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Royal Enfield Showcases Electric Himalayan at EICMA

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Royal Enfield presented its first ever electric vehicle design concept at the EICMA 2023 in Milan, Italy. This is a new phase in the history of an iconic 122-years old company. Royal Enfield Electric Himalayan Testbed debut represents the company’s commitment to a sustainable adventure and exploration.

Royal Enfield has re-invented and re-imagined its motorcycles and branding well-enough in the past and now with a vision of an electric tourer it is heading boldly into an unknown future.

“This motorcycle is only just a part of a much bigger sustainable ecosystem of exploration and adventure that we are working on in the Himalayas. From green charging pit-stops, to our responsible travel initiative, from creating self-sustaining communities to collaboration with UNESCO to preserve the intangible cultural heritage of the Himalayan region, there are a lot of initiatives we are passionately driving” says B Govindarajan, CEO of Royal Enfield.

Although the price is unknown, it is speculated that the EV version of Himalayan will cost twice as much as the top-end variation of their most-expensive model– seemingly making it unreachable to the masses, just like it’s namesake mountain range peaks.

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TVS overtakes Yamaha’s Market Capitalisation

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TVS overtakes Yamaha’s Market capitalisation to become third-largest two-wheeler maker in the world.

The market capitalisation (Mcap) of Chennai-based (India) TVS Motor has surged 37% to $9.2 billion over the past six months, as per Bloomberg’s data. In contrast, Yamaha Motor saw an Mcap erosion of $1.6 billion from its August highs.

Only seventeen months ago, TVS Motor Company was less than half the size of Yamaha Motor Co. Now, it has overtaken the Japanese two-wheeler giant in terms of market valuation. Investors continue to bet on a revival in both domestic and export markets, and TVS seemed the horse of choice, symbolic of its logo.

BTW, Indian two-wheeler manufacturers make up four of the top five companies in the world.

Bajaj Auto tops the list with a Mcap of $19 billion, followed by Eicher Motors with an $11.5 billion Mcap. Hero MotoCorp ranks fifth with a market valuation close to $8 billion.

Additionally, TVS Motors has gained dominant position in EV scooters, and has managed to gain market share in every segment over the last few years. TVS makes the 310cc BMW engines and motorcycles sold in India. TVS also owns the Norton brand.

US-based Harley-Davidson ranked seventh with an Mcap of $4.3 billion, three Chinese manufacturers are featured among the top ten two-wheeler makers in the world.

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Royal Enfield offers Assured Motorcycle Buyback Program

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Royal Enfield is now offering an opportunity for buyers to get assured resale value for the purchase of their new motorcycle. This is made possible with Enfield’s new ‘Assured Buyback Program’. The two-wheeler giant has partnered with OTO Capital for the buyback program, promising guaranteed buyback value of up to 77 percent depending on customer’s selected tenure.

Flexible purchase tenures spanning from 1-3 years are on offer, ensuring customers up to 45 percent lower EMIs with guaranteed buyback value as per the ownership period. OTO Capital is offering a cashback incentive at the end of the tenure in a first-of-its-kind initiative.

Enfield is calling it a seamless ownership experience.

Customers have the option to either trade in their existing motorcycle for a new RE offering or return their motorcycle when their choice of tenure ends. Apart from this, lower EMIs will translate to a lower cost of ownership for customers.

Commenting on the launch, B Govindarajan, CEO – Royal Enfield, said, “At Royal Enfield, we always prioritise the customer. Right from the stage of motorcycle conception and development, all the way to designing in-store and in-use consumer experiences, we always endeavour to create what consumers want. The Assured Buyback Program shows our commitment to making motorcycle ownership more seamless, more accessible and more fun for potential riders. Offering a first-of-its-kind, innovative solution, this programme is designed as a promise to consumers for complete peace of mind, so they can absolutely enjoy a pure motorcycling experience with Royal Enfield.”

For now, Royal Enfield Assured Buyback Program will be available in 12 cities including Delhi, Ghaziabad, Noida, Lucknow, Jaipur, Bhopal, Indore, Ahmedabad, Pune, Hyderabad, Bengaluru, and Chennai. This scheme will later extend to other cities in the future.

Refer: https://www.royalenfield.com/in/en/finance/assured-buyback/

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Royal Enfield launches rental program

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Royal Enfield today launched “Royal Enfield Rentals” program to provide Royal Enfield motorcycles to individuals by partnering with motorcycle rental operators.

These rentals will include more than 40 motorcycle rental operators across 25 cities and destinations in India, thus enabling explorers and enthusiasts to rent and ride over 300 Royal Enfield motorcycles.

