this story is going to be good and completely unexpected.

Oct 08
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Atlanta Short Track Build Train Race Results

By General Posts

FLAT TRACK AMATEUR JILLIAN DESCHENES WINS BTR ROUND ONE IN ATLANTA

The four BUILD TRAIN RACE participants raced for the first time at Dixie Speedway

Milwaukee, Wis October 8, 2020: After months of building and training, the four participants of BUILD TRAIN RACE put their skills on display on Friday and Saturday of the Progressive American Flat Track event at Dixie Speedway. Minnesota amateur flat track racer Jillian Deschenes took the checkered flag for both races followed by Melissa Paris, Lana MacNaughton and alternate rider Kerry Sano.

During the weekend the participants were able to spectate the AFT classes and then test their abilities on the same track at Dixie Speedway. The women raced on custom INT 650 motorcycles that they themselves built as part of the year-long program. Under the mentorship of Moto Anatomy x Royal Enfield team owner and racer, Johnny Lewis, the four women were able to progress their flat track acumen during multiple training sessions leading up to the Atlanta Short Track event.

“Atlanta was an amazing experience to be part of with the BTR crew,” said amateur racer and hospice nurse Jillian Deschenes. “The track was well maintained and larger than anything I had ever ridden before. I was excited to debut my INT 650 build in front of a crowd that large. I’m grateful for the opportunities Royal Enfield has given me as an amateur female flat track rider and creating a program like BTR for myself and other female motorcyclists to participate in. I’m looking forward to the next AFT event in Daytona Beach.”

“The team at Royal Enfield is proud of the effort these women have put into the BUILD TRAIN RACE program,” said Breeann Poland, Marketing Lead for Royal Enfield Americas. “2020 threw many challenges at all of us and we’re pleased that the women were able to finally showcase the motorcycles they built in a racing environment. From everyone at Royal Enfield, we want to say thank you to American Flat Track for providing a venue and platform to highlight the power of female motorcyclists in a male-dominated industry.”

The results were similar for both Friday and Saturdays races with Jillian Deschenes’ district 23 flat track experience showed immediately, followed by road racer and Moto America team owner Melissa Paris. Women’s Moto Exhibit founder Lana MacNaughton finished third while Kerry Sano, New York repair shop owner and alternate rider for Canadian builder Andrea Lothrop rounded out the field in fourth. Throughout the weekend the ladies consistently increased their pace and made continuous improvements to their built INT 650 motorcycles looking for additional speed.

The participants of the BUILD TRAIN RACE program will compete again in two weeks during the AFT Finale at Daytona Beach in a similar format to Atlanta Short Track. Two new riders will be joining the BUILD TRAIN RACE team in Florida. Malary Lee of Texas will be riding Lana MacNaughton’s INT 650, while Trisha Dahl of Minnesota will be riding Andrea Lothrop’s motorcycle this round. Ahead of the event, the ladies will participate in a final training session with Lewis at his Center Hill, Fla. facility. Due to the immense interest in the program, Royal Enfield may consider adding four new riders to the program for 2021.

Stay tuned to the Royal Enfield social media channels for more information and updates on the BULD TRAIN RACE program in the lead up the AFT season finale in Daytona.

Oct 02
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Build Train Race participants to compete at Atlanta Short Track

By General Posts

BUILD TRAIN RACE WOMEN TO RACE AT ATLANTA FLAT TRACK

Participants will race during exhibition

Milwaukee, Wis October 2, 2020: Royal Enfield’s BUILD TRAIN RACE program participants will race for the first time at Atlanta Short Track at Dixie Speedway during the Progressive American Flat Track races this weekend. Road racer Melissa Paris, amateur flat tracker Jillian Deschenes, photographer Lana MacNaughton and New York motorcycle repair shop owner Kerry Sano will compete against one another in an eight lap Main.

BUILD TRAIN RACE was launched in late 2019 with the goal of involving women in a competitive flat track program. The program tasked four women with building four custom INT 650 motorcycles for flat track competition, then training with Moto Anatomy x Royal Enfield AFT racer Johnny Lewis in the lead up to competition. Originally, the women were set to race in several events this year, but due to COVID-19 the events were either rescheduled or canceled.

“It has been a long wait for these ladies to get on track,” said Breeann Poland, Marketing Lead for Royal Enfield Americas. “They’re ready to put their INT 650s and themselves to the test this weekend. We are thrilled that American Flat Track offered us the opportunity to show off these custom motorcycles, but to also give these ladies the opportunity to put their flat track skills to the test. They have all received training from Lewis and now it’s up to them to apply what they’ve learned in a racing environment.”

