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Sep 27
Love0

LiveWire becomes the first EV motorcycle company to list on the NYSE

By General Posts

Harley-Davidson, LiveWire and AEA-Bridges Impact Corp Announce Closing of Business Combination

• LiveWire raises approximately $334m in gross proceeds
• LiveWire becomes the first EV motorcycle company to list on the NYSE
• Trading beings on September 27th under the new ticker “LVWR” on the New York Stock Exchange

MILWAUKEE, NEW YORK and LONDON (September 27, 2022)  —
Harley-Davidson, Inc. (“Harley-Davidson”) (NYSE: HOG), the world’s most desirable motorcycle company, and AEA-Bridges Impact Corp. (“ABIC”) (NYSE: IMPX), a special purpose acquisition company with a dedicated sustainability focus, sponsored by executives of AEA Investors and Bridges Fund Management, today announced the completion of their previously announced business combination under which LiveWire EV, LLC (the “Company”), Harley-Davidson’s electric motorcycle division, combined with ABIC, to create a new public company.

The business combination was officially approved at an extraordinary general meeting by ABIC stockholders on September 16, 2022. Upon completion of the business combination, the combined public company will operate as LiveWire Group, Inc. (“LiveWire”) and its common stock and warrants will begin trading on the New York Stock Exchange (“NYSE”) under the symbols “LVWR” and “LVWR WS,” respectively today, September 27, 2022.

Through this combination, LiveWire will become the first and only EV motorcycle company in the U.S. to list on the NYSE.

“This transaction represents a proud and exciting milestone for LiveWire towards its ambition to become the most desirable electric motorcycle brand in the world,” said Jochen Zeitz, Chairman, President and CEO of Harley-Davidson, and Chairman and CEO of LiveWire. “We believe LiveWire is well positioned to define the two-wheel EV market, and we’re excited about the future – in celebration of our listing today, we’re pleased to open reservations for the production version of the S2 Del Mar for the U.S. market.”

LiveWire will be ringing the opening bell at the NYSE today, to celebrate LiveWire’s public listing

Soulful by design, LiveWire is transforming the everyday into urban adventure and beyond. Building a future for riders differentiated by look, sound, and feel. LiveWire is leading the electrification of motorcycling by means of design, software and experience. Backed by 119-years of engineering and manufacturing heritage but with the agility of a start-up, LiveWire is well positioned to define the future of two-wheel EV.

About LiveWire
LiveWire is the future in the making for the pursuit of urban adventure and beyond. Drawing on its DNA as an agile disruptor from the lineage of Harley-Davidson and capitalizing on a decade of learnings in the EV sector, LiveWire’s ambition is to be the most desirable electric motorcycle brand in the world. With a dedicated focus on EV, LiveWire plans to develop the technology of the future and to invest in the capabilities needed to lead the transformation of motorcycling. LiveWire benefits from Harley-Davidson’s engineering expertise, manufacturing footprint, supply chain infrastructure, and global logistics capabilities. Innovating by design and attracting industry-leading talent, LiveWire is headquartered virtually, with initial hubs in Silicon Valley, CA (LiveWire Labs) and Milwaukee, WI. www.livewire.com

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About Harley-Davidson : Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Our ambition is to maintain our place as the most desirable motorcycle brand in the world. Since 1903, Harley-Davidson has defined motorcycle culture by delivering a motorcycle lifestyle with distinctive and customizable motorcycles, experiences, motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get riders on the road. www.harley-davidson.com

Advisors : J.P. Morgan Securities LLC served as financial advisor to Harley-Davidson, and Latham & Watkins LLP acted as legal counsel to Harley-Davidson. Credit Suisse Securities (USA) LLC served as financial advisor and capital markets advisor to ABIC. Citigroup Global Markets Inc. served as capital markets advisor to ABIC. Kirkland & Ellis LLP acted as legal counsel to ABIC.

