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Jun 08
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Royal Enfield presents Rupees 20 Million to State for Covid-19 relief works

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from https://auto.economictimes.indiatimes.com

Approximately US $ 276,000 was presented to State of Tamil Nadu, India which is the home of Royal Enfield. Its commitment to extend support to the state government is being accompanied by other initiatives in the region, the company said.

Chennai: Royal Enfield, part of Eicher Motors Ltd, has committed INR 20 million to the Tamil Nadu Disaster Relief Fund for the Covid-19 relief works in the State. The cheque for this was handed over to Chief Minister M K Stalin by Vinod K Dasari, CEO, Royal Enfield, at the Secretariat on Tuesday.

“Tamil Nadu is the home of Royal Enfield motorcycles and we are committed to supporting the State in all its efforts to combat the devastating second wave of the pandemic. Our commitment to extend support to the state government today is being accompanied by a host of initiatives that Royal Enfield is undertaking in the region for the community. We continue to assess the situation closely and will extend further support to the relief and rehabilitation efforts in the long run,” Dasari said.

Jun 07
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Royal Enfield will have the highest number of new models

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by Swaraj Baggonkar from https://www.moneycontrol.com

Royal Enfield will have the highest number of launches this year: CEO Vinod Dasari

This year, Royal Enfield is ready to introduce more models annually than ever before as the niche bike maker looks to further strengthen its iron grip on the middleweight motorcycle segment

The Eicher Motors-controlled company that specialises in building bikes with engine sizes of 350cc to 650cc, currently, has its order backlog full. This can keep its factories running for the next 2-3 months without any new bookings.

Speaking to analysts, Vinod Dasari, CEO, Royal Enfield, said: “We have a very exciting (product) pipeline. This year will probably see the highest number of new models that is ever seen from Royal Enfield in a year. And that is just the beginning of the pipeline.”

Over the last few months, Royal Enfield launched the Meteor 350 and the new Himalayan, besides offering new colours on the 650 twins – Continental GT and Interceptor. Dasari did not provide details on the models that can be expected from Royal Enfield.

“We will continue to have one new model every quarter. Because there is a delay due to COVID right now, I don’t think we will squeeze everything in but there are some very big models coming in. We are very excited about it. We will have to do all the marketing and market preparedness for that,” Dasari added.

While sales of the 650 twins in India nearly halved to 10,256 units in FY21, largely due to COVID-19 disruption, Royal Enfield believes that there is space for more 650cc products.

“Yes, there is a need to think about every platform. Not just the Twins, but Himalayan, Meteor and Classic. So we should think about every platform on how we can meet other kinds of customer requirements,” Dasari added.

The pandemic disrupted the supply chain network of the automotive industry, leading to shortages and delay of critical parts with parts manufacturers dealing with high absenteeism on the shop floor. Shortage of semiconductors, which started in Q3FY21, is still impacting output.

Royal Enfield production has also taken a hit, dropping to half of its peak output during the first two months of FY22. From 80,000 units a month, Royal Enfield sold an average of 40,000 units a month between April and May. The company, however, has an order backlog of 2-3 months.

“New model launch development takes 3-5 years depending on the complexity of the vehicle. So, the models are ready, I want to be able to have a clear visibility of the supply chain so I can launch it in enough quantity and not be short of supply. So, we may delay the launch by a month or so but I don’t see any massive changes because of that,” Dasari added.

Royal Enfield New Motorcycle Launches Will Be Highest This Year – CEO
by Arun Prakash from https://www.rushlane.com

In Dasari’s own words, “This year will probably see the highest number of new models that are ever seen from Royal Enfield in a year”.

Although Covid-19 has led to disruptions of operations at many levels, Royal Enfield is still confident to launch multiple new models in FY2022

Even if the company does not receive any new bookings, it has enough backlog orders to clear which will keep the assembly line moving for at least the next 2-3 months.

Late last year, the Chennai-based bikemaker announced that henceforth it will be launching as many four models (new and upgraded) every year which meant one new launch every quarter.

Future RE models
Since November last year, Royal Enfield has launched one brand new model in the form of Meteor 350 and updated three others including Himalayan, Interceptor 650 and Continental GT 650. The brand’s next big-ticket launch is expected to be the new-gen Classic 350 which will be based on the J architecture as Meteor. Along with this, the company has planned a couple of 650cc models including a cruiser and a classic roadster.