Lewis trained the three of participants in two sessions as part of his Royal Enfield Slide School By Moto Anatomy course, his proprietary flat track training program. Working with Lewis, each woman received one-on-one training to further their flat track skills. Sano, who is substitute riding Andrea Lothrop’s motorcycle, attended a Slide School with Lewis earlier this month. Unfortunately, Lothrop is still unable to travel from Canada to compete. The women will then take part in a practice session, qualifying and main during the Atlanta Short Track AFT both on Friday and Saturday.

Lewis will be on hand to support the women and provide coaching, but elected to sit out this round of AFT competition. The Moto Anatomy x Royal Enfield team continues the development of the Twins FT and decided to use this week to collaborate further with technical partners to progress the Royal Enfield motor package.

Stay tuned to Royal Enfield’s social channels to follow along with the BTR ladies throughout the weekend.

Sep 27
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After Argentina, Indian Motorcycle Maker Royal Enfield To Set Up Assembly Unit In Thailand

By General Posts

by Swarajya Staff from https://swarajyamag.com

Expanding its overseas operations, Indian motorcycle maker Royal Enfield is setting up an assembling plant in Thailand, reports Nikkei Asian Review.

This would mark Royal Enfield’s second plant out of India, as it recently operationalised its first overseas factory in Argentina. The company aims to utilise the upcoming Thai plant as a hub to export to other nations in the ASEAN, including motorcycle-intensive markets like Indonesia and Vietnam.

It should be noted that Thailand is Southeast Asia’s largest automobile manufacturer, and houses factories of some noted and global motorcycle majors like Honda, Yamaha and Harley-Davidson.

The Royal Enfield factory in Thailand’s Chachoengsao province will be using at least 40 per cent of local parts while importing the rest from India. The facility is expected to start operations in April 2021.

It should be noted that Royal Enfield has witnessed its 2019 year-on-year sales in Thailand more than double. It already has 36 showrooms in Thailand and is planning to expand with showrooms in Vietnam, Philippines, Malaysia and Indonesia in the coming years.

Sep 26
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Dallas Half-Mile I Race Report

By General Posts

Johnny Lewis Forced to Retire From Dallas-Half Mile

Team hard at work preparing for Atlanta Short Track

Milwaukee, Wis September 26, 2020: Johnny Lewis was continuing development of the Royal Enfield Twins FT when an unexpected valve issue forced his weekend to end early. The team had entered the weekend riding high on the momentum of their gutsy performance at the Williams Grove Half-Mile, but despite quick action the issue proved insurmountable.

The Center Hill, Fla based rider and team owner worked on making improvements and adjustments to the Twins FT package over the past two weeks. Collaborating closely with a myriad of partners, the Moto Anatomy x Royal Enfield team tested a number of new parts and setups in the lead up to this weekend’s races.

“We’ve been able to make positive steps forward with the Twins FT in the last two weeks, and there is still much to learn,” said Johnny Lewis, Moto Anatomy x Royal Enfield racer. “The team is still 100 percent focused on development and we understand more every time we run the bike. We know what happened and the team are already hard at work on adjustments and new parts so we’re ready for the Atlanta Short Track event.”

Lewis and team look towards next weekend at Dixie Speedway for redemption. Recognizing the challenges of development, Lewis’ Moto Anatomy x Royal Enfield team is prepared for the work that lies ahead. With a sound strategy and positive attitude, the team is ready to roll into Atlanta.

The ladies of the BUILD TRAIN RACE program will join Lewis at Dixie Speedway next weekend as they debut their INT650 custom motorcycles as part of the Atlanta Short Track event. A special exhibition will take place during the weekend and fans will see road racer Melissa Paris, amateur flat tracker Jillian Deschenes, photographer Lana MacNaughton and New York motorcycle repair shop owner Kerry Sano compete against one another in an eight lap Main. As part of the program, Lewis will spend a day with all four women this week to help with their race craft ahead of the weekend.

Be sure to follow @MotoAnatomyxRoyalEnfield on Instagram to stay up to date on the latest results and insights from the track. You can watch a short film documenting Lewis’ debut of the Twins FT at the Williams Grove Half-Mile here..

