Dealers

Damon Motorcycles to enter Latin America

General Posts / By

by Otilia Drăgan from https://www.autoevolution.com Latin America Soon to Have Its Own Custom-Built High-Tech Damon Motorcycles https://damon.com/ Latin America is about to get a taste of one of the most tech-loaded electric motorcycles in the world, and even enjoy its own custom versions. After winning the hearts of the younger generations in Canada and North America, Damon Motors is now moving on to Latin America. Canadian-based Damon Motors has just initiated a long-term partnership with Auteco Mobility in Columbia, to develop and manufacture a new line of products for motorcycle riders in Latin America, including Damon’s famous Hypersport as the flagship model. In addition to that, Auteco will license parts of Damon’s CoPilot™ safety technology, for its own Victory motorcycles. This adaptive 360-degree safety warning system is an industry first. The main objective (and a daring one) is to create a purpose-built, Latin America-specific Damon motorcycle, based on the specific needs of riders in this region. But their long-term strategy is even more ambitious, planning a wide regional distribution for what is about to become the quintessential Latin American Damon bike. Auteco has the means to do that, as a leader on the Columbian ICE motorcycles market, as well as a pioneer in terms of electric 2-wheelers, that has created the widest network of exclusive dealers, workshops and spare parts sale points, in South America. With both companies committed to not only a greener future, but also to increased safety for motorcycle riders, the idea of creating a clean and safe bike that also features the latest technologies, specifically for this market, was a slam dunk. Damon was one of the first startups to make waves with an electric motorcycle, when the trend was just taking off. Its first iconic Hypersport model delivered 200 hp and had an impressive 200-mile […]

Damon Motorcycles to enter Latin America Read More »

Highsider Custom Motorcycle Components Now Available in the USA

General Posts / By

Paaschburg & Wunderlich USA, LLC, 16315 Monterey Rd., Ste. 100 Morgan Hill, CA 95037 Contact: Holger Mohr, Holger.Mohr@pwonline.us HIGHSIDER(TM) Custom Motorcycle Components Now Available in the USA German Engineered – For whatever you ride! (Morgan Hill, CA, June 4, 2021) — Paaschburg & Wunderlich USA, LLC, the North American subsidiary of the leading European distributor, announces the launch of its premium Highsider brand for the North American market. Featuring modern styling, efficient technology, and superior quality, the initial product launch includes mirrors, headlights, turn signals, taillights, and related accessories such as handlebar weights, handlebar grips and load equalizers. High functionality, innovative design, and value for price paid are the brand’s hallmarks. Most Highsider components are TUV or EC-Approved, a certification not necessary in the U.S. but an indication of Highsider‘s rigorous testing and quality stance. Founded in 2008 by Paaschburg & Wunderlich GmbH, Highsider is Europe’s market leader for innovative lighting technology and high-quality motorcycle accessories. According to company Co-owner and CEO, Dr. Oliver Moosmayer, this expansion across the pond follows the company philosophy of “Progress Instead of Stagnation.” “We are extremely proud and happy to announce the creation of our U.S. organization and the official launch of the Highsider brand in North America. It has always been part of our plan to bring our innovative products to the U.S. market with local inventory and pricing in U.S. dollars to make it very convenient to shop for our products,” said Moosmayer. Paaschburg and Wunderlich teamed up for the strategic planning and execution of this new venture with industry executive veteran Holger Mohr, who will lead the day-to-day operations as President. “I am extremely excited to lead the efforts in bringing this distinctive brand and product line to riders in the States,” said Mohr. “Nothing gets me more fired up than

Highsider Custom Motorcycle Components Now Available in the USA Read More »