The manufacturer is also reportedly developing a new scrambler based on the same 650cc parallel-twin chassis. The company recently filed a trademark for the same called ‘Scram’.

Another crucial new model slated to launch in the coming few months is the new roadster which goes by the name ‘Hunter’ and is expected to take on Honda CB350 H’Ness. According to Dasari, all these models are ready to be launched as they have already been in development for 3-5 years.

Jun 04
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Events in June from Royal Enfield Motorcycles

By General Posts

This Month Has it All – Ready to Dive in?

Summer’s here and so are the Races.

It’s time to finally introduce you to the ladies of Build.Train.Race. Road Racing, as we expand yet again. This month will be jam-packed with celebrating these ladies’ hard work, the debut of their motorcycle builds at MotoAmerica at Road America June 11th-13th, & get them ready for their first race at the end of July in Brainerd, Minnesota.

The weekend is kicking off with the official reveal of the custom Continental GT 650s at the Moto Union X Royal Enfield Open House at Moto Union in Milwaukee, Wisconsin. Join us Thursday, June 10th from 5-7pm to see the bikes & meet the riders. With a special appearance by professional road racer & MotoAmerica crew chief Melissa Paris, live DJ, a chance to win free MotoAmerica tickets & more!

Flat Track Racing
The ladies had a great time in Texas unveiling all their hard work during the build phase. They were even more excited to hit the track for the first time at the Chicago Half-Mile. Catch up with all that’s been happening now! Then get ready because the next race is almost here – High Voltage Races in Elkhorn, Wisconsin is June 6th.

ROYAL ENFIELD JUNE SCHEDULE OF EVENTS

B.T.R. ROAD RACING

June 4th & 5th | Belding, Michigan

The ladies put their motorcycles through their paces for their first official practice session at Grattan Raceway.

ROYAL ENFIELD SLIDE SCHOOL

June 4th & 5th | Verona, Wisconsin

Johnny Lewis & Moto Anatomy are showing you how to get sideways at S&S Cycle Speed Ranch. Grab your spot!

B.T.R. FLAT TRACK

June 6th | Elkhorn, Wisconsin

Whose taking home the checkered flag this round? It’s sure to be a great race.

MOTO UNION X ROYAL ENFIELD

June 10th | Milwaukee, Wisconsin

Come out to Moto Union X Royal Enfield Open House to see the B.T.R. Road Racers reveal their builds, win free MotoAmerica tickets, & more!

B.T.R. ROAD RACING DEBUT W/ AT ROAD AMERICA

June 11th – 13th | Elkhart, Wisconsin

This is it, the ladies of Build.Train.Race. are taking to the track for their first official MotoAmerica race of the 2021 season. The weekend is packed with things to do – get your tickets now!

AMERICAN FLAT TRACK

June 26th | Lima, Ohio

Moto Anatomy Powered by Royal Enfield with rider Johnny Lewis is back at it and ready to take home the win. We hope to see you at the track. Get your tickets now!

JUST ANNOUNCED! ROYAL ENFIELD AT FULL IMS TOUR

July – November

Curious about how the new Meteor 350 takes to the road or still haven’t been able to stop thinking about a Twin? You’re in luck! Royal Enfield will be at every stop for the IMS Show 2021 which means a demo ride is waiting for you. So which stop will we be seeing you at?

May 19
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Royal Enfield recalls 236,966 motorcycles on ignition coil defect

By General Posts

from https://www.financialexpress.com

Royal Enfield recalls Meteor 350, Classic & Bullet bikes sold.

The company states that the defect was discovered during routine internal testing and the issue has been clearly identified and isolated to specific batches of material.

Royal Enfield has announced a recall of three models in seven countries over a defect discovered in one of the parts. The defect is in the ignition coil that can cause misfiring, reduced vehicle performance, or rarely an electric short circuit. The three motorcycle models include the Meteor 350, Classic and Bullet. While the company is recalling Meteor 350 units built between December 2020 and April 2021, the Classic and Bullet units produced between January and April 2021 have been recalled.

In a press statement, Royal Enfield states that the defect was discovered during routine internal testing and the issue has been clearly identified and isolated to specific batches of material sourced from an external supplier.

The recall has been initiated as a precautionary measure, the statement continues adding that the issue is rare and does not impact all motorcycles manufactured during the mentioned period.

Is your motorcycle affected?
Close to 2,36,966 motorcycles of the Classic, Bullet and Meteor models will be recalled. As mentioned above, only those manufactured and sold between December 2020 and April 2021 for the Meteor, and between January and April 2021 for the Classic and Bullet.

