Skip to main content
Tag

India

Eicher Motors Ltd announces strategic investment in Stark Future SL

By General Posts

Parent Company of Royal Enfield, Eicher Motors Ltd, Announces Strategic Investment In Stark Future SL

The Board of Eicher Motors Ltd. (EML) has approved an equity investment of 50 million euros, and plans for collaboration with the electric motorcycle manufacturer.

Milwaukee, WI (Friday, December 29, 2022) – Eicher Motors Ltd., leading Indian multinational automobile company, and parent company of Royal Enfield, global leader in the middleweight motorcycles segment (250cc-750cc), today announced a strategic collaboration in the space of electric motorcycles with Spain-based Stark Future SL. As part of this collaboration, the Board of Directors of Eicher Motors Ltd. has today approved an investment of € 50 million for a close to 10.35% equity stake in Stark Future. With this investment, Eicher Motors Ltd., will have a seat on Stark Future’s Board, and will explore further opportunities to collaborate in the space of electric mobility.

This investment has strategic significance for both Royal Enfield and for Stark Future, as both companies are keenly invested in creating innovative and sustainable solutions in global mobility. Stark Future recently launched its first high-performance electric motocross bike, the Stark VARG, which received an exceptional response from global media, professional riders and dealers.

Speaking about Stark Future and this partnership, Eicher Motors Ltd Managing Director, Siddhartha Lal says, “We love the vision, passion and focus of the amazing team at Stark Future. Leisure motorcycles do not easily lend themselves to EV technology at this stage, due to challenges like the battery range, packaging, weight and cost. This has resulted in stunted growth of this segment till now. Stark Future has been able to understand and harness the potential of EV technology by dramatically outperforming ICE offerings, without compromising on range, weight, packaging and cost. They have created an absolutely astounding motocross motorcycle – the Stark VARG as their entry into the EV world. We believe that Stark Future has the highest potential for real breakout growth in the EV leisure space with this model, and the potential to use this strong base to extend into other contiguous segments and beyond.”

At the helm of affairs at Royal Enfield, B Govindarajan, CEO of the company, feels this is a perfectly symbiotic partnership, and says, “We are very excited to closely collaborate with Stark Future who are as focused as we are on challenging norms, pushing the boundaries and building uniquely differentiated offerings for riders. In addition to the sheer potential of Stark Future, we see immense synergies in this partnership. While they are scaling up and planning their market entry soon, we will support Stark in the industrialization process. While they are thought leaders in EV technology, particularly in lightweight components and innovative solutions, we at Royal Enfield will draw on these capabilities for developing our EV platforms and will also plan to share some EV platforms in the future.”

Also speaking about this partnership, Stark Future Founder and CEO, Anton Wass says, “We aimed to challenge and inspire the motorcycle industry with the creation of the Stark VARG and by bringing our electric technology from the drawing board to reality. To now partner with one of the very first motorcycle brands in history and be part of their journey towards sustainability is a huge inspiration for us at Stark. We have now worked closely with Sid, Govind and team for a few months, and have been deeply impressed by what they have created in the past 25 years, as well as the mindset and focus to continue to build and develop Royal Enfield into the future of sustainable motorcycling. With the Stark VARG we believe we have a launch model that will reset benchmarks, so to know that the bike’s technical basis will spread much further and filter into more machinery and products is another source of pride for us. It has been a short, intense and incredible journey for us so far but our link with Royal Enfield and what lies in store in the coming years are brilliant signs for the future.”

Stark Future is a European electric motorcycle manufacturer with specific focus in the area of performance electric motorcycles. With a vision to inspire the motorcycle industry towards sustainable mobility, Stark Future endeavors to build sustainable products that are superior to traditional technology in performance, emotion and design. Stark Future has deep understanding in the EV space and connected technology, with several patents on its newly developed Stark VARG.

Royal Enfield has made huge strides on its EV journey over the last few years. The company’s R&D programs have included a major focus on sustainable mobility technologies, and there are several ideas in advanced stages of testing. The company has been aggressively building a sharp and insightful understanding of the EV space with an intention to create uniquely differentiated electric motorcycles with strong Royal Enfield DNA, in the middleweight segment. Royal Enfield has been building several thoughts and approaches towards design and development and also towards bringing in the right talent and resources.

