Enfield

Royal Enfield will have the highest number of new models

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by Swaraj Baggonkar from https://www.moneycontrol.com Royal Enfield will have the highest number of launches this year: CEO Vinod Dasari This year, Royal Enfield is ready to introduce more models annually than ever before as the niche bike maker looks to further strengthen its iron grip on the middleweight motorcycle segment The Eicher Motors-controlled company that specialises in building bikes with engine sizes of 350cc to 650cc, currently, has its order backlog full. This can keep its factories running for the next 2-3 months without any new bookings. Speaking to analysts, Vinod Dasari, CEO, Royal Enfield, said: “We have a very exciting (product) pipeline. This year will probably see the highest number of new models that is ever seen from Royal Enfield in a year. And that is just the beginning of the pipeline.” Over the last few months, Royal Enfield launched the Meteor 350 and the new Himalayan, besides offering new colours on the 650 twins – Continental GT and Interceptor. Dasari did not provide details on the models that can be expected from Royal Enfield. “We will continue to have one new model every quarter. Because there is a delay due to COVID right now, I don’t think we will squeeze everything in but there are some very big models coming in. We are very excited about it. We will have to do all the marketing and market preparedness for that,” Dasari added. While sales of the 650 twins in India nearly halved to 10,256 units in FY21, largely due to COVID-19 disruption, Royal Enfield believes that there is space for more 650cc products. “Yes, there is a need to think about every platform. Not just the Twins, but Himalayan, Meteor and Classic. So we should think about every platform on how we can meet other kinds of customer […]

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Events in June from Royal Enfield Motorcycles

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This Month Has it All – Ready to Dive in? Summer’s here and so are the Races. It’s time to finally introduce you to the ladies of Build.Train.Race. Road Racing, as we expand yet again. This month will be jam-packed with celebrating these ladies’ hard work, the debut of their motorcycle builds at MotoAmerica at Road America June 11th-13th, & get them ready for their first race at the end of July in Brainerd, Minnesota. The weekend is kicking off with the official reveal of the custom Continental GT 650s at the Moto Union X Royal Enfield Open House at Moto Union in Milwaukee, Wisconsin. Join us Thursday, June 10th from 5-7pm to see the bikes & meet the riders. With a special appearance by professional road racer & MotoAmerica crew chief Melissa Paris, live DJ, a chance to win free MotoAmerica tickets & more! Flat Track Racing The ladies had a great time in Texas unveiling all their hard work during the build phase. They were even more excited to hit the track for the first time at the Chicago Half-Mile. Catch up with all that’s been happening now! Then get ready because the next race is almost here – High Voltage Races in Elkhorn, Wisconsin is June 6th. ROYAL ENFIELD JUNE SCHEDULE OF EVENTS B.T.R. ROAD RACING June 4th & 5th | Belding, Michigan The ladies put their motorcycles through their paces for their first official practice session at Grattan Raceway. ROYAL ENFIELD SLIDE SCHOOL June 4th & 5th | Verona, Wisconsin Johnny Lewis & Moto Anatomy are showing you how to get sideways at S&S Cycle Speed Ranch. Grab your spot! B.T.R. FLAT TRACK June 6th | Elkhorn, Wisconsin Whose taking home the checkered flag this round? It’s sure to be a great race. MOTO UNION X

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Royal Enfield recalls 236,966 motorcycles on ignition coil defect

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from https://www.financialexpress.com Royal Enfield recalls Meteor 350, Classic & Bullet bikes sold. The company states that the defect was discovered during routine internal testing and the issue has been clearly identified and isolated to specific batches of material. Royal Enfield has announced a recall of three models in seven countries over a defect discovered in one of the parts. The defect is in the ignition coil that can cause misfiring, reduced vehicle performance, or rarely an electric short circuit. The three motorcycle models include the Meteor 350, Classic and Bullet. While the company is recalling Meteor 350 units built between December 2020 and April 2021, the Classic and Bullet units produced between January and April 2021 have been recalled. In a press statement, Royal Enfield states that the defect was discovered during routine internal testing and the issue has been clearly identified and isolated to specific batches of material sourced from an external supplier. The recall has been initiated as a precautionary measure, the statement continues adding that the issue is rare and does not impact all motorcycles manufactured during the mentioned period. Is your motorcycle affected? Close to 2,36,966 motorcycles of the Classic, Bullet and Meteor models will be recalled. As mentioned above, only those manufactured and sold between December 2020 and April 2021 for the Meteor, and between January and April 2021 for the Classic and Bullet. The recall will be applicable to Meteor, Classic and Bullet motorcycles sold in India, Thailand, Indonesia, Philippines, Australia, New Zealand and Malaysia. What to do? The company states that only an estimated 10 percent of motorcycles will require replacement of the part. All recalled units will undergo inspection and if required, the defective part will be replaced. Royal Enfield service teams, and/or local dealerships will reach out to consumers whose motorcycle

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Royal Enfield Goodies on Two-Wheels