The recall will be applicable to Meteor, Classic and Bullet motorcycles sold in India, Thailand, Indonesia, Philippines, Australia, New Zealand and Malaysia.

What to do?
The company states that only an estimated 10 percent of motorcycles will require replacement of the part. All recalled units will undergo inspection and if required, the defective part will be replaced.

Royal Enfield service teams, and/or local dealerships will reach out to consumers whose motorcycle Vehicle Identification Number (VIN) number falls within the manufacturing period mentioned. Consumers can also proactively reach out to their local Royal Enfield Workshops or call Royal Enfield to verify.

May 18
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Royal Enfield Goodies on Two-Wheels

By General Posts

This Month is Packed with Lots of Two Wheel Goodies

GET ON! MOTO FEST WILL BE PACKED WITH ROYAL ENFIELD THIS YEAR!

Don’t miss out on the inaugural event at the world-famous Texas Motorspeedway. And more importantly, don’t miss out on everything Royal Enfield has planned for the weekend. This weekend, May 21st, 22nd, & 23rd, it all comes together and we couldn’t be more excited. Check out what we have in store for you!

BUILD.TRAIN.RACE. REVEAL
Friday, May 21st | Women’s Motorcycle Show
The Flat Track ladies have come to impress. Be sure to check out what all these incredible ladies have been putting together for the last 5 months.

ROYAL ENFIELD SLIDE SCHOOL
May 21st-23rd | Texas Motor Speedway
Snag one of the last few spots with Johnny Lewis, Moto Anatomy, & Royal Enfield Slide School. You can sign up right now on Moto Anatomy. Hurry!

FULL LINE UP FOR DEMO RIDES
May 21st-23rd | Texas Motor Speedway
You could be one of the first to give the all-new Meteor 350 a demo ride when it makes its first consumer debut. Test out the whole lineup while you’re there!

OUR FAVORITE BUILD THIS MONTH:
Gallinella by BAAK USA
This beauty stopped us in our tracks & even convinced Breeann Poland, Lead of Marketing for the Americas, to throw a leg over it. Needless to say, she had a blast. Be sure to check them out on social!

OUR FAVORITE ACCESSORY THIS MONTH:
S&S Cycle Tapered Cone Slip-On Mufflers made exclusively for Royal Enfield. Take your Twin to the next level & experience a tag-team of sound and performance that will redefine any riding experience. Talk to a dealer or browse our Genuine Motorcycle Accessories catalog for more!

OUR FAVORITE ACTIVITY THIS MONTH:
Getting Sideways at Royal Enfield Slide School Presented by Moto Anatomy. What can we say, it’s a favorite around here. Be sure to check out the full schedule of dates and sign up for near you! Registration is easy at Moto Anatomy.

WHERE TO CATCH ROYAL ENFIELD ON THE TRACK THIS YEAR

JUST ANNOUNCED! The first BTR Flat Track race beings with the AMA District 17 Chicago Half-Mile presented by Royal Enfield and promoted by Track Enterprises in the Women’s Class. This season is bigger & better for the ladies of Build.Train.Race. with more riders, more speed, more turns, & more racing.
See the Build-Train-Race Schedules.

Johnny Lewis is back and it’s shaping up to be one for the books. Be sure to check out how Moto Anatomy Powered by Royal Enfield is doing this season by following along with Royal Enfield North America on Instagram & Facebook for day-of coverage. And keep an eye out on our YouTube channel for all the recaps.
See AFT 2021 Schedule.

Royal Enfield North America www.royalenfield.com

Apr 06
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Meteor 350 set to arrive in North America

By General Posts

METEOR 350 TO ARRIVE AT NORTH AMERICAN DEALERS

349cc single-cylinder Meteor set to arrive at dealers in May

Milwaukee, Wis (Wednesday, April 6, 2021) — The Royal Enfield Meteor 350, announced in late 2020, is set to debut at Royal Enfield dealerships across North America. Drawing on Royal Enfield’s rich history, the middleweight Meteor revives the iconic name given to its predecessor, which was released in the 1950s. The Meteor 350 pricing will begin at $4,399 for the Fireball.