Royal Enfield Goodies on Two-Wheels

General Posts / By

This Month is Packed with Lots of Two Wheel Goodies GET ON! MOTO FEST WILL BE PACKED WITH ROYAL ENFIELD THIS YEAR! Don’t miss out on the inaugural event at the world-famous Texas Motorspeedway. And more importantly, don’t miss out on everything Royal Enfield has planned for the weekend. This weekend, May 21st, 22nd, & 23rd, it all comes together and we couldn’t be more excited. Check out what we have in store for you! BUILD.TRAIN.RACE. REVEAL Friday, May 21st | Women’s Motorcycle Show The Flat Track ladies have come to impress. Be sure to check out what all these incredible ladies have been putting together for the last 5 months. ROYAL ENFIELD SLIDE SCHOOL May 21st-23rd | Texas Motor Speedway Snag one of the last few spots with Johnny Lewis, Moto Anatomy, & Royal Enfield Slide School. You can sign up right now on Moto Anatomy. Hurry! FULL LINE UP FOR DEMO RIDES May 21st-23rd | Texas Motor Speedway You could be one of the first to give the all-new Meteor 350 a demo ride when it makes its first consumer debut. Test out the whole lineup while you’re there! OUR FAVORITE BUILD THIS MONTH: Gallinella by BAAK USA This beauty stopped us in our tracks & even convinced Breeann Poland, Lead of Marketing for the Americas, to throw a leg over it. Needless to say, she had a blast. Be sure to check them out on social! OUR FAVORITE ACCESSORY THIS MONTH: S&S Cycle Tapered Cone Slip-On Mufflers made exclusively for Royal Enfield. Take your Twin to the next level & experience a tag-team of sound and performance that will redefine any riding experience. Talk to a dealer or browse our Genuine Motorcycle Accessories catalog for more! OUR FAVORITE ACTIVITY THIS MONTH: Getting Sideways at Royal Enfield Slide

Royal Enfield Goodies on Two-Wheels Read More »

Barre Harley-Davidson Dealer Will Give Free Motorcycles to Those in Need

General Posts / By

by Sasha Goldstein from https://www.sevendaysvt.com Last year, as people looked for new ways to enjoy the outdoors, the folks at Wilkins Harley-Davidson in Barre saw dozens of would-be riders stream through its doors. All had a common goal: to hop on a motorcycle and escape. “Motorcycles provide a kind of release and a way to get away from our troubles and anxieties,” said Mark Frano, the dealership’s customer experience manager. “There’s a fair amount of people who could probably use that release but don’t have the means to get on a $20,000 Harley-Davidson motorcycle.” Intent to spread the joy of riding, the dealership came up with the Freedom for All Project. For every 50 bikes it sells this year, Wilkins will provide a free one to someone in need. The dealership is taking applications from people in northern New York, Vermont and New Hampshire who can “describe why they feel like they’re a candidate for this program,” Frano said. “It’s definitely resonated with folks who just can’t make this happen on their own,” he added. New riders are encouraged to apply. If chosen, they’ll be trained to ride safely at the dealership’s riding academy, which allows people to get a motorcycle endorsement on their driver’s license. Frano said it’s a way of giving back, something the company has done since it opened its doors in 1947. Founder Harry Wilkins used to run the shop out of his Barre garage and provide free sandwiches to riders who showed up, often from distant towns. In honor of that tradition, the dealership holds a “bologna sandwich Saturday” each year, Frano said. Giving away motorcycles adds up to a lot of bologna sandwiches. Frano estimated that the dealership sells about 300 bikes a year, meaning it would give away six in 2021. While the

Barre Harley-Davidson Dealer Will Give Free Motorcycles to Those in Need Read More »

Barnes Harley-Davidson Launches Squad Wars With Eventzee

General Posts / By

Freeze Tag, a leading creator of location-based mobile social games, announced today that Barnes Harley-Davidson launched their second year of virtual community engagement events using their Squad Wars: Coast to Coast‬ app (formerly known as Barnes Nation: Game of Barnes). Utilizing Eventzee technology, “Squad Wars” has riders driving to landmarks and businesses throughout Western Canada and the United States. Those interested in participating will first need to download the Squad Wars: Coast to Coast‬ app and create an account. Once that is done, it is recommended to visit the Squad Wars webpage to either create or find a squad to join, before doing so in the app. The new game utilizes underlying Eventzee technology which allows for team play. The challenges will require a majority of squad members to complete them before their points will be counted on the leaderboard. The virtual events, which feature gps, photo, video, and quiz challenges, are expected to end sometime in September. “Barnes Harley-Davidson has been great to work with as they are constantly pushing the envelope,” said Craig Holland, CEO of Freeze Tag, “Many features they’ve requested have added polish to Eventzee’s functionality.” There are actually 2 Squad Wars events players can join when competing — the Squad Wars West Coast event and the Squad Wars East Coast event. The West Coast event is run by Barnes Harley-Davidson, while the East Coast event in conjunction with Blackbridge Harley-Davidson. Players can join the event of the dealership they’ve purchased from. The squads that are at the top spots in the leaderboards when the events are over will receive custom squad helmets, custom squad jackets, and an engraved trophy. “We’ve been looking forward to launching Squad Wars since the day we started working with the Eventzee team,” said Kiran Rancourt, Marketing Manager for Barnes Harley-Davidson.

