Norton

Norton Opens First Flagship Showroom

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Norton Opens First Flagship Showroom At The Bike Shed London Five additional United Kingdom locations will comprise the brand’s early distribution network. with inputs by Dustin Wheelen from https://www.rideapart.com Indian automotive giant TVS had acquired Norton Motorcycles in April 2020 after a tumultuous period in the OEM’s history. However, since then this legendary British brand has kept its head down, opening its Solihull factory, hiring a new CEO, and receiving a £100M British Pounds Sterling (~$125M USD) investment in two years’ time. In October, 2022, Norton started rolling out its 2023 Commando 961. With a firm eager to get its products into riders’ hands, Norton opens its first retail location within London’s The Bike Shed. “Seeing the Norton brand move from within the four walls of Norton HQ and out into the marketplace is positive on a number of levels,” claimed Norton Chief Commercial Officer Christian Gladwell. “More dealers mean more riders enjoying the results of the hard work and dedication that the entire team at Norton has contributed towards.” Known as Norton Atelier, this space will showcase Norton’s V4SV superbike alongside the Commando 961. Customers can purchase and/or test ride both models at the Shoreditch Bike Shed chapter. Norton apparel designed by Savile Row fashion designer Nick Tentis is also available at the new showroom. Tentis’ has also influenced this retail space itself. “For the first one I wanted to create a space reflecting the history and values of the Norton brand while also creating the perfect environment to display the new clothing collection,” explained Tentis. Norton will also establish showrooms at Krazy Horse London, Crawley’s P&H Motorcycles, Sheffield’s Via Moto, Bodmin’s Thor Motorcycles, and Cheshire’s Oakmere Motor Group. These locations will offer test rides, maintenance, and parts and accessories. We can’t wait for this epic brand to expand […]

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Invasion of the Small Capacity Engines

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Small is Big: Motorcycles with less power, more styling, high sales volumes Just as the world was recognising the perks of weekend motorcycle getaways and big V-Twin engines, there was also economic collapse, trade tariff wars and then the curse of the climate. Everyone complained about the weather and then somebody actually did something about it. Like all solutions, the proposal was a ban. In this Article we dive into the world of small things making big waves in motorcycle industry Click Here to Read this Comprehensive Overview of All Things Big About Small

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Norton Motorcycles unveils new Café Racer bike

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from https://www.coventrytelegraph.net/ by Enda Mullen The V4CR, a derivative of the company’s V4SV superbike, will go on show at Motorcycle Live Legendary manufacturer Norton Motorcycles has revealed a prototype of a new motorcycle. The V4CR, is a Café Racer derivative of the company’s V4SV superbike. It is the first prototype to be designed, engineered and built at the company’s recently opened global headquarters in Solihull. It shares the same engineering DNA as the superbike, including its 185bhp 1200cc V4 engine as well as some engineering advancements. Norton said the new V4CR’s stripped-back appearance showcases the craftsmanship and quality behind one of the most powerful British café racers out there. Fitted with a carbon fibre fuel tank and body panels, polished billet aluminium swingarm and frame, the V4CR also features compact framework and a shorter rear frame for an aggressive and commanding stance. Norton Motorcycles’ CEO Dr Robert Hentschel said: “The prototype VC4R is the next step in Norton’s strategic growth plan on its journey to becoming the world-leader in luxury hand-crafted motorcycles.” The V4CR prototype is Norton’s latest project to use the marque’s refined V4 platform, revised over the last 16 months by a team of 30 engineers and subject to tens of thousands of road and track miles, as part of Norton’s development process. The V4CR reintroduces fans to Norton’s iconic café racer heritage. Norton’s V4CR prototype will make its public debut at Motorcycle Live, taking place at the NEC in Solihull from December 4-12. Norton formally opened its Solihull headquarters in November this year. The motorcycle maker has a long and illustrious history, though fell on hard times before being revived. It became one of the most iconic British motorcycle brands, manufacturing famous models such as the 650SS, Atlas, Commando, Dominator, Manx, Navigator and many more. It gained