Forward-Looking Statements Legend
This communication may contain a number of “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements include information concerning LiveWire’s possible or assumed future results of operations, business strategies, debt levels, competitive position, industry environment, potential growth opportunities and the effects of regulation, including whether the business combination between the Company and ABIC (the “Business Combination”) will generate returns for shareholders. These forward-looking statements are based on Harley-Davidson’s or LiveWire’s management’s current expectations, estimates, projections and beliefs, as well as a number of assumptions concerning future events. When used in this communication, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements.

These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside Harley-Davidson’s or LiveWire’s management’s control, that could cause actual results to differ materially from the results discussed in the forward-looking statements. These risks, uncertainties, assumptions and other important factors include, but are not limited to: (a) the ability to recognize the anticipated benefits of the Business Combination, which may be affected by, among other things, competition, the ability of LiveWire to grow and manage growth profitably, maintain relationships with customers and suppliers and retain its management and key employees; (b) costs related to the Business Combination; (c) changes in applicable laws or regulations, including legal or regulatory developments (including, without limitation, accounting considerations) which could result in the need for LiveWire to restate its historical financial statements and negatively impact the trading price of LiveWire’s securities; (d) the possibility that Harley-Davidson and LiveWire may be adversely affected by other economic, business, and/or competitive factors; (e) Harley-Davidson’s ability to execute its business plans and strategies, including The Hardwire; (f) LiveWire’s estimates of expenses and profitability and (g) other risks and uncertainties indicated from time to time in the final prospectus of LiveWire, including those under “Risk Factors” therein, and other documents filed or to be filed with the Securities and Exchange Commission by Harley-Davidson or LiveWire. You are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made.

Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and Harley-Davidson and LiveWire assume no obligation and, except as required by law, do not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise. Neither Harley-Davidson nor LiveWire gives any assurance that LiveWire will achieve its expectations.

Riding Free since 1996

May 04
Love0

Harley-Davidson Museum Events in May

By General Posts

May at the Harley-Davidson Museum is sure to get your motor running

Bike Nights and Saturday demos return, Mother’s Day celebrations, new displays and so much more coming to the crossroads of 6th & Canal this month

MILWAUKEE, USA (May 3, 2022) – Did you miss Harley-Davidson Museum’s Bike Night Concert Series as much as we did? Have you spent countless hours shining the chrome on your bike as you counted down the days until the first Thursday of May? Your patience is rewarded this week when Bella Cain kicks off the season on May 5. All wheels are welcome to roll down to campus every Thursday to enjoy free live music from some of Milwaukee’s favorite bands, drool-worthy rolling sculptures, and tasty treats hot off the grill and ice-cold beverages.

And if you’re looking to throw a leg over the latest Harley-Davidson® motorcycle to experience the fun and freedom that only H-D can deliver, mark your calendars for May 7 (and nearly every Saturday this summer) for the H-D Museum’s Saturday Demo Rides powered by Harley-Davidson® Insurance. Choose from a dozen of the newest models and take a cruise through the neighboring Menomonee Valley. And yes, it’s offered for free at the H-D Museum.

Plus, make sure you show mom some love on Mother’s Day, Sunday, May 8. Roll two-up or bring down the whole family and take advantage of our Annual Pass perks for discounted admission, gifts at The Shop and meals at MOTOR® Bar & Restaurant. On Mother’s Day, spend $150 or more at The Shop and receive a free bracelet. And make sure you fuel up at MOTOR’s Mother’s Day Brunch. Raise a glass to mom with Bottomless Mimosa’s for $14.95 or our Bloody Mary Bar for $12.95. Be sure to look out for complimentary carnations for moms and temporary tattoos for kids (while supplies last). Reservations are highly encouraged by calling MOTOR at 414-287-2778.

And the annual Armed Forces Day Celebration lands at the Harley-Davidson Museum on Saturday, May 21. Join the Harley-Davidson Museum and active military and veterans as we honor the brave individuals serving in the United States Armed Forces. Together with the Milwaukee Armed Services Committee, the H-D Museum invites everyone to show your support for our troops on Armed Forces Day.

