YAMAHA PLEDGES 10 MILLION YEN TO TURKEY-SYRIA EARTHQUAKE RELIEF
HONDA SHOOTS FOR THE MOON
EUROPEAN UNION PROPOSES DIGITAL DRIVING LICENSES
SKILLS CRISIS OVER LACK OF YOUNG PEOPLE WORKING IN MOTORCYCLING
MOTORCYCLE HELMET MARKET EXPECTED TO GROW SUBSTANTIALLY
CONNECTICUT LEGISLATION COULD INVOKE DONOR-CYCLISTS
RIDER SAVED BY SMARTWATCH AFTER FALL FROM CLIFF ON HIS MOTORCYCLE
JAY LENO SUFFERS SERIOUS MOTORCYCLE CRASH
SAFETY INSTITUTE BACKS CAT-ASTROPHIC ROAD RULES
NATIONAL MOTORCYCLE MUSEUM TO PERMANENTLY CLOSE
SAVE THE DATE – 38TH ANNUAL NCOM CONVENTION IN ARIZONA
National Coalition of Motorcyclists (NCOM) News provides updates on motorcycle industry, market, legislation, rights of bikers, motorcyclists in USA, and motorcycle news from around the world.
Parent Company of Royal Enfield, Eicher Motors Ltd, Announces Strategic Investment In Stark Future SL
The Board of Eicher Motors Ltd. (EML) has approved an equity investment of 50 million euros, and plans for collaboration with the electric motorcycle manufacturer.
Milwaukee, WI (Friday, December 29, 2022) – Eicher Motors Ltd., leading Indian multinational automobile company, and parent company of Royal Enfield, global leader in the middleweight motorcycles segment (250cc-750cc), today announced a strategic collaboration in the space of electric motorcycles with Spain-based Stark Future SL. As part of this collaboration, the Board of Directors of Eicher Motors Ltd. has today approved an investment of € 50 million for a close to 10.35% equity stake in Stark Future. With this investment, Eicher Motors Ltd., will have a seat on Stark Future’s Board, and will explore further opportunities to collaborate in the space of electric mobility.
This investment has strategic significance for both Royal Enfield and for Stark Future, as both companies are keenly invested in creating innovative and sustainable solutions in global mobility. Stark Future recently launched its first high-performance electric motocross bike, the Stark VARG, which received an exceptional response from global media, professional riders and dealers.
Speaking about Stark Future and this partnership, Eicher Motors Ltd Managing Director, Siddhartha Lal says, “We love the vision, passion and focus of the amazing team at Stark Future. Leisure motorcycles do not easily lend themselves to EV technology at this stage, due to challenges like the battery range, packaging, weight and cost. This has resulted in stunted growth of this segment till now. Stark Future has been able to understand and harness the potential of EV technology by dramatically outperforming ICE offerings, without compromising on range, weight, packaging and cost. They have created an absolutely astounding motocross motorcycle – the Stark VARG as their entry into the EV world. We believe that Stark Future has the highest potential for real breakout growth in the EV leisure space with this model, and the potential to use this strong base to extend into other contiguous segments and beyond.”
At the helm of affairs at Royal Enfield, B Govindarajan, CEO of the company, feels this is a perfectly symbiotic partnership, and says, “We are very excited to closely collaborate with Stark Future who are as focused as we are on challenging norms, pushing the boundaries and building uniquely differentiated offerings for riders. In addition to the sheer potential of Stark Future, we see immense synergies in this partnership. While they are scaling up and planning their market entry soon, we will support Stark in the industrialization process. While they are thought leaders in EV technology, particularly in lightweight components and innovative solutions, we at Royal Enfield will draw on these capabilities for developing our EV platforms and will also plan to share some EV platforms in the future.”
