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Hump Day Action with Thumping Wisdom

By General Posts

We’re not messing around…

By Bandit with Scott Adam’s quotes and Barry Green images

Bandit’s Cantina has a section dedicated to the beautiful gals that make the ride on roads and in homes worthwhile.

Check out this Article – handpicked images and select life experience wisdom for every person to ponder and wonder.

Bandit’s Note: I read a book recently by Scott Adams the creator of Dilbert Cartoons called, “How to Fail at Almost Everything and Still Win Big. It’s sorta the Story of his life, plus positive thinking suggestions, business rules and warnings, etc.

I’ve read a ton of such books over the years, but reminders never hurt, so I gave it a shot. I’ve shared it with lots of younger guys and girls who are struggling.

Toward the end I thought it might be a good notion to share the highlights, remind myself of them and put them down, so I could refer to them from time to time. So, here goes.

CLICK HERE To Check out this wonderful Feature Article in the Cantina

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Damon Motorcycles to enter Latin America

By General Posts

by Otilia Drăgan from https://www.autoevolution.com

Latin America Soon to Have Its Own Custom-Built High-Tech Damon Motorcycles

https://damon.com/

Latin America is about to get a taste of one of the most tech-loaded electric motorcycles in the world, and even enjoy its own custom versions. After winning the hearts of the younger generations in Canada and North America, Damon Motors is now moving on to Latin America.

Canadian-based Damon Motors has just initiated a long-term partnership with Auteco Mobility in Columbia, to develop and manufacture a new line of products for motorcycle riders in Latin America, including Damon’s famous Hypersport as the flagship model. In addition to that, Auteco will license parts of Damon’s CoPilot™ safety technology, for its own Victory motorcycles. This adaptive 360-degree safety warning system is an industry first.

The main objective (and a daring one) is to create a purpose-built, Latin America-specific Damon motorcycle, based on the specific needs of riders in this region. But their long-term strategy is even more ambitious, planning a wide regional distribution for what is about to become the quintessential Latin American Damon bike.

Auteco has the means to do that, as a leader on the Columbian ICE motorcycles market, as well as a pioneer in terms of electric 2-wheelers, that has created the widest network of exclusive dealers, workshops and spare parts sale points, in South America. With both companies committed to not only a greener future, but also to increased safety for motorcycle riders, the idea of creating a clean and safe bike that also features the latest technologies, specifically for this market, was a slam dunk.

Damon was one of the first startups to make waves with an electric motorcycle, when the trend was just taking off. Its first iconic Hypersport model delivered 200 hp and had an impressive 200-mile (321 km) range. Plus, it was the first to incorporate sensor fusion, mechatronics and AI, which means that it can adapt to the rider’s needs and abilities.

All electric brand separate from the Harley-Davidson brand

By General Posts

Harley-Davidson launches new electric-only LiveWire brand. Harley-Davidson’s LiveWire is no longer just a model, it’s a whole brand.

The brand’s first dedicated model will debut on July 8.

by Kyle Hyatt from https://www.cnet.com

Pretend you’re Harley-Davidson for a minute. You’re the oldest continually operating American motorcycle manufacturer. You have legions of rabid fans acting as unpaid brand ambassadors. Your name is basically synonymous with motorcycling. Sounds good, right?

Now, as Harley-Davidson, try and do something completely and utterly different than what you’ve done in the past. Now that history is working against you, and those loyal customers think you’ve betrayed the ideals of the brand they love. It’s a real Catch-22. You need to innovate, or you’ll die, but if you innovate, you make your core customers angry, and then you die. While things weren’t actually quite that dire for H-D, it’s definitely been tough.

That’s pretty much what happened when Harley-Davidson launched the LiveWire electric motorcycle a few years ago. Now though, the folks in Milwaukee have decided to try a different route with the whole electric motorcycle thing, and that’s to spin LiveWire off into its own brand, according to an announcement Monday. New brand equals no baggage and that extra freedom to do new things could be just what Harley needs.

“One of the six pillars of The Hardwire Strategy is to lead in electric – by launching LiveWire as an all-electric brand, we are seizing the opportunity to lead and define the market in EV,” Harley-Davidson CEO Jochen Zeitz said in a statement. “With the mission to be the most desirable electric motorcycle brand in the world, LiveWire will pioneer the future of motorcycling, for the pursuit of urban adventure and beyond. LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson electric motorcycles in the future.”

