Sturgis Rally

H-D Legacy of Competition Inspires Custom Paint for Nine Touring Models MILWAUKEE – Harley-Davidson today revealed the new Apex factory custom paint option for select Harley-Davidson® Grand American Touring models. The dynamic new paint scheme debuts at the annual Sturgis Motorcycle Rally. Apex custom paint is inspired by the long and successful competition history of Harley-Davidson, the world’s most iconic motorcycle brand. A racing legacy established more than a century ago in hill climbs, enduros, and fairground flat tracks continues today as the Harley-Davidson® Screamin’ Eagle® factory team defends its 2021 MotoAmerica King of the Baggers championship. “Apex factory custom paint gives riders the opportunity to express the thrill of speed and competition on the bodywork of their bagger,” said Brad Richards, VP of Design and Creative Director – Motorcycles. “This paint scheme communicates velocity and forward momentum with lines and colors inspired by Harley-Davidson competition motorcycles.” The Apex paint scheme features a graphic outline on the fuel tank which mimics the shape of the tank on the legendary Harley-Davidson® XR750 flat track racing motorcycle. On models with a fairing the graphic sweeps back to align with the tank graphic and leads with an angle that suggests speed. The lines on the front fender connect visually to those on the side covers and saddlebags, creating a flowing effect. When viewed in profile, the motorcycle appears to be in motion. The color scheme starts with a base of Vivid Black paint. A graphic element adds Gauntlet Gray panels surrounded by an accent stripe of Jet Fire Orange – the original color applied to the XR750 competition models. Each panel is designed with inner drop shadows and a subtle Bar & Shield pattern that fades in and out throughout the scheme. This fade effect was inspired by the checkered fade seen on