Harley plans to hitch a ride with two-wheeler makers
from Lijee Philip from https://economictimes.indiatimes.com Harley plans to hitch a ride with two-wheeler makers, Classic Legends, Hero Motocorp frontrunners Mahindra’s Classic Legends could be the obvious choice for the iconic leisure bike making company as it aligns very well with M&M’s approach of catering to the premium end of the market with marquee brands , and for Harley, it gets a local company with a large manufacturing facility and an established local supply chain. After its global restructuring efforts to make Thailand its main hub for Asia Pacific, Harley Davidson is now understood to be exploring potential collaborations with Indian two-wheeler makers. The two possible names doing the rounds are Mahindra NSE -0.82 %’ subsidiary Classic Legends and Hero Motocorp NSE -1.89 %. The potential Indian alliance partners could do contract manufacturing for Harley Davidson in the mid-size motorcycle space – in line with Bajaj-KTM or TVS-BMW. Mahindra’s Classic Legends could be the obvious choice for the iconic leisure bike making company as it aligns very well with M&M’s approach of catering to the premium end of the market with marquee brands , and for Harley, it gets a local company with a large manufacturing facility and an established local supply chain. Classic Legends was established to re-introduce iconic marquee motorcycle brands in the market and currently retails the Jawa motorcycle brand also owns iconic brands like BSA & Yezdi. While it started of with impressive sales numbers, delays in deliveries and quality issues makes it difficult for the company to meet the growing demand. Hero Motocorp has stated that it’s open to partnerships to get a stronger foothold in the premium segment. Market leaders in entry level/commuter and the 125cc segments, it lacks premium bike building capability. After several attempts, Hero has finally managed to break-into 200 cc segment […]
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