The LiveWire brand will have its own models and its network of showrooms, the first of which will be in California. It will be separate from Harley-Davidson in most respects, but it will share technology with the mothership as well as its manufacturing footprint and supply chain.

The first new model from the LiveWire brand is set to debut on July 8, 2021.

Harley-Davidson launches all-electric motorcycle brand ‘LiveWire’
by Reuters from https://www.saltwire.com

Harley-Davidson Inc on Monday launched an all-electric motorcycle brand “LiveWire,” the latest effort by the company to ramp up bets on the rapidly growing electric-vehicle market.

Named after Harley’s first electric motorbike, which was unveiled in 2019, the “LiveWire” division is slated to launch its first branded motorcycle in July.

The company had said in February it would create a separate electric vehicle-focused division, as it aims to attract the next generation of younger and more environmentally conscious riders.

“We are seizing the opportunity to lead and define the market in EV,” Chief Executive Officer Jochen Zeitz said in a statement on Monday.

“LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson electric motorcycles in the future.”

Harley borrows Detroit’s used-car playbook to pursue younger riders

By General Posts

from https://www.channelnewsasia.com

Harley-Davidson has decided the best way to get younger customers to buy a new motorcycle is to sell them a used one first.

The Milwaukee-based company plans to roll out a certified pre-owned bike program, known as H-D Certified, adapting a strategy carmakers have been following for years to position well-tended used vehicles as a substitute for low-margin, “entry-level” new models.

Harley’s embrace of used bikes is part of a new five-year turnaround strategy under Chief Executive Jochen Zeitz, and is the latest effort to expand the brand’s appeal beyond middle-aged and affluent riders.

The 118-year-old American brand has been steadily losing US market share amid declining retail sales for six years.

But the demand for used Harleys, which are less expensive, has remained strong. Some dealers told Reuters that pre-owned bikes last year outsold new ones by three-to-one.

Melissa Walters, owner of a Harley dealership in Fresno, California, says the coronavirus pandemic has led to an increased demand for outdoor recreational activity, but dealers are hard-pressed to find bikes to sell to customers.

“People are tired of staying home,” she said. “They want to go out and do something.”

That sentiment was echoed by over a dozen dealers in six states.

Data from industry consultant JD Power shows Harley was the most sought-after brand in the used big bikes market last year, boosting bets the certified program will draw in new customers.

For Harley, it offers a way to build brand loyalty and attract new customers without engineering and manufacturing new lower-cost bikes, which tend to have lower profit margins.

“We believe this program will drive Harley-Davidson desirability, increase sales and margins, and enhance the overall customer experience while supporting growth,” Zeitz told Reuters.

Under the pre-owned bike program, which was revealed last month, Harley will certify motorcycles up to five years old with up to 40,234km. Certified bikes will be inspected and backed by a 12-month limited warranty, and can be financed by Harley’s financial arm, distinguishing them from other used Harleys.

While the heavyweight motorcycle maker has a similar program in the United Kingdom, this is the first time it is entering the used marketplace in the United States – its biggest market.

The program will be launched in late April and over 300 dealers have expressed interest in participating so far, Harley told Reuters.

“It’s going to draw new riders … and will give them entry into the Harley-Davidson world,” said Brad Conn, marketing coordinator at an Indiana-based dealership that plans to sign up for the program.

A POTENTIAL REVENUE STREAM

In the auto industry, according to JD Power, similar programs offer higher profit to dealers with faster inventory turnover. JD Power’s data also shows the programs are more effective in cultivating brand loyalty and tend to generate more business for the financial arms of automakers, which fund the vehicle purchases.

James Hardiman, an analyst at Wedbush Securities, said the secondary motorcycle market has become a big business over the last decade and could be a “significant” revenue stream for Harley.

In 2017, online retailer for pre-owned vehicles RumbleOn pegged the value of the used motorcycle market in the United States at US$7.5 billion a year, with Harley bikes accounting for more than half of sales. The study also showed customers aged 18-34 were buying three used Hogs for every new one.

NEW VERSUS OLD

A booming demand for pre-owned Harleys until now has been a drag on the company’s US retail sales, which have declined by nearly 40 per cent since 2014.

As its motorcycles do not wear out or go out of fashion quickly, used Harleys tend to be more in demand vis-à-vis pricey new models.