Mohit Dhar Jayal, Chief Brand Officer, Royal Enfield stated, “Our extended family of motorcycle rental and tour operators and mechanics have played a critical role in shaping our culture and mission of pure motorcycling. Alongside our efforts, the people of this extended ecosystem have built wider access and aspiration for our motorcycles.”

This initiative will enable access for riders to rent a motorcycle anywhere in India. It will also enhance the level of support offered by the brand to all motorcycle rental operators who represent the backbone of Enfield ecosystem across tourist and rider destinations everywhere.

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Royal Enfield aims to roll out uniquely differentiated electric bikes: CEO

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with inputs by PTI and https://economictimes.indiatimes.com

Iconic motorcycle manufacturer Royal Enfield is investing for development of differentiated electric motorcycles in India, said CEO B Govindarajan. Interestingly, the company is also creating a supplier ecosystem around its Chennai-based plant, funded by a capital expenditure of INR 10 billion in the current fiscal year.

Royal Enfield has commissioned a very capable team and has started commitment of very deep investments in terms of product development, product strategy and in the product testing and development area, he added.

Further, the CEO noted that the company has made a strategic investment in electric Stark Future EV company and now teams from both companies are working well.

“Currently, we have laid a robust long-term product and technology roadmap on electric vehicles and towards developing the supplier ecosystem – its our focus as of now,” Govindarajan noted.

When asked about network expansion in the domestic market, Govindarajan said the company currently has about 2,100 retail outlets across India, a mix of studio stores and dealership outlets.

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Harley-Davidson X350 showcased at Auto Shanghai 2023

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* Smallest ever Harley-Davidson motorcycle
* Build in association with China-based QJ Motor
* Expected to be launched in India

The X 350 is Harley-Davidson’s smallest motorcycle ever, developed in association with its Chinese partner, QJ Motor. After it was globally revealed a few weeks back, the X 350 has recently been showcased at the Auto Shanghai 2023 in China.

The X 350 is unique yet handsome neo-retro offering with a design inspired by the iconic Harley-Davidson XR1200X. The bodywork comprises a round headlamp with a brushed aluminium bezel, a teardrop-shaped fuel tank, an angular radiator cowl, and a stubby tail accommodating a single-piece seat.

Underbelly exhaust instead of a side-slung unit completes its aspirational design. It is launched in three colour options – Dazzling Black, Joyful Orange, and Bright Silver.

With a round semi-digital instrument cluster, a full-LED lighting system, and dual-channel ABS, it is powered by a high-revving, 353cc, inline twin-cylinder engine with liquid cooling and a six-speed gearbox. It churns out 36.2bhp and 31Nm of peak torque coming in at 7,000rpm. It gets 17-inch alloy wheels with upside-down forks and a monoshock.

X 350 weighs about 180 kg and gets a 13.5 litre feul tank.

In China, Harley-Davidson and QJ Motor have priced the X 350 at 33,388 CNY (approximately INR 3.94 lakh). Although it’s expected to come to Indian shores, the launch timeline is not known yet.

(with inputs from Anuj Mishra from www.MSN.com )

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Norton Opens First Flagship Showroom

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Norton Opens First Flagship Showroom At The Bike Shed London

Five additional United Kingdom locations will comprise the brand’s early distribution network.

with inputs by Dustin Wheelen from https://www.rideapart.com

Indian automotive giant TVS had acquired Norton Motorcycles in April 2020 after a tumultuous period in the OEM’s history. However, since then this legendary British brand has kept its head down, opening its Solihull factory, hiring a new CEO, and receiving a £100M British Pounds Sterling (~$125M USD) investment in two years’ time.

In October, 2022, Norton started rolling out its 2023 Commando 961. With a firm eager to get its products into riders’ hands, Norton opens its first retail location within London’s The Bike Shed.

“Seeing the Norton brand move from within the four walls of Norton HQ and out into the marketplace is positive on a number of levels,” claimed Norton Chief Commercial Officer Christian Gladwell. “More dealers mean more riders enjoying the results of the hard work and dedication that the entire team at Norton has contributed towards.”

Known as Norton Atelier, this space will showcase Norton’s V4SV superbike alongside the Commando 961. Customers can purchase and/or test ride both models at the Shoreditch Bike Shed chapter.

Norton apparel designed by Savile Row fashion designer Nick Tentis is also available at the new showroom. Tentis’ has also influenced this retail space itself.

“For the first one I wanted to create a space reflecting the history and values of the Norton brand while also creating the perfect environment to display the new clothing collection,” explained Tentis.

Norton will also establish showrooms at Krazy Horse London, Crawley’s P&H Motorcycles, Sheffield’s Via Moto, Bodmin’s Thor Motorcycles, and Cheshire’s Oakmere Motor Group. These locations will offer test rides, maintenance, and parts and accessories.