About Stark Future: Stark Future is a multinational company, established in 2020 with Swedish roots, located on the fringes of Barcelona. Making the most of Catalunya’s reputation as the European capital of motorcycling, Stark Future was able to construct a dedicated, passionate, and knowledgeable team from the elite of both the motorcycle and power electronics industries, in order to build the first electric motorcycle to be the performance leader within its category, Motocross.

About Royal Enfield: The oldest motorcycle company in continuous production in the world, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the midsize motorcycle segment in India with its unique and distinctive modern classic motorcycles. With its manufacturing base in Chennai, India, Royal Enfield has been able to grow its production rapidly against a surge in demand for its motorcycles.

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

 To Stay updated on all Motorcycle News and Events …. simply Click & Subscribe to Bikernet’s FREE Weekly Newsletter

BSA Scrambler At 2022 Motorcycle Live Show

By General Posts

by Janaki Jitchotvisut from https://www.rideapart.com/

It features subtle styling changes from the Gold Star on which it’s based.

In November, 2021, the revived BSA Motorcycles proudly presented its first new motorcycle in decades, the 2022 BSA Gold Star. Fittingly, the reveal took place at the 2021 Motorcycle Live show, which is the U.K.’s biggest annual motorcycle event—and which, let’s not forget, is also held in the BSA birthplace of Birmingham. The new Goldie—powered by a liquid-cooled, dual overhead cam, 625cc single—was met with a mostly positive response.

Fast-forward to 2022, and the latest edition of Motorcycle Live rolled into the NEC Birmingham events hall for visitors to see all the latest motorcycles on display. Of course, BSA was there, and of course it brought the Gold Star along. The company also brought along something new—a shiny new scrambler.

At this point, we must caution you that it’s only a design concept at the moment—but this, friends, is our first look at a conceptual BSA Scrambler. According to BSA, this is the first design that was developed entirely in-house at BSA’s new West Midlands facility. While the team didn’t offer a whole lot in the way of details, since it is only a concept, it’s meant to “offer a snapshot of what the future could look like,” as well as “showcase the customization capability of BSA’s Gold Star platform.”

The BSA Scrambler concept is built around same 652cc single found in the production BSA Gold Star. If you need a refresher, that engine makes a claimed 45 horsepower at 6,000 rpm, in addition to 55 newton-meters (or 40.5 pound-feet) of torque at 4,000 rpm. It’s also mated to a five-speed gearbox.

The concept boasts a sportier look, with a particularly grippy-looking seat cover, high front mudguard, and what at least looks to be a beefier front fork setup. Without knowing more details about what, precisely, was changed, it’s difficult to offer a full assessment. The dual, slash-cut exhaust looks more modern than the extremely traditional styling found on the Gold Star—but still exits low down on the right side of the bike, instead of featuring the high-mounted routing that’s common on some other scrambler-styled bikes.

The BSA Scrambler concept rolls on a pair of Excel Takasago spoked wheels, wrapped in dual-sport Pirelli Scorpion rubber, as opposed to the Pirelli Phantom Sportscomp tires mounted on the Gold Star. There’s a bit of a bash plate mounted up front, just under the radiator—though it’s clearly not meant to be a serious off-roading machine.

What do you think of this concept? Would you like to see it come to life as a future production model? What would you change about it? Let us know in the comments!

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

Go get yourself your passion — visit the Free Departments Menu at www.Bikernet.com — click to get going….

Harley-Davidson Regains Number One Position In India’s High-End Motorcycle Segment

By General Posts

Earlier Harley-Davidson, exited the Indian market and again entered in 2020.

by Sameer Contractor from https://www.carandbike.com/
by FPJ Web Desk from https://www.freepressjournal.in/

According to the data shared by SIAM, Harley sold 601 motorcycles in FY-2022, as compared to only 206 Harley-Davidson motorcycles sold during FY-2021. It’s a 37 per cent growth in sales as compared to last year.