Zeitz has tried to address the problem in the past year by tightening the supplies of new bikes. Leaner new inventory together with the increased demand for outdoor sports have driven up the prices of pre-owned bikes.

Still, the company estimates there are 3 million unsold used Harleys in the United States, far more than the approximately 80,000 new bikes it shipped last year.

“The biggest competition for a new Harley-Davidson bike is not an Indian bike or a Honda, or a Suzuki bike, but is a used Harley-Davidson bike,” said Hardiman.

Faced with a similar situation in the 1990s, automakers launched certified programs to resell thousands of returned leased vehicles to first-time and budget-minded buyers.

The programs allowed them to scrap less-expensive entry-level models, which had razor-thin profit margins, freeing up resources for more profitable products.

Harley is pursuing similar goals. It has done away with some of the cheaper entry-level models and will ramp up investment in touring, large cruiser and trike bike segments that drive company profit.

It is also looking to increase sales of ancillary products such as accessories, general merchandise and financial services by leveraging the certified bike program.

Michael Uhlarik, founder and lead consultant at Motorcycle Global, reckons the certified program is aimed at replacing lost motorcycle revenue from falling shipments.

Harley’s bike shipments to dealers in the United States have dropped more than 60 per cent from the 206,000 units in 2008.

“It will never be a 200,000 vehicle-a-year company,” said Uhlarik. “They have to replace that lost revenue somewhere.”

Harley-Davidson to Begin Selling Used Motorcycles Next Month
by Rich Duprey from https://www.fool.com

Riders will be able to buy a used Harley-Davidson (NYSE:HOG) motorcycle from dealers beginning in April under a program called H-D Certified as a means of introducing new riders to the Harley-Davidson brand and developing new revenue opportunities.

CEO Jochen Zeitz announced the new initiative during last month’s earnings conference call as part of The Hardwire five-year strategic plan, telling analysts, “There are two distinct parts to this market: new bikes and used bikes, both of which present opportunities which we will pursue.”

Amid declining industry sales, Harley-Davidson has been hit especially hard. U.S. sales fell 15% last quarter, hitting levels not seen in decades.

One problem that has plagued Harley has been used-motorcycle prices; because used bikes have been substantially cheaper, it has made selling new ones more difficult. Gone are the days when demand for Harleys was so high that there were shortages of new bikes, and used bikes could be sold for close to what they cost new.

Zeitz pointed out there are approximately 3 million used Harleys on the road, a million of which are seven years old or more. It wants to focus on those that are five years old or newer, with no more than 25,000 miles.

He says that’s the sweet spot of the market, offering “the highest potential to also get them engaged in new motorcycles in the future.”

While used-bike prices have been rising, Harley is looking to capitalize on the opportunity to bring new riders into dealerships by giving them an option on what they want to buy. It’s also a chance to get a customer in the door, since the program will be completely run at the dealer level.

The used bikes will be professionally inspected, verified as mechanically sound, and backed by a 12-month limited warranty.

Millennials’ Favorite Motorcycle Probably Isn’t What You Think

By General Posts

Misconceptions about Young Motorcycle Collectors Persist.

What do statistical data say about interests of young buyers?

Would a young person buy a classic or antique motorcycle?

How does prices of collectible cars compare with collectible motorcycle prices?

Read the data from the industry insider.

Click Here to Read this Article on Bikernet.

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Europe’s Electric Motorcycle Market Surges

By General Posts

2020 is an IDTechEx estimate based on Q1 – Q3 2020 data. Source: ACEM, IDTechEx

Press Release: IDTechEx from https://www.scoop.co.nz

IDTechEx expects electric motorcycle sales in Europe to grow at least 50% year-on-year in 2020, building on the momentum of recent years. This is driven by continued policy support from governments alongside start-ups and incumbent OEMs entering the market with new model releases, finds the recent report from IDTechEx.

Growth is also being boosted by consumer awareness and acceptance in Europe of the benefits of electric motorcycles. Besides the low cost of ownership, electric motorcycles improve the riding experience, taking away the noise, fumes, vibration, shifting, and clutching from the user experience, alongside the environmental benefits of low emissions. The result has been strong growth on par with the electric car market since 2017.

How are electric motorcycles different? Electric motorcycles are unique, serious machines with power and energy requirements orders of magnitude higher than other common types of electric two-wheelers such as electric scooters, both the standing kind – think Lime – and the sitting kind – think Vespa.