The Meteor 350 is a new design built from the ground up, created by designers and engineers based at Royal Enfield’s two state-of-the-art technical centers, in Chennai, Tamil Nadu, and Bruntingthorpe, UK. With a fuel-injected 349cc air-oil-cooled single-cylinder engine, the Meteor generates 20.2 bhp and 19 lb-ft of torque at 4,000 rpm. Designed with a balancer shaft, the new platform gives a smooth and well-mannered riding experience, while retaining Royal Enfield’s “thump.” The Meteor 350 also features a twin downtube spline frame, a seat height of 30.1 inches and a curb weight of 421 pounds, making it an approachable and fun motorcycle for nearly any rider.

“The Meteor 350 is a perfect balance of fun and style for any rider,” said Breeann Poland, Marketing and Communications Lead-Americas. “Riders will have the opportunity to choose the Meteor 350 in three model trims: the Fireball, the Stellar and the Supernova, each with its own unique personality and styling. The Meteor displays Royal Enfield’s commitment to our global position as the leader in the middleweight segment, offering a diverse lineup of motorcycles to all riders.”

The Meteor 350 will be available in seven color variations. The Fireball will be available with blacked-out trim pieces and pinstripe wheels, while the Meteor 350 Stellar will offer a passenger backrest. The Supernova will offer both a windscreen and a passenger backrest. A constant-mesh five-speed gearbox and multi-plate wet clutch handle shifting duties and deliver a smooth, linear feel to the rider. The Meteor 350’s 19-inch front alloy wheel features a 100/90-19 57P CEAT tubeless tire, while the rear is equipped with a 17-inch 140/70-17 66P CEAT tubeless tire. The Meteor 350 comes standard with telescopic 41mm front forks and twin emulsion adjustable rear shocks, with six-step preload settings to adjust ride characteristics.

Making its debut on the Meteor 350 is the new TBT (Turn-By-Turn) navigation pod, known as the Royal Enfield Tripper, a navigation display device for real-time directions, built within the Google Maps Platform. The Tripper displays the best route to reach a destination using Google Maps’ navigation. Paired via the Royal Enfield App to the rider’s smartphone, the Tripper is simplicity itself, clearly and efficiently giving the required level of information whilst remaining unintrusive.

A full line of Genuine Motorcycle Accessories will be available to further customize the Meteor 350 depending on the rider’s preferences, including parts such as windscreens, backrests, larger foot pegs and more.

The Meteor 350 is set to arrive at dealerships in May. For more information, visit your local Royal Enfield dealer or www.royalenfield.com.

 

Mar 24
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The All New Enfield Meteor 350 launch

By General Posts

Royal Enfield invites you to the launch of the all-new Meteor 350. Please join Krishnan Ramaswamy, President of Royal Enfield Americas, and Breeann Poland, Head of Marketing & Communication Royal Enfield Americas, as they introduce you to the newest motorcycle in the Royal Enfield North American lineup.

This interactive launch will take place on April 6 at 2 PM CST. Mark Wells, Head of Product Strategy & Rich Rawlins, Head of Genuine Motorcycle Accessories will join Krishnan and Breeann to discuss the development & design of the Meteor along with details regarding pricing and availability. During this time, information regarding Royal Enfield’s business objectives & brand direction in North America will be shared as well.

Royal Enfield is celebrating 120 years of pure motorcycling & with that comes all new initiatives & programs for 2021. You won’t want to miss out on this announcement!

Date: April 6th, 2021

Time: 2:00 PM CST

Click Here to RSVP to Launch Event Now

Mar 16
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Royal Enfield Tops Clean Manufacturing Test

By General Posts

by Arun Prakash from https://www.rushlane.com

Royal Enfield Tops Clean Manufacturing Test With BMW, Honda, KTM, Yamaha, Suzuki, Kawasaki, Ducati

Japanese motorcycle manufacturers along with their European counterparts are considered clean enough barring those from Italian manufacturers.

Ever wondered which bike manufacturer has the cleanest running motors. No, we are not exactly talking about emission standards of a motorcycle which are very much equal thanks to emission standards. We are talking about the preciseness of the company’s manufacturing process which results in minimum quantities of impurities getting through an engine from an assembly line.

Test by FortNine
FortNine recently collaborated with a laboratory that evaluated similar criteria for various car makers across the world. The lab tests the first service oil from various manufacturers and checks the presence of impurities of different magnitudes and sizes which are a result of less than a perfect manufacturing process.

A similar evaluation was conducted for several motorcycle manufacturers. FortNine collected first service engine oil from twelve random brands of motorcycles and sent them to the labs for testing. These brands are Royal Enfield, BMW, KTM, Yamaha, Kawasaki, Honda, Triumph, Suzuki, Harley Davidson, Aprilia, Ducati and Yin Xiang.