Hero MotoCorp took over Harley’s distribution in India in October 2020 including motorcycles, accessories, merchandise and more. The company is currently operating about 13 dealerships and 10 authorised service centres across the country.

Harley-Davidson has witnessed a resurgence in its sales in India as the brand managed to regain the number one spot in the high-end motorcycle segment in the country. The company, which announced its exit and subsequent re-entry into the Indian market in 2020, has been on a road to a revival with partner Hero MotoCorp.

According to the data shared by SIAM, Harley sold 601 motorcycles in FY-2022, of which 531 units were sold in the 1,000 cc and above two-wheeler segment. The company witnessed a 37 per cent growth year-on-year. In comparison, only 206 Harley-Davidson motorcycles were sold during FY-2021.

When compared to other premium motorcycle brands, Harley was substantially ahead with Triumph Motorcycles India selling 336 units, Kawasaki selling 283 units, Suzuki selling 233 and Honda selling 71 units in the 1,000 cc and above motorcycle segment.

The majority of the iconic American brand’s sales have been driven by its new launches, the Pan America 1250 adventure tourer and the Sportster S cruiser and mark a revolution, both in terms of a platform and segment for the manufacturer.

It’s also noteworthy that a bulk of Harley’s previous sales in India were driven by entry-level offerings like the Street 750, Iron 883 and the Forty-Eight, which were locally assembled. While the latter models are still on sale, they are now wholly imported much like the rest of the range comprising the Pan America 1250, Sportster S, Fab Bob, Fat Boy, Heritage Classic, Road King, Road Glide and Street Glide.

The company is now gearing up to introduce the Harley-Davidson Nightster S later this year.

Get all the Harley-Davidson Buzz, Tech on Custom Builds, Racing, Events, Ride Experience at Bandit’s Cantina – Click to Sign-up.

At Largest Market: Two-wheeler sales crash to 10-year-low in FY22

By General Posts

Two-wheeler sales crash to 10-year-low in FY22; motorcycles fall below 9 mn
India is the largest manufacturer of two-wheelers and also the largest market for it. (China being second)

One of the primary reasons for this downfall is the spiraling cost of fuel prices.
by John from https://www.newswwc.com/

New Delhi: Rural distress impacted the Indian two-wheeler segment, one of the largest in the world, in a big way that their sales in 2021-22 fell sharply, for the first time in ten years, to 13,466,000 units, as per the latest data from the Society of Indian Automobile Manufacturers (SIAM). It was in 2011-2012 that the two-wheeler sales were close to this number at 13,409,00.

( India’s Financial Year is calculated as from 01-April-2021 to 31-March-2022 )

Throughout the year, demand for motorcycles and scooters was impacted by rural distress and higher ownership cost amidst soaring fuel prices. Sales of two-wheelers, particularly motorcycles failed to gather momentum even during the festive months, leaving the companies burdened with a pile of unsold stocks. As a result, the overall sales of motorcycles fell below the 9-lakh mark for the first time since 2016-2017, SIAM report said.

One of the primary reasons for this downfall is the spiraling cost of fuel prices. Barring two months, petrol prices escalated in almost all months of FY22, sometimes even thrice a month that severely impacted the demand of entry-level motorcycles which is the primary choice of the budget-conscious low-income consumers.

New motorcycle sales are directly correlated with fuel prices, as 62% of the country’s fuel sales are consumed by the two-wheeler segment.

According to market experts, spike in auto fuel prices has triggered the rate of deferment majorly among the consumers of below 125cc two-wheelers that hold about 80% of the total market. Besides, shortage of semiconductors and high container charges have also deterred the production levels of OEMs.

Besides, frequent price hikes by the OEMs to overcome the spike in input cost coupled with moderation in rural demand hugely deterred the buying sentiments of consumers.

Additionally, electric vehicle demand continues to witness pickup in the states with higher government incentives like Maharashtra, Gujarat, Delhi, Karnataka etc., which are also key markets for conventional two-wheelers.

