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Norton Opens First Flagship Showroom

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Norton Opens First Flagship Showroom At The Bike Shed London Five additional United Kingdom locations will comprise the brand’s early distribution network. with inputs by Dustin Wheelen from https://www.rideapart.com Indian automotive giant TVS had acquired Norton Motorcycles in April 2020 after a tumultuous period in the OEM’s history. However, since then this legendary British brand has kept its head down, opening its Solihull factory, hiring a new CEO, and receiving a £100M British Pounds Sterling (~$125M USD) investment in two years’ time. In October, 2022, Norton started rolling out its 2023 Commando 961. With a firm eager to get its products into riders’ hands, Norton opens its first retail location within London’s The Bike Shed. “Seeing the Norton brand move from within the four walls of Norton HQ and out into the marketplace is positive on a number of levels,” claimed Norton Chief Commercial Officer Christian Gladwell. “More dealers mean more riders enjoying the results of the hard work and dedication that the entire team at Norton has contributed towards.” Known as Norton Atelier, this space will showcase Norton’s V4SV superbike alongside the Commando 961. Customers can purchase and/or test ride both models at the Shoreditch Bike Shed chapter. Norton apparel designed by Savile Row fashion designer Nick Tentis is also available at the new showroom. Tentis’ has also influenced this retail space itself. “For the first one I wanted to create a space reflecting the history and values of the Norton brand while also creating the perfect environment to display the new clothing collection,” explained Tentis. Norton will also establish showrooms at Krazy Horse London, Crawley’s P&H Motorcycles, Sheffield’s Via Moto, Bodmin’s Thor Motorcycles, and Cheshire’s Oakmere Motor Group. These locations will offer test rides, maintenance, and parts and accessories. We can’t wait for this epic brand to expand […]

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Invasion of the Small Capacity Engines

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Small is Big: Motorcycles with less power, more styling, high sales volumes Just as the world was recognising the perks of weekend motorcycle getaways and big V-Twin engines, there was also economic collapse, trade tariff wars and then the curse of the climate. Everyone complained about the weather and then somebody actually did something about it. Like all solutions, the proposal was a ban. In this Article we dive into the world of small things making big waves in motorcycle industry Click Here to Read this Comprehensive Overview of All Things Big About Small

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Norton Motorcycles opens new Global Headquarters

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TVS-owned Norton Motorcycles opens new Global Headquarters: 8,000 bikes to roll out every year from https://www.financialexpress.com by Pradeep Shah The new headquarters is creating over a hundred new high-skilled jobs and more in the coming years and will be able to build around 8,000 motorcycles a year. Norton Motorcycles has announced the completion of its new global headquarters that includes state-of-the-art manufacturing capability and the company’s new global design and R&D hub as well. The new HQ is a display of significant commitment by TVS Motor Company in its partnership with Norton Motorcycles. Within just 18 months of acquiring the iconic British marque, TVS has overseen the creation of its world-class facility in Solihull, West Midlands, UK. The new Norton leadership, together with TVS Motor Company, has conducted a wide-ranging review of Norton Motorcycles operations, resulting in new appointments and processes and these have been specifically in engineering, design, and manufacturing areas in order to ensure the highest quality standards, the company stated. Moreover, the new headquarters is creating over a hundred new high-skilled jobs and more in the coming years and will be able to build around 8,000 motorcycles a year. As part of the new manufacturing process, every single component of every new Norton bike will be evaluated in a new quality-testing laboratory to ensure the highest build quality. Moreover, the company says that within the laboratory are inspection rooms, testing areas including destruction testing, and a rolling road while a customer reception and showroom, service workshop, and office are also housed at the new HQ. The Norton manufacturing facility has also been engineered to be highly sustainable and to minimize waste. The brand says that the build used numerous sustainable and rapid build techniques on the project, the components of which are almost 50% reconfigurable as a

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Former Jaguar Land Rover CEO to be Chairman of Norton motorcycles Parent Company TVS Motors

