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Harley-Davidson Resumes LiveWire Production, Says Charging Problem Was Confined To Just One Bike

By | General Posts

by Bill Roberson from https://www.forbes.com

Harley-Davidson has resumed production of the LiveWire electric motorcycle after assembly was stopped earlier this week when a charging issue cropped up and was spotted during quality checks.

A Harley-Davidson Motor Company representative told Forbes Friday morning that production was temporarily suspended “to confirm that the non-standard condition identified on one motorcycle was a singular occurrence. We take pride in our rigorous quality assurance measures and our drive to deliver the world’s best motorcycles.”

They added that customers who already had the bikes could resume charging “through all methods,” including using the 120-volt (Level 1) on-board chargers that essentially let users plug the bikes into a wall outlet. Following the production halt, Harley had advised riders to only use the high-speed Level III Fast DC chargers at dealerships until the issue with the 120-volt charger was resolved. “Our quality assurances are working as they were designed, and we’ve reaffirmed the strength of the LiveWire product design, no product changes are needed and we’re moving forward,” the spokesperson told Forbes.

The issue marked a hiccup in Harley-Davidson’s rollout of the LiveWire motorcycles, which are a radical departure from the Motor Company’s usual slate of iconic gas-powered V-Twin machines. Harley is betting that the future of transportation – including motorcycles – will include more electric vehicles and they are the first major legacy motorcycle maker to put an all-electric bike into serial production.

The LiveWire features a 105-horsepower electric motor, 15.5kWh battery pack and can go zero to 60mph in three seconds.

Harley has said more electric models – including possibly electric bicycles – are on the way following the rollout of the $29,700 LiveWire. Indeed, there are Harley electric balance bikes for kids on sale at this time.

Harley Davidson: The Road Only Goes Downhill

By | General Posts

Harley-Davidson delays its first $30,000 electric motorcycle after unexpected findings during final quality checks

  • The company delayed the motorcycle after ‘non-standard conditions’ were discvoered during final quality checks
  • Dealers had begun selling pre-orders of the bike in January
  • Harley-Davidson had forecast shipping 1,600 bikes

Harley-Davidson has delayed production on its first electric motorcycle, called LiveWire.

In an email sent to dealers last week, the company announced it had found a ‘non-standard condition’ in its final quality checks but didn’t elaborate further.

The LiveWire was officially announced for commercial release last fall with a planned price of $29,799.

‘We recently discovered a non-standard condition during a final quality check; stopped production and deliveries; and began additional testing and analysis, which is progressing well,’ the company said in a statement.

The Wall Street Journal reported that the decision came after a problem with the vehicle’s battery charging was discovered. The manufacturer did not say when they planned to resume production.

The company had already begun delivering models of LiveWire to dealers in September.

The company had expected to ship around 1,600 bikes, or an estimated 1 percent of the company’s total big shipments.

The LiveWire is said to go from 0-60 mph in three seconds and reach top speeds of 110 mph.

Harley-Davidson recommends users go to dealers to charge the vehicle rather than trying to use standard electrical outlets in their homes.

It is powered by a 15.5 kWh battery and has a 105 horsepower magnetic engine and a range of 146 miles city driving on a single charge.

Harley-Davidson had told potential customers to charge the bike only at registered dealers and not in their homes.

The bike was first shown in The Avengers: Age of Ultron as a sleek prototype ridden by Scarlett Johansson’s Black Widow character.

The LiveWire promised a slew of advanced technical features, including what PR Manager Paul James descried as ‘twist-and-go.’

‘Because it’s all-electric, it’s twist-and-go,’ Paul James, PR Manager at Harley-Davidson, told Dailymail.com at the Las Vegas Convention Center earlier this year.

The LiveWire’s battery is said to have a range of 146 miles of city driving.

‘There’s no transmission, there are no shifters, no clutch – it’s very easy to ride.’

LiveWire is equipped with a full suite of electronic lateral aids, with a slew of sensors and programmable touch controls.

It also has cellular connectivity, making it the first mass market motorcycle in North America with the capability.

This means it can alert the owner if the bike has been tampered with or moved. It also has built-in GPS for location tracking.

As for the sound, Harley says its electric powertrain will produce a ‘new signature Harley-Davidson sound,’ with minimal vibration, heat, and noise.

The ‘twist-and-go’ bike ditches the traditional shifters and chirps out a turbine-like whir in lieu of the characteristic rumble. The company is hoping this will usher in a ‘new signature Harley-Davidson sound,’ with minimal vibration, heat, and noise.