All the segments except the two wheelers are in green. Passenger vehicle sales grew 13.2% to 30,69,499 units in FY 22 compared to 27,11,457 units in FY21. Sales of passenger cars stood at 14,67,056 units, utility vehicles at 14,89,178 units and vans at 1,13,265 units.

As fuel prices skyrocket and concerns grow over the running cost of petrol and diesel vehicles, the electric vehicles market has quietly started to build up. As fiscal 2021-22 came to a close, the green brigade — still small in numbers — seems to be coming of age, also charged by government subsidies.

Sign up for Free Weekly Newsletter from Bikernet.com to stay updated on latest Motorcycle news, events, products, tech, tips, reviews, fun & more
Click Here to Join – it’s Free – you can unsubscribe anytime

Summer Ride to Kolad Farmhouse

By General Posts

Friends as diverse as their range of motorcycle brands ride India’s Countryside

There is this wonderful group of riders who have accumulated a million kms and plenty more goodwill.

Musafirs motorcycle club started in 2010 and camaraderie, discovery, adventure, expertise and fun have ensured that they have been on a group ride almost every month since they started their club.

The word ‘Musafir’ literally means ‘traveller’.

There is plenty of information about The Musafirs group on their website and social media links.

Do check it out and follow them on social media in case you plan to visit India anytime for long-distance riding adventures to splendid destinations.

Their Website: https://themusafirs.com/

Facebook Page: https://www.facebook.com/musafirsmotorcycleclub

The destination for 149th ride of Musafirs motorcycle group was Kolad.

The ride was in a single-line formation. The neon-green reflective vests are for most of the riders. The red ones are for ‘Pilots’, ‘Pointers’ and ‘Shepherds’.

CLICK HERE To Read this Travelogue from Incredible India – at Bikernet.com

Subscribe to the Free Weekly Newsletter from Bikernet to stay updated on Motorcycle news, events, products, reviews, tech & tips and more.

Click Here to Sign-up – it is Free and you can Unsubscribe anytime.

Royal Enfield Successfully Completes Quest For The South Pole

By General Posts

90° SOUTH – Quest For The Pole is a success! Two riders successfully trekked across Antarctica to the South Pole on Royal Enfield Himalayan motorcycles.

90° SOUTH – QUEST FOR THE POLE, first-of-its-kind expedition on Royal Enfield Himalayans, commemorates 120 years of adventure and exploration on motorcycles.

Milwaukee, WI (Wednesday, December 22, 2021) – Royal Enfield, the world’s oldest motorcycle brand in continuous production since 1901, has tested the endurance of man and machine time and again, and last week, it made history once again by successfully completing the 90° SOUTH Expedition, the quest for the South Pole on the Royal Enfield Himalayan. This extraordinary endeavor is a tribute to the brand’s 120-year commitment to pure motorcycling, and to the courage and resilience of countless riders and explorers who have made history on two wheels.

On December 16, 2021, two riders Santhosh Vijay Kumar and Dean Coxson reached the geographic South Pole in 15 days, making the ambitious attempt a reality.

The team arrived at Novo in Antarctica from Cape Town for four days of acclimatization, loading of supplies, checking equipment and the motorcycles. From Novo, the team covered an overland distance of 3200 km (1988 miles) over the next 9 days braving extreme weather conditions with temperatures between -30° to -25°C (-22° to -13°F) and wind speed of 60 km/h (37 mph), towards Ross Ice Shelf.

The Royal Enfield Himalayans and crew arrived at the geographic South Pole on December 16, 2021. (The team is in communication via satellite phone, hence the low-resolution image.)

The Ross Ice Shelf was the designated start point for the riders, however, an unexpected blizzard forced the team to alter their course. Instead of starting the ride from 86 South, the team started the 400-km (250-mile) ride from 87 degrees South. Despite a few initial roadblocks and a slight detour, the expedition team completed the quest by reaching the South Pole on December 16, 2021.

