A very manly-looking eBike from Harley-Davidson
Starting next week, select consumers across the country will be able to ride and provide feedback on Harley-Davidson’s first-ever electric bike.
Not for sale yet, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.
“America at its best has always been about reinvention,” said Matt Levatich, President and Chief Operating Officer, Harley-Davidson Motor Company. “And, like America, Harley-Davidson has reinvented itself many times in our history, with customers leading us every step of the way. Project LiveWire is another exciting, customer-led moment in our history.”
Levatich and Harley-Davidson Chief Financial Officer John Olin discuss how Project LiveWire fits into the overall strategy in a video posted to the Investor Relations section of the Company’s website.
The Project LiveWire Experience invites customers to test ride, provide feedback and learn more about the story of the motorcycle. Even those who don’t yet ride will have the opportunity to feel the power of Project LiveWire through Jumpstart – a simulated riding experience.
A 2014 U.S. tour – kicking off with a journey down Route 66 – will visit more than 30 Harley-Davidson dealerships now through the end of the year. In 2015, the Project LiveWire Experience will continue in the U.S. and expand into Canada and Europe.
“This builds on many recent reinvention successes for Harley-Davidson,” said Levatich. “In just the last few years, we’ve broadened our reach to serve an increasingly diverse society, as well as reinvented our approach to product development and manufacturing. This has resulted in cutting-edge products like the recently launched Project Rushmore touring bikes, Harley-Davidson Street 500 and 750 models and this reveal of Project LiveWire.”
An Innovative Approach to Advance the Possibilities of Personal Freedom This exciting new ride blends the company’s styling heritage with the latest technology to deliver a new expression of the signature Harley-Davidson look, sound and feel.
“Project LiveWire is more like the first electric guitar – not an electric car,” said Mark-Hans Richer, Senior Vice President and Chief Marketing Officer, Harley-Davidson Motor Company. “It’s an expression of individuality and iconic style that just happens to be electric. Project LiveWire is a bold statement for us as a company and a brand.”
The bike offers a visceral riding experience with tire-shredding acceleration and an unmistakable new sound.
The sound is a distinct part of the thrill,” said Richer. “Think fighter jet on an aircraft carrier. Project LiveWire’s unique sound was designed to differentiate it from internal combustion and other electric motorcycles on the market.”
Longer term plans for retail availability of Project LiveWire will be influenced by feedback from riders along the Project Livewire Experience tour.
“We offer a no excuses riding experience in everything we do and we are led by what our customers tell us matters most,” said Richer. “Because electric vehicle technology is evolving rapidly, we are excited to learn more from riders through the Project LiveWire Experience to fully understand the definition of success in this market as the technology continues to evolve.”
Helping Preserve and Renew the Freedom to Ride for Generations As riding in the great outdoors is one of the best elements of motorcycling, sustainability remains a core strategic focus at Harley-Davidson.
“Preserving the riding environment is important to all of us,” said Levatich. “Project LiveWire is just one element in our efforts to preserve and renew the freedom to ride for generations to come. As a company that has seen success for 111 years, we think in generational terms about our great riding environments for the next 111 years.”
Fans can learn more about Project LiveWire, as well as specific dates and locations for Project LiveWire Experience stops at projectlivewire.com . Harley-Davidson also invites anyone who is interested in the possibilities of the future to follow and engage with the company on its social media channels, including Facebook, Twitter and Instagram.
Sounds like it might be coming after all and this one does not go potatato-potato. We’ll all know more tomorrow, but in the meantime, watch this out-of-focus vid and listen…. listen
Helmet Laws, Vision Zero, Discrimination of an American Legion Rider, Flying the Flag, Electric Cycles and more.
THE AIM/NCOM MOTORCYCLE E-NEWS SERVICE is brought to you by Aid to Injured Motorcyclists (A.I.M.) and the National Coalition of Motorcyclists (NCOM), and is sponsored by the Law Offices of Richard M. Lester. If you’ve been involved in any kind of accident, call us at 1-(800) ON-A-BIKE or visit www.ON-A-BIKE.com
As of June 16th there are 65 days remaining before the 2014 Hoka Hey Challenge departs Key West, Florida for a repeat ride to Homer, Alaska. If you are not yet signed up for the 2014 event then please consider submitting your application now. For those who follow Hoka Hey on Facebook and/or the Hoka Hey BLOG you already know the good news; Hoka Hey 2014 has no entry fee. If this is your first attempt at the Hoka Hey Challenge you have the opportunity to reach out to other veteran Challengers and gather some much needed information. READ FULL STORY
After a 30-year hiatus, British motorcycle manufacturer is back with a new limited edition model: the Hesketh 24. The bike celebrates the marque’s roots in Formula 1 with Hesketh Racing and their famous driver James Hunt. Taking inspiration from the Hesketh 308 F1 car that Hunt drove to victory in the 1975 Dutch grand prix, the Hesketh 24 will once again prove passion for engineering excellence and quality can achieve outstanding results.
Under new ownership and management, Hesketh Motorcycles Ltd has shown in the production of the new 24, just the beginning of plans to establish a British motorcycle company with a reputation for quality, luxurious, hand-built machines.
Named after the number on James Hunt’s 1975 F1 car, this new model will be limited edition with only 24 built and on sale internationally.