LiveWire will also launch in Canada and most of Europe later this year, Harley-Davidson says.

  • Harley Davidson sales have been on a decline the past five years hurting the company’s bottom line. The company has introduced new initiatives to buck this trend.
  • Despite the new strategy Harley Davidson will have a hard time attracting millennial customers and will face stiff competition in Asia.
  • Harley Davidson is highly levered and not trading at a large enough discount to warrant an investment.

Harley Davidson (HOG) has been having a rough last couple of years, with its current stock price nearly half of where it was in 2018 as it fell from around $50 per share to its current price of about $35 per share. The company is an American icon, with the Milwaukee-based motorcycle maker being founded more than 100 years ago, and conjures up a certain type of imagery – that of big bikes, loud engines and groups of somewhat older riders riding together in large groups.

This level of brand loyalty and, dare I say, cult following has been a cornerstone of Harley Davidson’s strategy for years. However, Harley Davidson’s sales have begun to slump in recent years after reaching a high in 2014 with this trend set to continue in 2019. In Q2 2019, the company delivered nearly 69,000 bikes for the quarter, down 5% compared to the same period a year earlier and overall sales fell 6% to $1.4 billion.

The brand loyalty that Harley Davidson has cultivated has become its weakness as its core demographic of rider’s ages the company struggles to attract the new millennial rider and re-align its brand messaging to match what that segment is looking for.

UBS conducted a survey of more than 2,000 people between the age of 21 and 34 in an attempt to figure out why Harley-Davidson stock has fallen 32% in the past 12 months. While their findings are bad news for big expensive cruisers and touring bikes, they are actually good for other parts of the industry. Unlike older buyers who considered a bike “as a hobby” or because “motorcycles are cool” Millennial responders want them for “ease of transportation.” Young buyers are interested in practical and affordable bikes, for now, partially because many of them don’t have a lot of money. There is no telling if hooking Millennial customers now with affordable and practical might lead to selling them a big touring bike when they are older and have more time and money. Among the young target demographic, the second most common reason listed for buying a bike was “it goes with their self image” so the important thing might be to not try to sell them their dad’s motorcycle.

Harley will have difficulty attracting the millennial audience

I struggle to see how 10 years from now a millennial who would have values such as being more frugal, more minimalistic and more environmentally conscious would not opt for a sleek, sporty high-tech Ducati and go for a big, loud, chrome-plated Harley Davidson. Therefore, it makes sense that Harley Davidson would try to shift its brand away from this older image and embrace something more modern. And the fact is, the company is well aware of that. On July 30, 2018, the Company disclosed its “More Roads to Harley-Davidson” plan to accelerate the Company’s strategy to build the next generation of riders globally. Under the plan, the Company intends to introduce new products including electric motorcycles, a new middle-weight platform of motorcycles that includes adventure touring, custom and streetfighter models with engine displacements ranging from 500cc’s to 1250cc’s; and smaller displacement motorcycles for emerging markets. The Company plans to introduce these new motorcycles between 2019 and 2022, starting with a new electric motorcycle, LiveWire, in the second half of 2019.

These plans are hitting a bit of a snag, as the company is seeing soft demand for its Livewire electric vehicles. These electric motorcycles, which are aimed at millennial customers and billed as a way to attract a new generation of riders, come with a sticker price of $30,000 nearly as much as a Tesla model 3. It’s as if the company ignored the main necessary selling points (i.e. “practical” and “affordable”) for this demographic. Harley Davidson does make some decent, affordable bikes in their Street lineup. But they still have that stigma, of being expensive toys. In the sub-$10,000 motorcycle market, Harley can’t compete in terms of bang-for-the-buck with the likes of Triumph, Ducati, and the Japanese big four that’s been cashing in on cheap Harley alternatives since the 1980s.

Harley to face stiff competition in the emerging markets

Harley Davidson’s other area for potential growth is through expanding in emerging markets, particularly China and India. The company announced a collaboration with Qianjiang Motorcycle Company Limited (“Qianjiang”) to launch a smaller, more accessible Harley-Davidson motorcycle for sale in Harley-Davidson dealerships in China by the end of 2020. Motorcycles have been a presence in Asia for years with brands like Honda and Yamaha, along with local country-specific brands, dominating the sale of smaller vehicles.

There is a difference in motorcycle riding philosophy between the US and Asia. In many Asian countries, a motorcycle is considered a legitimate transportation option. A motorcycle is easier to park in the densely packed cities, can squeeze right through traffic, and is far more affordable than a car. Fuel in many Asian countries is also more expensive, and the taxes and permit fees for motorcycles are much lower too.