For this expedition, two Royal Enfield Himalayan motorcycles were modified in-house, with functional upgrades to be able to navigate snow and ice, and function under extreme conditions in Antarctica. The motorcycles were ridden on a compacted snow track from the Ross Ice Shelf to the South Pole, to reduce motorcycle drag and limit emissions to an absolute minimum. Royal Enfield is consciously ensuring no footprint is left behind by the expedition team except wheel tracks that will be quickly lost to snow drift. In line with our #LeaveEveryPlaceBetter initiative, the team is ensuring all waste including human waste is brought back for appropriate disposal.

The team is currently heading towards the western part of Antarctica, Union Glacier, from where they will fly out to Punta Arenas, Chile.

Minimal changes were made to the 90° SOUTH Royal Enfield Himalayans; smaller countershaft sprockets (15- to 13-tooth) increase low-end torque and stronger alternators enable the team to run heated gear.

About Royal Enfield
The oldest motorcycle company in continuous production in the world, Royal Enfield made its first motorcycle in 1901.

Studded tires, a tubeless setup and low tire pressure will only do so much–riding in snow is no easy task.

Royal Enfield North America (RENA) is headquartered in Milwaukee, Wisconsin, and is developing a growing network of more than 140 dealers in North America, including the contiguous U.S., Canada and Puerto Rico.

RENA currently offers the all-new Meteor 350, Himalayan and the 650 Twins (INT 650 and Continental GT 650) motorcycles, along with a range of Genuine Motorcycle Accessories and apparel.

For more information on Royal Enfield North America, visit www.RoyalEnfield.com/us/en/, www.Instagram.com/RoyalEnfield_NA, www.Facebook.com/RoyalEnfieldNorthAmerica.

Norton Motorcycles unveils new Café Racer bike

By General Posts

from https://www.coventrytelegraph.net/ by Enda Mullen

The V4CR, a derivative of the company’s V4SV superbike, will go on show at Motorcycle Live

Legendary manufacturer Norton Motorcycles has revealed a prototype of a new motorcycle. The V4CR, is a Café Racer derivative of the company’s V4SV superbike.

It is the first prototype to be designed, engineered and built at the company’s recently opened global headquarters in Solihull.

It shares the same engineering DNA as the superbike, including its 185bhp 1200cc V4 engine as well as some engineering advancements.

Norton said the new V4CR’s stripped-back appearance showcases the craftsmanship and quality behind one of the most powerful British café racers out there.

Fitted with a carbon fibre fuel tank and body panels, polished billet aluminium swingarm and frame, the V4CR also features compact framework and a shorter rear frame for an aggressive and commanding stance.

Norton Motorcycles’ CEO Dr Robert Hentschel said: “The prototype VC4R is the next step in Norton’s strategic growth plan on its journey to becoming the world-leader in luxury hand-crafted motorcycles.”

The V4CR prototype is Norton’s latest project to use the marque’s refined V4 platform, revised over the last 16 months by a team of 30 engineers and subject to tens of thousands of road and track miles, as part of Norton’s development process.

The V4CR reintroduces fans to Norton’s iconic café racer heritage.

Norton’s V4CR prototype will make its public debut at Motorcycle Live, taking place at the NEC in Solihull from December 4-12.

Norton formally opened its Solihull headquarters in November this year.

The motorcycle maker has a long and illustrious history, though fell on hard times before being revived.

It became one of the most iconic British motorcycle brands, manufacturing famous models such as the 650SS, Atlas, Commando, Dominator, Manx, Navigator and many more.

It gained a reputation as an innovator in motorcycle technology, with features combining lightness and strength in motorcycle racing.

Norton Motorcycles has a rich history in motorsport and the brand name is synonymous with the famous Isle of Man TT.

The new headquarters in Solar Park, Shirley, is home to design, engineering, purchasing, sales, marketing, and support teams – as well as the skilled production team that is resuming the manufacture of motorcycles.

Norton Motorcycles’ revival and relocation from Castle Donington comes after it was acquired by TVS Motor Company, India’s third-largest motorcycle manufacturer in April 2020.