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Motorcycle Live: Inside the UK’s biggest motorcycle show

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from https://www.standard.co.uk/ by David Williams It’s that time of year bikers dread – the days are shorter and the weather is colder and wetter, forcing fair-weather riders to leave their bikes parked at the roadside. Which means it’s time to head to Birmingham by train for Motorcycle Live, to see what they’ll be riding (and wearing) next year, when it all improves again. The UK’s biggest bike show rolls Birmingham’s NEC from Saturday December 4 to Sunday December 12, revealing dozens of new motorcycles, even presenting show-goers with the chance to try some of them out. More than 55 leading motorcycle manufacturers are showing off their latest machinery, and attendants are being encouraged to try them for size. New metal being revealed includes the Suzuki GSX-S1000 GT, the Triumph Tiger Sport 660, the Ducati Multistrada V4 Pikes Peak and the Husqvarna Norden 901. Kawasaki will be showing off its new Z650RS, while other new bikes include the CFMoto 700CL-X and the Honda NT1100. Show-goers also get to see the British-built Langen Two Stroke, as well as the Norton V4SV, while BMW will have its futuristic-looking CE04 electric scooter on show. Celebrating the future of motorcycling with electric technology is also high on the show’s agenda, with the brand-new Electric Test Ride Zone giving consumers an opportunity to try out a range of battery-powered models on a special indoor track. This feature will give riders a feel for the instant power and responsiveness typical of an electric motorcycle – all without any emissions. Electrically-assisted bicycles – e-bikes – will also be available for show-goes to try out. Elsewhere at Birmingham’s sprawling NEC there will be custom and classic bike zones, while race fans will be able to meet their track heroes, as stars from WorldSBK, British Superbike and road racing make

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BSA Motorcycles Global Debut Date Announced

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from https://www.rushlane.com by Satya Singh BSA motorcycles will first be launched in the UK for a reason – as the brand has sizeable fan following in the country Looking to replicate the level of success achieved with Jawa motorcycles in India, Mahindra-owned Classic Legends will soon introduce BSA brand in UK. The formal unveil event is scheduled to take place at the Motorcycle Live Show in Birmingham, UK. Classic Legends will be revisiting BSA’s origins to establish a better connect with the brand’s glorious past and its ambitious resurrection in 21st century. It will be interesting to see how enthusiasts in UK, Europe and other global markets respond to the return of the legendary motorcycle brand. BSA motorcycle details BSA has plans to manufacture both petrol-powered and electric motorcycles. The first BSA motorcycle could be petrol-powered, equipped with a 650cc motor. Among the rivals will be Royal Enfield 650 twins that have emerged as popular options in several global markets. BSA motorcycles will be manufactured at the company’s facility in Midlands. The company will also setup a technical and design centre in Banbury, Oxfordshire. BSA electric range could be introduced next year. Classic Legends has received a grant of £4.6 million (~ INR 46 crore) from UK government for setting up an R&D centre. This facility will focus exclusively on developing electric motorcycles. It’s imperative for BSA to focus on electric segment, as many European countries are aggressively targeting a complete shift to electric ecosystem. Speculations To ensure it retains its old-world charm, BSA motorcycle will focus on retro styling. It is expected to have features like round headlamp, tear-drop shaped fuel tank, flat and wide handlebar and broad front and rear fenders. Some variants could be equipped with spoke wheels for enhanced retro experience. L Liberal use of chrome

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Discovery of huge fuel-can stash reveals 500 rare artifacts

