Harley-Davidson Bronx streetfighter delayed until at least 2022
by Kyle Hyatt from https://www.cnet.com Harley is delaying the Bronx to focus on its Pan America adventure touring motorcycle. The Bronx was looking like the sportiest Harley the world had seen since Buell, but now it’s been delayed indefinitely. Back at the EICMA motorcycle trade show last November, Harley-Davidson surprised everyone by introducing two motorcycles that were dramatically different from anything it offered at that time or previously. These bikes were called the Pan America and the Bronx, with the former being a large-displacement adventure touring motorcycle in the vein of BMW’s R1250GS or Ducati’s Multistrada 1260 and the latter an upright naked bike meant to take on the smaller-displacement Monsters from Ducati, among others. Both bikes looked awesome, and Harley seemed earnest in its plans to produce both for the 2020 model year, but then the pandemic happened and things took a turn for the worse. Now, according to a report published recently by Motorcycle.com, Harley won’t debut the Bronx in 2020 or 2021 at all. Does that mean it’s dead? Harley isn’t telling. Harley-Davidson representatives have confirmed that while the Bronx won’t be happening next year, the Pan America has become the chief focus for the brand and that it’s focusing its efforts on that launch being successful. This makes sense, given how profitable the adventure bike segment has become in the last decade. The change to the launch schedule isn’t the only thing going down in Milwaukee, though. New CEO Jochen Zeitz is pushing a new brand strategy that he’s calling the Hardwire, itself an extension of the Rewire strategy that saw several significant changes — including 700 jobs being cut — earlier this year. “A total rewire is necessary to make Harley-Davidson a high-performance company. Building on our strong brand legacy, we are reinvigorating our core […]
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