Barnes Harley-Davidson Launches Squad Wars With Eventzee Read More »

Harley-Davidson Dealerships From Across The United States Join Bagger Racing League

General Posts / By

Harley-Davidson Dealerships From Across The United States Join Bagger Racing League™! Bagger Racing League™ Hits Harley-Davidson and V-Twin Motorcycle Community With Big Bang—Now Expanding Fast Durango, CO (March 11, 2021) – After the formation of Bagger Racing League™ was announced on January 25 at the Harley Only Track Day at Chuckwalla Raceway in Southern California, racing teams and sponsors are signing on fast. Live from Daytona Bike Week Bagger Racing League announced nearly twenty independent motorcycle shops, bike brands, parts and accessory manufacturers, as well as Harley-Davidson dealerships from across the United States who are fielding teams and racing with the BRL in 2021. All told, over 100 riders from all over the nation are slated to participate, and that number is expected to grow. “We’re thrilled with the response,” says BRL founder Rob Buydos. “We thought there was a demand for this, and we’re excited to be proven right. The proliferation of performance baggers we’ve seen over the last half-decade inspired us to create an event that could help promote the parts that make these bikes so sought after. This is just the beginning, and I can’t wait to see how much it can grow.” Bagger Racing League™ Round 1 takes place at Utah Motorsports Complex, June 25–27, in Salt Lake City. Tickets, Hotel Packages, Camping and VIP Experiences for BRL Round 1 are available now on www.BaggerRacingLeague.com Each Round will be a 3-day event, featuring the world’s largest V-Twin vendor village at a road racetrack, stunt shows, camping, the Arlen Ness Custom Bike Show and much more. All the rounds will telecast live and feature a live audience. Originally, BRL™ was set to feature 4 classes of racing: Class 1. Hooligan GP: Includes V-twin inspired platforms. Class 2. Big Twin GP: Includes any large-displacement big twin. Class 3.

Harley-Davidson Dealerships From Across The United States Join Bagger Racing League Read More »

The Official Harley-Davidson Suggestion Box

General Posts / By

We Want the Freedom Machine to Succeed The Future of Harley-Davidson – The Freedom Machine must live on into the Future. We are reaching out to readers for their suggestions for the future success of Harley-Davidson. We will collect notes and suggestions from brothers and sisters until we build a solid list of suggestions. Then we can share them with the factory. Let’s try to stay positive, no complaints about the factory or their newest models. Click Here to read this Article and send your Suggestions at Bikernet. Join the Cantina – Subscribe Today. https://www.bikernet.com/pages/custom/subscription.aspx

The Official Harley-Davidson Suggestion Box Read More »

Harley borrows Detroit’s used-car playbook to pursue younger riders

General Posts / By

from https://www.channelnewsasia.com Harley-Davidson has decided the best way to get younger customers to buy a new motorcycle is to sell them a used one first. The Milwaukee-based company plans to roll out a certified pre-owned bike program, known as H-D Certified, adapting a strategy carmakers have been following for years to position well-tended used vehicles as a substitute for low-margin, “entry-level” new models. Harley’s embrace of used bikes is part of a new five-year turnaround strategy under Chief Executive Jochen Zeitz, and is the latest effort to expand the brand’s appeal beyond middle-aged and affluent riders. The 118-year-old American brand has been steadily losing US market share amid declining retail sales for six years. But the demand for used Harleys, which are less expensive, has remained strong. Some dealers told Reuters that pre-owned bikes last year outsold new ones by three-to-one. Melissa Walters, owner of a Harley dealership in Fresno, California, says the coronavirus pandemic has led to an increased demand for outdoor recreational activity, but dealers are hard-pressed to find bikes to sell to customers. “People are tired of staying home,” she said. “They want to go out and do something.” That sentiment was echoed by over a dozen dealers in six states. Data from industry consultant JD Power shows Harley was the most sought-after brand in the used big bikes market last year, boosting bets the certified program will draw in new customers. For Harley, it offers a way to build brand loyalty and attract new customers without engineering and manufacturing new lower-cost bikes, which tend to have lower profit margins. “We believe this program will drive Harley-Davidson desirability, increase sales and margins, and enhance the overall customer experience while supporting growth,” Zeitz told Reuters. Under the pre-owned bike program, which was revealed last month, Harley will certify

