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Norton Motorcycles unveils new Café Racer bike

By General Posts

from https://www.coventrytelegraph.net/ by Enda Mullen

The V4CR, a derivative of the company’s V4SV superbike, will go on show at Motorcycle Live

Legendary manufacturer Norton Motorcycles has revealed a prototype of a new motorcycle. The V4CR, is a Café Racer derivative of the company’s V4SV superbike.

It is the first prototype to be designed, engineered and built at the company’s recently opened global headquarters in Solihull.

It shares the same engineering DNA as the superbike, including its 185bhp 1200cc V4 engine as well as some engineering advancements.

Norton said the new V4CR’s stripped-back appearance showcases the craftsmanship and quality behind one of the most powerful British café racers out there.

Fitted with a carbon fibre fuel tank and body panels, polished billet aluminium swingarm and frame, the V4CR also features compact framework and a shorter rear frame for an aggressive and commanding stance.

Norton Motorcycles’ CEO Dr Robert Hentschel said: “The prototype VC4R is the next step in Norton’s strategic growth plan on its journey to becoming the world-leader in luxury hand-crafted motorcycles.”

The V4CR prototype is Norton’s latest project to use the marque’s refined V4 platform, revised over the last 16 months by a team of 30 engineers and subject to tens of thousands of road and track miles, as part of Norton’s development process.

The V4CR reintroduces fans to Norton’s iconic café racer heritage.

Norton’s V4CR prototype will make its public debut at Motorcycle Live, taking place at the NEC in Solihull from December 4-12.

Norton formally opened its Solihull headquarters in November this year.

The motorcycle maker has a long and illustrious history, though fell on hard times before being revived.

It became one of the most iconic British motorcycle brands, manufacturing famous models such as the 650SS, Atlas, Commando, Dominator, Manx, Navigator and many more.

It gained a reputation as an innovator in motorcycle technology, with features combining lightness and strength in motorcycle racing.

Norton Motorcycles has a rich history in motorsport and the brand name is synonymous with the famous Isle of Man TT.

The new headquarters in Solar Park, Shirley, is home to design, engineering, purchasing, sales, marketing, and support teams – as well as the skilled production team that is resuming the manufacture of motorcycles.

Norton Motorcycles’ revival and relocation from Castle Donington comes after it was acquired by TVS Motor Company, India’s third-largest motorcycle manufacturer in April 2020.

Motorcycle Live: Inside the UK’s biggest motorcycle show

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from https://www.standard.co.uk/ by David Williams

It’s that time of year bikers dread – the days are shorter and the weather is colder and wetter, forcing fair-weather riders to leave their bikes parked at the roadside. Which means it’s time to head to Birmingham by train for Motorcycle Live, to see what they’ll be riding (and wearing) next year, when it all improves again.

The UK’s biggest bike show rolls Birmingham’s NEC from Saturday December 4 to Sunday December 12, revealing dozens of new motorcycles, even presenting show-goers with the chance to try some of them out.

More than 55 leading motorcycle manufacturers are showing off their latest machinery, and attendants are being encouraged to try them for size. New metal being revealed includes the Suzuki GSX-S1000 GT, the Triumph Tiger Sport 660, the Ducati Multistrada V4 Pikes Peak and the Husqvarna Norden 901.

Kawasaki will be showing off its new Z650RS, while other new bikes include the CFMoto 700CL-X and the Honda NT1100. Show-goers also get to see the British-built Langen Two Stroke, as well as the Norton V4SV, while BMW will have its futuristic-looking CE04 electric scooter on show.

Celebrating the future of motorcycling with electric technology is also high on the show’s agenda, with the brand-new Electric Test Ride Zone giving consumers an opportunity to try out a range of battery-powered models on a special indoor track.

This feature will give riders a feel for the instant power and responsiveness typical of an electric motorcycle – all without any emissions. Electrically-assisted bicycles – e-bikes – will also be available for show-goes to try out.

Elsewhere at Birmingham’s sprawling NEC there will be custom and classic bike zones, while race fans will be able to meet their track heroes, as stars from WorldSBK, British Superbike and road racing make guest appearances across the nine days.

Visitors can also watch Moto Trails, featuring the jaw-dropping skills of pro trail riders Jack Price, former World Trails 2 Champion and seven-time British Champion, and Michael Brown, European and multiple British Trials Champion, with show times throughout the day.

Honda will be paying homage to the original 1992 Fireblade by displaying a range of heritage models from across the years, while rival firm Suzuki is displaying all seven of its world championship-winning Grand Prix machines, including the GSX-RR of 2020 title-winner Joan Mir and Barry Sheene’s 1976 and 1977 500s.