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This Month is Packed with Lots of Two Wheel Goodies GET ON! MOTO FEST WILL BE PACKED WITH ROYAL ENFIELD THIS YEAR! Don’t miss out on the inaugural event at the world-famous Texas Motorspeedway. And more importantly, don’t miss out on everything Royal Enfield has planned for the weekend. This weekend, May 21st, 22nd, & 23rd, it all comes together and we couldn’t be more excited. Check out what we have in store for you! BUILD.TRAIN.RACE. REVEAL Friday, May 21st | Women’s Motorcycle Show The Flat Track ladies have come to impress. Be sure to check out what all these incredible ladies have been putting together for the last 5 months. ROYAL ENFIELD SLIDE SCHOOL May 21st-23rd | Texas Motor Speedway Snag one of the last few spots with Johnny Lewis, Moto Anatomy, & Royal Enfield Slide School. You can sign up right now on Moto Anatomy. Hurry! FULL LINE UP FOR DEMO RIDES May 21st-23rd | Texas Motor Speedway You could be one of the first to give the all-new Meteor 350 a demo ride when it makes its first consumer debut. Test out the whole lineup while you’re there! OUR FAVORITE BUILD THIS MONTH: Gallinella by BAAK USA This beauty stopped us in our tracks & even convinced Breeann Poland, Lead of Marketing for the Americas, to throw a leg over it. Needless to say, she had a blast. Be sure to check them out on social! OUR FAVORITE ACCESSORY THIS MONTH: S&S Cycle Tapered Cone Slip-On Mufflers made exclusively for Royal Enfield. Take your Twin to the next level & experience a tag-team of sound and performance that will redefine any riding experience. Talk to a dealer or browse our Genuine Motorcycle Accessories catalog for more! OUR FAVORITE ACTIVITY THIS MONTH: Getting Sideways at Royal Enfield Slide

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Meteor 350 set to arrive in North America

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METEOR 350 TO ARRIVE AT NORTH AMERICAN DEALERS 349cc single-cylinder Meteor set to arrive at dealers in May Milwaukee, Wis (Wednesday, April 6, 2021) — The Royal Enfield Meteor 350, announced in late 2020, is set to debut at Royal Enfield dealerships across North America. Drawing on Royal Enfield’s rich history, the middleweight Meteor revives the iconic name given to its predecessor, which was released in the 1950s. The Meteor 350 pricing will begin at $4,399 for the Fireball. The Meteor 350 is a new design built from the ground up, created by designers and engineers based at Royal Enfield’s two state-of-the-art technical centers, in Chennai, Tamil Nadu, and Bruntingthorpe, UK. With a fuel-injected 349cc air-oil-cooled single-cylinder engine, the Meteor generates 20.2 bhp and 19 lb-ft of torque at 4,000 rpm. Designed with a balancer shaft, the new platform gives a smooth and well-mannered riding experience, while retaining Royal Enfield’s “thump.” The Meteor 350 also features a twin downtube spline frame, a seat height of 30.1 inches and a curb weight of 421 pounds, making it an approachable and fun motorcycle for nearly any rider. “The Meteor 350 is a perfect balance of fun and style for any rider,” said Breeann Poland, Marketing and Communications Lead-Americas. “Riders will have the opportunity to choose the Meteor 350 in three model trims: the Fireball, the Stellar and the Supernova, each with its own unique personality and styling. The Meteor displays Royal Enfield’s commitment to our global position as the leader in the middleweight segment, offering a diverse lineup of motorcycles to all riders.” The Meteor 350 will be available in seven color variations. The Fireball will be available with blacked-out trim pieces and pinstripe wheels, while the Meteor 350 Stellar will offer a passenger backrest. The Supernova will offer both a windscreen

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The All New Enfield Meteor 350 launch

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Royal Enfield invites you to the launch of the all-new Meteor 350. Please join Krishnan Ramaswamy, President of Royal Enfield Americas, and Breeann Poland, Head of Marketing & Communication Royal Enfield Americas, as they introduce you to the newest motorcycle in the Royal Enfield North American lineup. This interactive launch will take place on April 6 at 2 PM CST. Mark Wells, Head of Product Strategy & Rich Rawlins, Head of Genuine Motorcycle Accessories will join Krishnan and Breeann to discuss the development & design of the Meteor along with details regarding pricing and availability. During this time, information regarding Royal Enfield’s business objectives & brand direction in North America will be shared as well. Royal Enfield is celebrating 120 years of pure motorcycling & with that comes all new initiatives & programs for 2021. You won’t want to miss out on this announcement! Date: April 6th, 2021 Time: 2:00 PM CST Click Here to RSVP to Launch Event Now

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Royal Enfield Tops Clean Manufacturing Test