PROGRAMMING / EVENTS
H-D Museum™ Bike Night Concert Series powered by Budweiser® King of Beers and Bulleit® Bourbon, Thursdays, 5 – 9 p.m.
All wheels unite every Thursday from 5 to 9 p.m. at the Harley-Davidson Museum. Join riders (and non-riders) for free live music from some of Milwaukee’s favorite bands, fun, drool-worthy rolling sculptures and outdoor food and beverage. The Bike Night Koozie Special is back. Enjoy $3 Busch Light all-season long.
5/5 Bella Cain
5/12 Big Al Wetzel Band
5/19 Ten Feet Tall
5/26 Mighty Miss Erica

Saturday Demos powered by H-D® Insurance, 10 a.m. – 4 p.m.
Visit the Museum campus on Saturdays to experience the fun and freedom of a Harley-Davidson® motorcycle. Visitors with their motorcycle endorsement/license will be able to choose from a dozen of the latest and greatest #FreedomMachines from Harley-Davidson, including Touring, Softail® and Sportster® models. A pre-determined scenic route through the Menomonee Valley will give riders the chance to explore the Museum’s surrounding neighborhoods. Sign-up is on a first-come, first-serve basis. Riders and passengers must be at least 18 years of age. All riders (and passengers) must wear a helmet, eye protection, shirt, long pants and closed-toe shoes with heel strap. All riders and passengers must bring their own riding gear.

Mother’s Day at the Harley-Davidson Museum, Sunday, May 8, 10 a.m. – 5 p.m.
Celebrate the most important woman in your life by giving her an unforgettable experience at the Harley-Davidson Museum. Spend the day touring the collection and campus, including The Shop, where you can find a special gift just for her. Bonus, spend $150 or more at The Shop and receive a free bracelet. Take a self-guided audio tour of the H-D Museum and if you bring the kids, make sure to check out the newly reopened Imagination Station! Enjoy brunch at MOTOR® Bar & Restaurant and raise a glass to mom with Bottomless Mimosas for $14.95 or our Bloody Mary Bar for $12.95. Don’t forget to score a complimentary carnation for mom and a temporary tattoo for the kids (while supplies last). Reservations are highly encouraged by calling MOTOR at 414.287.2778. Looking for a Mother’s Day gift that keeps on giving? Our Annual Pass offers Individual, Family and VIP options to fit her lifestyle. End your visit by taking in the sights of our beautiful 20-acre, park-like campus on our walking tour. It’s the mother of all Mother’s Day celebrations and it’s only found at the crossroads of 6th & Canal.

Armed Forces Day Celebration, Saturday, May 21, 10 a.m. – 3 p.m.
Join the Harley-Davidson Museum and active military and veterans as we honor the brave individuals serving in the United States Armed Forces. Together with the Milwaukee Armed Services Committee, the H-D Museum invites everyone to show your support for our troops on Armed Forces Day. Military equipment and interactive displays are available for attendees to see and experience. This free event offers a unique experience to talk with all branches of the military to learn about their experiences and the challenges they face maintaining our freedom. Please note that military discounts are found throughout campus. New this year, the Wisconsin Warrior Challenge. Open to kids and young adults ages 7-18, participants will join one of six teams and compete in a series of activities for the title of Wisconsin Warrior Champions. Activities will include obstacle courses, survival skills, drills and marching, and more! Sign up to participate in advance on the Milwaukee Armed Forces Week website.

Annual Pass
Looking for interesting things to do and ways to fully enjoy our programs and exhibits? The Harley-Davidson Museum’s new Annual Pass offers individual, family and VIP levels to fit your lifestyle. Just some of the perks of the new Annual Pass include: virtual access to the H-D Museum with various Harley history topics covered in our Virtual Gallery Talk series, admission discounts, free admission for children under age 18, merchandise discounts at The Shop, dining discounts at MOTOR® Bar & Restaurant and more. Visit H-D Museum.com for details and other terms and conditions.

