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LiveWire becomes the first EV motorcycle company to list on the NYSE

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Harley-Davidson, LiveWire and AEA-Bridges Impact Corp Announce Closing of Business Combination • LiveWire raises approximately $334m in gross proceeds • LiveWire becomes the first EV motorcycle company to list on the NYSE • Trading beings on September 27th under the new ticker “LVWR” on the New York Stock Exchange MILWAUKEE, NEW YORK and LONDON (September 27, 2022)  — Harley-Davidson, Inc. (“Harley-Davidson”) (NYSE: HOG), the world’s most desirable motorcycle company, and AEA-Bridges Impact Corp. (“ABIC”) (NYSE: IMPX), a special purpose acquisition company with a dedicated sustainability focus, sponsored by executives of AEA Investors and Bridges Fund Management, today announced the completion of their previously announced business combination under which LiveWire EV, LLC (the “Company”), Harley-Davidson’s electric motorcycle division, combined with ABIC, to create a new public company. The business combination was officially approved at an extraordinary general meeting by ABIC stockholders on September 16, 2022. Upon completion of the business combination, the combined public company will operate as LiveWire Group, Inc. (“LiveWire”) and its common stock and warrants will begin trading on the New York Stock Exchange (“NYSE”) under the symbols “LVWR” and “LVWR WS,” respectively today, September 27, 2022. Through this combination, LiveWire will become the first and only EV motorcycle company in the U.S. to list on the NYSE. “This transaction represents a proud and exciting milestone for LiveWire towards its ambition to become the most desirable electric motorcycle brand in the world,” said Jochen Zeitz, Chairman, President and CEO of Harley-Davidson, and Chairman and CEO of LiveWire. “We believe LiveWire is well positioned to define the two-wheel EV market, and we’re excited about the future – in celebration of our listing today, we’re pleased to open reservations for the production version of the S2 Del Mar for the U.S. market.” LiveWire will be ringing the opening bell at the NYSE today, […]

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Harley-Davidson Museum Events in May

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May at the Harley-Davidson Museum is sure to get your motor running Bike Nights and Saturday demos return, Mother’s Day celebrations, new displays and so much more coming to the crossroads of 6th & Canal this month MILWAUKEE, USA (May 3, 2022) – Did you miss Harley-Davidson Museum’s Bike Night Concert Series as much as we did? Have you spent countless hours shining the chrome on your bike as you counted down the days until the first Thursday of May? Your patience is rewarded this week when Bella Cain kicks off the season on May 5. All wheels are welcome to roll down to campus every Thursday to enjoy free live music from some of Milwaukee’s favorite bands, drool-worthy rolling sculptures, and tasty treats hot off the grill and ice-cold beverages. And if you’re looking to throw a leg over the latest Harley-Davidson® motorcycle to experience the fun and freedom that only H-D can deliver, mark your calendars for May 7 (and nearly every Saturday this summer) for the H-D Museum’s Saturday Demo Rides powered by Harley-Davidson® Insurance. Choose from a dozen of the newest models and take a cruise through the neighboring Menomonee Valley. And yes, it’s offered for free at the H-D Museum. Plus, make sure you show mom some love on Mother’s Day, Sunday, May 8. Roll two-up or bring down the whole family and take advantage of our Annual Pass perks for discounted admission, gifts at The Shop and meals at MOTOR® Bar & Restaurant. On Mother’s Day, spend $150 or more at The Shop and receive a free bracelet. And make sure you fuel up at MOTOR’s Mother’s Day Brunch. Raise a glass to mom with Bottomless Mimosa’s for $14.95 or our Bloody Mary Bar for $12.95. Be sure to look out for complimentary carnations

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Harley’s electric motorcycle division to go public via $1.7 billion SPAC deal

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from https://www.cnbc.com/ Key Points : Harley-Davidson’s electric-motorcycle division will go public through a merger with a blank-check firm in a deal valued at $1.77 billion, the company said on Monday. The company launched LiveWire earlier this year, hoping to claw back lost market share as its core baby boomer customer base grows older and interest in motorcycling as a recreational activity fades. Harley-Davidson will retain a 74% stake in the company, which is expected to list on the New York Stock Exchange under the symbol “LVW.” Harley-Davidson’s electric-motorcycle division will go public through a merger with a blank-check firm in a deal valued at $1.77 billion, the company said on Monday, as the 118-year old brand bets on younger customers to boost volumes. The company launched LiveWire earlier this year, hoping to claw back lost market share as its core baby boomer customer base grows older and interest in motorcycling as a recreational activity fades. A broader awareness about climate change is also paving the way for automakers to lean towards greener vehicles. Valuations have gained as money managers are also increasingly factoring in ESG policies in their investments. Harley is the latest to cash in on an uptick in valuations of electric-vehicle makers. Last month, Amazon-backed EV maker Rivian shot past $100 billion in valuation in its market debut, surpassing Ford and General Motors. “If anything this underlines what we’ve been saying for a long time. Detroit, wake up! The train has left the station! EVs are inevitable,” Roth Capital analyst Craig Irwin said. “Many traditional OEMs (Original equipment manufacturers) with emerging EV businesses can obviously do similar spinoff transactions,” Irwin added. Harley’s shares rose 11.3% in premarket trading, while those of AEA-Bridges were up 3.4%. Jochen Zeitz, Harley’s chief executive, will be the chairman of LiveWire for up

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Hogs for Heroes gifts motorcycle to Wisconsin Dells veteran