Sep 24
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Johnny Lewis gears up for Dallas Half-Mile / Williams Grove Video Recap

By General Posts

Royal Enfield Twins FT Heads to Texas

Johnny Lewis aims to continue development at the Dallas Half-Mile

Milwaukee, Wis September 24, 2020: On Friday, September 25, the Royal Enfield Twins FT ridden by Johnny Lewis will compete again in the Progressive American Flat Track (AFT) Production Twins class at the Dallas Half-Mile at Devil’s Bowl Speedway. Lewis impressed the flat track world when he finished sixth and seventh respectively in the Williams Grove Half-Mile Mains on his Moto Anatomy x Royal Enfield debut.

Lewis’ Moto Anatomy team has spent the last two weeks continuing testing the Royal Enfield Twins FT as they look to make adjustments to further develop the platform. After Williams Grove the team gathered valuable insights into the Twins FT and will continue building upon the foundation this weekend. Working closely with Royal Enfield and Harris Performance, the team has been exchanging data and feedback over the past two weeks.

“Heading into our second race weekend at the Dallas Half-Mile at Devil’s Bowl Speedway is exciting because we had a weekend off to make changes to the chassis and improvements to the engine,” said Johnny Lewis, Moto Anatomy x Royal Enfield racer. “This is a development season, results on paper are great but progress from race to race is more rewarding and frankly important. We know it’s going to take time, but when you can leave the track with a plan for the next race to improve the motorcycle, that’s a huge step for a team developing a competitive race program.”

The Twins FT and Lewis will run the remainder of the AFT season in the Production Twins class. Lewis and team will further develop the motorcycle as they look forward to the 2021 season. While the team wants to perform well, the ultimate goal of the 2020 season is to continue gathering critical data and insights into the Twins FT platform – and have some fun doing it. The initial results show promise, but the team is focused on development.

“The AFT program has generated a positive response across the entire Royal Enfield organization,” said Breeann Poland, Marketing Lead for Royal Enfield Americas. “All eyes were on the team’s performance at Williams Grove and the positive results reinforce that we belong on the AFT stage along with the other major manufacturers. The team is excited to write this chapter as part of Royal Enfield’s storied legacy and we can’t wait to get back on the track in Dallas.’”

The Moto Anatomy x Royal Enfield team will finish the remainder of the AFT season as they compete at the Dallas Half-Mile, Atlanta Short Track, Charlotte Half-Mile and AFT Finale at Daytona Beach. To stay up to date on the latest results and insights from the track, follow @MotoAnatomyxRoyalEnfield on Instagram. The team will also be releasing short films documenting each round, which can be seen on Royal Enfield North America’s YouTube channel.

 

Sep 20
Love4

Royal Enfield Meteor 350 To Launch After New Honda Rebel Cruiser

By General Posts

by Arun Prakash from https://www.rushlane.com

Meteor 350 is the latest offering from Chennai-based manufacturer; and will replace Thunder 350 and Thunderbird 350X

Motorcycle enthusiasts who were patiently awaiting launch of the new Meteor 350 would have to hold on a bit longer. Royal Enfield has now postponed the launch of Meteor 350 to next month.

Technically, the launch has not been postponed – as Royal Enfield never really announced a launch date for Meteor 350 officially. It was the reports via leaked images, sources and brochures, which confirmed that launch of Meteor 350 was to take place later this month. But now same sources state that launch has been postponed indefinitely.

The reason for this postponement of launch is yet unknown. But it is likely, the reason is due to the upcoming Honda Cruiser. In the last few days, Honda Motorcycles and Scooters India has announced that they will be launching a new cruiser motorcycle on the 30th of Sep. They have also released a teaser, which includes the exhaust note of this new motorcycle.

It has been years, where Honda has talked about entering the sub 500cc cruiser segment, to take on Royal Enfield. As of now, in the 350-500cc segment, it is Royal Enfield which enjoys monopoly with over 85% market share. Will Honda finally give India a fitting rival to Royal Enfield motorcycles on 30th Sep?

The teasers indicate that the upcoming Honda motorcycle is either the Rebel 300 or Rebel 500 or something which is based on them. In either case, one thing is confirmed that this new motorcycle is going to be a direct rival to a Royal Enfield motorcycle in India. The question now remains is, which RE motorcycle will be targeted by this new Honda cruiser, and what will be its price.

With Honda Cruiser launch date so near, it is possible that RE would want to wait and see what is Honda actually going to launch and in what price segment. And this could be the reason why launch date of Meteor 350 has been postponed (unofficially).

Meteor 350 Engine

Meteor 350 is built upon the new J1D platform and will draw its power from a new 349cc single-cylinder air-cooled motor. This unit is capable of producing 20.2 bhp and is 27 Nm of torque. This is 0.4 bhp more and 1 Nm less than the previous generation 350cc engine.