Engineering Merit Badge (Saturdays at 11 a.m. and 1:30 p.m.)
All scouts are welcome to come earn their Engineering Merit Badge at the Harley-Davidson Museum! This experience will be launched by our merit badge counselor. Then, scouts will explore the history of Harley-Davidson as well as the engineering of motorcycles as they complete the nine merit badge requirements. Advance registration is required. Program registration closes one week prior to the scheduled program date. Ticket includes: downloadable activity booklet used for the program, partially facilitated program, blue card signed by the facilitator (one blue card per scout registration) and an exclusive H-D Museum™ patch.

Scout Virtual Engineering Merit Badge (Saturdays at 8:30 a.m. and Tuesdays at 6:30 p.m.)
This new 90-minute online program is open to scouts from all over the country. Our program facilitator will guide the troops and explore the role an engineer plays while creating a Harley-Davidson® Motorcycle. Nine requirements for the Engineering Merit Badge will be discussed during this virtual, interactive program. Advance registration is required. Program Fee: $20 per Scout, which includes an activity booklet used during the program and a special H-D® patch upon completion of the program.

MUST-SEE EXHIBITS AND INSTALLATIONS
1977 FLH “Blackula” (on display beginning May 13)
Milwaukee man about town Freddie Franklin purchased his Electra Glide from its original owner, 95-year-old Wallace Brzezinski, with only 4,500 miles on its odometer. And in short order, he completely re-envisioned the bike to reflect his timeless style. The motorcycle incorporates some hallmarks of Franklin’s disparate tastes. A dash of the Coney Island-style bikes – decked out with lights and reflectors – he adored mixed in with elements of Willie G.’s seminal Knucklehead and topped off with details that harken to the 1970s blaxploitation films Franklin watched back in the day. A clear statement of Black pride via the language of vintage motorcycles, this is a bike you must see in-person.

Keith Brammer (Die Kreuzen) leather jacket (on display now)
Perhaps no other genre of music is so closely associated with the classic black leather jacket than punk rock. Keith Brammer, of Milwaukee’s hardcore punk band Die Kreuzen, has graciously lent his well-worn leather to the H-D Museum. The jacket was purchased in New York City in the 1980s and was a constant companion for Brammer throughout his touring days. Check out the Custom Culture gallery to view this piece of Milwaukee music history.

Revolution® Max Engine (on display now)
The brand-new Revolution® Max 1250cc engine powers a new generation of Harley-Davidson® motorcycles. See the liquid-cooled, 60-degree V-Twin that delivers for the Pan America™ adventure touring model and the performance cruiser Sportster® S motorcycle. On view in the Museum lobby.

Clubs & Competition (on display now)
In the early part of the 20th century, motorcycle culture was a homegrown phenomenon. It grew out of the passion of riders for their evolving sport. The camaraderie that developed around riding and attending competitive events led to the formation of motorcycle clubs that hosted destination rides, family picnics with motorcycle games and other riding competitions.
The newly reinstalled display case in the Clubs & Competition gallery highlights clothing from club members from primarily the 1930s and 1940s. The clothing selections on view include full dress uniforms, shirts, sweaters, jackets and caps, customized by the owners with their club’s name and logo, and pins or patches indicating membership in the American Motorcyclist Association. The H-D Archives collection includes Motorclothes® apparel sold in H-D® product catalogs but also non-H-D produced clothing items that have been proudly customized by riders.

Harley Fox (on display now)
Gail Anderson’s 1986 Softail® Custom motorcycle, “Harley Fox,” built by her partner Bob Burrows, took top prize at the first Ladies of Harley® (LOH) ride-in show during Daytona Beach Bike Week in 1987. With her custom bike and themed riding gear, Anderson presented a striking image that fit the growing visibility and exciting new options for women riders in the 1980s.

