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All electric brand separate from the Harley-Davidson brand

Harley-Davidson launches new electric-only LiveWire brand. Harley-Davidson’s LiveWire is no longer just a model, it’s a whole brand. The brand’s first dedicated model will debut on July 8. by Kyle Hyatt from https://www.cnet.com Pretend you’re Harley-Davidson for a minute. You’re the oldest continually operating American motorcycle manufacturer. You have legions of rabid fans acting as

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Harley borrows Detroit’s used-car playbook to pursue younger riders

from https://www.channelnewsasia.com Harley-Davidson has decided the best way to get younger customers to buy a new motorcycle is to sell them a used one first. The Milwaukee-based company plans to roll out a certified pre-owned bike program, known as H-D Certified, adapting a strategy carmakers have been following for years to position well-tended used vehicles

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Millennials’ Favorite Motorcycle Probably Isn’t What You Think

Misconceptions about Young Motorcycle Collectors Persist. What do statistical data say about interests of young buyers? Would a young person buy a classic or antique motorcycle? How does prices of collectible cars compare with collectible motorcycle prices? Read the data from the industry insider. Click Here to Read this Article on Bikernet. Join the Cantina

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Harley Davidson’s plan to take iconic motorcycle brand into transportation’s future

by Joe D’Allegro from https://www.cnbc.com Harley-Davidson unveiled a new 2021 lineup featuring several advances in engineering, electronics and styling, and its first rival to BMW and Honda “adventure” bikes. Hog motorcycle sales peaked 15 years ago and have dropped 40% since. But as it cuts costs, total number of models and geographies under a new

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Harley-Davidson Acquires Company That Makes Electric Bikes for Kids

Harley-Davidson is trying to attract a new generation of riders at a very young age. The iconic motorcycle company announced Tuesday that it was buying StaCyc, which makes two-wheel electric bikes for kids. StaCyc has two models — the 12eDrive and 16eDrive — that the company describes as “the perfect choice for little rippers” between

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