Given these considerations, in my view for Asian customers the main selling point of these motorcycles would be affordability and reliability as the next “tier” in terms of status symbols would be purchasing a car. The way I see it, Harley Davidson’s Asian motorcycles will slot in a premium category as is typical with other Harley products. The question then becomes for the Asian customer who may not be as familiar with the Harley brand and who do not view motorcycle riding as a “hobby” is that will they be willing to pay for that premium.

Harley Davidson is highly leveraged

Looking over at the financials, the company is trading at a low forward GAAP P/E of about 13. This is justified though as the company’s revenue has declined by 8.21% from 2014 to 2018 and its Net income has declined at an even faster rate of 37% in the same timeframe. The company is not trading at a cheap valuation.

Even more worryingly, the company is highly leveraged at 82 percent of total liabilities to total assets and with a debt to equity ratio of 4.62. Furthermore, a large portion of the company’s assets (nearly 70%) are finance receivables i.e. amounts owed by customers who have bought Harley Davidson motorcycles on finance. As we have seen in the experience of Kraft Heinz (KHC), a large amount of leverage would limit the flexibility of the company to make the necessary changes to its strategy. Given the headwinds the company faces due to declining sales and the need to change its strategy, I am quite bearish on Harley Davidson. The company is not trading at a large enough discount to warrant an investment.

NEWS SOURCE:
https://seekingalpha.com
https://www.dailymail.co.uk
https://www.wheels24.co.za

34a Biker Fest: Italian Bike Week

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Biker Fest offers to all visitors a unique occasion in Europe: they can try and drive for free the motorbike of their dreams. The Motorcycle Companies that will be officially present at the event are: Honda, Harley-Davidson, Ducati XDiavel and Scrambler, Kawasaki, Suzuki, Yamaha, Moto Guzzi, Indian, BMW Motorrad and Boss Hoss Italy (we are waiting for other confirmations). This year some Motorcycle Companies will offer the possibility to try also some off road models..

THE CUSTOM BIKE SHOW CONSTEST MOST HISTORIC IN EUROPE
At the Bike Show Contest of the Biker Fest takes place the final of the Italian Motorcycle Championship (14 dates) and the only date of the AMD World Championship with rich prizes like accessories for motorbikes, four reimbursement of expenses (1000 euro each one) for winners, and a exhibition area at the Motor Bike Expo in Verona 2019 for the best rising Customizer and much more! Bike show is held in the spectacular Aquasplash Aquatic Park near Demo Ride Area (Stadio G.Teghil). Don’t miss the occasion, register now your motorbike: CLICK HERE

DIRT TRACK & FLAT TRACK
After last year’s huge success, between Stadio Teghil and Luna Park you’ll find an area where it has been prepared a real oval circuit/TT. During the event you can register for a test drive with racing 450 cc motorbikes set up as flat/dirt or take part to drive courses with professional racers (with the possibility to rent motorbike and clothing when you make the registration). On Sunday you can attend at a stage of the Italian Championship of Dirt Track! For info: CLICK HERE

SATURDAY LIGHT FEVER PARADE
We know you don’t miss it at all, but we would remind it in any case! In cooperation with the Moto Club Morena FMI, in the evening of Saturday 11th of May at 7 P.m. the biggest motorbike parade will start from Luna Park and pass through Lignano and the seafront to allow everyone to know this fantastic holiday resort. Organize your group and be on time! https://motoclubmorena.it/contacts

OFF ROAD FEST
This year there will be a new area and a new circuit even more larger for over 300 off road lovers which get together every year on Saturday and Sunday to excite the spirits of adults and babies with their off-road motorbikes (cross and enduro) and test their abilities during the day. Info and registration: CLICK HERE

SCRAMBLER CHALLENGE
For the 6th time you can see and join the Scrambler Challenge, a carefree contest dedicated to vintage and custom Scramblers, the grandmothers of the present Enduro! This year there will be a new TT circuit. Register now and come to discover it: CLICK HERE

STEPH STUNT SHOW
Welcome back Stephanie Saayman, directly from Belgium, one of the greatest female stunt-riders out there! Come watch her doing crazy stuff riding Harley-Davidson and Buell motorcycles in her only italian date! FB Steph Stunts. FB Steph Stunts (https://www.facebook.com/stephstunts/)