Alfonso Sotomayor’s 1957 Model FL (on display now)
The Harley-Davidson Museum is proud to announce its collection has recently grown with the addition of a 1957 Model FL that was ridden by famed Mexican stunt rider and racer Alfonso Sotomayor Canales.
Harley-Davidson’s history in Mexico dates back to at least 1913. In the 1920s, the brand was more frequently spotted throughout Mexico City as the motorcycles proved popular with the local traffic police who would also perform stunts with their Harley-Davidson® bikes. After racing from the 1930s into the 1960s, Sotomayor launched his own stunt riding career by performing the famed “Salto de la Muerte” or Jump of Death. Learn more about Sotomayor’s feats of derring-do and Harley-Davidson’s early entry into Mexico with this new display located in the Custom Culture area.

“Off-Road Harley-Davidson” (on display now)
In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay or dirt – and wandering those makeshift byways were Harley-Davidson® motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson® motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds and up mountain sides. “Off-Road Harley-Davidson” tells the history of motorcycles designed for rough roads, the people who rode them and the adventures they shared.

“Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory” (on display now)
A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near-constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.

“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.”

Google Arts & Culture, Bring a 1919 Window Display to Life (on display now)
We scoured the Harley-Davidson Archives to identify the colorful pamphlets used to catch the attention of those passing by this dealership window.

THE SHOP
The Shop at the Harley-Davidson Museum is the place to find exclusive apparel, collectibles and accessories inspired by the H-D Archives. Check out new items that are arriving daily! Please check the H-D Museum website and social channels for updates related to The Shop hours and upcoming closures as we move from our current location the new location.

MOTOR® BAR & RESTAURANT
Mother’s Day Brunch. May monthly specials. A revamped kids menu that includes a take-home flying disc. Expanded hours – on Bike Nights and weekends, no less (Sun – Wed, 11 a.m. – 5 p.m.; Thu – Sat, 11 a.m. – 9 p.m.). Maybe it’s time to take all your meals at MOTOR and find a new use for your kitchen.
Beginning this week – and all month long – enjoy the Balsamic Chicken entrée (marinated and grilled balsamic chicken, on a bed of ancient grain salad with tomatoes, onions, spinach, asparagus, and olives, $20.95), the Brew City Burger (8-oz, hand-packed ground chuck stacked with sliced bratwurst, Clock Shadow Creamery cheese curds, grilled onions and ranch dressing on a pretzel bun. Served with French fries and pickle spear, $20.95) or the Tres Leches Cake dessert (an ultra-light sponge cake soaked in a sweet-milk mixture, topped with whipped cream, strawberries, and toasted coconut $8.95).

And who wants to make mom cook on her special day? Bring her down for the Mother’s Day Brunch on Sunday, May 8 (10 a.m. – 3 p.m.). Selecting one item from our mouth-watering lineup of brunch entrees, includes access to our chef’s carving station featuring juicy, slow-cooked pit ham and 14-hour slow-smoked brisket as well as a bountiful buffet of fresh fruit and desserts. Toast to mom with Bottomless Mimosas for $14.95 or our Bloody Mary Bar for $12.95. Complimentary carnations for moms and temporary tattoos for kids (while supplies last). Call 414-287-2778 to reserve your table.

And shaking what your momma gave you at the Bike Night Concert Series works up a thirst. MOTOR’s got you covered all season long with the Bike Night Koozie Special ($3 for Busch Light). Mark your calendars for the May 12 Bike Night when MOTOR partners with VISIT Milwaukee to launch their Cheese Curd Pass with promos, prizes and more.

Finally, don’t forget about the fun to be found every Saturday at BBQ & Blues from 5:30 – 8:30 p.m.

MOTOR Bar & Restaurant will be hosting a job fair on Wednesday, May 11th from 4:30 – 6:30 p.m. Come and apply for positions like banquet bartenders, servers and managers, as well as marketing manager, sales coordinator, and client-experience positions. Can’t make it in? You can also apply online!

Make your plans to visit the Harley-Davidson Museum at H-DMuseum.com.

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Dec 14
Love0

Harley’s electric motorcycle division to go public via $1.7 billion SPAC deal

By General Posts

from https://www.cnbc.com/

Key Points :

  • Harley-Davidson’s electric-motorcycle division will go public through a merger with a blank-check firm in a deal valued at $1.77 billion, the company said on Monday.
  • The company launched LiveWire earlier this year, hoping to claw back lost market share as its core baby boomer customer base grows older and interest in motorcycling as a recreational activity fades.
  • Harley-Davidson will retain a 74% stake in the company, which is expected to list on the New York Stock Exchange under the symbol “LVW.”