Harley-Davidson will be showcasing its ‘Sportster Evolution Galley’, tracing the development of its 64-year-old Sportster range, while ‘bikers’ aged 1.5 to five years can try their skills at the Kiddimoto Balance Bike Experience, on an inflatable course.

Riders aged between four and twelve will be able to get kitted out in motocross clothing, gloves and a helmet – and be unleashed on a circuit designed to give a taste of the motocross experience, for novices and more experienced riders alike.

‘Experience Adventure’, supported by Honda, Royal Enfield and Triumph, will allow participants to enjoy a taste of off-road adventure riding, which will include tuition on bike set-up, body positioning and balance across an assortment of terrains.

For those wanting to break into motorcycling, meanwhile, every day during the show the Motorcycle Industry Association (MCIA) will be offering free 20-minute riding lessons with a professional instructor, all protective clothing provided. Participants will be introduced to the brakes, gears and slow speed handling, giving visitors the chance to see if a life on two wheels is for them.

Who knows; maybe next year they’ll be riding to the show at the NEC too.

More information at: www.motorcyclelive.co.uk/features/category/ride-bikes/

BSA Motorcycles Global Debut Date Announced

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from https://www.rushlane.com by Satya Singh

BSA motorcycles will first be launched in the UK for a reason – as the brand has sizeable fan following in the country

Looking to replicate the level of success achieved with Jawa motorcycles in India, Mahindra-owned Classic Legends will soon introduce BSA brand in UK. The formal unveil event is scheduled to take place at the Motorcycle Live Show in Birmingham, UK.

Classic Legends will be revisiting BSA’s origins to establish a better connect with the brand’s glorious past and its ambitious resurrection in 21st century. It will be interesting to see how enthusiasts in UK, Europe and other global markets respond to the return of the legendary motorcycle brand.

BSA motorcycle details
BSA has plans to manufacture both petrol-powered and electric motorcycles. The first BSA motorcycle could be petrol-powered, equipped with a 650cc motor. Among the rivals will be Royal Enfield 650 twins that have emerged as popular options in several global markets.

BSA motorcycles will be manufactured at the company’s facility in Midlands. The company will also setup a technical and design centre in Banbury, Oxfordshire.

BSA electric range could be introduced next year. Classic Legends has received a grant of £4.6 million (~ INR 46 crore) from UK government for setting up an R&D centre. This facility will focus exclusively on developing electric motorcycles. It’s imperative for BSA to focus on electric segment, as many European countries are aggressively targeting a complete shift to electric ecosystem.

Speculations
To ensure it retains its old-world charm, BSA motorcycle will focus on retro styling. It is expected to have features like round headlamp, tear-drop shaped fuel tank, flat and wide handlebar and broad front and rear fenders. Some variants could be equipped with spoke wheels for enhanced retro experience. L

Liberal use of chrome can be expected on parts like headlamp, fuel tank, exhaust pipe and engine casing. To target enthusiasts with contemporary tastes, specific variants could be introduced in blacked-out theme.

Neo-retro styling used in combination with blacked-out theme almost always results in a gorgeous looking bike. Jawa Perak is a good example, which fascinates a broad spectrum of motorcycle enthusiasts with varying tastes and preferences.

It is unlikely that BSA motorcycles will be introduced in India soon. A key reason is that the brand has better chance of success in UK, where the motorcycles were produced and gained popularity. Second reason pertains to legal aspects, wherein BSA Cycles is already functional in Indian market. This may present trademark issues if Classic Legends decides to launch BSA motorcycles in India.

For Indian market, Classic Legends will continue to focus on Jawa and Yezdi motorcycles. The range will be expanded to enable improved competencies against primary rival Royal Enfield. Upcoming bikes include a new Jawa cruiser, Yezdi Roadking scrambler and Yezdi Roadking ADV.

Discovery of huge fuel-can stash reveals 500 rare artifacts

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from https://www.hagerty.com by Charlotte Vowden

A shedload of surprises: Discovery of huge fuel-can stash reveals 500 rare artifacts

Editor’s note: In the interests of preserving the authentic whiff of petrol that pervades this remarkable story from our U.K. colleagues, we have made only slight concessions to an American lexicon. All quotations remain untouched.

Alan Pooley’s pursuit of petroliana was purely sentimental, but the collection of more than 500 automotive artifacts that he amassed during three decades of buying for love not money is so remarkable that it could fetch up to £65,000 (roughly $88,600) at auction. Including over 250 oil cans, 60 two-gallon fuel canisters, and dozens of enamel signs, oilers, and pourers, it is set to go under the hammer later this year.