Indeed, electric motorcycles typically utilize electric motors beyond 40kWp, which is more comparable to those found in electric cars than electric scooters, in a much more restricted space. This high-power need, coupled with the limited space on the motorcycle, means manufacturers rarely use off-the-shelf parts and design motors in-house from scratch. The situation is the same for the battery packs, which actually take up the most space in boxy designs unconventional for the moto industry (even when utilizing high-energy automotive-grade Li-ion cells). In contrast, low energy, cheap LFP packs sourced from China can be used for the low energy needs of electric scooters.

Zero Motorcycles, the global market leader for electric motorcycles based out of California, USA, is a good example. It uses locally sourced NMC pouch cells in a custom pack and has an impressive custom-built permanent magnet AC motor (passively air-cooled). The motor has no transmission and is direct drive to the rear wheel, with instant torque.

The result is that electric motorcycles are expensive compared with equivalent combustion models, and start-ups often focus on developing competition or racing bikes, which are less price-sensitive markets. So, while the market is growing, the price remains the main hurdle: a motorcycle with a 14kWh battery pack sells for over $15,000 today. The issue is exacerbated by the fact that electric motorcycles have the most appeal to environmentally conscious millennials who tend to have less purchasing power than older generations preferring loud pipes. In fact, young people are less inclined to buy a motorcycle in general, which is an existential problem the overall industry is grappling with. The high price of electric motorcycles should naturally improve as battery costs continue to decline from the economies of scale of the automotive industry, which may be enough to entice a new, younger audience.

To learn more, the new IDTechEx report “Electric Two-wheelers 2021–2041” (www.IDTechEx.com/E2W) addresses and forecasts electric two-wheelers with pure electric modes under 4kW (‘electric scooters’) and over 4kW (‘electric motorcycles’) with historic data back to 2015 and forecasts to 2041, with insight into the drivers and uptake by region (China, India, Indonesia, Vietnam, EU + UK, US, RoW). The report further explores key technology trends, such as the transition away from lead-acid and the reliance on permanent magnet motors for all power classes. Market shares of companies are provided regionally, based on primary interviews with market leaders.

This research forms part of the broader electric vehicle and energy storage portfolio from IDTechEx, who track the adoption of electric vehicles, battery trends, and demand across land, sea, and air, helping you navigate whatever may be ahead. Find out more at www.IDTechEx.com/EV.

Harley Davidson’s plan to take iconic motorcycle brand into transportation’s future

By General Posts

by Joe D’Allegro from https://www.cnbc.com

  • Harley-Davidson unveiled a new 2021 lineup featuring several advances in engineering, electronics and styling, and its first rival to BMW and Honda “adventure” bikes.
  • Hog motorcycle sales peaked 15 years ago and have dropped 40% since.
  • But as it cuts costs, total number of models and geographies under a new CEO, and looks to electric motorcycles and e-bikes, Harley could be in for a smoother stock market ride.

As a tradition-minded 118-year-old motorcycle manufacturer, Harley-Davidson may not seem ideally situated to prosper in a rapidly changing world where vehicles are increasingly electrified, self-driving, and shared. But the iconic company could be better positioned than many stock market investors betting on transportation suspect.

The company’s U.S. bike sales peaked at more than 260,000 way back in 2006, and have since dropped about 40%. Demographics are part of the story, and it is a well-charted one, in the stock price and broader narrative about Harley’s consumer market. In 1985, the year before Harley went public, the median motorcycle owner was only 27, according to the Bureau of Transportation Statistics. By 2018, the median age had risen to 50. But the iconic “HOG” brand is turning itself around under the leadership of president and CEO Jochen Zeitz, who took the helm last year after drawing praise for a turnaround engineered at European consumer brand Puma.

Zeitz, and other new executives pushed the “Rewire” initiative, which has driven the manufacturer to exit international markets with low potential to focus on 36 high-growth-potential areas in North America, Europe and Asia. The company also laid off 700 employees to trim costs. It closed out 2020 by entering into a distribution agreement with Indian motorcycle maker Hero and spinning off its electric bicycle operations to a new firm where it holds a minority stake.

“We think they are on the right track,” noted Garrett Nelson, senior equity analyst at CFRA Research. He praised Harley’s late-October agreement with Hero as beneficial to both parties. “Harley gets access to Hero’s existing distribution network in India and Hero benefits from the sale of additional motorcycles at its dealerships,” he said. “It’s a trade-off. Harley surrenders some of the margin for access to the distribution network in the fast-growing market.”