SUPERMOTO FEST
A whole new area dedicated to Supermotard bikes is taking place this here at Biker Fest International, inside the Market area at Stadio Teghil. This will be the first thing you’ll see entering the event!. CLICK HERE

4TH EAST COAST SWEET PIN-UP CONTEST
After the big success of the last years the Pin Up Contest come again like the most waited of the north-east of Italy. You can see beautiful girls ready to challenge to the sound of lipsticks and pleasantness. This dynamic and funny contest will culminate on Saturday, while on Sunday it will involve the U.S. Car Reunion, to live as best you can that original sound with a Fifties aftertaste that characterize this unique event!: CLICCA QUI

TEAM DABOOT
To speak about Daboot Team is always complicated: images, videos and lives worth than 1000 words in this case. Their show is the summary of the reasons we love drive motorbikes: freedom, risk and adrenaline. Freestyle is like Fight Club, if you live in biker world you must love it, because in this sport there is only one rule: “There’re no rules”. Come to enjoy the performances of the great Vanni Oddera! daboot.it

LIVE ROCK
Faithful to the slogan “Rally-Race-Rock Festival” here you are the 11 bands that act like sound track of the 32nd edition of the Biker Fest with their live rock. Programma musicale

DAVIDE FAVATA STUNT SHOW
Davide Favata is a 30 y.o. Stuntrider who rides sportbikes and mostly known for being a member of Pirate Troop and Swootgang teams. He is famous for precision and technique in his stunts. He is also the only italian doing tricks together with his girlfriend on the bike, in fact they won the 2015 “Best Trick” prize at Evotech Stunt Competition. Don’t miss it! www.davidefavata.com

MOTOTHERAPY
During the last years Motorbike Therapy has been held at the Biker Fest and many TV programs spoke about it. It’s a true occasion to understand and appreciate that our life gives us everyday! Also this year, Friday 11 of May will be dedicated to Motorbike Therapy realized by ASD Vanni FMX and leaded by the famous Vanni Oddera. To attend it from in person is something magic, don’t miss it. vannioddera.it

HOG FRIULI CHAPTER TOUR
At the HOG Point near Nik’s H-D Pordenone Dealer (Stadio Teghil area) visitors will have the chance to join the HOG Official Tour spreading through the Collio hills. In a 3 hour moto tour you are gonna visit some famous wine producers and much more. The tour will come back at Biker Fest to enjoy the evening shows. Info: friulichapter@niks-harley-davidson.com

GLOBE TROTTERS
We renew the invitation to all motorcycle travellers and Travel agencies (specialized in trips for bikers) to take part at “Motorbike without frontier”, the area of the Biker Fest dedicated to great motorbike trips. This area was born to present and make know personal histories, trip experiences, projects, organized trips, books and to give some useful advice to whom is going to start a long motorcycle trip. INFO: www.mauriziodebiasio.it

MOTOTOURS
A long time tradition is guiding our guests to discover the beauties of our region. Visit two UNESCO protected cities like Palmanova and Aquileia with our tours. More over, a ride to the Frecce Tricolori (aerobaticdemonstration team of the Italian Aeronautica Militare) airbase in Rivolto is on the list! Info and registrations at: https://motoclubmorena.it/contacts

Info Biker Fest International – Italian Bike Week
Web: www.bikerfest.it    Mail: press@bikerfest.it
Tel.: +39. 0432.948777   Mob.: +39 366.6310768
Stand: http://www.bikerfest.it/download/ModuloStandIta.pdf
Hotel e Booking: www.biker19.booking.lignanoholiday.com

FB: www.facebook.com/BikerFestInt 
Instagram: www.instagram.com/BikerFestInt
YouTube: https://www.youtube.com/BikerFestInt
Linkedin: https://www.linkedin.com/company/12977350

A little over one month left till raffle day

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Raffle Day is almost here.

With a little over one month to go, now is the time to get in our annual raffle. This month we have a special offering of $1,000 to one lucky winner that enters in at the “Better Deal” package or higher. All orders of the “Great Deal” package will receive the exclusive 1936 knucklehead print. Hit the button below to get tickets, Nov 9th is coming soon!

GET YOUR TICKETS – Click Here

The 2019 Raffle Bike

This 1936 Harley-Davidson EL Knucklehead Bobber is dressed in Harley-Davidson’s classic black and vermilion red with gold striping and features a first-year 61 c.i. OHV engine based around a genuine pair of new old stock replacement knucklehead engine cases.