“The important thing about this collection is that it is completely fresh to the market, but the exciting bit about it is that no one really knew about it,” says Tom Godsmark, an associate and vintage specialist at Cheffins auction house, the agency managing the sale.

“It’s a big collection in terms of scale, but it’s the extensiveness that’s so interesting because it ranges from little items such as lapel badges, old match boxes, and advertising pencils for Rudge bicycles to a fully restored petrol pump.”

Among the pieces which the late Mr. Pooley carefully stored, restored, and displayed in sheds at his home in Norfolk is a two-gallon fuel can that, to the untrained eye, stands out because of the large lightning bolt and bold lettering embossed on its side. Those in the know will recognize it as one of the few surviving examples of a limited-edition run of Shell Racing cans that were produced in the 1930s. With an estimated value of £400 to £600 (approximately $545–$818), it’s one of the rarest pieces of memorabilia to have been discovered in its original condition.

An automotive body finisher by profession, Alan, who passed away in 2020, was equipped with the skills and patience to rejuvenate items in a state of distress and spent a great deal of his spare time doing so. “It could be quite a long process, but he was a master of the art and was able to bring them back up to a really good standard, it gave him a huge buzz,” explains Alan’s partner, Karin Burleigh.

His penchant for rescuing fuel canisters from ruin (originally known as “motor spirit” cans) extended to vessels produced by the Scottish Oil Agency, Mobiloil, Alexander Duckham & Co Ltd, and Anglos Taxibus Spirit. “If it wasn’t for him, some of those cans wouldn’t be in existence anymore, they would have just rusted into a little heap on the floor,” says Burleigh, who considers the “best” of the three sheds Mr. Pooley used to house his automotive memorabilia is the one in which he arranged his favorite pieces—on every available surface.

From to floor to ceiling—where oil pourers, Shell-branded hard hats, and Castrol Racing baseballs caps hung on hooks that he had fastened into the timber beams supporting the roof—Alan had curated his own at-home exhibition that showcased the containers, canisters, tins, tools, and signs that he treasured the most. “You name it, it was all there,” says Godsmark. “My first thought was Crikey! I imagine he liked going in there and just admiring it. I suspect it was a bit of a sanctuary for him.”

As a boy, Burleigh reveals, Alan cherished the time he spent with his grandfather, and as a man, the tools and Francis-Barnett water cycle that he inherited from him held huge nostalgic value. It’s this relationship and those heirlooms—which are not for sale—that she believes sparked Alan’s passion for automobilia and subsequent apprehensiveness to let any of it go. “He may have sold one or two things, but the majority stayed here,” she says. “Looking at the collection it looks like we spent our whole time at boot sales and auto jumbles, but honestly, we didn’t.”

With so many items in need of a new home, the collection will be divided into lots and auctioned gradually so as not to flood the market. “Collectibles such as gas pumps, fuel advertisements, enamel or tin signs are continually seeing a growth in value as the market continues to gather pace,” says Godsmark. “Values can be hugely varied, ranging from a few hundred pounds for a good example of an oil can right up into the tens of thousands for the best of class in petrol pumps.”

Of the six vintage motorcycles found in Mr. Pooley’s collection, Godsmark tips the 1937 499cc Norton Model 18 and 1966 649cc 650SS Norton as the ones likely to attract the highest bidders due to their condition, low mileage, and thorough documentation.

Making the decision to part with Mr. Pooley’s collection has been incredibly difficult for his three grandsons, who were entrusted with its care upon his passing, and the family’s biggest hope is that each of the items will find their way to “someone who will love it like Alan did.”

Norton Motorcycles opens new Global Headquarters

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TVS-owned Norton Motorcycles opens new Global Headquarters: 8,000 bikes to roll out every year
from https://www.financialexpress.com by Pradeep Shah

The new headquarters is creating over a hundred new high-skilled jobs and more in the coming years and will be able to build around 8,000 motorcycles a year.

Norton Motorcycles has announced the completion of its new global headquarters that includes state-of-the-art manufacturing capability and the company’s new global design and R&D hub as well. The new HQ is a display of significant commitment by TVS Motor Company in its partnership with Norton Motorcycles. Within just 18 months of acquiring the iconic British marque, TVS has overseen the creation of its world-class facility in Solihull, West Midlands, UK.

The new Norton leadership, together with TVS Motor Company, has conducted a wide-ranging review of Norton Motorcycles operations, resulting in new appointments and processes and these have been specifically in engineering, design, and manufacturing areas in order to ensure the highest quality standards, the company stated.