Harley-Davidson’s electric-motorcycle division will go public through a merger with a blank-check firm in a deal valued at $1.77 billion, the company said on Monday, as the 118-year old brand bets on younger customers to boost volumes.

The company launched LiveWire earlier this year, hoping to claw back lost market share as its core baby boomer customer base grows older and interest in motorcycling as a recreational activity fades.

A broader awareness about climate change is also paving the way for automakers to lean towards greener vehicles. Valuations have gained as money managers are also increasingly factoring in ESG policies in their investments.

Harley is the latest to cash in on an uptick in valuations of electric-vehicle makers. Last month, Amazon-backed EV maker Rivian shot past $100 billion in valuation in its market debut, surpassing Ford and General Motors.

“If anything this underlines what we’ve been saying for a long time. Detroit, wake up! The train has left the station! EVs are inevitable,” Roth Capital analyst Craig Irwin said.

“Many traditional OEMs (Original equipment manufacturers) with emerging EV businesses can obviously do similar spinoff transactions,” Irwin added.

Harley’s shares rose 11.3% in premarket trading, while those of AEA-Bridges were up 3.4%.

Jochen Zeitz, Harley’s chief executive, will be the chairman of LiveWire for up to two years following the completion of the deal. In an investor presentation, LiveWire projected units sales volume of 100,961 electric bikes by 2026.

Harley-Davidson will retain a 74% stake in the company, which is expected to list on the New York Stock Exchange under the symbol “LVW.” ABIC’s shareholders will own about 17%.

May 26
Love0

Hogs for Heroes gifts motorcycle to Wisconsin Dells veteran

By General Posts

by Erica Dynes from https://www.wiscnews.com

A Wisconsin Dells man became the 18th veteran to receive a motorcycle from a Wisconsin organization that gifts motorcycles to veterans to help them cope with mental and physical wounds from their time in active duty.

Marine Sgt. Rick Erickson was gifted a Harley-Davidson motorcycle from Hogs for Heroes at The Keg and Patio in Wisconsin Dells May 23. The presentation included a color guard ceremony by Wisconsin Dells American Legion Post 187. Eleven of the veterans who had receive motorcycles from the non-profit organization were there to hand keys to Erickson to start his new motorcycle.

Erickson hand-picked his motorcycle after going to three different dealerships with the co-founders of Hogs for Heroes before finding his perfect one at an Oconomowoc dealership.

To Erickson, the presentation was much more than receiving a motorcycle. It was sharing the emotional moment with the family he had become a part of, forming bonds with others who understand the pain and struggle of coming home from war. He struggled to fight back tears as he told the crowd what it meant to him.

“As awesome as the bike is, it’s about getting back in touch with people who understand you, living life again, people who know me and who have shared experiences that I had and welcoming me into the family,” Erickson said.

Erickson planned to follow in the footsteps of his father, who served in Vietnam as a Marine. He decided to enlist in the Marines after high school but was diagnosed with cancer, according to his biography on the Hogs for Heroes website. After being cancer free for five years, he enlisted in the Marines in 2003.

One year later he did a six-month tour of Iraq and served as an artillery scout and gunfire controller. Erickson was also in the center of Operation Phantom Fury, the highest point of conflict during the Iraq War against the Iraqi insurgents as the Marines invaded Fallujah. He was awarded a Navy and Marine Corps Commendation Medal with Valor and a Navy and Marine Corps Achievement Medal with Valor. He served in the Marines until 2007.

Upon returning home, Erickson fought a different battle as he struggled to cope with the transition to civilian life and post-traumatic stress disorder. He underwent surgery to treat several injuries from his time in the Marines and also struggled in his personal life. He later sought help for his PTSD and obtained two associate degrees. He currently works what he calls his “dream job” as assistant county veterans service officer for Sauk County. According to his biography on Sauk County’s website, he’s held the position since 2018.