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by Erica Dynes from https://www.wiscnews.com A Wisconsin Dells man became the 18th veteran to receive a motorcycle from a Wisconsin organization that gifts motorcycles to veterans to help them cope with mental and physical wounds from their time in active duty. Marine Sgt. Rick Erickson was gifted a Harley-Davidson motorcycle from Hogs for Heroes at The Keg and Patio in Wisconsin Dells May 23. The presentation included a color guard ceremony by Wisconsin Dells American Legion Post 187. Eleven of the veterans who had receive motorcycles from the non-profit organization were there to hand keys to Erickson to start his new motorcycle. Erickson hand-picked his motorcycle after going to three different dealerships with the co-founders of Hogs for Heroes before finding his perfect one at an Oconomowoc dealership. To Erickson, the presentation was much more than receiving a motorcycle. It was sharing the emotional moment with the family he had become a part of, forming bonds with others who understand the pain and struggle of coming home from war. He struggled to fight back tears as he told the crowd what it meant to him. “As awesome as the bike is, it’s about getting back in touch with people who understand you, living life again, people who know me and who have shared experiences that I had and welcoming me into the family,” Erickson said. Erickson planned to follow in the footsteps of his father, who served in Vietnam as a Marine. He decided to enlist in the Marines after high school but was diagnosed with cancer, according to his biography on the Hogs for Heroes website. After being cancer free for five years, he enlisted in the Marines in 2003. One year later he did a six-month tour of Iraq and served as an artillery scout and gunfire controller.

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Shamrock Saturday put on by Hideout Harley-Davidson had locals gathering up

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by Ben Kouchnerkavich from https://www.fourstateshomepage.com Hideout Harley-Davidson in Joplin is celebrating St. Patrick’s Day early. On Sunday afternoon, they held a Shamrock Saturday Event. Live music, a food truck and other activities were available as the rain cleared up in time to hold the event. Adults looked to purchase motorcycles while children were given the opportunity to color and have their artwork displayed around the dealership. “This is our pre-St. Patrick’s Day event,” said Hideout Harley-Davidson sales manager Dale Wano. “What we try to do is every Saturday is have something going on so the public can come out and have a great time. We try to have some music [or] something so the public can do something that’s nice, safe and fun.” Next Saturday, there will be a meet and greet with the local chapter of the Hideout Harley Owner’s Group, followed by an open ride.

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Very Famous Harley-Davidson Riders You Probably Didn’t Know About

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by Elena Gorgan from https://www.autoevolution.com/ Because they’re rich and famous, artists have access to some of the newest and most awesome rides, whether they’re cars, motorcycles, bikes or anything in between. Some they buy, some they get to try out and keep, as long as they can guarantee exposure to the brand. Artists and celebrities are also influencers, in that they can sway public opinion towards a certain product. Sometimes, their choices are very personal and don’t have a financial goal in sight – and this seems to be the case with the three celebrities we’re going to discuss today. Call them closeted Harley riders and you wouldn’t be completely off the mark. Given the boom in paparazzi media over the past decade and the way artists (be they actors, musicians or Internet celebrities) have been using it to further their careers, the realization that there are stars who fly under the radar comes across as strange. This allows them to harbor and feed their true passions and, for these three, those passions include riding Harley-Davidson. Jim Carrey Think of male celebrities riding Harleys (or any other motorcycle, for that matter) and images of Brad Pitt, George Clooney, Justin Timberlake, Keanu Reeves, David Beckham and Jason Momoa pop into your mind. They are, if you think about it, all men’s men: buff, tough, rough and, because of it, a perfect fit on a Hog. As it turns out, so is Jim Carrey. In the early 2000s, the comedian treated himself to a custom Harley-Davidson Road King Classic, surprising even his loyal fans with his choice. After all, Carrey is known for a lot of stuff, but being the “Harley type” isn’t exactly one of them. He’s more the goofy, silly, occasionally artsy type. Always the funny guy, though, Carrey brought

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All-Terrain Adventure Bike from Harley-Davidson

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With Pan American 1250 – Harley Davidson breaks the Hog rules again The Harley-Davidson Pan America 1250 was announced for launch in 2021 and the company’s Instagram suggests we might be able to see this breakthrough bike in dealerships in 2020. First offered for inspection at EICMA show 2019, the excitement is visible and strong. Brad Richards, Vice President of Styling and Design of H-D mentioned in an interview that they have built a Jeep with two-wheels. H-D is entering new market segments with two new middleweight models. One is the Pan America 1250 adventure and the other is a 975cc Bronx streetfighter. New Revolution Max engine will be offered in two displacement sizes. A smaller, 975cc engine will power the upcoming Bronx streetfighter, whereas a bigger 1,250cc will power the Pan America. CLICK HERE TO READ THE FIRST FEATURE OF PAN AMERICA Join the Cantina today – Subscribe Now!!! https://www.bikernet.com/pages/custom/subscription.aspx

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2019 Harley-Davidson Street Glide Special Review

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Wild hogs can’t be broken No name in American motorcycling looms as large as Harley-Davidson, the longest continually operating motorcycle brand in the States. While it’s experienced its share of problems over the last decade or so, it’s continually working on updating and innovating. What is it about the Street Glide that makes it such a special machine? It’s got a massive 114 cubic-inch Milwaukee Eight engine that produces just 90 horsepower. CLICK HERE TO READ THE REVIEW ON BIKERNET.COM

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