Moreover, the new headquarters is creating over a hundred new high-skilled jobs and more in the coming years and will be able to build around 8,000 motorcycles a year.

As part of the new manufacturing process, every single component of every new Norton bike will be evaluated in a new quality-testing laboratory to ensure the highest build quality. Moreover, the company says that within the laboratory are inspection rooms, testing areas including destruction testing, and a rolling road while a customer reception and showroom, service workshop, and office are also housed at the new HQ.

The Norton manufacturing facility has also been engineered to be highly sustainable and to minimize waste. The brand says that the build used numerous sustainable and rapid build techniques on the project, the components of which are almost 50% reconfigurable as a proportion of total construction cost – in order to increase special flexibility. The new facility is supported by the West Midlands Growth partnership, the UK Government, and is a great example of Anglo-Indian cooperation.

Norton to back 201 bhp electric racing motorcycle built by university students

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by https://www.financialexpress.com

The acceleration and speed characteristics of the Norton-backed electric motorcycle roughly translate into a combustion-engine equivalent of around 900cc to 1,000cc.

Norton Motorcycle Co Ltd is supporting students at the University of Warwick in building an electric racing motorcycle capable of the TT circuit. The student team which is researching the future of electric racing motorcycles is aided by the donation of a sports bike frame by Norton Motorcycles. The unit has been fitted with an electric powertrain, with batteries and control systems designed in-house.

The group of 13 students at WMG, University of Warwick – made up of a cross-functional team from first- to final-year degree students, with the support of some EngD students – are joined by a selection of leading academics, engineers and researchers representing WMG, at the University.

On-campus research has been reinforced with input, support, mentoring and technical guidance from Norton’s own designers and engineers, further to the supply of the frame.

The research team has developed an electric motorcycle powertrain, using a high-performance sports frame as a platform. The motorcycle developed using this frame has been called the Frontier. The electric powertrain designed to work in the Norton frame is rated with a power output of 201 bhp and delivering 400 Nm of torque from a standing start.

The acceleration and speed characteristics of the electric bike in motion roughly translate into a combustion-engine equivalent of around 900cc to 1,000cc.

The electric motor draws power from an immersion-cooled battery pack that has been designed and tested by the students and is the first of its kind for application in an electric motorcycle. The battery with a capacity of 16 kWh is designed to last longer with the application of robust thermal management strategies, while also allowing for larger short-term power peaks required by a racing motorcycle.

The battery can be recharged with the common CHAdeMO connector, facilitating fast charging and allowing for a full charge of the battery in around an hour (up to 80% from empty in just 32 minutes).

Students have been able to craft a functioning electric motorcycle based on the Norton frame in just seven months. The project began in October 2020 with the donation of the frame and associated parts, with students working hard to realise their goal alongside studying for their degrees. The bike has undergone significant testing including much computer-based validation such as CFD of battery cooling, modelling around thermal management, along with physical testing of cells and modules.

Former Jaguar Land Rover CEO to be Chairman of Norton motorcycles Parent Company TVS Motors

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by Enda Mullen-COV from https://www.coventrytelegraph.net

Former Jaguar Land Rover chief to take up new role at reborn motorcycle maker
News of Sir Ralf Speth’s appointment follows Norton Motorcycles’ move to Solihull.
In January Norton announced it is to move into the most advanced manufacturing facility in the brand’s 122-year history in Solihull.

Jaguar Land Rover’s former boss Sir Ralf Speth is to join the board of legendary motorbike maker Norton Motorcycles.

Sir Ralf, who stepped down as CEO of the Coventry car maker in September last year, is to become the chairman of Norton Motorcycles’ parent company, TVS Motor Company.

Sir Ralf will take up the role in January 2023.

CEO at Jaguar Land Rover for 11 years, Sir Ralf is hailed with transforming the company during his time at the helm.

He was the recipient of a knighthood from the Queen in 2018 for his contributions to British industry, and also named as a Fellow of the Royal Society in 2020 for his passion for science.

News of his appointment to Norton Motorcycles comes at a time as the company is being reborn under TVS Motor Company’s ownership.

The company is currently finalising work on construction of the new Highlands Road factory, which is expected to open by the end of this year.

John Russell, interim CEO of Norton Motorcycles, said: “We are truly delighted to welcome Sir Ralf to the TVS Motor Company family.

“We know that Sir Ralf is a tremendous leader and his accomplishments in the automotive industry speak volumes.

“This excellent appointment comes at a time when the Norton Motorcycles business is on a very positive trajectory but still with much work to do.