Erickson tried to cope with his struggles riding his motorcycle, which he purchased when he returned from service 14 years ago. However, he sold it two years ago to save money for a necessary remodel to his house.

During Sunday’s ceremony, Kevin Thompson, one of the co-founders of Hogs for Heroes, told Erickson not to hold back his feelings. Thompson said he deserves to have some time to release energy as “wind therapy,” along with the support of the Hogs for Heroes family. Thompson also hopes the moment changes Erickson and makes him realize he isn’t struggling alone.

“My hope (is) to take Rick’s words; he said his experience in the military and Iraq changed him,” Thompson said. “My goal is Rick looks back at today as the moment this experience changed him.”

Hogs for Heroes started in 2015 by Kevin and Audra Thompson and Craig and Michelle Thompson. Audra Thompson said the non-profit will give away six bikes by the end of this year, a record for the organization that started with a goal of giving away one bike annually to an injured veteran. All proceeds raised goes directly to fund a motorcycle for veterans who apply to receive a motorcycle. For more information on Hogs for Heroes, go to hogsforheroeswi.org.

Mar 15
Love0

Shamrock Saturday put on by Hideout Harley-Davidson had locals gathering up

By General Posts

by Ben Kouchnerkavich from https://www.fourstateshomepage.com

Hideout Harley-Davidson in Joplin is celebrating St. Patrick’s Day early.

On Sunday afternoon, they held a Shamrock Saturday Event.

Live music, a food truck and other activities were available as the rain cleared up in time to hold the event.

Adults looked to purchase motorcycles while children were given the opportunity to color and have their artwork displayed around the dealership.

“This is our pre-St. Patrick’s Day event,” said Hideout Harley-Davidson sales manager Dale Wano. “What we try to do is every Saturday is have something going on so the public can come out and have a great time. We try to have some music [or] something so the public can do something that’s nice, safe and fun.”

Next Saturday, there will be a meet and greet with the local chapter of the Hideout Harley Owner’s Group, followed by an open ride.

Mar 27
Love0

Very Famous Harley-Davidson Riders You Probably Didn’t Know About

By General Posts

by Elena Gorgan from https://www.autoevolution.com/

Because they’re rich and famous, artists have access to some of the newest and most awesome rides, whether they’re cars, motorcycles, bikes or anything in between. Some they buy, some they get to try out and keep, as long as they can guarantee exposure to the brand.

Artists and celebrities are also influencers, in that they can sway public opinion towards a certain product. Sometimes, their choices are very personal and don’t have a financial goal in sight – and this seems to be the case with the three celebrities we’re going to discuss today. Call them closeted Harley riders and you wouldn’t be completely off the mark.

Given the boom in paparazzi media over the past decade and the way artists (be they actors, musicians or Internet celebrities) have been using it to further their careers, the realization that there are stars who fly under the radar comes across as strange. This allows them to harbor and feed their true passions and, for these three, those passions include riding Harley-Davidson.

Jim Carrey

Think of male celebrities riding Harleys (or any other motorcycle, for that matter) and images of Brad Pitt, George Clooney, Justin Timberlake, Keanu Reeves, David Beckham and Jason Momoa pop into your mind. They are, if you think about it, all men’s men: buff, tough, rough and, because of it, a perfect fit on a Hog.

As it turns out, so is Jim Carrey. In the early 2000s, the comedian treated himself to a custom Harley-Davidson Road King Classic, surprising even his loyal fans with his choice. After all, Carrey is known for a lot of stuff, but being the “Harley type” isn’t exactly one of them. He’s more the goofy, silly, occasionally artsy type.

Always the funny guy, though, Carrey brought his trademark humor to the Hog, according to an urban legend. Apparently, thinking it would be hilarious if he could somehow “prank” cops, he got the vanity license plate “NO TAG” for his Harley, but the idea backfired.