Also speaking about this partnership, Stark Future Founder and CEO, Anton Wass says, “We aimed to challenge and inspire the motorcycle industry with the creation of the Stark VARG and by bringing our electric technology from the drawing board to reality. To now partner with one of the very first motorcycle brands in history and be part of their journey towards sustainability is a huge inspiration for us at Stark. We have now worked closely with Sid, Govind and team for a few months, and have been deeply impressed by what they have created in the past 25 years, as well as the mindset and focus to continue to build and develop Royal Enfield into the future of sustainable motorcycling. With the Stark VARG we believe we have a launch model that will reset benchmarks, so to know that the bike’s technical basis will spread much further and filter into more machinery and products is another source of pride for us. It has been a short, intense and incredible journey for us so far but our link with Royal Enfield and what lies in store in the coming years are brilliant signs for the future.”
Stark Future is a European electric motorcycle manufacturer with specific focus in the area of performance electric motorcycles. With a vision to inspire the motorcycle industry towards sustainable mobility, Stark Future endeavors to build sustainable products that are superior to traditional technology in performance, emotion and design. Stark Future has deep understanding in the EV space and connected technology, with several patents on its newly developed Stark VARG.
Royal Enfield has made huge strides on its EV journey over the last few years. The company’s R&D programs have included a major focus on sustainable mobility technologies, and there are several ideas in advanced stages of testing. The company has been aggressively building a sharp and insightful understanding of the EV space with an intention to create uniquely differentiated electric motorcycles with strong Royal Enfield DNA, in the middleweight segment. Royal Enfield has been building several thoughts and approaches towards design and development and also towards bringing in the right talent and resources.
About Stark Future: Stark Future is a multinational company, established in 2020 with Swedish roots, located on the fringes of Barcelona. Making the most of Catalunya’s reputation as the European capital of motorcycling, Stark Future was able to construct a dedicated, passionate, and knowledgeable team from the elite of both the motorcycle and power electronics industries, in order to build the first electric motorcycle to be the performance leader within its category, Motocross.
About Royal Enfield: The oldest motorcycle company in continuous production in the world, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the midsize motorcycle segment in India with its unique and distinctive modern classic motorcycles. With its manufacturing base in Chennai, India, Royal Enfield has been able to grow its production rapidly against a surge in demand for its motorcycles.
This month’s NCOM news covers topics as varied as:
Congress requires NHTSA to force Automakers to monitor drivers
Best and Worst Drivers in the USA presented State-wise
Unvaccinated at higher risk of Traffic Accidents claims Canadian researchers studying encrypted government records
The Road to Decarbonization
European Motorcycle group calls to make Motorcycling affordable
First Honda ‘Electric Motorcycle’ on Parade
Yamaha goes green with Plant-based materials for future bike designs
Romanian motorcyclists obligated to carry fire extinguishers
THE AIM / NCOM MOTORCYCLE E-NEWS SERVICE is brought to you by Aid to Injured Motorcyclists (A.I.M.) and the National Coalition of Motorcyclists (NCOM), and is sponsored by the Law Offices of Richard M. Lester.
It’s been a couple of months since Honda outlined its electric motorcycle plans, which included a mix of mopeds, scooters and three large-sized “Fun EVs” destined for North America by 2024 and 2025. The initial announcement included a teaser image of two motorcycles and a scooter.
Today, Honda released another glimpse of a future electric motorcycle in, of all places, a rendering of its float for the 2023 Rose Parade.
As the presenting sponsor for the 13th time, Honda will once more be the lead float in the Rose Parade. This year’s float, called “Forever Determined,” is part of an ongoing brand marketing campaign promoting the company’s initiatives including its plans for electrification. Honda says it’s pursuing a goal for carbon neutrality by 2050, and having North American vehicle sales be 100% electric by 2040.
The float shows several Honda vehicles, including the all-electric Prologue SUV, the Acura ARX-06 hybrid race car, a Hondajet Elite II plane, and a prototype Honda eVTOL (electric vertical take-off and landing aircraft). Also nestled in there is what is simply described as “a Honda electric motorcycle”.
