Warren Buffett loaned $300 million to Harley-Davidson during the financial crisis
by Theron Mohamed from https://www.yahoo.com Warren Buffett loaned about $300 million to Harley-Davidson during the financial crisis. “It was the bridge we needed to get us through a rough time,” the motorcycle maker’s finance chief said in 2014. Buffett’s Berkshire Hathaway probably netted about $150 million in profit from the five-year loan, but could have made more than $1 billion if it had invested $300 million in Harley-Davidson stock over the same period. “I knew enough to lend them money; I didn’t know enough to buy the equity,” Buffett later explained. Warren Buffett loaned a little over $300 million to Harley-Davidson in February 2009, when the famous motorcycle maker was reeling from a one-two punch of weaker demand and a cash crunch during the financial crisis. A few weeks earlier, Harley-Davidson unveiled a three-part plan to weather the downturn: invest in its brand, cut costs, and find the money to cover its financing division’s roughly $1 billion in yearly costs. The first two elements translated into targeting younger and more diverse riders; closing plants, combining operations, and outsourcing some distribution; and laying off about 1,100 employees or about 12% of its workforce. However, paralyzed credit markets made it tricky to fulfill the third part of the plan. The company ultimately decided to borrow from its largest shareholder, Davis Selected Advisers, as well as Buffett’s Berkshire Hathaway. The pair effectively loaned it a combined $600 million for five years at a hefty 15% annual interest rate. “It was the bridge we needed to get us through a rough time,” Harley-Davidson’s finance chief, John Olin, told Fortune magazine in 2014. The group needed the cash to continue offering financing to motorcycle dealerships and retail customers, and to keep its production lines humming, Olin continued. The high-interest loan was its only option to […]
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