empowerment

Mobile Application For Road Safety Enforcement

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Known as the Public Eye Enforcement Programme (PEEP), the mobile application will empower anyone with a smart phone to record road traffic violations and forward to the Authority for the prosecution of offenders. by ghanamma from https://www.ghanamma.com/ NRSA To Introduce Mobile Application For Road Safety Enforcement The National Road Safety Authority (NRSA) is developing a mobile application to improve road safety across the country. Known as the Public Eye Enforcement Programme (PEEP), the mobile application will empower anyone with a smart phone to record road traffic violations and forward to the Authority for the prosecution of offenders. The Board Chairman of the NRSA, Jeremaine Nkrumah, made this known when he led a team of officials from the Authority to commend the Greater Accra Regional Minister, Henry Quartey, for his leadership and determination in championing road safety in the region. Their visit was also to recognise the minister for his productive collaboration with stakeholders in managing the operations of motorcycles and tricycles on major roads as well as bringing some sanity to the Madina Zongo Junction within the La Nkwatanang Madina Municipality. A citation was presented to the Regional Minister. PEEP mobile application Touching on the mobile application, Mr Nkrumah said it would be piloted in the Greater Accra, Eastern and the Ashanti regions immediately after the new legislative Instrument, drafted by the Authority is approved by Parliament. “We are currently developing a website and mobile application and we are going to take advantage of the constitution aspect of citizens’ arrests and empower anybody who owns a mobile device to be able to record,” Mr Nkrumah noted. He added that the sender of a video which led to prosecution would be rewarded. “If a person sends in a video and the video leads to prosecution, the mobile number of the sender […]

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BMW Motorrad campaign for Women’s International Day in Motorcycle

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Bia Dantas celebrates Womens International Day in Motorcycle success campaign BMW MOTORRAD launched campaign starring Bia Dantas among other figures. The purpose was to emphasize the empowerment of women in commemoration of Women’s Day. My time in the world of motorcycles just started & I couldn’t have a better start… happy to participate in this project, from a brand that I admire and with such outstanding professionals and women” — Bia Dantas MIAMI, FLORIDA, UNITED STATES, May 10, 2021 — Under the motto: Together we are stronger. Make Life a Ride. On March 8, BMW MOTORRAD launched a campaign starring the Influencer, DJ and Top Model Bia Dantas among other figures. The purpose of the campaign was to emphasize the empowerment of women in the framework of the commemoration of International Women’s Day. The campaign was recorded in the vicinity of the Teotihuacan pyramids, which allowed the construction of a perfect and unique setting. Weeks after the campaign launch, we can assure you that the campaign was very successful and had a relevant scope. Consolidating BMW Mexico as the leading motorcycling company and with great proximity to the female consumer. It should be noted that the message of the campaign focuses on highlighting the path that each personality has had to travel with its challenges and the power of motorcycling to support the development of women in groups and individually. Emphasizing that together or individually with effort and preparation the woman is stronger. Bia Dantas was the perfect influencer for this campaign. Also, the crew had a Balloon Ride next to the Teotihuacan Pyramids that create a perfect environment for team production. On the other hand, Bia Dantas highlighted that during the filming of the campaign she had her country very present: “I bring my jacket from my dear old

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How Hamba motorcycles are empowering women in Zimbabwe

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by Faith Ikade from http://venturesafrica.com/ Mobility for Africa is empowering women in rural Zimbabwe with new electric powered motorcycles that can be used as a source of income generation. The electric motorbikes known as “Hamba” gives women the opportunity to transport and sell their goods, while saving time and effort usually spent walking to pick up household goods for their families around the district of Wedza. Shantha Bloemen, Mobility for Africa Director said the initiative is centred on women, following research done by the organization which shows that men always get priority on transport. “These are women that never thought they would drive anything. The whole intent was to focus on where the burden is greatest, but also the lowest rural women are on the lowest peg of the pyramid,” she said. Assembled in Zimbabwe’s capital city of Harare with parts made in China, Hamba is powered by a solar-charged lithium-ion battery and can travel up to around 60 miles per ride. Mobility for Africa is now in the second phase of the pilot project before it can go commercial. The project was an adaptation to a similar bike used in China and was an important tool used to reduce poverty in the country. Several households and women could use the bike to transport items from their farm to a local market. Hamba will be sold for $1,500 USD and changing the batteries at a solar-powered station costs between 50 cents and $1. However, Mobility for Africa is currently leasing the bikes to groups of up to five women for the equivalent of $15 a month, thereby making it affordable for poor women in Zimbabwe. Women in Zimbabwe can now carry farm produce to markets further away from home, offer transportation services to villagers and use the motorcycle for domestic

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