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by Enda Mullen-COV from https://www.coventrytelegraph.net Former Jaguar Land Rover chief to take up new role at reborn motorcycle maker News of Sir Ralf Speth’s appointment follows Norton Motorcycles’ move to Solihull. In January Norton announced it is to move into the most advanced manufacturing facility in the brand’s 122-year history in Solihull. Jaguar Land Rover’s former boss Sir Ralf Speth is to join the board of legendary motorbike maker Norton Motorcycles. Sir Ralf, who stepped down as CEO of the Coventry car maker in September last year, is to become the chairman of Norton Motorcycles’ parent company, TVS Motor Company. Sir Ralf will take up the role in January 2023. CEO at Jaguar Land Rover for 11 years, Sir Ralf is hailed with transforming the company during his time at the helm. He was the recipient of a knighthood from the Queen in 2018 for his contributions to British industry, and also named as a Fellow of the Royal Society in 2020 for his passion for science. News of his appointment to Norton Motorcycles comes at a time as the company is being reborn under TVS Motor Company’s ownership. The company is currently finalising work on construction of the new Highlands Road factory, which is expected to open by the end of this year. John Russell, interim CEO of Norton Motorcycles, said: “We are truly delighted to welcome Sir Ralf to the TVS Motor Company family. “We know that Sir Ralf is a tremendous leader and his accomplishments in the automotive industry speak volumes. “This excellent appointment comes at a time when the Norton Motorcycles business is on a very positive trajectory but still with much work to do. “We will soon be settled in our state-of-the-art new manufacturing base and the guidance of Sir Ralf will be important for

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New top management at Norton Motorcycles announced

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from https://www.financialexpress.com TVS announces new top management at Norton Motorcycles: 2021 V4SS to launch soon. With TVS infusing multi-million-pound investments, the Solihull facility will be the most advanced and modern plant that Norton has operated out of in its 122-year-old history. TVS Motor Company (TVS), owner of The Norton Motorcycle Co Ltd (Norton), today announced that Dr Robert Hentschel has been appointed as the Chief Executive Officer (CEO) and Vittorio Urciuoli as its Chief Technical Officer (CTO) of the historic Solihull-based motorcycle brand. Hentschel and Urciuoli will take up their new positions as John Russell steps down from his role as Interim CEO. Dr Robert Hentschel joins Norton from Valmet Automotive Holding GmbH & Co KG, where he has served as Managing Director since 2017. Before that, he headed Ricardo Deutschland and Hentschel System and was also Director of Lotus Engineering. Vittorio Urciuoli’s former key roles within the global automotive industry include Director of URVI LTD, Head of Powertrain at Lotus Cars and Project Leader at Ferrari and Aprilia Racing. TVS has created a plan for Norton to transform into the future. Along with the entire TVS team, I look forward to working together with them for the revitalisation of one of the world’s most storied brands. Under John’s tenure, with investment and support from TVS, Norton has returned to a firm footing and made marked improvements to engineering and product quality, which will be seen in the updated V4SS that will be launched soon. In addition, we have established a new, state-of-the-art global design, engineering, manufacturing and sales and marketing HQ in Solihull, Sudarshan Venu, Joint Managing Director of TVS Motors, said. In January this year, Norton announced it would get back to work in full swing by March at its new facility at Solihull, Birmingham in the UK.

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Norton Motorcycles Head Of Design Takes Aim At Ducati

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by Bryan Campbell from https://www.forbes.com Norton Motorcycles Head of Design Simon Skinner thinks the British brand has what it takes to go head-to-head with Ducati. Admittedly, Norton taking aim at Ducati is a very, very bold aspiration. Considering the Norton name is just as synonymous with bankruptcy and financial turbulence as it is with beautiful motorcycles, you’d be forgiven for taking the current brand revival with a handful of salt. I spoke with a refreshingly candid Norton Motorcycles Head of Design Simon Skinner via video call, who said this time will be different. While there is an incredible amount of bias in that claim, this time around there’s evidence elsewhere to back it up. Back in January 2020, Norton entered the UK equivalent of Chapter 11 bankruptcy. The following April, the British brand was purchased by the third-largest Indian motorcycle manufacturer, TVS Motors. Now Norton has a new temporary factory in Birmingham, UK, is on a hiring spree and as Skinner puts it, ”the shackles have come off, in terms of design and innovation.” If this sounds at all familiar, there are similar plotlines going on at Jaguar Land Rover with Tata and Volvo and Lotus via Geely. Success isn’t guaranteed, but having a potent resource like TVS certainly helps. Speaking with Skinner, I wanted to hear just how Norton plans to not just take on Ducati and become its British equal. Bryan Campbell: Is Norton looking to follow Ducati’s lead on creating an accessible entry point with a Scrambler-esque model paired with top-tier sportbikes? Simon Skinner: Absolutely. We’ve already designed the 650cc parallel-twin range of motorcycles — the Atlas Nomad and the Ranger — and they are comparable to the Ducati Scrambler. Ours is probably a bit more modern, a bit more capable in terms of the geometry and

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Norton Motorcycles invests in advanced new factory headquarters