Developed and designed by Paul Sleeman, Hesketh Motorcycles owner and chief engineer, the 24 boasts retro styling coupled with modern technology and is powered by a 1,950cc V-twin S&S X-wedge engine.
Modifying the engine especially to suit the Hesketh 24, the team turned to expert British tuners, Harris Performance Engines, putting to good use their forty years’ experience in pushrod engines and drag racing to produce the exceptionally powerful 24 engine. Indeed Hesketh will be able to offer all limited edition Hesketh 24 customers at least three different power options on their bespoke model, with Harris providing stage engine tuning for various levels of preferred power.
The Hesketh 24 bodywork is in the unmistakeable colours of James Hunt’s Hesketh F1 car with graphics designed and produced by none other than BSB champion, Tommy Hill. In fact Tommy will be the first person to ride the Hesketh 24 in public at the 2014 Goodwood Festival of Speed as he takes the new model up the famous hill-climb.
Each of the limited edition Hesketh 24 models will feature an 18 carat gold plaque on top of the tank with the unique number of that particular
model. Along with the knowledge that each bike has been hand-built by Hesketh technicians at their Surrey headquarters. Hesketh 24 owners will enjoy full-service back-up from the Hesketh team with a comprehensive two-year warranty as standard.
See more here.
In the latest salvo of a battle to rein in outlawed motorcycle clubs, the authorities here are hitting the global Hell’s Angels brand where it hurts most: the logo.
Last month, the signature winged death’s head and “Hell’s Angels” label featured on the motorcycle club’s “cut,” or leather vest, were banned in the capital as the symbols of a criminal organization.
Although a tough-minded Hamburg judge outlawed Germany’s first Hell’s Angels charter in the city in 1983, the Hell’s Angels as an organization have never been banned across Germany.
Looking to build a custom set of pipes for your Harley? Check out TC Bros. Choppers new DIY Exhaust Kits. Kits are available for Harley Big Twin and Sportster Evolution, Panhead, Shovelhead, Ironhead, & STD 3 Bolt
They feature CNC Mandrel Bent Tubing and are made in the USA! $163.99. Check them out!
The Sturgis Buffalo Chip®’s signature Legends Ride® is poised to host a record number of riders and raise more charitable funds than ever before on Monday, Aug. 4. The annual event draws in some of the biggest names in television, film, music and motorcycling, along with hundreds of riders from around the globe; and the 2014 roster of celebrity guests is shaping up to be one of the most spectacular to date. The Buffalo Chip organized the Legends Ride in 2008 to bring riders together to raise funds for local charities including Black Hills Special Olympics and the Sturgis Motorcycle Museum & Hall of Fame. In its six consecutive successful years, the ride has raised more than $325,000 for worthy Black Hills charities.
“The Legends Ride is an opportunity to meet the Rally’s biggest celebrities,” said Rod Woodruff, Sturgis Buffalo Chip CEO. “It gives riders the chance to give back to Black Hills charities, ride with the stars through some of the world’s most breathtaking scenery, bid on a magnificent custom bike and enjoy world-class entertainment.”
Riders gather on Deadwood’s Main Street beginning at 11 a.m. on Aug. 4 to check in, meet the celebrities and check out the bikes. The 2014 Buffalo Chip Student Build Challenge™ bike will be auctioned in support of the Legends Ride in front of Deadwood’s Historic Franklin Hotel. The motorcycle is a fully customized 2014 Harley-Davidson® Street Glide built by Sturgis Brown High School students under the instruction of industry veterans. Students worked side-by-side with the experts and learned state-of-art techniques while creating this beautiful, custom, 155 H.P. bagger. They entered the bike into the renowned Donnie Smith Bike Show in St. Paul, MN, where it took first place in the High School Build Open Class. It also won first place in the Full Custom Bagger Division at the Black Hills Motorcycle Show.
Celebrities so far confirmed for the 2014 Legends Ride include: Frank Fritz of History Channel’s “American Pickers”; R. Lee Ermey, film star and Golden Globe Award Nominee; Kristy Swanson, actress; Arlen, Cory and Zach Ness of Arlen Ness Enterprises; Lloyd Eisler, Olympic bronze medalist and the 1993 World Champion skater; Joe Sylvester, TORC (The Off Road Championship) Pro Light Racer; Mark Kvamme, TORC (The Off Road Championship) Pro 4 Racer; Honky Tonk Man, professional WWE wrestling icon
The ride departs from Deadwood’s Main Street at 2:30 p.m. and leads participants through the most scenic areas of the fabled Black Hills. The ride culminates at the Buffalo Chip with a private catered reception and pre-concert party. A $150 donation is required from all riders, 100 percent of which benefit the two charities. Sponsors graciously provide riders general admission to Monday’s concerts by Zac Brown Band, John Mayall and The 4onthefloor, in addition to a Legends Ride souvenir gift pack and miles of the Rally’s best memories.
The Buffalo Chip’s Legends Ride has been featured on CMT, the National Geographic Channel, the Tonight Show, FX Network, Funny or Die and the Travel Channel as well as countless print, online and newspaper articles.
For more information or to purchase tickets call 605-347-9000 or visit LegendsRide.com.
We flipped out on the paint job, on the fit and finish and on all the great ideas that made this bike so cool. If you like the rocker covers as much as we do, you can find them here.