Motorcycle Industry

by Peter Valdes-Dapena from https://edition.cnn.com/ Motorcycle sales, particularly in the United States, have been struggling ever since the Great Recession. As older riders lose interest, or simply become unable to ride any longer, the younger generation hasn’t been showing the same kind of enthusiasm. But the industry is hoping that electric motorcycles — with a quieter, simpler experience — might be the key to attracting new riders. For one thing, electric motorcycles are easier to ride. With an electric motor, there’s no need to shift gears. To experienced riders, that’s no big deal, but most Americans today have become accustomed to automatic transmissions and don’t know how to shift gears. “It’s just a lot easier learning curve,” said Susan Carpenter, a writer and radio host specializing in motorcycles. “You just hop on and twist the throttle. If you can balance, you can go.” Another benefit is that electric motorcycles are much less noisy than gasoline-powered motorcycles. To many veteran riders, the roar of the engine is part of the excitement. But a lot of other people would prefer to enjoy their surroundings much more peacefully. The bikes also don’t have hot engines and exhaust pipes that can become burn hazards, especially when parked around kids. Electric motorcycles also qualify for federal and state tax credits, similar to those for electric cars, although in smaller amounts. There are tradeoffs, of course. Electric motorcycles have the same disadvantages as electric cars, namely cost and range. Motorcycles can only accommodate small batteries so they have a lot less range than gas-powered bikes. And that range diminishes greatly during high-speed highway riding because the bike’s electric motor has to compensate for increased wind resistance pressing against the rider’s not-so-aerodynamic body. Hoping to get the attention of a new generation of riders, Harley-Davidson introduced the