He added that Harley should pursue similar opportunities with other established players to widen its exposure in faster-growing Asian markets.

Harley in a Tesla world

With the new financial strategy in place, Harley’s is now looking ahead. On February 2, it will introduce its plan for 2021 to 2025. Called Hardwire, the new plan is “grounded in desirability,” according to the company, though it has not released details.

Next month Harley also is unveiling the Pan America, a large adventure-style motorcycle meant to be at home both on- and off-road. It is the company’s first foray into the adventure bike market in which competitors like BMW and Honda already have a large presence. The recreational market has become a more intense focus for consumer brands as a result of shifts driven by the pandemic.

Nelson also was cautiously optimistic about the manufacturer’s prospects in an increasingly electrified future. The LiveWire, Harley’s sole current electric motorcycle, shows promise, but the company has been somewhat slow bringing it to market since its release in late 2019, he said.

“More of a concrete strategy on the electric bike, the Livewire, will be necessary,” Citi analyst Shawn Collins said, but he added that EVs remain a longer-term rather than immediate financial priority. “EV cycles are a rounding error at the moment,” he said of the sales.

The LiveWire retails for nearly $30,000, making it one of Harley’s more expensive motorcycle offerings for the 2021 model year, which range from $9,500 to $49,000.

“Over time, we are bullish on the opportunity, given that we think lithium-ion battery costs are going to continue falling in the coming years and electric vehicles are going to be heavily subsidized by the new administration,” Nelson said. “We expect the cost of electric vehicles to reach parity with internal combustion engine vehicles by the middle of this decade, as battery costs continue to decline.”

Harley-Davidson’s share price is at a 52-week high — like many companies in this extended bull market — but remains well below its all-time peak.

The company’s iconic brand remains attractive, even as its financial fortunes have fluctuated.

“Harley-Davidson is the most valuable motorcycle brand on the planet,” wrote Craig Kennison, a senior research analyst and director of research operations at Baird, in a recent research note. Harley’s strong brand, scale, and loyal customers give it an advantage over competitors, in his view. Meanwhile, Harley’s new leadership has put in place operational changes that should drive growth in 2021, Kennison said, including streamlining its product portfolio, reducing dealer inventory 30%, and instituting ongoing annual costs savings of $115 million. “We increasingly like the investment case for Harley-Davidson,” he wrote.

There may be more cost-cutting to come, according to Nelson. He said Harley should look to further shrink its global footprint to focus on markets that are the most profitable with the greatest long-term growth potential. But shrinking the overall footprint does not mean less focus on overseas consumers.

Revving up profits

“Right now, they are spread too wide,” Nelson said. “Between 2006-2019, the company grew its non-U.S. exposure from 22% of total unit sales volumes to 42%. We think they need to continue growing this percentage out of necessity because we believe its North American market is in secular decline.”

Harley’s issue is about the top line, or revenue from motorcycle sales, and Citi’s Collins said into its earnings and February investor day how management talks about increasing the top line will be a key to continued investor confidence. “Lots of people have faith in Zeitz, but he has a high bar,” Collins said. “There is no simple answer. … The top line has been horrible.”

The biggest problem for Harley is well known: the brand has had trouble appealing to younger riders.

Younger consumers have shown an aversion to purchasing motorcycles for safety reasons, and vehicles in general due to the rise of ridesharing, as well as financial and urbanization trends, according to Nelson, and Harley’s domestic demand has been waning for well over a decade.

“Harley at one point was unstoppable, in the 80s and 90s and even through most of the 2000s,” Collins said.

The Citi analyst noted Harley competitor Indian Motorcycle, owned by Polaris, has had success bringing in a new audience, and Zeitz has shown his ability to work “marketing magic” when he oversaw the turnaround at Puma, which had lost consumers to Nike and Adidas. “His job is to try and insert the magic back into Harley so a younger person wants to buy one. That’s what he has his eye focused on for the next three year to five years,” Collins said.

“Harley-Davidson has known for a while that it needs to reach younger customers,” said Dennis Chung, the production editor at Motorcycle.com. “The problem is that demographic doesn’t necessarily want the same things in a motorcycle that Harley-Davidson’s older base values.”