“We will soon be settled in our state-of-the-art new manufacturing base and the guidance of Sir Ralf will be important for us as a growing British business that has a strong legacy.”

by Janaki Jitchotvisut from https://www.rideapart.com

Norton Parent Company TVS Motors Welcomes New Chairman In 2023

Norton Motorcycles and parent company TVS Motor Company announced that they’re pleased to welcome a new Chairman of TVS’ Board of Directors as of January, 2023. His name is Sir Ralf Speth, and he’ll bring decades of auto industry experience to his new appointment.

Speth has a strong engineering background, which helped him lead Jaguar Land Rover for 11 years as its CEO. Under his leadership, the company brought the Jaguar I-PACE all-electric performance SUV from an idea into a fully engineered and designed reality.

Prior to his work with Jaguar Land Rover, Sir Ralf spent time with Ford Motor Company’s Premier Automotive Group, as well as BMW, which is where he first began his career. He has also served on the Tata Motors Board, as well as the Supervisory Board of Tata Sons Limited.

Thanks to his outstanding leadership skills and service to science, Sir Ralf has been recognized in multiple ways. According to his Royal Society biography, he has so far been twice honored by the British Empire for his services. In 2015, Sir Ralf was appointed Honorary Knight Commander of the British Empire. Just four years later, in 2019, he was made an Additional Knight Commander of the Most Excellent Order of the British Empire. He has also been a member of the Royal Academy of Engineering since 2014, and is also a professor at the University of Warwick.

This appointment comes as Norton Motorcycles, which is wholly owned by TVS Motor Company, continues construction on its new state-of-the-art manufacturing facility in Solihull. It is currently scheduled to open by the end of Q2 of 2021, and will form the central base from which all Norton Motorcycles operations occur.

“We are truly delighted to welcome Sir Ralf to the TVS Motor Company family,” said Norton Motorcycles interim CEO John Russell, in a statement.

“We know that Sir Ralf is a tremendous leader and his accomplishments in the automotive industry speak volumes. This excellent appointment comes at a time when the Norton Motorcycles business is on a very positive trajectory, but still with much work to do. We will soon be settled in our state-of-the-art new manufacturing base and the guidance of Sir Ralf will be important for us as a growing British business that has a strong legacy,” he concluded.

Bonhams Motorcycles Offers Ultra-Rare AJS Porcupine

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from https://www.bonhams.com

The Summer Sale
The International Classic MotorCycle Show (Three-Day Auction)
2 – 4 Jul 2021
Stafford, Staffordshire County Showground

1940S RACING MOTORCYCLE LEADS SUMMER STAFFORD SALE

An ultra-rare example of arguably the ‘Holy Grail’ of classic racing motorcycles – a 1940s AJS 497cc E90 ‘Porcupine’ Grand Prix racing motorcycle, previously owned by post-war AJS works rider Ted Frend, is being offered for the first time at auction in the Bonhams Summer Stafford Sale on 2 July. It has an estimate of £250,000 – 300,000.

The E90’s reputation was made as the first motorcycle to win the 500cc World Championship in the series’ debut year of 1949, carrying Frend’s fellow works rider Les Graham to his (and AJS’s) first and only world title. Dubbed the Porcupine by the era’s motorcycle press due to its distinctive spiked ‘head’ finning, the E90 remains the sole twin-cylinder machine to have won world motorcycling’s flagship series.

Just a handful of E90s were built by the British firm, purely for its works team. Ted Frend who had tasted earlier success earning a gold star at Brooklands having lapped its outer circuit at over 100mph on his Vincent-HRD Rapide, was signed up by AJS in 1947, thanks to a 4th place finish in that year’s Isle of Man TT. He was the first rider to win on the Porcupine at the 1947 Hutchinson 100 race.

Development on the E90 continued over the next couple of years, while the motorcycle picked up 18 world speed records and a number of podium finishes before reaching its 1949 zenith. Graham won two of the six championship races, the Swiss and Ulster Grand Prix, securing the rider’s trophy, while teammate Bill Doran rode to victory in Belgium to ensure AJS’ manufacturer’s title.

Despite its successes, the E90 was plagued by various problems concerning carburetion and its magneto – a magneto shaft failure caused Graham to retire from the 1949 Isle of Man Senior TT, which he was leading, two minutes from the finish. In 1952, its successor, the E95, was introduced, with a revised engine and new frame. Although the spikes disappeared the Porcupine name stuck. The E95 had a dream debut, with a one-two finish in the season-opening Swiss Grand Prix.

