Skip to main content
search
Tag

empowerment

Apr 13
Love0

Mobile Application For Road Safety Enforcement

By General Posts

Known as the Public Eye Enforcement Programme (PEEP), the mobile application will empower anyone with a smart phone to record road traffic violations and forward to the Authority for the prosecution of offenders.

by ghanamma from https://www.ghanamma.com/

NRSA To Introduce Mobile Application For Road Safety Enforcement

The National Road Safety Authority (NRSA) is developing a mobile application to improve road safety across the country.

Known as the Public Eye Enforcement Programme (PEEP), the mobile application will empower anyone with a smart phone to record road traffic violations and forward to the Authority for the prosecution of offenders.

The Board Chairman of the NRSA, Jeremaine Nkrumah, made this known when he led a team of officials from the Authority to commend the Greater Accra Regional Minister, Henry Quartey, for his leadership and determination in championing road safety in the region.

Their visit was also to recognise the minister for his productive collaboration with stakeholders in managing the operations of motorcycles and tricycles on major roads as well as bringing some sanity to the Madina Zongo Junction within the La Nkwatanang Madina Municipality. A citation was presented to the Regional Minister.

PEEP mobile application

Touching on the mobile application, Mr Nkrumah said it would be piloted in the Greater Accra, Eastern and the Ashanti regions immediately after the new legislative Instrument, drafted by the Authority is approved by Parliament.

“We are currently developing a website and mobile application and we are going to take advantage of the constitution aspect of citizens’ arrests and empower anybody who owns a mobile device to be able to record,” Mr Nkrumah noted.

He added that the sender of a video which led to prosecution would be rewarded.

“If a person sends in a video and the video leads to prosecution, the mobile number of the sender if registered with the mobile money, will get a percentage of the fine,” he said.

Mr Nkrumah explained that statistics have shown an increase in the number of vehicles registered as compared to expansion works on roads across the country.

“What is scary in statistics is that for a country of 9,200 square miles and road network of 78,000 square kilometres, roads do not expand as rapidly as the number of vehicles added onto the industry every day,” he said.

He added that 16,000 new vehicles were registered every month, accounting for over 500 vehicles every day into the system.

Tricycle directive

For his part, Mr Quartey thanked the Authority for the recognition and appealed to the officials to support the Greater Accra Regional Coordinating Council (GA-RCC) to revisit the implementation of restrictions on tricycles on the Tema highway.

“We had a meeting with the Police Regional Command and we want to revisit the directive. We believe three months’ moratorium is enough.

So I crave your indulgence to avail yourself as quickly as possible for us to move into action, possibly we can do this after the Easter festivities. The RCC has donated a pickup truck and two motorbikes to the Greater Accra Police Command to be used to patrol the stretch of the motorway,” he added

He, however, appealed to corporate bodies and stakeholders to support the activities of the RCC in ensuring safety in the region.

“Operation Clean Your Frontage is also in play. We have had four months of sensitisation, which is enough moratorium. After the Easter holidays, all assemblies in the Greater Accra Region will go into full force to ensure the implementation of the Operation Clean Your Frontage by-law,” he added.

May 10
Love0

BMW Motorrad campaign for Women’s International Day in Motorcycle

By General Posts

Bia Dantas celebrates Womens International Day in Motorcycle success campaign

BMW MOTORRAD launched campaign starring Bia Dantas among other figures. The purpose was to emphasize the empowerment of women in commemoration of Women’s Day.

My time in the world of motorcycles just started & I couldn’t have a better start… happy to participate in this project, from a brand that I admire and with such outstanding professionals and women” — Bia Dantas

MIAMI, FLORIDA, UNITED STATES, May 10, 2021 — Under the motto: Together we are stronger. Make Life a Ride. On March 8, BMW MOTORRAD launched a campaign starring the Influencer, DJ and Top Model Bia Dantas among other figures. The purpose of the campaign was to emphasize the empowerment of women in the framework of the commemoration of International Women’s Day.

The campaign was recorded in the vicinity of the Teotihuacan pyramids, which allowed the construction of a perfect and unique setting.