A lot will hinge on the next generation of Harley-Davidson’s popular Sportster lineup of mid-sized cruisers, according to Chung. “There is definitely value in the classic Harley styling, but it needs to be balanced with modern design and modern technology,” he said.

The Sportster lineup has been in continuous production since 1957, and is one of Harley’s oldest model lines.

One way Harley-Davidson is responding to a more tricky consumer market is by shifting its focus from growing market share on an absolute basis to increasing brand exclusivity. The Rewire plan was an acknowledgment from management that blanketing the globe in a search for new sales wasn’t the way to go.

“Instead of trying to increase its sales volume, Harley-Davidson is now trying to earn more profit from each sale, even if it means selling fewer bikes,” Chung said.

Harley-Davidson recently reported a 39% increase in net income in the third quarter of 2020, compared to the same period in 2019, even though its global retail motorcycle sales in the third quarter of 2020 were down 8% compared to the prior year.

North American sales did grow in the third quarter for the first time in a long time, Collins noted, and there are broader trends in place that could benefit Harley. Sports and recreational vehicles sales are growing as a result of Covid and that tailwind could cross over to the motorcycle market as well.

“They do have the No. 1 brand in the market with 40% market share and the brand is unlike any other,” Collins said.

The European market, meanwhile, is growing and the new adventure bike Pan America should do well in that region.

The decision to reduce its product line by roughly 30% seems like a smart and necessary move because of overlap.

“A lot of Harley’s products are very similar. Eliminating some of the lower-performing products creates a more streamlined product portfolio, which helps reduce costs,” Chung said.

The company dropped a handful of models from its 2021 U.S. lineup – the FXDR 114, Low Rider, Breakout, Street Bob 107, Deluxe, Street 750, Street Rod, and Roadster.

As the company offers fewer models, it sells a range of accessories and customization options. This way, buyers can individualize their bikes in details such as paint, luggage, seats, stereo systems, brake upgrades, and other areas.

Collins said Zeitz understands the opportunity in bike parts and Harley lifestyle accessories, and while these are not strategies that can turn the business around at the top line level, they are important pieces in a more comprehensive plan to maximize revenue while keeping costs down and generating higher profits. He recently pegged as much as 15% upside in Harley’s stock ahead of next month’s earnings and investor day, writing in a note to investors that he continues to be encouraged by new management’s decision-making.

Even with a trimmed portfolio, the manufacturer still offers two dozen different motorcycles, mostly concentrated in the cruiser and touring market segments, as well as a trio of three-wheeled bikes.

“We believe Covid-19 has given Harley the opportunity to press the reset button on its strategy and refocus effort back on its core consumer, one which we believe holds the key to higher profit margins,” stated Morningstar senior equity analyst Jaime Katz in a November report. She praised the Rewire initiative as a means of balancing restoration of the firm’s core business and entry into new markets. Prioritizing profitability over scale should also refocus Harley on the success of high-margin parts and accessories and general merchandise segments.

“It’s okay to be in a shrinking market, if you’re improving the profitability of the products you sell,” Katz told CNBC.

The Connected Bikernet Weekly News

By General Posts

It’s Our Job to Help
By Bandit, Rogue, Barry Green, Mark Longsdale, Bob T., El Waggs and the girls

Here’s the recent challenge. A brother called the other day. He spoke to some kids recently and they had never heard of Arlen Ness. They were riders. We had an interesting discussion about the changing face of motorcycling. Of course, some kids don’t know the Beatles or Elvis Presley, so what’s new?

The key is to stay connected and informed. Give the young guys lots of info and see which direction they roll. I had to learn this code, to stay true to what you love. That’s the formula for Nirvana. Don’t push yourself in direction you weren’t meant to take. Let’s hit the news.

CLICK HERE TO GET THE WEEKLY NEWS IN THE CANTINA

Women on Trikes: “Wild and Crazy” True Stories

By General Posts

With International Women’s Day on 8th March, we would like to showcase two stories from Women on Trikes series. Read how Susan and Nerolie got into triking and why they are living the dream with Trikes.

https://www.touroztrikes.com.au

https://www.rewaco.com

Susan – “Wild and crazy and it felt a little bit rebellious”

A surprise and spontaneous ride to high school on the back of a friends new Trike while living in a small country town in New Zealand, was the very moment I knew I wanted one. It was love at first ride, I was hooked.