Between 1949 and 1954, the Porcupine, in E90 and E95 guise, finished 24 races, securing five wins, seven 2nd places and one World Championship. Ted commented that ‘for its day, the Porcupine had lots of potential, but its development did not keep pace with the opposition.’ In total, only four complete E90 and four E95 motorcycles were produced, along with an unknown number of spare engines.

Ted Frend, who left the AJS team in 1950, also finished his racing career in 1954 to concentrate on his sheet metal business. He maintained that the Porcupine’s glory year was 1949, not just for its World Championship win, but also for holding its own against the more powerful rival Gileras and early MV motorcycles. He said: “At Spa, I managed third place, splitting the Gileras. Masetti, Pagani [Gilera riders] and I were the first to average over 100mph for a full Grand Prix.”

The motorcycle offered was found as a collection of parts in the estate of Ted Frend when he died in 2006. It was his friend and neighbour Ken Senior who acquired the Porcupine and other motorcycle-related possessions from the executors, including Ted’s TT trophies, also offered in the Summer Stafford Sale. Senior oversaw the Porcupine’s rebuild, with missing parts custom made.

Ben Walker, International Department Director, Bonhams Collectors’ Motorcycles, said: “We have only seen two other examples offered for sale publicly, both of which Bonhams sold for world record prices at the time. With the few known examples being in the world-famous Barber Vintage Motorsports Museum, the Sammy Miller Motorcycle Museum or in the possession of private collectors, this is an extremely exciting, once in a generation opportunity to buy a much coveted and sought-after machine.”

The Porcupine leads the Ken Senior Collection of 90 plus motorcycles to be offered on Friday 2 July, at the three-day Summer Stafford Sale. This just a quarter of the near 400-strong collection of ‘everyman’ classics that Ken Senior amassed in his lifetime.

The Bonhams Summer Stafford Sale makes a welcome return to the International Classic MotorCycle Show, and will offer in excess of 650 lots, comprising important collectors’ motorcycles, important early bicycles, spares and memorabilia over three days from 2 to 4 July.

Sale Days
Friday 2 July The Ken Senior Collection and other important one owner collections
Saturday 3 July Bicycles, Spares and Memorabilia
Sunday 4 July Collectors’ Motorcycles

Viewing Times
09:00 – 1700 Friday through Sunday

Other highlights include:

1940 Brough Superior 1,096cc 11-50HP, estimate £60,000 – 75,000
The very last Brough Superior 11-50HP to have left the Nottingham factory, offered from long term ownership (having been repatriated with its original owner from new), the 1940 Brough Superior 1,096cc 11-50HP is to be sold Without Reserve.

The Ron Cody Collection
Well-known in MV Agusta club circles, the late Ron Cody, a former sports car racer and engineer, turned to his passion for building up and restoring his collection of Italian machines as a retirement hobby. This collection offers 48 motorcycles, including many examples of MV Agustas, as well as other Italian marques.

A Significant Norton Collection
More than 10 pre-War marvels are offered from the stable of a lifelong Norton dedicated collector. The collection also includes more than 150 lots of mostly Norton pre-war spares: from engines and gearboxes to pie-crust tanks.

The sale will be a traditional live auction, welcoming bidders back into the saleroom in addition to enhanced online bidding features rolled out throughout 2020, a record year for attracting £7.6 million in motorcycle sales alone.

The sale will also be streamed and available on the Bonhams App, which provides registered bidders the opportunity to bid in real time online via Bonhams.com while watching the auctioneer and videos of motorcycles on offer. Absentee and telephone bids are also encouraged.

Visit www.bonhams.com/summersale to preview the lots on offer. The full lot listing will be published in early June.

To register to bid, contact: bids@bonhams.com and to discuss selling or buying collectors’ motorcycles at auction, contact: ukmotorcycles@bonhams.com.

New top management at Norton Motorcycles announced

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from https://www.financialexpress.com

TVS announces new top management at Norton Motorcycles: 2021 V4SS to launch soon.

With TVS infusing multi-million-pound investments, the Solihull facility will be the most advanced and modern plant that Norton has operated out of in its 122-year-old history.

TVS Motor Company (TVS), owner of The Norton Motorcycle Co Ltd (Norton), today announced that Dr Robert Hentschel has been appointed as the Chief Executive Officer (CEO) and Vittorio Urciuoli as its Chief Technical Officer (CTO) of the historic Solihull-based motorcycle brand. Hentschel and Urciuoli will take up their new positions as John Russell steps down from his role as Interim CEO. Dr Robert Hentschel joins Norton from Valmet Automotive Holding GmbH & Co KG, where he has served as Managing Director since 2017.