The rendering shows a naked motorcycle that looks looks very similar to the Honda CB500F, but with a large module that presumably houses the batteries and electric motor in place of the engine.
It’s difficult to draw too many conclusions from a portion of a sketch of a parade float, but it is worth noting that every other element of the float besides the motorcycle is a product that actually exists in a further stage of development. The HondaJet Elite II was revealed in October, the Prologue is expected to enter production in 2024, and the ARX-06 will be competing in the 2023 IMSA WeatherTech SportsCar Championship. The eVTOL is still at the concept stage, but Honda has at least revealed some information about it.
The electric motorcycle remains a complete mystery, with Honda not even giving it a name in its press release (presented in full below). That gives us two possible theories. Either the electric motorcycle is so early in development that it’s just a mock-up with no relationship to an actual product, or “a Honda electric motorcycle” is all American Honda is willing to say about the project at this stage.
Given Honda’s stated goal of releasing a “fun EV” motorcycle by 2024, the latter seems more likely. With the parade taking place on Jan. 2, it’s possible Honda will provide more information on its first electric motorcycle before the end of the year.
Honda Determination to Advance Future of Mobility Set to Shine at 2023 Rose Parade
Honda brings ‘Forever Determined’ brand campaign to life as inspirational float for 134th Rose Parade®
From the road to the racetrack to the skies, Honda’s float will feature a range of mobility products, as Honda prepares for an electrified future
Honda float will serve as the stage for ‘Rose Parade Opening Spectacular’ for the first time, featuring musical performance by multi-platinum artists, Fitz and The Tantrums
All-new 2023 Honda CR-V hybrid and 2023 Pilot TrailSport SUVs are official vehicles
Honda will bring its latest brand marketing campaign to life aboard an inspirational float that will lead the 134th Rose Parade on January 2, 2023. Honda’s “Forever Determined” Rose Parade float showcases Honda’s commitment to making people’s lives better by constantly advancing mobility through innovative technology and sheer determination. Honda’s “Forever Determined” float marks the 13th time that Honda has led all floats as Presenting Sponsor of the Rose Parade.
Honda will kick off the 2023 Rose Parade with its float serving as the stage for the “Opening Spectacular” for the first time. Honda is proud to announce that the Rose Parade “Opening Spectacular” will feature a musical performance by multi-platinum artists, Fitz and The Tantrums, performing their latest high-energy, infectious new single, “Let Yourself Free.” Honda and Fitz and The Tantrums will be joined by youth singers and the Rose Parade Youth Dance Group, a collection of talented youth dancers, who will help to redefine the term “dance floor-ready bounce” during their “Opening Spectacular” performance.
The “Forever Determined” Rose Parade float highlights new initiatives that Honda is taking on – from the road to the racetrack to the skies – as Honda prepares for an all-electric future. Honda is pursuing the global goal of carbon neutrality for all products and corporate activities by 2050, including a vision for 100% electrified vehicle sales in North America by 2040.
“Our determination to advance the future of mobility is embodied in the Honda products on our parade float and in the 2023 Rose Parade theme of ‘Turning the Corner,’” said Jessika Laudermilk, Assistant Vice President of Marketing for American Honda. “Honda continues to embark on new initiatives utilizing our core technologies that will help people make their own lives better, today and tomorrow, and we’re proud to showcase that in this year’s Rose Parade.”
“Forever Determined” 2023 Rose Parade Float Brings Honda Mobility Products to Life
The groundbreaking Honda products featured on the “Forever Determined” float showcase innovative technology, driven by the ideas and sheer determination of Honda engineers. Represented on the base of the float is the Prologue, Honda’s first all-electric SUV, arriving in 2024, as well as the electrified Acura ARX-06 race machine that will soon compete in the 2023 IMSA WeatherTech SportsCar Championship, and a Honda electric motorcycle. Flying high above are the HondaJet Elite II, the fastest, farthest and highest-flying aircraft in its class, and a product of the future, the Honda eVTOL (electric vertical take-off and landing aircraft) which will fly on a new layer of the sky that is much closer to the ground than the existing layer used by airplanes and is a key part of Honda’s future “mobility ecosystem.” Honda’s 2023 Rose Parade float is powered by a specially configured 3.5L V6 engine from Honda.