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Norton Motorcycles invests in advanced new factory headquarters in Solihull The Norton Motorcycle Co Ltd has moved to a new location in Solihull, West Midlands The new HQ will be a permanent base for all staff and incorporates state-of-the-art design, engineering, manufacturing and quality capabilities Opening of the newly fitted out factory comes after a multi-million pound investment from Norton’s new parent company, TVS Motor Company Commissioning is near completion and opening is expected in Q1 2021 Over 50 high quality, new jobs have already been created and more are expected to follow as the business activity grows providing a welcome boost to the local economy. The site in Solar Park, Solihull is the most advanced facility that Norton has ever had The Norton Motorcycle Co Ltd has announced that the company is moving to a new headquarters. The state-of-the-art production site located in Solihull, West Midlands, will open following a multi-million pound investment by Norton’s Indian parent company, TVS Motor Company. It will be the most advanced manufacturing facility in the 122-year-old motorcycle brand’s history. The premises will be the central hub for all of Norton operations, providing a permanent base for all staff. The new headquarters will be home to design, engineering, purchasing, sales, marketing, and support teams as well as the skilled production team that is resuming manufacture of motorcycles. Some of the specialist tooling and equipment previously used by Norton has been carried over to the new site in Solihull, but the site is benefiting from substantial new investment. The new manufacturing facility will make use of modern-day, quality-assured production processes. Skilled technicians will deploy bespoke bike building techniques and state-of-the-art new manufacturing equipment to ensure all bikes are built with great precision and quality, a hallmark of both Norton and TVS Motor Company. Norton will

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Norton will fill the high-end technology deficit for TVS Motor

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by Chanchal Pal Chauhan from https://auto.economictimes.indiatimes.com Norton is one of the most iconic British brands, besides Triumph, Royal Enfield and BSA. Incidentally now all of the remaining famed British brands either have Indian owners or strong engineering relationships with local entities. Another Indian company bags a storied European brand. This time it’s TVS Motor, the third largest two wheeler maker from the world’s biggest bikes and scooter market, and getting ‘Norton’ under its belt would not just fill the technology deficit, but would also make it a serious contender in the super-bike category, something its rivals are always vying for. Industry veterans cite it as a major catch for any aspiring Indian company aiming to hit the global circuit in style. “Norton is a major brand in the developed markets of Europe and the US and at Rs 150 crore, it’s a steal. The brand has a major pull and would fill the void for TVS Motors in technology and take it many years ahead of its rivals,” says a two wheeler specialist. TVS Motor Company has announced the Norton acquisition on Friday. Norton is one of the most iconic British brands, besides Triumph, Royal Enfield and BSA. Incidentally now all of the remaining famed British brands either have Indian owners or strong engineering relationships with local entities. Typical of the cash-starved British brands, Norton was started in Birmingham in 1898 by James Lansdowne Norton. It has a fantastic global appeal, a strong unique design and British heritage carried for decades. It has always been closely associated with “Motor Racing” and also makes superbikes in various categories across markets. It is a brand which has a huge opportunity for TVS to scale up and create value. TVS Motors can now focus on these developed markets with a known brand and

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TVS acquires Britain’s most iconic sporting motorcycle brand ‘Norton’

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by TE Narasimhan from https://www.business-standard.com Founded by James Lansdowne Norton, in Birmingham, in 1898, Norton Motorcycles is among the most popular British motorcycle brands of all time and is one of the most emotive marques today TVS Motor Company on Friday announced the acquisition of the United Kingdom’s most iconic sporting motorcycle ‘Norton’ in an all-cash deal, for £16 million, by acquiring certain assets of Norton Motorcycles (UK) (in administration), through one of TVS Motor’s overseas arms. This would be among the most interesting acquisitions of a storied motorcycle maker, and reflects TVS’ and India’s rapidly rising prominence in the global two-wheeler market, said the company. Founded by James Lansdowne Norton in Birmingham (in 1898), Norton Motorcycles is among the most popular British motorcycle brands of all time. Since the 20th century, Norton has been renowned for its classic models and eclectic range of luxury motorcycles, ranging from the authentic retro classic reboots of the famous Commando to their contemporary 200 bhp, 1200cc V4 super-bikes. Sudarshan Venu, joint managing director of TVS Motor, said: “This is a momentous time for us at TVS Motor Company. Norton is an iconic British brand.” Norton had some management issue, which TVS — with its global supply chain capabilities and financial support — helped overcome. Though there will be some concerns in the short term due to Covid-19, TVS Motor has enhanced its cost-reduction measures, and cut down on capex. Given the nature of Norton, which is not a capex-heavy business, there seems no immediate concern. Manufacturing will continue in the existing facility, and there are many customer orders that will be fulfilled in a profitable manner. The immediate focus would be on developed markets, in which Norton is already present, before expanding in key developing markets. The company has a strong relationship with

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