Before that, he headed Ricardo Deutschland and Hentschel System and was also Director of Lotus Engineering. Vittorio Urciuoli’s former key roles within the global automotive industry include Director of URVI LTD, Head of Powertrain at Lotus Cars and Project Leader at Ferrari and Aprilia Racing.

TVS has created a plan for Norton to transform into the future. Along with the entire TVS team, I look forward to working together with them for the revitalisation of one of the world’s most storied brands. Under John’s tenure, with investment and support from TVS, Norton has returned to a firm footing and made marked improvements to engineering and product quality, which will be seen in the updated V4SS that will be launched soon. In addition, we have established a new, state-of-the-art global design, engineering, manufacturing and sales and marketing HQ in Solihull, Sudarshan Venu, Joint Managing Director of TVS Motors, said.

In January this year, Norton announced it would get back to work in full swing by March at its new facility at Solihull, Birmingham in the UK. The British manufacturer has moved its production base from its former headquarters at Donington Hall after its acquisition by TVS Motor Company in April last year.

With TVS infusing multi-million-pound investments, the Solihull facility will be the most advanced and modern plant that Norton has operated out of in its 122-year-old history. The production of the Commando Classic has also been resumed.

The V4SS will also be one of the first motorcycles to roll out as the company resumes operations. Limited to just 200 units, the V4SS boasts full carbon fibre bodywork contrasted by a bright finish on the frame and engine casing. It gets a single-sided swingarm and carbon fibre wheels. It is powered by a 1,200cc V4 engine that makes 200 bhp and 130 Nm of peak torque. Soon after the V4SS, the company is expected to unveil the updated V4RR as well.

Norton Motorcycles Head Of Design Takes Aim At Ducati

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by Bryan Campbell from https://www.forbes.com

Norton Motorcycles Head of Design Simon Skinner thinks the British brand has what it takes to go head-to-head with Ducati.

Admittedly, Norton taking aim at Ducati is a very, very bold aspiration. Considering the Norton name is just as synonymous with bankruptcy and financial turbulence as it is with beautiful motorcycles, you’d be forgiven for taking the current brand revival with a handful of salt. I spoke with a refreshingly candid Norton Motorcycles Head of Design Simon Skinner via video call, who said this time will be different. While there is an incredible amount of bias in that claim, this time around there’s evidence elsewhere to back it up.

Back in January 2020, Norton entered the UK equivalent of Chapter 11 bankruptcy. The following April, the British brand was purchased by the third-largest Indian motorcycle manufacturer, TVS Motors. Now Norton has a new temporary factory in Birmingham, UK, is on a hiring spree and as Skinner puts it, ”the shackles have come off, in terms of design and innovation.” If this sounds at all familiar, there are similar plotlines going on at Jaguar Land Rover with Tata and Volvo and Lotus via Geely. Success isn’t guaranteed, but having a potent resource like TVS certainly helps.

Speaking with Skinner, I wanted to hear just how Norton plans to not just take on Ducati and become its British equal.

Bryan Campbell: Is Norton looking to follow Ducati’s lead on creating an accessible entry point with a Scrambler-esque model paired with top-tier sportbikes?

Simon Skinner: Absolutely. We’ve already designed the 650cc parallel-twin range of motorcycles — the Atlas Nomad and the Ranger — and they are comparable to the Ducati Scrambler. Ours is probably a bit more modern, a bit more capable in terms of the geometry and weight of the bike. We have a slightly smaller engine with the 650cc compared to the 800cc of the Ducati, but it’s got the same power.

The bikes in the “lifestyle” class tend to be more lifestyle-ly than capable. Where the Ducatis are a little bit of both, with the Desert Sled leaning to the more capable end of the spectrum. The Norton Ranger is very similar to the Desert Sled in that way.

Campbell: Traditionally, Norton has been a small volume manufacturer. Is the focus of the new facility meant to buck that trend?

Skinner: Yes. I’m not allowed to get into the numbers, but TVS has already invested large sums in the business and the new facility in Birmingham, in the UK, is a temporary facility. It’s 75,000 square feet, but it’s still only temporary for 3-5 years while we find a more permanent home in the local area. TVS very much have volume aspirations not far off from the production numbers of Ducati. However, the current temporary facility can handle up to 7,000 bikes per year.

Campbell: In the past year, especially in the United States, ADV motorcycles and dual sports have taken off and part of that is due to what those bikes can offer at their price points. The bang-for-buck value is undeniable. If Norton is looking to capitalize on that rising tide, where will the brand’s bar for entry be?