Weeks after the campaign launch, we can assure you that the campaign was very successful and had a relevant scope. Consolidating BMW Mexico as the leading motorcycling company and with great proximity to the female consumer.

It should be noted that the message of the campaign focuses on highlighting the path that each personality has had to travel with its challenges and the power of motorcycling to support the development of women in groups and individually. Emphasizing that together or individually with effort and preparation the woman is stronger. Bia Dantas was the perfect influencer for this campaign. Also, the crew had a Balloon Ride next to the Teotihuacan Pyramids that create a perfect environment for team production.

On the other hand, Bia Dantas highlighted that during the filming of the campaign she had her country very present: “I bring my jacket from my dear old Moto Club with the flags of my country and the Brazil-Alagoas State. Always representing ”.

BMW Motorrad Mexico is part of BMW de México S.A de C.V. with address at Av. Javier Barros Sierra 495, 14th floor Cdmx.

Recently Bia Dantas starred on the cover of Glamour Bulgaria with a production dedicated to commemorating the mergers between the different cultures of Brazil. Also, Bia Dantas was cover in Harpers Bazaar a few weeks ago.

Bianca Dantas is an Influencer, DJ and Top Model. Account @biadantasbr. She has collaborated in various campaigns and editorials, highlighting covers of world-renowned titles such as Harpers Bazaar, Vogue Magazine, and Glamor. She currently stands out in the world of music under the name of DJ BiaD @ Biad.oficial. She was born in Brazil and currently lives in Mexico City.

 

May 28
Love0

How Hamba motorcycles are empowering women in Zimbabwe

By General Posts

by Faith Ikade from http://venturesafrica.com/

Mobility for Africa is empowering women in rural Zimbabwe with new electric powered motorcycles that can be used as a source of income generation.

The electric motorbikes known as “Hamba” gives women the opportunity to transport and sell their goods, while saving time and effort usually spent walking to pick up household goods for their families around the district of Wedza.

Shantha Bloemen, Mobility for Africa Director said the initiative is centred on women, following research done by the organization which shows that men always get priority on transport. “These are women that never thought they would drive anything. The whole intent was to focus on where the burden is greatest, but also the lowest rural women are on the lowest peg of the pyramid,” she said.

Assembled in Zimbabwe’s capital city of Harare with parts made in China, Hamba is powered by a solar-charged lithium-ion battery and can travel up to around 60 miles per ride. Mobility for Africa is now in the second phase of the pilot project before it can go commercial.

The project was an adaptation to a similar bike used in China and was an important tool used to reduce poverty in the country. Several households and women could use the bike to transport items from their farm to a local market.

Hamba will be sold for $1,500 USD and changing the batteries at a solar-powered station costs between 50 cents and $1. However, Mobility for Africa is currently leasing the bikes to groups of up to five women for the equivalent of $15 a month, thereby making it affordable for poor women in Zimbabwe.

Women in Zimbabwe can now carry farm produce to markets further away from home, offer transportation services to villagers and use the motorcycle for domestic chores.

Small business owners like Mary Mhuka, who is leasing the Hamba with her daughter-in-law and a neighbour, can now sell vegetables at a business centre 15 km away for more money than she would get locally. “We used to carry firewood on our heads for very long distances but now it’s much easier as this motorcycle has taken away that burden,” she told Reuters

According to Fadzai Mavhuna, the Hamba pilot coordinator since February 2019, “Some of the women have increased their income because they have embarked on projects like baking, tailoring and horticulture.”

Hamba is also helping women in the health sector. Pamhidzai Mutunya, a farm health worker, said before the arrival of Hamba, many women gave birth at home while others had to walk 12 km to the nearest clinic because there was no transport.

More so, Hamba has proved to be an essential in the fight against the novel coronavirus (COVID-19) crisis in Zimbabwe. It allows healthcare workers transport patients more easily, and helps rural communities receive essential supplies during a country-wide lockdown.

Although Zimbabwe has not recorded a large number of confirmed COVID-19 confirmed, the lockdown has affected people’s income, especially in the informal sector, which is commonly dominated by women.

Nevertheless, Hamba has given women in Zimbabwe an opportunity to earn and be empowered in a country faced with several sanctions alongside an economy which runs at a declining speed.