The new generation Classic 350 is expected to be the next motorcycle under this range. The transmission is likely to be a 5-speed gearbox however this new gearbox is said to offer far smoother gear shifts. Similarly, the clutch is also newly developed with less number of linkages and components- resulting in a better clutch life.

Features on offer

As far as features are concerned, the Meteor 350 will be equipped with a semi-digital and semi-analog instrument cluster. It also comes with a USB charging point which enables the riders to charge their phones and action cameras, thus becoming a handy touring option. The TFT screen reads out important details of trip metre, service reminder, odometer, etc. It gets a round-shaped halogen headlamp which is circled by a ring of LED DRL.

Extended features include inbuilt turn-by-turn navigation called ‘Tripper Navigation’ and Bluetooth connectivity. The Royal Enfield Meteor 350 is likely to be priced from Rs 1.65 lakh (ex-showroom) onwards.

Sep 09
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Three models of Royal Enfield motorcycles to be built in Argentina

By General Posts

from https://en.mercopress.com

Royal Enfield, a classic English motorcycle brand but now belonging to an economic group from India opened on Tuesday its industrial complex in Campana, Argentina where it commenced the manufacturing of three models.

The Campana factory in Argentina is the first country to make the motorcycle outside India with an investment of some US$ 80 million and the creation of 100 jobs.

Besides the Indian company authorities, the inauguration counted with the attendance of Argentine president Alberto Fernández, the governor of Buenos Aires province, Axel Kicillof and the Development minister, Matias Kulfman, who also announced the government’s plan of soft credits for the purchase of the motorbikes in 48 installments at an interest rate half the estimated inflation.

The Indian group in Argentina is represented by SIMPA, which also imports other world motorcycle brands, such as KTM, Husqvarna, Vespa, Aprilia, Piaggio, Moto Guzzi and Can-Am.

Martin Shwartzm the Simpa group operations head said the three models which are to be built in the factory are the Interceptor and Continental GT (both 650cc) and the world famous double purpose Himalayan, with a 411cc engine.

Although a percentage of the motorcycle parts are imported, the three models to be manufactured in Campana also have a percentage of Argentine parts.

“This production development not only has created jobs but with the manufacture of parts in Argentina, allows for more accessible prices”, president Fernandez said.

Royal Enfield to commence local assembly of three of its motorcycles in Argentina

from https://economictimes.indiatimes.com

Royal Enfield on Wednesday said it will commence local assembly of its motorcycles in Argentina in partnership with Grupo Simpa, its local distributor in the country since 2018.

This will be the first time in Royal Enfield’s modern history that motorcycles will be assembled and produced outside the company’s manufacturing facilities in Chennai, India, the company said in a statement.

The local assembly unit in Argentina will be based at Grupo Simpa’s facility located in Campana, Buenos Aires.

“To begin with, the plant will locally assemble three motorcycle models – the Royal Enfield Himalayan, the Interceptor 650 and the Continental GT 650 – starting this month,” it added.

Commenting on the development, Royal Enfield CEO Vinod K Dasari said: “Royal Enfield has been working steadily to grow and expand the middleweight motorcycling segment globally and also to increase our footprint in important global markets.”

The company has grown its international presence significantly and now has a wide retail presence across 60 countries, he added.

“With a strategic view to cater to growing demand and to gain significant market advantage, we have been pursuing our plans to set up local assembly units across specific markets in the Asia Pacific region and across South America. In the first of these, we are very happy to announce the first CKD (Completely Knocked Down) assembly plant in Argentina,” Dasari said.

Argentina, which is among the biggest mid-size motorcycle markets in Latin America, and other South American countries have been an important market for Royal Enfield.

“Ever since we commenced sales since 2018 in Argentina, we have received a resounding response to our motorcycles from consumers. The local terrain and topography create the perfect canvas for riding our motorcycles, especially the Himalayan. The initial success of the 650 Twin motorcycles has also been very encouraging,” he said.

Dasari said Royal Enfield is deeply committed to focusing on becoming a part of the fabric of the country’s rich motorcycling culture.

“Our decision to start assembling our motorcycles in Argentina is testament to our long term commitment and increasing confidence in the market,” he added.

Royal Enfield had set up retail operations in Argentina in March 2018, with its first store in Vicente Lopez, Buenos Aires.

Since then, it has expanded its retail network and currently has 5 exclusive stores in Argentina. Overall, Royal Enfield has 31 exclusive stores and 40 other retail touchpoints in all Latin American countries.