“No tag” is what traffic police officers write in the license plate number slot of a vehicle with no license plate during a traffic stop. Because that was Carrey’s actual plate, countless traffic tickets ended up being routed back to him.

There’s no actual evidence Carrey confirmed the report, but such an occurrence can happen. As one hacker proved at DefCon 2019, you get the same result if you try to “trick” the DMV by getting the “NULL” license plate. In short, it’s not a good idea.

Cher

Cher has always been a tough babe with an image to match, but unlike younger stars with a rock ‘n’ roll or edgier image, in her case, it’s actually grounded in reality. Cher was a longtime Harley-Davidson rider and would often use her passion and her fame to highlight charitable causes close to heart.

Younger audiences today probably don’t know about it because, well, they’re young and Cher is not anymore – even though you wouldn’t be able to say by looking at her.

Back in the ‘90s and early 2000s, the singer owned a 1994 Fat Boy, which she would often ride at Harley gatherings, all types of parades or charity events. For instance, in 1994, she made an appearance at the Happy Harley Days at Streets in Beverly Hills, California. Then, in 2003, she rode it again to New York’s City Hall on Ride To Work Day, together with other stars like Sylvester Stallone, Arnold Schwarzenegger, Peter Fonda and Hulk Hogan.

By some accounts, Cher sold her bike in 2003, but the love for the spirit of Harley never died. In 2013, for example, she showed up for a live performance on The Today Show on the back of a NYPD bike – and with a full NYPD bike escort.

Elizabeth Taylor

Liz is the most surprising Harley rider on this short list. The screen icon, famous for her mermerizing eyes, adventurous love life and, last but not least, a completely uncensored love of diamonds, is the least likely match for the “biker type.” Yet, she owned a Harley, loved it and rode it for quite some time.

In September 1987, Taylor was presented with a very unique gift by her good friend and occasional lover, magazine publisher and bike collector Malcolm Forbes: a custom 1988 Harley-Davidson 883 “Hugger” she named Purple Passion. Purple, as you may have heard, was Liz’s favorite color.

Forbes had his own motorcycle club, the Capitalist Tools, and Taylor would often go on rides with them. When she got the Harley, she’d been taking riding lessons for a few weeks, so her first ride was on the back, with Forbes in the front. After that first experience, she described her new bike as “super.”

As a welcome into the small community, Forbes also gave Taylor a biker ring and she got fake tattoos on her arms. She presented him with a silver ring – a helmeted skull with ruby eyes – as a thank-you. Photographic evidence shows Taylor continued to ride for years after that, so unlike her lovers, the Harley didn’t bore her right away.

Dec 28
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All-Terrain Adventure Bike from Harley-Davidson

By General Posts

With Pan American 1250 – Harley Davidson breaks the Hog rules again

The Harley-Davidson Pan America 1250 was announced for launch in 2021 and the company’s Instagram suggests we might be able to see this breakthrough bike in dealerships in 2020. First offered for inspection at EICMA show 2019, the excitement is visible and strong.

Brad Richards, Vice President of Styling and Design of H-D mentioned in an interview that they have built a Jeep with two-wheels.

H-D is entering new market segments with two new middleweight models. One is the Pan America 1250 adventure and the other is a 975cc Bronx streetfighter. New Revolution Max engine will be offered in two displacement sizes. A smaller, 975cc engine will power the upcoming Bronx streetfighter, whereas a bigger 1,250cc will power the Pan America.

CLICK HERE TO READ THE FIRST FEATURE OF PAN AMERICA

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Dec 28
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2019 Harley-Davidson Street Glide Special Review

By General Posts

Wild hogs can’t be broken

No name in American motorcycling looms as large as Harley-Davidson, the longest continually operating motorcycle brand in the States. While it’s experienced its share of problems over the last decade or so, it’s continually working on updating and innovating.

What is it about the Street Glide that makes it such a special machine? It’s got a massive 114 cubic-inch Milwaukee Eight engine that produces just 90 horsepower.

CLICK HERE TO READ THE REVIEW ON BIKERNET.COM