Cross Country Chase Stage 2

By | General Posts

A glorious sunrise kicked off a day of cruising country roads and enjoying warm hospitality as Chase riders boarded the S.S. Badger for a 60-mile cruise across Lake Michigan before enjoying lunch during a visit at the gracious Harbor Town Harley-Davidson dealership. The day was topped off by dinner, fellowship and a bike show at the Harley-Davidson Museum in Milwaukee.

Riders loaded up the belly of the S.S.Badger with their antique motorcycles and spent the 4-hour cruise on the old ferry by napping, eating or playing bingo with the very animated staff of the coal-burning ship. Lucky rider, Evan Riggle, #11, would later show off the cool ship cap he won during bingo aboard the transport ferry during his first-time visit to the H-D Museum.

Luck also followed third place rider #72, into the museum. Larry Luce managed to roll onto the campus before the tire on his 1938 Velocette KSS went completely flat, so instead of visiting the museum exhibits as he had planned, the first-time visitor barely had time to get the flat fixed before the museum closed, though he did have time to enjoy a plateful of the great dinner the museum had prepared for the riders. Luce will start Stage 3 alongside the other riders, though James Malone, #05 and Don Gilmore, #22 have left the race completely. Good news is that rider #51, Shane Masters, has rejoined the group and is ready to make up for lost time. Be sure to check out the scores tomorrow and see where your favorite rider stands!

World’s first tattooed motorcycle for sale

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Hello,

This is Chris Bienkiewicz from Game Over Cycles (GOC) – a custom bike manufacturer from Poland.

I would like to kindly inform you that our company has put up for sale GOC’s most famous custom machine – The Recidivist, which world’s first tattooed motorcycle.

The price of the motorcycle is 1,000,000 USD. The sale offer can be found on ebay under the following link:

https://www.ebay.com/itm/401870076694

GSM: +48 882 061 648

e-mail: gocpress@gameovercycles.com

Stanisław Myszkowski Game Over Cycles

Ludwika Chmury 4

35-213 Rzeszów

NIP: 793-144-48-72

REGON: 180689157

website: www.gameovercycles.com

http://www.goc-harley-davidson.pl

fanpage: www.facebook.com/GameOverCycles

The latest video presenting bike’s history, concept and all features is available here:

 

Futuristic Weekly News for May 30, 2019

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Ride from Suck, Bang, Blow in Murrells Inlet, SC to Rockingham, NC for the Smokeout 2015. USA. June 18, 2015. Photography ©2015 Michael Lichter.

Hot Action Non-Stop from Bike Shows to Motorcycle Sales and Magazine Shutdowns

The Bikernet Weekly News is sponsored in part by companies who also dig Freedom including: Cycle Source Magazine, the MRF, Las Vegas Bikefest, Iron Trader News, ChopperTown, BorntoRide.com and the Sturgis Motorcycle Museum. Most recently the Smoke Out and Quick Throttle Magazine came on board.

JOIN THE CANTINA AND CLICK HERE to read the Bikernet Weekly News

Laconia Motorcycle Week® Welcoming Press Conference

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The Laconia Motorcycle Week® Welcoming Press Conference on Thursday, June 6th, 2019 has a new home this year at the North East Motor Sports Museum at New Hampshire Motor Speedway, located on NH Route 106 in Loudon, NH.  The event will begin at 11am and last approximately one hour. 

The 96th Anniversary of Laconia Motorcycle Week® begins Saturday, June 8th, 2019 and the Laconia Motorcycle Week® Association invites all media personnel to help us kick-off this year’s Rally at the Welcoming Press Conference which will provide content including interviews, photo and video opportunities. 

Cynthia Makris, President of the Laconia Motorcycle Week® Association, will moderate presentations by:

  • Governor Chris Sununu
  • Laconia Mayor Ed Engler, Laconia City Manager Scott Myers, and Meredith Town Manager Phil Warren    
  • Operations Major John Encarnacao – New Hampshire State Police
  • Chief Matt Canfield – Laconia Police Department
  • Greg Goddard – Gunstock Mountain Resort
  • David McGrath – New Hampshire Motor Speedway
  • Michael Lock – American Flat Track
  • Tom Netishen – North East Motor Sports Museum
  • Jennifer Anderson & Charlie St. Clair – Laconia Motorcycle Week Association

In addition to the speakers listed above; the following local and state dignitaries may be in attendance: Executive Councilor Mike Cryans, State Senator Harold French, House Representatives Charlie St. Clair, Peter Spanos, Frank Tilton and David Hout, Belknap County Sherriff Mike Moyer, David DeVoy – Belknap County Commissioner, Russell Dumais – Gunstock Area Commissioner as well as business owners, residents, vendors, and rally visitors.  