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from https://www.hagerty.com by Charlotte Vowden A shedload of surprises: Discovery of huge fuel-can stash reveals 500 rare artifacts Editor’s note: In the interests of preserving the authentic whiff of petrol that pervades this remarkable story from our U.K. colleagues, we have made only slight concessions to an American lexicon. All quotations remain untouched. Alan Pooley’s pursuit of petroliana was purely sentimental, but the collection of more than 500 automotive artifacts that he amassed during three decades of buying for love not money is so remarkable that it could fetch up to £65,000 (roughly $88,600) at auction. Including over 250 oil cans, 60 two-gallon fuel canisters, and dozens of enamel signs, oilers, and pourers, it is set to go under the hammer later this year. “The important thing about this collection is that it is completely fresh to the market, but the exciting bit about it is that no one really knew about it,” says Tom Godsmark, an associate and vintage specialist at Cheffins auction house, the agency managing the sale. “It’s a big collection in terms of scale, but it’s the extensiveness that’s so interesting because it ranges from little items such as lapel badges, old match boxes, and advertising pencils for Rudge bicycles to a fully restored petrol pump.” Among the pieces which the late Mr. Pooley carefully stored, restored, and displayed in sheds at his home in Norfolk is a two-gallon fuel can that, to the untrained eye, stands out because of the large lightning bolt and bold lettering embossed on its side. Those in the know will recognize it as one of the few surviving examples of a limited-edition run of Shell Racing cans that were produced in the 1930s. With an estimated value of £400 to £600 (approximately $545–$818), it’s one of the rarest pieces of

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Norton Motorcycles opens new Global Headquarters

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TVS-owned Norton Motorcycles opens new Global Headquarters: 8,000 bikes to roll out every year from https://www.financialexpress.com by Pradeep Shah The new headquarters is creating over a hundred new high-skilled jobs and more in the coming years and will be able to build around 8,000 motorcycles a year. Norton Motorcycles has announced the completion of its new global headquarters that includes state-of-the-art manufacturing capability and the company’s new global design and R&D hub as well. The new HQ is a display of significant commitment by TVS Motor Company in its partnership with Norton Motorcycles. Within just 18 months of acquiring the iconic British marque, TVS has overseen the creation of its world-class facility in Solihull, West Midlands, UK. The new Norton leadership, together with TVS Motor Company, has conducted a wide-ranging review of Norton Motorcycles operations, resulting in new appointments and processes and these have been specifically in engineering, design, and manufacturing areas in order to ensure the highest quality standards, the company stated. Moreover, the new headquarters is creating over a hundred new high-skilled jobs and more in the coming years and will be able to build around 8,000 motorcycles a year. As part of the new manufacturing process, every single component of every new Norton bike will be evaluated in a new quality-testing laboratory to ensure the highest build quality. Moreover, the company says that within the laboratory are inspection rooms, testing areas including destruction testing, and a rolling road while a customer reception and showroom, service workshop, and office are also housed at the new HQ. The Norton manufacturing facility has also been engineered to be highly sustainable and to minimize waste. The brand says that the build used numerous sustainable and rapid build techniques on the project, the components of which are almost 50% reconfigurable as a

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Norton to back 201 bhp electric racing motorcycle built by university students

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by https://www.financialexpress.com The acceleration and speed characteristics of the Norton-backed electric motorcycle roughly translate into a combustion-engine equivalent of around 900cc to 1,000cc. Norton Motorcycle Co Ltd is supporting students at the University of Warwick in building an electric racing motorcycle capable of the TT circuit. The student team which is researching the future of electric racing motorcycles is aided by the donation of a sports bike frame by Norton Motorcycles. The unit has been fitted with an electric powertrain, with batteries and control systems designed in-house. The group of 13 students at WMG, University of Warwick – made up of a cross-functional team from first- to final-year degree students, with the support of some EngD students – are joined by a selection of leading academics, engineers and researchers representing WMG, at the University. On-campus research has been reinforced with input, support, mentoring and technical guidance from Norton’s own designers and engineers, further to the supply of the frame. The research team has developed an electric motorcycle powertrain, using a high-performance sports frame as a platform. The motorcycle developed using this frame has been called the Frontier. The electric powertrain designed to work in the Norton frame is rated with a power output of 201 bhp and delivering 400 Nm of torque from a standing start. The acceleration and speed characteristics of the electric bike in motion roughly translate into a combustion-engine equivalent of around 900cc to 1,000cc. The electric motor draws power from an immersion-cooled battery pack that has been designed and tested by the students and is the first of its kind for application in an electric motorcycle. The battery with a capacity of 16 kWh is designed to last longer with the application of robust thermal management strategies, while also allowing for larger short-term power peaks required