We can’t wait for this epic brand to expand their global footprint. Let’s hope it does not become a fancy apparel brand like Deus Ex Machina and sells more motorcycles than jackets & tees.

https://www.bikernet.com/pages/Deus_Ex_Machina__First_Year_Celebration.aspx

https://www.bikernet.com/pages/Craft_and_Punishment.aspx

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Bajaj-Triumph Frankenstein Baby

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Triumph decided to counter Royal Enfield’s might in the sub-750cc segment by attacking its homebase.

They decided to tie-up with Bajaj who have successfully launched KTM and Husqvarna bikes in India.

However, the last time Bajaj challenged Enfield’s cruiser segment by ridiculing Enfields as ancient clumsy elephants, they failed miserably and the viewers were disappointed with the dismal method of launching the new Bajaj long-distance bike called ‘Dominar’. Since then, the Dominar brand of Bajaj is the black sheep in the family which no one talks about and no one really wants to buy.

It would be a big surprise if these two new proposed Frankenstein babies of Triumph and Bajaj can dent anything in Enfield ‘s lineup. It is forever expected to be launched ‘soon’. It missed its deadline to be showcased at EICMA where Royal Enfield shined again as a sole saviour of two-wheeled automotive segment from India.

Most likely, the Bajaj-Triumph franchise / partnership will just grab the market-share away from Honda 350 and Jawa 290. Honda 350 is available at only a handful of Big Wing Dealerships. Jawa 290 has poor customer experiences for their authorised service centers.

Worse still, it will dilute the great brand image that Triumph motorcycles already enjoys in India with decent sales of their models YoY. Hell, they are bigger than Polaris and surely more popular than Honda or Kawasaki with Triumph’s range of models, including classic retro styling, adventure-tourer, racing finesse, off-road ready models and more.

Have a look at the spied models of Triumph-Bajaj in the below video

Pssst!!! Hey, you got to peek into the Cantina for true classics !!!
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Eicher Motors Ltd announces strategic investment in Stark Future SL

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Parent Company of Royal Enfield, Eicher Motors Ltd, Announces Strategic Investment In Stark Future SL

The Board of Eicher Motors Ltd. (EML) has approved an equity investment of 50 million euros, and plans for collaboration with the electric motorcycle manufacturer.

Milwaukee, WI (Friday, December 29, 2022) – Eicher Motors Ltd., leading Indian multinational automobile company, and parent company of Royal Enfield, global leader in the middleweight motorcycles segment (250cc-750cc), today announced a strategic collaboration in the space of electric motorcycles with Spain-based Stark Future SL. As part of this collaboration, the Board of Directors of Eicher Motors Ltd. has today approved an investment of € 50 million for a close to 10.35% equity stake in Stark Future. With this investment, Eicher Motors Ltd., will have a seat on Stark Future’s Board, and will explore further opportunities to collaborate in the space of electric mobility.

This investment has strategic significance for both Royal Enfield and for Stark Future, as both companies are keenly invested in creating innovative and sustainable solutions in global mobility. Stark Future recently launched its first high-performance electric motocross bike, the Stark VARG, which received an exceptional response from global media, professional riders and dealers.

Speaking about Stark Future and this partnership, Eicher Motors Ltd Managing Director, Siddhartha Lal says, “We love the vision, passion and focus of the amazing team at Stark Future. Leisure motorcycles do not easily lend themselves to EV technology at this stage, due to challenges like the battery range, packaging, weight and cost. This has resulted in stunted growth of this segment till now. Stark Future has been able to understand and harness the potential of EV technology by dramatically outperforming ICE offerings, without compromising on range, weight, packaging and cost. They have created an absolutely astounding motocross motorcycle – the Stark VARG as their entry into the EV world. We believe that Stark Future has the highest potential for real breakout growth in the EV leisure space with this model, and the potential to use this strong base to extend into other contiguous segments and beyond.”

At the helm of affairs at Royal Enfield, B Govindarajan, CEO of the company, feels this is a perfectly symbiotic partnership, and says, “We are very excited to closely collaborate with Stark Future who are as focused as we are on challenging norms, pushing the boundaries and building uniquely differentiated offerings for riders. In addition to the sheer potential of Stark Future, we see immense synergies in this partnership. While they are scaling up and planning their market entry soon, we will support Stark in the industrialization process. While they are thought leaders in EV technology, particularly in lightweight components and innovative solutions, we at Royal Enfield will draw on these capabilities for developing our EV platforms and will also plan to share some EV platforms in the future.”