Hero MotoCorp expands operations in Argentina

By General Posts

from https://www.business-standard.com/ by Press Trust of India

Two-wheeler market leader Hero MotoCorp on Friday announced the expansion of operations in Argentina with the opening of its flagship dealership in Buenos Aires in partnership with Gilera Motors Argentina.

Gilera Motors Argentina (GMA) will make new investments to rapidly expand all business operations for Hero MotoCorp’s products. This is expected to generate nearly 500 new jobs in the region, the company said in a regulatory filing.

Further, GMA has also expanded its plant in Carlos Spegazzini province of Buenos Aires to completely renovate its infrastructure and adapt the latest automotive technologies that are incorporated in Hero MotoCorp products, it added.

ABOUT HERO MOTOCORP
Hero MotoCorp is the largest two-wheeler manufacturer in the world. In January 2021, Hero MotoCorp’s production exceeded 100 million two-wheelers.

Hero MotoCorp is the Exclusive Distributor for Harley-Davidson motorcycles in India and manages the Authorized Dealerships, Service Centers and parts for the iconic American brand.

HeroMotoCorp is present in South American and African nations and launched Hero brand in Mexico in January 2021 in Partnership with Grupo Salinas.

Hero Motorsports Rally Team participates in international competitions including Dakar Rally.

In July 2013, HeroMotoCorp acquired 49.2% shareholding in Erik Buell Racing, a motorcycle sport company which produced street and racing motorcycles based in East Troy, Wisconsin, United States. EBR filed for bankruptcy in 2015 and Hero MotoCorp acquired certain assets for ₹18.2 crore (equivalent to US$3.5 million in 2020).

* * * *

“We are happy to rapidly expand our operations in Argentina. We have already made significant progress since announcing our new association with Gilera Motors Argentina in October,” Hero MotoCorp Head – Global Business Sanjay Bhan said.

The company has already inaugurated a flagship store and is focussed on scaling up sales and service across the country, he added.

GMA is one of the leading companies in the motor vehicle sector in Argentina and one of the most experienced motorcycle manufacturers in Latin America.

Gilera Motors Argentina Director Ramiro Di Liscia said, “our association will have a multiplier effect on the local economy, generating investment and new direct and indirect jobs. We are adding nearly 500 new jobs already and expect more benefits to the local economy as we further expand our operations in the future.”

The new investment and new facilities that Gilera Motors Argentina is making will boost the industry in the country. Customers will also benefit from the latest technologies of Hero MotoCorp products such as the Xpulse 200 and Hunk 160R, which comply with Euro 3 and Euro 4 standards, GMA Vice-President Omar Caruso said.

BSA Motorcycles Unveils Their First New Motorcycle

By General Posts

from https://www.rushlane.com/ by Pearl Daniels

BSA Motorcycles has showcased their new motorcycle under the leadership of Mahindra owned Classic Legends

A few days ago, BSA Motorcycles had officially announced their return via social media. The same was also retweeted by Anand Mahindra, helping stir up enthusiasm among BSA fans across the world. Now, their first motorcycle has been officially unveiled.

Birmingham Small Arms or BSA has officially mark its revival, with the unveiling of their first new gen motorcycle under the ownership of Classic Legends.

The new BSA motorcycle was showcased at an exclusive event in Birmingham UK.

Images are credit to BSA Motorcycles Facebook page.

BSA Goldstar 650
This new BSA motorcycle is likely to be called as Goldstar 650. It will be on public display at the upcoming Motorcycle Live show in Birmingham, UK being held from 4th-12th December 2021. BSA Goldstar 650 is likely to be powered by a single cylinder 650cc engine and will rival the likes of Royal Enfield 650 Twins in the UK and other markets hopefully.

It may be recalled that BSA Motorcycles became defunct in 1970s but with Classic Legends, a Mahindra subsidiary, in-charge of the BSA project since 2016, the brand gets revived with more focus on international markets. Classic Legends acquired BSA for approximately Rs. 28 crores.

With this announcement made, Classic Legends has lost no time in readying their new motorcycle. Test bikes have been spied on test in Pune, India. These bikes could also be produced in India at the company’s plant in Pithampur with exports to commence from early next year.