Skinner: An Atlas Nomad is just under £10,000 and that’s our entry-level model. If we come down from that, only time will tell, but it’s usually depending on the volume we can achieve. Our volume will never be at the level of say, Honda, but to get the combination of luxury and volume we’re chasing, it’ll be somewhere near Ducati pricing. And I can’t see us dropping below that, at least not while we’re building the brand back up.

Campbell: Stepping away from the cold hard numbers for a bit. In terms of design, where is Norton pulling inspiration from?

Skinner: Norton, traditionally, is an innovative, cutting edge, modern company. Some people think Norton a classic company, but it’s not at all. The Norton Commando, when it was launched in 1968, was the fastest superbike in the world and the Manx chassis bikes dominated race tracks year after year. That’s all down to the technology and innovation that was used. That’s where Norton needs to be again.

So, from a design perspective, I’ve employed a diverse group of designers and created an environment where they can thrive. We take our inspiration from all over but we do look at the past — the design cues, the styling cues, the ethos behind the brand — where Norton’s tend to be low, sleek, have a strong character line down the bike and are really evocative.

But on the other hand, we need to be a modern company similar to the way Ducati is a modern company. They’ve accomplished so much in history, but that doesn’t mean they make every bike look like a 916. We need to go beyond that. To go back to the glory days of Norton, we need to be innovative and right at the bleeding edge of technology and design.

It’s also natural to look to the automotive industry because it’s so advanced and there are so many resources being put into it, in terms of technology and design. The big difference is a motorcycle is more of an integrated design and engineering project. A car is clad in metal and plastic and all the engineering happens underneath. Whereas on a motorcycle, it’s all on display, so there a very few components that aren’t both functional and aesthetic.

My goal is to create an environment and process within Norton that combines engineering and design. Now we have the resource in TVS and we can take that design and engineering ethos and give it some power. The shackles have come off.

Campbell: The comparisons and competition to Triumph will be inescapable. In terms of product focus, will Norton focus on vintage-styled bikes as well as modern sportbikes, similar to Triumph’s current strategy?

Skinner: For us, it will be the other way around. We are going to do modern bikes. That’s a given. The question is, are we going to classic bikes? If we remain completely true to the Norton ethos of innovation and modernity, then we don’t do classic bikes. But let’s be honest, there’s such a huge market for motorbikes like the Triumph Bonneville and it would be crazy to ignore it.

With that said, if we most certainly will be in the modern design space. If we do a sports tourer, an ADV, or a sportbike, they will all be modern bikes.

Campbell: Drawing comparisons from the automotive industry, it sounds like Norton is in the same position Volvo and Lotus were when Geely came in and provided funding and resources. Is that a fair assessment?

Skinner: It is. Obviously, we’ve got a new owner and new shareholders to answer to and everything we need to do needs to be commercially viable. But, at the same time, TVS recognizes we have some real talent within the Norton team who have never had the opportunity to be let loose. Also similar to when Tata took on Jaguar Land Rover, it allows us the freedom to operate and gives us knowledge and personnel, so the resources go beyond just putting money in the bank.

Campbell: You could argue financial distress is almost as synonymous with the Norton name as is beautiful, fast motorcycles. Having TVS as a resource is one way to help mitigate history repeating itself, but how does Norton plan to shake that reputation?

Skinner: It’s true Norton has been through the mill, so to speak and interestingly, as a brand, it has always come out the other side with a good reputation. Regardless of who’s owned Norton, they’ve always understood what the brand means and I think that’s the strength of the brand.

Norton has been up and down financially over the years and this is the most recent chapter. TVS see themselves as the guardian and custodian of the brand, not the owners and that’s a welcomed relief. They could have taken a meaningless 200cc motorcycle, slapped a Norton badge on it, and charged a few more dollars. What they actually want to do is give Norton structure and stability and have the mindset that they need to look after it for future generations.

The quality will filter down into the product because TVS won’t compromise their beliefs for Norton. They want to build a motorcycle that leads the world in innovation, technology, design and quality. It won’t happen overnight, but that’s the vision. It’s a challenge, for sure, but TVS have that desire and drive.

Campbell: What’s the production timeline look like with those goals in mind?

Skinner: We have about 18 months before the new product starts to filter through. But we need a bit of time to fully adopt the new engineering quality, procedures and processes. When we launch in May and start production, those bikes will be the highest quality Nortons ever built in over a decade, if not ever. We’re taking it step by step and it’s going to take a period of time to have the processes in place, the structure and get the right people on the team.

When we went into administration, we had 55 employees. We now have 125 and we’re still hiring and that’s without selling any motorcycles yet. That’s a statement of TVS’s intent and investment: they want to put the people in place to make this the best brand in the world and make the best motorcycles in the world.