Royal Enfield

Enfield to glam up, slim down bikes for women, GenX

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New bikes from Royal Enfield are likely to be the most affordable ones. Royal Enfield is slimming down to conquer. It plans to make far lighter bikes, offering lower and more comfortable seating positions, to draw youngsters and women to a brand that has hitherto been associated with men who had truly arrived. And these will likely be the most affordable bikes as well from the maker of the iconic Bullet. These bikes will weigh significantly less than the Bullet and be seated lower, styled after the roadster. Due for launch in the first quarter of 2020, these are internally codenamed J1C, and may sell under the Explorer brand. The model has been developed after taking critical feedback from women and youngsters to offer them a bike with comfortable ingress/egress and steer away from the traditional perception of Royal Enfield ‘bulk’, said several industry executives aware of the plans. “While we cannot comment about future product line-ups, we can confirm that at Royal Enfield, we assign huge focus on keeping our motorcycles accessible and approachable to all, in an endeavour to bring more people to experience pure leisure motorcycling,” a spokesperson told ET. The company declined to discuss its product pipeline, features and pricing strategies. Royal Enfield was losing a significant chunk of upgraders to competition as rivals launched several sports bikes. The Explorer is an attempt to wrest back the initiative, industry experts believe. The launch of J1C is part of a new product onslaught, and the plan envisages launching at least one new product every quarter from 2020. After J1C, the company will be launching the new generation Thunderbird, which may be re-christened as Meteor, before the BS-VI versions of Classic and Bullet hit the road in 2020. Royal Enfield has upgraded the existing UCE or Unit Construction […]

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Royal Enfield Donates More Than $100,000 in Motorcycles, Parts to Youth Program

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Royal Enfield and BUILD Moto Mentor Program Partner to Benefit Wisconsin Students Royal Enfield Donates More Than $100,000 in Motorcycles, Parts to Youth Program MILWAUKEE (Nov. 22, 2019) —​​Royal Enfield​ and ​BUILD Moto Mentor Program​ are joining forces in a unique partnership designed to use motorcycles to build positive futures forWisconsin high school students. The BUILD program is a non-profit educational organizationthat pairs teams of high school students with bike-building mentors for the opportunity to learntrade and technical skills. Through a new multi-year partnership, Royal Enfield will donate 16Classic 500 motorcycles to the program along with parts, support and technical trainingmentors. The organization hopes the partnership will allow BUILD to grow the number of highschools in Wisconsin able to participate in the program. Now in its tenth year, BUILD provides students with opportunities to learn trade skills includingdesign, welding, fabrication, mechanical repair and machining as they relate to the motorcycleindustry. In addition to acquiring technical skills, teams also participate in marketing andfundraising efforts promoting the program and host local events showcasing their work, growingtheir exposure to professional and life skills. “The partnership with Royal Enfield opens up many opportunities for us, not only in the ability toimmediately support more teams, but also explore additional benefits we can provide to theparticipating students. We are excited for the future of the program with the partnership of RoyalEnfield here in Milwaukee as they share our passion to bring motorcycling and STEM-relatedskills to youth,” said Kevin Frank, president of BUILD Moto. Last year, Royal Enfield’s flagship dealer in Milwaukee mentored a team, and for the past twoyears the brand was the presenting sponsor of the Brewtown Rumble, a vintage motorcycle show that serves as the program’s largest fundraiser. “We were eager to increase ourinvolvement with BUILD after seeing firsthand the positive results it has

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Exciting Introductions This Holiday

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WOMEN’S FLAT TRACK PROGRAM The Build, Train, Race program is aimed at highlighting women and the motorcycle culture in North America through 3 stages. Building a custom Flat Track with the INT 650 Twin as the base platform, training on the motorcycle with expert Flat Track riders from within the Flat Track Community, and racing the 4 builds at the Flat Out Friday event in Milwaukee, Wisconsin during the Mama Tried weekend. Click the button below to learn more about the program, and the riders within it. LEARN MORE – CLICK HERE INTERNATIONAL MOTORCYCLE SHOWS One down, seven to go! After a successful weekend at Long Beach IMS, we are excited to pack our bags and head out to another IMS event in New York. Don’t miss your chance to see our full product lineup and the newest genuine motorcycle accessories options. Pick the location closest to you and come by our booth. Prize Pack giveaways, apparel for purchase and more! Where will we see you? Enter ROY20 for $3 off at checkout! GET TICKETS – CLICK HERE Limited Edition Bullet Trials Works Replica Introducing the Royal Enfield Bullet Trials 500. A replica of the original, groundbreaking 350cc trials Bullet. Launched in 1948, the motorcycle was the first production motorcycle to feature swinging arm suspension. Two years after its debut in 1948, a precociously talented 18-year-old joined Royal Enfield’s factory rider team. John Victor Brittain, universally known as Johnny Brittain, was to become the Trials Bullet star rider. Combining history with new technology, this limited edition Bullet Trials Replica pays homage to our original brand ambassador and his success, the sports of Trials, and the early pioneering of Royal Enfield’s influence on motorcycle performance. Contact your local dealer for information on purchase, or click the button below for more details