Official Honda Rose Parade Vehicles
The Pace Car of the 2023 Rose Parade is the all-new hybrid-electric 2023 Honda CR-V hybrid, the most powerful and fuel efficient CR-V ever. Perfect for daily life or weekend escapes, CR-V is America’s outright best-selling SUV of the past 25 years and the all-new 2023 CR-V hybrid backs up its rugged new looks with a more fun-to-drive personality, excellent fuel economy ratings and increased capability. This all-new hybrid-electric 2023 Honda CR-V represents the latest step in Honda’s effort to reduce greenhouse gas emissions and progress toward the ultimate goal of achieving a carbon-free society. The all-new CR-V hybrid will be built at both Honda’s Indiana Auto Plant in Greensburg, Indiana and East Liberty Auto Plant in Ohio, continuing the 40-year legacy of Honda’s commitment to build products close to the customer*.
The all-new 2023 Honda Pilot TrailSport serves as the Sound Car for the 2023 Rose Parade. The most off-road capable SUV in Honda history, the all-new 2023 Honda Pilot TrailSport is the ultimate rugged family SUV with tough new styling, more passenger and cargo space and a class-leading combination of off-road capability and sporty on-road dynamics. Special rugged features on this all-new Pilot TrailSport include a raised off-road tuned suspension, all-terrain tires, steel skid plates and expanded all-wheel drive system capabilities. Designed in California and developed in Ohio, the all-new Honda Pilot is built exclusively at Honda’s Alabama Auto Plant in Lincoln, Alabama. Since 2006, Honda has produced more than 2 million Pilots in the U.S*.
Honda’s Long-standing Partnership with the Pasadena Tournament of Roses®
Honda and the Pasadena Tournament of Roses® have worked side-by-side for more than 60 years to contribute to a strong sense of community in Southern California and bring entertainment and tradition to people around the world. Honda became the Rose Parade’s first-ever presenting sponsor in 2011. As presenting sponsor for 13 years, the Honda float leads the Rose Parade and showcases the annual event theme.
Honda first collaborated with the Tournament of Roses to provide two-wheeled vehicles for the 1962 Parade. Honda has been a float participant since 1977 and has provided the official Tournament of Roses vehicle since 1994. Honda continues to supply two-wheeled and side-by-side (multi-utility) vehicles for Parade operations.
*Honda vehicles are built using domestic and globally sourced parts.
National Coalition of Motorcyclists (NCOM) News provides updates on motorcycle industry, market, legislation, rights of bikers, motorcyclists in USA, and motorcycle news from around the world.
THE AIM / NCOM MOTORCYCLE E-NEWS SERVICE is brought to you by Aid to Injured Motorcyclists (A.I.M.) and the National Coalition of Motorcyclists (NCOM), and is sponsored by the Law Offices of Richard M. Lester. If you’ve been involved in any kind of accident, call us at 1-(800) ON-A-BIKE or visit www.ON-A-BIKE.com.
Industry & Legislative Motorcycle News from USA and the world Compiled & Edited by Bill Bish
THE AIM / NCOM MOTORCYCLE E-NEWS SERVICE is brought to you by Aid to Injured Motorcyclists (A.I.M.) and the National Coalition of Motorcyclists (NCOM).