BSA Goldstar 650 – More details
Classic Legends has set up a technical and design center in Banbury, Oxfordshire followed by assembly of new motorcycles at the BSA facility in Midlands. This new BSA motorcycle will be positioned in the premium bike segment. It will boast of a classic design with the character of old BSA bikes but with modern underpinnings. It is set to go on sale in the UK first, but could also make its way to India.

The new 650cc will continue to exude a retro theme. It receives a rounded headlamp with integrated DRLs, LED tail lamp, tear drop shaped fuel tank and wide set handlebars. It will also get broad fenders at the front and rear. It will sport spoked wheels wrapped with Pirelli tyres. Extensive use of chrome is seen across its body, from headlamp to fuel tank extending to its exhaust pipe and engine casing. An elongated seat and an upright riding position will show off its retro theme.

Engine specs on the new BSA Goldstar are likely to include a 650cc motor making 47 hp power and 40 Nm torque. The engine will be liquid cooled to comply with future emission standards. It will receive disc brakes at the front and rear along with dual channel ABS as standard.

In other news, BSA Motorcycle Company has received a grant of 4.6 million GBP (Rs 45.20 crore) from the UK Government to develop zero emission motorcycles. These are being developed at the company’s R&D center in the Midlands, UK with production set to commence soon.

BSA Motorcycles Global Debut Date Announced

By General Posts

from https://www.rushlane.com by Satya Singh

BSA motorcycles will first be launched in the UK for a reason – as the brand has sizeable fan following in the country

Looking to replicate the level of success achieved with Jawa motorcycles in India, Mahindra-owned Classic Legends will soon introduce BSA brand in UK. The formal unveil event is scheduled to take place at the Motorcycle Live Show in Birmingham, UK.

Classic Legends will be revisiting BSA’s origins to establish a better connect with the brand’s glorious past and its ambitious resurrection in 21st century. It will be interesting to see how enthusiasts in UK, Europe and other global markets respond to the return of the legendary motorcycle brand.

BSA motorcycle details
BSA has plans to manufacture both petrol-powered and electric motorcycles. The first BSA motorcycle could be petrol-powered, equipped with a 650cc motor. Among the rivals will be Royal Enfield 650 twins that have emerged as popular options in several global markets.

BSA motorcycles will be manufactured at the company’s facility in Midlands. The company will also setup a technical and design centre in Banbury, Oxfordshire.

BSA electric range could be introduced next year. Classic Legends has received a grant of £4.6 million (~ INR 46 crore) from UK government for setting up an R&D centre. This facility will focus exclusively on developing electric motorcycles. It’s imperative for BSA to focus on electric segment, as many European countries are aggressively targeting a complete shift to electric ecosystem.

Speculations
To ensure it retains its old-world charm, BSA motorcycle will focus on retro styling. It is expected to have features like round headlamp, tear-drop shaped fuel tank, flat and wide handlebar and broad front and rear fenders. Some variants could be equipped with spoke wheels for enhanced retro experience. L

Liberal use of chrome can be expected on parts like headlamp, fuel tank, exhaust pipe and engine casing. To target enthusiasts with contemporary tastes, specific variants could be introduced in blacked-out theme.

Neo-retro styling used in combination with blacked-out theme almost always results in a gorgeous looking bike. Jawa Perak is a good example, which fascinates a broad spectrum of motorcycle enthusiasts with varying tastes and preferences.

It is unlikely that BSA motorcycles will be introduced in India soon. A key reason is that the brand has better chance of success in UK, where the motorcycles were produced and gained popularity. Second reason pertains to legal aspects, wherein BSA Cycles is already functional in Indian market. This may present trademark issues if Classic Legends decides to launch BSA motorcycles in India.

For Indian market, Classic Legends will continue to focus on Jawa and Yezdi motorcycles. The range will be expanded to enable improved competencies against primary rival Royal Enfield. Upcoming bikes include a new Jawa cruiser, Yezdi Roadking scrambler and Yezdi Roadking ADV.