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Royal Enfield electric motorcycle planned for launch – CEO confirms

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This is the first time Royal Enfield has confirmed the development of an electric motorcycle. Launch is expected in the coming years. A Royal Enfield electric motorcycle (yes, you have read that right) has been confirmed to be in the works by the company’s CEO. With the push towards electric mobility reshaping the automotive industry worldwide, manufacturers with little-to-no previous association with EV powertrains have also started to ready themselves for a supposedly inevitable future; Royal Enfield being just one of many others. Vinod Dasari, CEO of Royal Enfield, shares that the Chennai-based motorcycle brand is actively developing an electric motorcycle. Despite the lower sales volume in the year, the company has invested enough capital to make new products for the coming years; electric and regular. Earlier this year, the company had announced an investment of Rs 700 crores towards the development of newer and better platforms. Now, we can be certain that a part of it will go into the making of a Royal Enfield electric motorcycle. It is a known fact that almost all major automotive manufacturers are working on an EV portfolio despite having a strong heritage with fossil-fuel-powered products. Loyal fans and enthusiasts of such brands may not be happy with this and we completely understand that. However, in order to ensure sustainability and reduce the chances of business failure in the future, manufacturers are bound to accept necessary changes. Perhaps the biggest example of this was the introduction of the Harley-Davidson LiveWire. The American motorcycle company — praised for its big, loud and intimidating V-Twins — shocked everyone with the introduction of the LiveWire electric motorcycle. However, from a business point of view, the move made sense and the LiveWire will definitely be a popular option in the electric cruiser market of the future. Whilst

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Royal Enfield may pull 500cc motorcycles out of production by 1 April next year

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from https://www.financialexpress.com According to the report, upgrading Royal Enfield’s 500cc engine to BS-VI compliance will make the production of these motorcycles ‘unviable for the domestic market’. As the deadline for India’s BS-VI transition closes in, Royal Enfield may be in the process of taking a drastic decision regarding its 500cc engine. According to a LiveMint report, Royal Enfield plans to discontinue its 500cc range of motorcycles from 1 April next year when BS-VI emission norms become a mandate in the country. The report further states that upgrading RE’s 500cc engine to BS-VI compliance will make the production of these motorcycles ‘unviable for the domestic market’. The sources close to the development also told LiveMint that the 500cc motorcycles would not be produced for international markets either. The pushrod architecture of the existing 350cc and 500cc engines do not meet the stringent emission norms. As a result, the existing model lineup will be phased out… Royal Enfield plans to restore the 350cc segment with an all-new powertrain as that accounts for the bulk of sales. Meanwhile, it would quit the 500cc displacement – the report quotes the source. The report goes on to quote the source that said that the Royal Enfield Interceptor 650 and Continental GT 650 were primarily developed for international markets and refresh the manufacturer’s rider followership in the domestic market as well. “As the 500cc line-up will be discontinued, the 650cc Twins will become the company’s export volume drivers.” Royal Enfield has registered a drop in year-on-year sales in India over the past 11 months. However, exports have been going strong with the Interceptor 650 becoming a best-selling naked roadster in the UK recently. As was speculated, Royal Enfield did not showcase new products at the EICMA motorcycle show this year and instead lined up its existing

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Barber Vintage Festival

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This year, Royal Enfield is not only the sponsor for the Fan Zone again, but is now also participating in the Demo Ride activation. Come enjoy the excitement, whether you’re testing out one of our models, dancing with our bands on Friday night or hanging out at the Royal Enfield Block Party. Be sure to visit the Royal Enfield North America Facebook at a chance to RSVP to our Friday night dance party! AIM Expo Join us at North America’s largest motorcycle & powersports trade show and lifestyle event! AIMExpo is a connecting opportunity for interested dealers and consumers alike to experience the brand and learn about the history of the oldest motorcycle company in continuous production.