Directly following the press conference, the media is invited to attend a ribbon cutting ceremony at New Hampshire Motor Speedway’s newly built 0.25-mile “Flat Track” (located directly behind the museum).  The North East Motor Sports Museum is located at 922 NH Route 106 in Loudon (603-783-0183) and parking is available on site. 

Media inquiries and to RSVP, please Contact Jennifer Anderson – 603-387-6628 or info@laconiamcweek.com.  Daily Rally Press Conferences for Laconia Motorcycle Week will occur from Monday June 10th through Friday June 14th at the Naswa Resort at 9AM. 

www.LaconiaMCWeek.com 

Tim’s Ironhead Sportster chopper

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Our friend Tim works over at the Gasbox.

He came across an old ’73 Ironhead Sportster that had seen better days and decided it was a perfect evening project. He used a bunch of Lowbrow and Gasbox parts, and we think his bike turned out killer. Check it out and let us know what you think by leaving a comment at the bottom of the article!

General:

Owner: Tim Fiorucci

Year/Make/Model: 1973 Harley-Davidson XLCH.

Fabrication: Tim Fiorucci

Build Time: About 6 months.

Engine:

Year/Type/Size: 73 Sportster 1000
Carburetor: S&S Super E
Exhaust: Gasbox Sportster Dual Exhaust with 1958-61 mufflers
Air Cleaner: Gasbox Dogdish

Frame:

Year/Type: Stock 1973 XL frame.
Rear is the Lowbrow Customs KR Style Bolt-on Hardtail frame.
Rake/Stretch: Stock Rake, 4in stretch.

Front End:

Type / Brand: Kyaba 35mm

Wheels:

Front Size: 21in
Rear Size: 18in

Finish/Paint:

Paint by: Joe Koenigsmark at Jerry’s House of Kolors
Plating/Polishing: Akron Plating
Powdercoating: A&I

Accessories:

Front Fender: N/A
Rear Fender: Lowbrow Customs Manta Ray Fender
Gas Tank: Custom Aluminum Sporty style
Handlebars: Lowbrow Customs Stainless T-bars
Grips: Jackhammer
Mirrors: N/A Hand
Controls: Drag Specialties Clutch lever
Foot Controls: Customs Stainless Pegs
Headlight: Stock Seal beam
Taillight: Box taillight
Turn Signals: N/A
License Mount: Custom
Seat: Solo

This beautiful bike is also up for sale! If you are interested please email Tim directly at fiorucci.tim@gmail.com

 

H-D Teams with Local Trade Schools for Battle of the Kings

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Harley-Davidson Teams with Local Trade Schools for ‘Battle of the Kings’ Bike Build Competition

MILWAUKEE (April 15, 2019) – For the first time, local trade school students partnered with Harley-Davidson® dealers for a unique, real-world training opportunity: helping build the coolest custom motorcycles in the world in the “Battle of the Kings” competition. 

Now, Harley-Davidson is calling on the public to help select the winner by voting for their favorites from April 15 to May 15 at H-D.com/BattleOfTheKings.

The “Battle of the Kings” competition highlights the endless possibilities to personalize Harley-Davidson motorcycles. It’s the largest dealer custom build bike competition in the world, showcasing Harley-Davidson’s leadership in customization. Since 2015, Battle of the Kings has created more than 500 custom bikes.

This year, U.S. trade school students were invited to join their local Harley-Davidson dealership for the builds, with the goal of inspiring the next generation of skilled tradespeople to join the world of motorcycling. Under the guidance of experienced Harley-Davidson mechanics, students from across the country were introduced to the creativity, customization prowess and technical precision of motorcycle customization.

“Harley-Davidson’s goal is to build the next generation of riders, and those new riders will need service technicians and customization experts to help them along the way,” said Heather Malenshek, Senior Vice President of Marketing and Brand. “Introducing trade school students to the unlimited possibilities of custom bike building will unlock their creativity and inspire them to think outside the box as they embark on their careers.”

Vote Now to Help Pick Winner

The public can vote from a selection of more than 40 rolling works of art featuring the latest in design, fit and finish created in partnership with the students of future automotive mechanics, designers and welders of America. Starting today, the first round of voting, called People’s Choice, is open at H-D.com/BattleOfTheKings.

See the builds from dealerships around the world by following #BattleOfTheKings on social media. For more information on the rules of the competition and to vote on the bikes, visit H-D.com/BattleOfTheKings.