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by Arun Prakash from https://www.rushlane.com Royal Enfield Tops Clean Manufacturing Test With BMW, Honda, KTM, Yamaha, Suzuki, Kawasaki, Ducati Japanese motorcycle manufacturers along with their European counterparts are considered clean enough barring those from Italian manufacturers. Ever wondered which bike manufacturer has the cleanest running motors. No, we are not exactly talking about emission standards of a motorcycle which are very much equal thanks to emission standards. We are talking about the preciseness of the company’s manufacturing process which results in minimum quantities of impurities getting through an engine from an assembly line. Test by FortNine FortNine recently collaborated with a laboratory that evaluated similar criteria for various car makers across the world. The lab tests the first service oil from various manufacturers and checks the presence of impurities of different magnitudes and sizes which are a result of less than a perfect manufacturing process. A similar evaluation was conducted for several motorcycle manufacturers. FortNine collected first service engine oil from twelve random brands of motorcycles and sent them to the labs for testing. These brands are Royal Enfield, BMW, KTM, Yamaha, Kawasaki, Honda, Triumph, Suzuki, Harley Davidson, Aprilia, Ducati and Yin Xiang. The results which arrived recently, around seven months later, might be a little surprising to motorcycle enthusiasts, especially those from India. Royal Enfield has beaten the rest, and managed to top the list in the clean manufacturing process test. Quantity & Nature of Impurities The impurity measured were of various sizes with particles ranging from less than 5 micrometres to 100 micrometres. The laboratory even tried evaluating larger particles but some of the samples were so messed up that they formed alliances with smaller sized impurities which made it hard for scientists to make an accurate reading. However, readings taken were pretty consistent for impurity particles of

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Moto Anatomy announces 2021 partnerships

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Johnny Lewis aligns with top brands for 2021 American Flat Track Season Milwaukee, Wis March 2, 2021: Moto Anatomy x Royal Enfield rider Johnny Lewis is proud to announce his partners for the 2021 American Flat Track (AFT) season include]ing supporters from his 2020 AFT campaign, which saw Lewis capture Royal Enfield’s first-ever modern-day racing victory at the season finale in Daytona. 2020 marked the first year of development for the Moto Anatomy X Royal Enfield team, Lewis is looking to build upon the success his Moto Anatomy x Royal Enfield team earned at the conclusion of the year. To aid in his 2021 season, Lewis will receive support from multiple top brands in the motorcycling category including SENA, Rekluse and Beringer Brakes. Other notable partners involved in Lewis’ AFT program include Saddlemen, ODI, Lightshoe, Team Lawant and Cometic Gaskets. “It has been a busy off-season for the team testing and planning for the year ahead,” said Johnny Lewis, Moto Anatomy x Royal Enfield racer. “We have continued the development of the Twins FT and have also aligned ourselves with a handful of world-class brands who are backing our 2021 efforts. On behalf of myself and Royal Enfield, we’re thrilled to have them on board and excited for the upcoming season.” Lewis will continue working on several programs for Royal Enfield such as Slide School presented by Moto Anatomy and the BUILD TRAIN RACE flat track program as a mentor. SENA, Rekluse and Beringer Brakes will support Lewis’ AFT program while Saddlemen, ODI, Lightshoe, Team Lawant and Cometic Gaskets will support the Lewis across all Royal Enfield programs. The 2021 Progressive American Flat Track season kicks off on March 12 for the Volusia Half-Mile in Barberville, Fla. Lewis will return to competition with the Royal Enfield Twins FT after extensive

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Royal Enfield announces road racing participants

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Seven female motorcyclists have been selected for the road racing program Milwaukee, Wis (January 19, 2021) Royal Enfield today announced its seven finalists for the BUILD TRAIN RACE (BTR) road racing program. The seven female motorcyclists come from diverse backgrounds and over the course of the next year are tasked with converting Royal Enfield Continental GT 650 motorcycles into road racing motorcycles, for a series of exhibition races to be held in 2021. Royal Enfield launched the BTR program in 2019, challenging four women to build flat track motorcycles and compete in select exhibitions during American Flat Track events. After a strong response to the program, the second phase of BTR will showcase the road racing capabilities of the Continental GT 650 and the abilities of seven female motorcyclists to build, train and race the motorcycles they create. Melissa Paris, veteran road racer, and BTR flat track participant will serve as a mentor to the selected participants and provide valuable insights throughout the duration of the program. “The BTR flat track program received an enormous outpouring of support and interest in the last year,” said Breeann Poland, Marketing Lead – Americas and Continental GT 650 global brand manager. “A panel of judges including myself, Melissa Paris and Anne Roberts have handpicked a group of fantastic female motorcycle enthusiasts from across the U.S. through a video submission process, and will be providing each of them with a Continental GT 650 motorcycle, so that they may begin the customization process.“ After careful review, the panel of judges selected Michaela Turnbull of Wyoming, CJ Lukacs of California, Kayla Theisler of Wisconsin, Becky Goebel of California, Trisha Dahl of Minnesota, Alyssa Bridges of California and Scarlett Grosselangehorst of New York to take part in the BTR program. The BTR road racing program will kick

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