In the News this Month:
QEII RIP
NEW STUDY REVEALS SELF-DRIVING CARS ARE NOT SAFE FOR MOTORCYCLISTS
SELF-DRIVING CARS ARE COMING, SOONER THAN LATER
CALIFORNIA VOTES TO BAN NEW GAS CAR SALES BY 2035
NOTEWORTHY TOO: MAJOR HEATWAVE IN CHINA DISRUPTS SUPPLY CHAIN
TEN ELECTRIC MOTORCYCLES DUE FROM HONDA BY 2025
ILLINOIS ANNOUNCES ROUND TWO OF ITS EV REBATE PROGRAM, INCLUDING BIKES
BIG BROTHER MAY PUT AN END TO SPEEDING IN NEW YORK
ONE OF THE WORLD’S MOST POPULATED NATIONS SET TO BAN ALL MOTORCYCLES
Industry & Legislative Motorcycle News from USA and the world Compiled & Edited by Bill Bish
In the News this Month:
Motorcyclist killed by self-driving car — “the driver of the Tesla said he had the ‘auto-pilot’ setting on…he told police he didn’t see the motorcyclist.”
UN set to allow increased speed for autonomous vehicles
Honda developing lane assistance system for the “bikes of the future”
UK wants to ban the sale of new fossil fueled motorcycles
Jury acquits trucker charged with seven-count motorcycle homicide (Yes! Its that New Hampshire trucker!!!)
Petition calls for proper punishment for Bike thieves
Sturgis traffic down, but still higher than average
Bonneville motorcycle speed trials cancelled due to flooding
Gold Wing Road Riders Association (GWRRA) calls it quits
THE AIM / NCOM MOTORCYCLE E-NEWS SERVICEis brought to you by Aid to Injured Motorcyclists (A.I.M.) and the National Coalition of Motorcyclists (NCOM), and is sponsored by the Law Offices of Richard M. Lester. If you’ve been involved in any kind of accident, call us at 1-(800) ON-A-BIKE or visit www.ON-A-BIKE.com.
QUOTABLE QUOTE:
“But where, says some, is the king of America? I’ll tell you. . . . let a crown be placed . . . , by which the world may know, . . . that in America the law is king. For in absolute governments the king is the law, so in free countries the law ought to be king; and there ought to be no other . . . ” ~ Thomas Paine (1776), Patriot
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The National Coalition of Motorcyclists (NCOM) is a nationwide motorcyclists rights organization serving over 2,000 NCOM Member Groups throughout the United States, with all services fully-funded through Aid to Injured Motorcyclist (AIM) Attorneys available in each state who donate a portion of their legal fees from motorcycle accidents back into the NCOM Network of Biker Services Visit: www.ON-A-BIKE.com or contact 800-ON-A-BIKE.
National Coalition of Motorcyclists (NCOM) News provides updates on motorcycle industry, market, legislation, rights of bikers, motorcyclists in USA, and motorcycle news from around the world.
THIS MONTH –
US President Recognizes Motorcycle Awareness Month
Traffic Deaths Top 16 Year High
Teenagers More Likely To Die in Car Crash Than by COVID
European Motorcyclists Fight to Protect Rider Data
New Hampshire Outlaws Motorcycle Profiling
Seeking Support for Federal Anti-Profiling Measure
California may Establish Pilot Noise Camera Program
ABOUT AIM / NCOM:The National Coalition of Motorcyclists (NCOM) is a nationwide motorcyclists rights organization serving over 2,000 NCOM Member Groups throughout the United States, with all services fully-funded through Aid to Injured Motorcyclist (AIM) Attorneys available in each state who donate a portion of their legal fees from motorcycle accidents back into the NCOM Network of Biker Services (www.ON-A-BIKE.com / 800-ON-A-BIKE).
The 37th annual NCOM Convention in Nashville, Tennessee will draw hundreds of bikers’ rights activists from across America to “Music City, USA” from June 17-19 at the Embassy Suites by Hilton Nashville Airport, 10 Century Blvd. (615-871-0033 for room reservations), to discuss and develop legal and legislative strategies regarding issues of concern to all riders.
For more information, or to pre-register (by June 10), call the National Coalition of Motorcyclists at (800) 525-5355 or visit www.ON-A-BIKE.com. ALL motorcyclists are welcome and encouraged to attend!
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