The results which arrived recently, around seven months later, might be a little surprising to motorcycle enthusiasts, especially those from India. Royal Enfield has beaten the rest, and managed to top the list in the clean manufacturing process test.

Quantity & Nature of Impurities
The impurity measured were of various sizes with particles ranging from less than 5 micrometres to 100 micrometres. The laboratory even tried evaluating larger particles but some of the samples were so messed up that they formed alliances with smaller sized impurities which made it hard for scientists to make an accurate reading. However, readings taken were pretty consistent for impurity particles of all sizes. Take a look at the detailed test video below.

While impurities such as carbon and metal shavings are expected to be part of any automobile assembly line and likely to trickle into an engine, the findings suggested presence of other uncommon impurity materials such as cloth fibre, sand, plastic, chips of wood and others. 100ml of each sample was tested for the quality of engine oil, the presence of carbon content in it and the magnitude of impurities.

Yin Xiang Performs Worst
However, impurities in the Chinese manufacturer Yin Xiang’s sample were so large and frequent that scientists could only test 25ml of the sample and multiplied the result into four. No wonder that the manufacturer recorded over an astounding 11.88 million impurity particles in its sample which measured less than 5 micrometres. Two Italian manufacturers Aprilia and Ducati were the next with impurities worth 2.3 and 1.8 million respectively.

Iconic American motorcycle brand Harley Davidson also did not have a favourable result as it fared just a little better than its Italian counterparts. Rest of the makers were considered as clean enough at least for now. While most motors will not have a problem complying with stricter emission norms in future, the Italians and the Chinese manufacturers will have their task cut out.

Royal Enfield-Cleanest of All
The surprising part was that the list was topped by none other than India’s Royal Enfield which had the least number of impurity particulates in its sample. Therefore, it is considered to be one of the cleanest motors, if not the cleanest, in the world.

Currently, lead is used to manufacture spinning parts of motorcycles which is soft enough to absorb impurities rather than grinding them. However, stricter emission norms will ban use of heavy metals which means no more lead. This will pose further challenges to manufacturers in coming days

 

Mar 02
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Moto Anatomy announces 2021 partnerships

By General Posts

Johnny Lewis aligns with top brands for 2021 American Flat Track Season

Milwaukee, Wis March 2, 2021: Moto Anatomy x Royal Enfield rider Johnny Lewis is proud to announce his partners for the 2021 American Flat Track (AFT) season include]ing supporters from his 2020 AFT campaign, which saw Lewis capture Royal Enfield’s first-ever modern-day racing victory at the season finale in Daytona.

2020 marked the first year of development for the Moto Anatomy X Royal Enfield team, Lewis is looking to build upon the success his Moto Anatomy x Royal Enfield team earned at the conclusion of the year. To aid in his 2021 season, Lewis will receive support from multiple top brands in the motorcycling category including SENA, Rekluse and Beringer Brakes. Other notable partners involved in Lewis’ AFT program include Saddlemen, ODI, Lightshoe, Team Lawant and Cometic Gaskets.

“It has been a busy off-season for the team testing and planning for the year ahead,” said Johnny Lewis, Moto Anatomy x Royal Enfield racer. “We have continued the development of the Twins FT and have also aligned ourselves with a handful of world-class brands who are backing our 2021 efforts. On behalf of myself and Royal Enfield, we’re thrilled to have them on board and excited for the upcoming season.”

Lewis will continue working on several programs for Royal Enfield such as Slide School presented by Moto Anatomy and the BUILD TRAIN RACE flat track program as a mentor. SENA, Rekluse and Beringer Brakes will support Lewis’ AFT program while Saddlemen, ODI, Lightshoe, Team Lawant and Cometic Gaskets will support the Lewis across all Royal Enfield programs.

The 2021 Progressive American Flat Track season kicks off on March 12 for the Volusia Half-Mile in Barberville, Fla. Lewis will return to competition with the Royal Enfield Twins FT after extensive testing throughout the offseason. Lewis’ last race in Florida yielded a victory and second place at Daytona AFT finale, and he looks to carry that momentum into the 2021 season opener at Volusia.

Be sure to follow @MotoAnatomyxRoyalEnfield on Instagram to stay up to date on the latest results and insights from the track. The team will continue to release short films documenting each round, which can be seen on Royal Enfield North America’s YouTube channel throughout the season.