Also speaking about this partnership, Stark Future Founder and CEO, Anton Wass says, “We aimed to challenge and inspire the motorcycle industry with the creation of the Stark VARG and by bringing our electric technology from the drawing board to reality. To now partner with one of the very first motorcycle brands in history and be part of their journey towards sustainability is a huge inspiration for us at Stark. We have now worked closely with Sid, Govind and team for a few months, and have been deeply impressed by what they have created in the past 25 years, as well as the mindset and focus to continue to build and develop Royal Enfield into the future of sustainable motorcycling. With the Stark VARG we believe we have a launch model that will reset benchmarks, so to know that the bike’s technical basis will spread much further and filter into more machinery and products is another source of pride for us. It has been a short, intense and incredible journey for us so far but our link with Royal Enfield and what lies in store in the coming years are brilliant signs for the future.”

Stark Future is a European electric motorcycle manufacturer with specific focus in the area of performance electric motorcycles. With a vision to inspire the motorcycle industry towards sustainable mobility, Stark Future endeavors to build sustainable products that are superior to traditional technology in performance, emotion and design. Stark Future has deep understanding in the EV space and connected technology, with several patents on its newly developed Stark VARG.

Royal Enfield has made huge strides on its EV journey over the last few years. The company’s R&D programs have included a major focus on sustainable mobility technologies, and there are several ideas in advanced stages of testing. The company has been aggressively building a sharp and insightful understanding of the EV space with an intention to create uniquely differentiated electric motorcycles with strong Royal Enfield DNA, in the middleweight segment. Royal Enfield has been building several thoughts and approaches towards design and development and also towards bringing in the right talent and resources.

About Stark Future: Stark Future is a multinational company, established in 2020 with Swedish roots, located on the fringes of Barcelona. Making the most of Catalunya’s reputation as the European capital of motorcycling, Stark Future was able to construct a dedicated, passionate, and knowledgeable team from the elite of both the motorcycle and power electronics industries, in order to build the first electric motorcycle to be the performance leader within its category, Motocross.

About Royal Enfield: The oldest motorcycle company in continuous production in the world, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the midsize motorcycle segment in India with its unique and distinctive modern classic motorcycles. With its manufacturing base in Chennai, India, Royal Enfield has been able to grow its production rapidly against a surge in demand for its motorcycles.

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BSA Scrambler At 2022 Motorcycle Live Show

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by Janaki Jitchotvisut from https://www.rideapart.com/

It features subtle styling changes from the Gold Star on which it’s based.

In November, 2021, the revived BSA Motorcycles proudly presented its first new motorcycle in decades, the 2022 BSA Gold Star. Fittingly, the reveal took place at the 2021 Motorcycle Live show, which is the U.K.’s biggest annual motorcycle event—and which, let’s not forget, is also held in the BSA birthplace of Birmingham. The new Goldie—powered by a liquid-cooled, dual overhead cam, 625cc single—was met with a mostly positive response.

Fast-forward to 2022, and the latest edition of Motorcycle Live rolled into the NEC Birmingham events hall for visitors to see all the latest motorcycles on display. Of course, BSA was there, and of course it brought the Gold Star along. The company also brought along something new—a shiny new scrambler.

At this point, we must caution you that it’s only a design concept at the moment—but this, friends, is our first look at a conceptual BSA Scrambler. According to BSA, this is the first design that was developed entirely in-house at BSA’s new West Midlands facility. While the team didn’t offer a whole lot in the way of details, since it is only a concept, it’s meant to “offer a snapshot of what the future could look like,” as well as “showcase the customization capability of BSA’s Gold Star platform.”

The BSA Scrambler concept is built around same 652cc single found in the production BSA Gold Star. If you need a refresher, that engine makes a claimed 45 horsepower at 6,000 rpm, in addition to 55 newton-meters (or 40.5 pound-feet) of torque at 4,000 rpm. It’s also mated to a five-speed gearbox.

The concept boasts a sportier look, with a particularly grippy-looking seat cover, high front mudguard, and what at least looks to be a beefier front fork setup. Without knowing more details about what, precisely, was changed, it’s difficult to offer a full assessment. The dual, slash-cut exhaust looks more modern than the extremely traditional styling found on the Gold Star—but still exits low down on the right side of the bike, instead of featuring the high-mounted routing that’s common on some other scrambler-styled bikes.

The BSA Scrambler concept rolls on a pair of Excel Takasago spoked wheels, wrapped in dual-sport Pirelli Scorpion rubber, as opposed to the Pirelli Phantom Sportscomp tires mounted on the Gold Star. There’s a bit of a bash plate mounted up front, just under the radiator—though it’s clearly not meant to be a serious off-roading machine.

What do you think of this concept? Would you like to see it come to life as a future production model? What would you change about it? Let us know in the comments!

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