Harley borrows Detroit’s used-car playbook to pursue younger riders Read More »

Honda Ruckus 2022 now in Canada

General Posts / By

from https://voiceonline.com One of Honda’s most unique and iconic products, the new 2022 Ruckus® will be available in Canada in May 2021. The Ruckus oozes personality and attitude complete with its industrial-looking design highlighted by dual, round headlights and an exposed frame. More practical features include nimble handling, unmatched reliability and frugal fuel efficiency, making the Ruckus a great choice as a platform for personalization or affordable, around-town transportation. Ruckus Specifications for the Engine and Drivetrain include: Lightweight 49cc four-stroke OHC liquid-cooled single-cylinder engine provides ample power for in-town riding, Fuel-sipping constant-velocity (CV) carburetor with automatic choke, electric starter system allows easy push-button starting, Maintenance-free ignition system, Electronic Control Unit (ECU) provides control for ignition timing, alternator regulator, ACG starter, electric fuel pump and automatic choke, ultra-quiet exhaust system, and Automatic Honda V-Matic belt-drive transmission provides spirited acceleration and smooth operation. Chassis and Suspension updates include: Two-piece, die-cast aluminum front frame with steel upper-rear frame, Twin-down tube fork provides 56 mm (2.2 in.) of plush travel for a well-controlled ride. Single-side aluminum swingarm with single-shock rear suspension has 66 mm (2.6 in.) of travel for a compliant, comfortable ride. front and rear drum brakes offer predictable stopping, Well-padded seat boasts a low, 735 mm (29.9 in.) seat height for added confidence at stops. The instrumentation includes analog speedometer, odometer and indicator lights for fuel, coolant temperature and low/high beams. Fuel-indicator light comes on with 1.1 litres remaining. Also added is a Maintenance-free battery. Easy-to-use parking brake and a Helmet holder that locks helmet into place under seat. The 2022 Honda Ruckus is available in ur: Gray paint with a MSRP: $3,599. The latest model that launched an entire scooter-customization subculture coming to Canada this spring Honda Canada Inc. was established in 1969 and is the sole distributor of Honda motorcycles,

Honda Ruckus 2022 now in Canada Read More »

Harley-Davidson Removes Branded Merchandise From Amazon

General Posts / By

by Brendan Menapace from https://www.goprintandpromo.com Harley-Davidson Removes Branded Merchandise From Amazon, Prioritizes Its Own E-Commerce Initiative Harley Davidson CEO Jochan Zeitz said his company will no longer sell branded merchandise on Amazon, instead choosing to prioritize its own dealers’ e-commerce efforts. “We want to have a fully integrated, digital e-commerce business with our dealers,” Zeitz said, according to The Detroit News. “Amazon was not really something that got our dealers into the mix.” It’s not hyperbole to say that Amazon dominates e-commerce. But there has been pushback against the site through initiatives such as Small Business Saturday and from big brands such as Nike, which previously announced it would stop selling sneakers and apparel on the site. For Harley-Davidson, the concern is that Amazon is cutting into branded merchandise revenue from its dealerships. This is particularly pressing after Harley posted fourth-quarter losses, with Zeitz looking to steer the bike toward growth after years of declining sales in the U.S. That plan, which Harley is calling “Hardwire,” will include premium apparel and accessories as a means of strengthening its brand as more than just a motorcycle company. The decision to move away from Amazon is also a direct reversal of a previous plan to boost the company, after former CEO Matt Levatich debuted the “digital storefront” on Amazon in October 2018. If selling on Amazon didn’t work, maybe becoming more autonomous in its e-commerce offerings could help. Consumer habits have changed, and the simple convenience of buying from Amazon isn’t always more popular than being able to buy directly from a company. We might not see a mass brand exodus from Amazon any time soon, but between Nike and Harley-Davidson, we’re seeing a few major brands testing the waters of e-commerce without Amazon involvment.

Harley-Davidson Removes Branded Merchandise From Amazon Read More »

Scroll to Top