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Former Jaguar Land Rover CEO to be Chairman of Norton motorcycles Parent Company TVS Motors

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by Enda Mullen-COV from https://www.coventrytelegraph.net Former Jaguar Land Rover chief to take up new role at reborn motorcycle maker News of Sir Ralf Speth’s appointment follows Norton Motorcycles’ move to Solihull. In January Norton announced it is to move into the most advanced manufacturing facility in the brand’s 122-year history in Solihull. Jaguar Land Rover’s former boss Sir Ralf Speth is to join the board of legendary motorbike maker Norton Motorcycles. Sir Ralf, who stepped down as CEO of the Coventry car maker in September last year, is to become the chairman of Norton Motorcycles’ parent company, TVS Motor Company. Sir Ralf will take up the role in January 2023. CEO at Jaguar Land Rover for 11 years, Sir Ralf is hailed with transforming the company during his time at the helm. He was the recipient of a knighthood from the Queen in 2018 for his contributions to British industry, and also named as a Fellow of the Royal Society in 2020 for his passion for science. News of his appointment to Norton Motorcycles comes at a time as the company is being reborn under TVS Motor Company’s ownership. The company is currently finalising work on construction of the new Highlands Road factory, which is expected to open by the end of this year. John Russell, interim CEO of Norton Motorcycles, said: “We are truly delighted to welcome Sir Ralf to the TVS Motor Company family. “We know that Sir Ralf is a tremendous leader and his accomplishments in the automotive industry speak volumes. “This excellent appointment comes at a time when the Norton Motorcycles business is on a very positive trajectory but still with much work to do. “We will soon be settled in our state-of-the-art new manufacturing base and the guidance of Sir Ralf will be important for

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Bonhams Motorcycles Offers Ultra-Rare AJS Porcupine

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from https://www.bonhams.com The Summer Sale The International Classic MotorCycle Show (Three-Day Auction) 2 – 4 Jul 2021 Stafford, Staffordshire County Showground 1940S RACING MOTORCYCLE LEADS SUMMER STAFFORD SALE An ultra-rare example of arguably the ‘Holy Grail’ of classic racing motorcycles – a 1940s AJS 497cc E90 ‘Porcupine’ Grand Prix racing motorcycle, previously owned by post-war AJS works rider Ted Frend, is being offered for the first time at auction in the Bonhams Summer Stafford Sale on 2 July. It has an estimate of £250,000 – 300,000. The E90’s reputation was made as the first motorcycle to win the 500cc World Championship in the series’ debut year of 1949, carrying Frend’s fellow works rider Les Graham to his (and AJS’s) first and only world title. Dubbed the Porcupine by the era’s motorcycle press due to its distinctive spiked ‘head’ finning, the E90 remains the sole twin-cylinder machine to have won world motorcycling’s flagship series. Just a handful of E90s were built by the British firm, purely for its works team. Ted Frend who had tasted earlier success earning a gold star at Brooklands having lapped its outer circuit at over 100mph on his Vincent-HRD Rapide, was signed up by AJS in 1947, thanks to a 4th place finish in that year’s Isle of Man TT. He was the first rider to win on the Porcupine at the 1947 Hutchinson 100 race. Development on the E90 continued over the next couple of years, while the motorcycle picked up 18 world speed records and a number of podium finishes before reaching its 1949 zenith. Graham won two of the six championship races, the Swiss and Ulster Grand Prix, securing the rider’s trophy, while teammate Bill Doran rode to victory in Belgium to ensure AJS’ manufacturer’s title. Despite its successes, the E90 was plagued

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