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Royal Enfield launches six variants of Bullet 350

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The new Royal Enfield Bullet 350 variants come priced at Rs 1.12 lakh, bookings begin today across India. New Delhi: Royal Enfield has launched six new variants of the Bullet 350 and Bullet 350 ES, priced at Rs 1.12 lakh (ex-showroom). Bookings for these new variants have started today, informed the motorcycle manufacturer in a release. The new Bullet variants come with new colours and livery along with contemporary blacked-out design themes providing a wide range of options to the buyers. The Bullet 350, in addition to its existing black colour, will now be available in three new colours – Bullet Silver, Sapphire Blue and the Onyx Black. On the other hand, Bullet 350 ES comes in Jet Black, Regal Red, Royal Blue colour options in addition to the current Maroon and Silver variants. Also, the motorcycle manufacturer has increased its retail touchpoints. As the company claims in a release, it has launched 250 retail studio stores today and plans to launch another 250 over the next quarter in an attempt to expand its footprint in the market. The company has close to 930 existing dealer touchpoints, over 8,800 service bays and more than 900 authorised service workshops. The company is now aiming to expand its business across the tire II and III cities and towns in the country. Speaking about the launch of the new Studio Stores and the new Bullet variants, Vinod K Dasari, CEO, Royal Enfield, said, “It has been our constant endeavour to build greater accessibility for discerning customers and widen our footprint in India. We have witnessed significant demand across smaller towns and cities which are showing tremendous potential for growth and are soon becoming a huge market for a middle-weight motorcycle segment.” He also said, “Motorcycling aspirants in these towns are quickly catching on

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To Beat Slump, Enfield Looks Beyond the Thump

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Co to launch a more affordable bike in the 250cc segment, open 350 small outlets in hinterland Royal Enfield, the cult-bike brand from Eicher Motors, is considering a new 250 cc variant to arrest a slide in volumes and market share, and as part of a broader push to make it more accessible to buyers. The Royal Enfield brand had gone off the radar of aspiring youth looking for an upgrade, as enthusiasm dampened somewhat due to an increase in prices of about 8-10% over the last couple of years on account of a transition to BS IV emission norms, a spike in insurance cost and the introduction of a mandatory anti-lock braking system. A slowing economy and about a dozen product launches in the 1 lakh to 1.5 lakh price band also added to the company’s woes. From strong double-digit growth over the last five to six years, Royal Enfield has slipped into a double-digit decline in the last four months. Under new CEO Vinod Dasari, however, the bike maker has rolled out a plan to set up 350 small outlets in the hinterland, apart from considering a new 250 cc bike variant. The 250 cc study is being carried out by the Indian R&D centre, even as the UK Technical Centre moots new, bigger displacement bikes for the global markets. RE is also planning to debut a no-frills bike for all its brands, giving a prospective buyer the choice of personalisation and accessorisation. RE will be able to address the value and premium segment, giving power to prospective buyers, according to the idea pushed by Dasari. If a prospective buyer does not require all the bells and whistles, he/she can buy a no-frills version, and if the customer wants to spruce up the motorcycle, he/she has the option

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Regional Twins Launch – Denver

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On Saturday, June 15th, 2019 from 10 AM – 5 PM MDT, we’re bringing the Twins to the land of the Rockies. With mountain views and motorcycles at the META Magazine headquarters, what more could you ask for? We’re thrilled to be pairing up with one of our all-time favorite motorcycle publications for our fifth stop on the eight-city tour. Join us for Demo rides, DJ’s, food trucks and so much more. Scroll down to RSVP to the event, and sign up for newsletter updates on additions to this upcoming celebration. Click here to check out more on the Twins themselves. These Events are Free, But There’s Only Room for So Many! Click to RSVP to the official Facebook event. If you don’t have a Facebook, don’t worry – you can scroll down and sign up for email updates. We’ll make sure you’re on the list!

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No silver bullet in sight for Enfield hit by sliding volume

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The Eicher Motors stock fell 30 per cent in the past year. The Bullet, it appears, is just not firing on all cylinders at the moment. Royal Enfield (RE) sales are rather soft, and state-wise volume statistics furnished by industry body SIAM show that the bike that defines panache for motorcycle enthusiasts in India is riding through a rather rough patch. Eight states that make up three of every five RE bikes sold locally have reported deceleration. Maharashtra and Karnataka together account for 13 per cent of RE volumes, and these two states have seen a drop in 6-7 quarters of the past nine. Kerala, the largest market of RE, has witnessed volume drops of 13 per cent and 23 per cent in the September and December quarters, respectively. The September decline is attributed to floods. But declines in the December quarter have put the lens on underlying demand. Industry volume growth of twowheelers in south India was 9.5 per cent in the first nine months, up from 5.6 per cent in the previous year. However, RE’s sales volume growth in the Southern states has been underwhelming. The RE management has given production guidance of 8.7-8.8 lakh units for the current fiscal year. However, it is unlikely to be met. Average monthly run-rate of RE in the first 11months of FY19 stood at 69,569 units. To achieve the stated guidance, the company needs to produce 1.04 lakh vehicles in March. This appears to be quite a daunting task given the weak demand cycle. The Street is factoring in volume growth of 10 per cent for FY20, which could be trimmed due to about 3 per cent growth in FY19. The Eicher Motors stock fell 30 per cent in the past year following constant negative surprises on the volume front. The

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