At the time I was not old enough to have a car licence, but I will never forget how it felt to be on the back of the Trike. It was cool and it was different, lots of people had two-wheeler bikes, but this chopped up, backyard, custom made Trike was the real deal, it was wild and crazy and felt a little bit rebellious.

I moved back to Australia a few years later, and I never really saw many trikes. Every so often I would look around to buy one, but they were hard to find and never quite what I was looking for.

Most trikes were motorbike conversions but I wanted a long-raked style trike with a low centre of gravity but also one that would not spend more time in the garage being pulled apart and repaired. I’m not a mechanic, I just wanted to ride.

Life got in the way of my dream – kids, family, work all took priority for many years, and a trike was not something I could afford and it was not practical. How would I fit a baby seat to a trike?

In my early forties, the internet had made looking for a trike a lot easier, but they were still hard to find. I was prepared to travel to America to find a trike and bring it back to Australia, as there seemed to be a much bigger selection of trikes overseas than there were in Australia.

I finally came across the custom-made German Rewaco Trikes and could not believe my luck when I discovered they had a dealer in Australia.

I collected my trike around Valentine’s Day and it is still the love of my life. Since owning my trike and racking up nearly 50,000Ks I have met people from all walks of life, been involved in charity and fundraising events which give me a great amount of satisfaction but most of all I just love the wild, crazy rebellious feeling of cruising around Australia.

People young and old still stop and stare, and most fuel stops involve a conversation with a stranger asking what sort of motor it has. I still giggle at the reactions I get and the shocked whisper of “oh and it’s a girl riding it”.

Kids stare out the back window of their parent’s car waving at me, and I always wonder if one of them will grow up remembering the first time they saw my trike cruising down the highway and want one when they are older.

Nerolie fell in love with a Trike too

“Geez, that’s bright green, not sure about the colour. Then the green seemed to grow on us and now I absolutely love Kermmi!”

Growing up on a farm allowed me to ride motorbikes all the time…this sadly all changed once I moved into a town. Years went by and at the age of 38, I decided life is too short and went and got a motorbike licence. Read more…

I started with a Yamaha 650 Vstar. Due to an injury, I struggled to ride it or even get it out of the garage.

My partner Brendon and I had heard about trikes. We decided to look into buying one as this would enable me to still enjoy riding and it was something we could both still do together.

April 2016, we headed off to Bendigo to have a look at TOUROZ Trikes and maybe have a test ride to see if we liked them.

Col had a green and black demo RF1 LT sitting there.

First thoughts were: Geez, that is a bright green, unsure if I like that colour.

After some chatting with Col the green seemed to grow on us. Well the test ride did not happen, we said stuff it, you only live once!

We came home with that beautiful green machine nearly 3 years ago, and I haven’t looked back…

I absolutely love Kermmi. I feel so great riding, and the freedom you feel with no pain! I would not change it for the world.

Harley-Davidson Acquires Company That Makes Electric Bikes for Kids

By General Posts

Harley-Davidson is trying to attract a new generation of riders at a very young age. The iconic motorcycle company announced Tuesday that it was buying StaCyc, which makes two-wheel electric bikes for kids.

StaCyc has two models — the 12eDrive and 16eDrive — that the company describes as “the perfect choice for little rippers” between the ages of 3 and 7.

The bikes have a top speed of about 10 miles per hour and sell for a range of $649 to $699.

Harley-Davidson said in a statement that Harley-Davidson branded versions of StaCyc’s two models will be available at select Harley-Davidson dealers in the United States in the third quarter of 2019.

“The StaCyc team shares the same vision we have for building the next generation of riders globally and we believe that together, we will have a significant impact in bringing the fun and enjoyment of riding to kids everywhere,” said Heather Malenshek, Harley-Davidson senior vice president of marketing and brand, in the statement.

Harley-Davidson is increasing its bets on electric vehicles as sales of traditional bikes slow.

The company has already announced plans to launch the LiveWire premium electric motorcycle this fall. It is also developing other electric bikes that it plans to start selling in 2021.

Harley-Davidson needs new growth opportunities as the company struggles to deal with tariffs from the Trump administration that have hurt earnings.

Sales and profits are expected to fall this year and revenue is only expected to rebound slightly in 2020.

Shares of Harley-Davidson have rallied this year with the rest of the market, rising 10% so far in 2019. But the stock is trading nearly 20% below its 52-week high.