Harley-Davidson

115-year-old Motorcycle dealer to ride into the sunset

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by Warren Scott from https://www.heraldstaronline.com WINTERSVILLE — John and Kim Neidengard said preparing for the Feb. 27 closing of their 115-year-old family business is a bittersweet experience. After selling Harley-Davidson motorcycles and related gear to hundreds of area residents, they are looking forward to spending more time riding together on the road and visiting their adult children and grandchildren. But the couple of 23 years said they will miss seeing their regular customers, working with others to organize poker runs that have raised thousands for charity and carrying on a legacy culminating in the state’s oldest family-owned Harley-Davidson dealership. Kim admitted she became a motorcycle fan after meeting John 28 years ago, noting his love of cycling started at an early age. “I worked here probably since I was 12,” said John, who noted it was common for children in family-run businesses to help out “as soon as you were old enough.” “As soon as I graduated from high school, I went to full time,” he said, adding he never thought of doing anything else. John said in that regard, he was much like his father, John F., who had worked for his father, G.H. Neidengard, a machinist who opened the family’s first motorcycle shop at 137 South Third, Steubenville. John said G.H. was a friend of the first Steubenville man to own a motorcycle and quickly fell in love with them. Early motorcycles were little more than bicycles with motors, noted John, but they offered low-cost transportation at a time before Henry Ford’s Model T made automobiles affordable to most people. They also were a form of entertainment, as motorcycle enthusiasts participated in hillclimbs and races that, in the days before radio and television, drew many spectators. John said the first shop was quite large, with second story apartments […]

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Harley-Davidson announces the “Get Out and Ride” Sweepstakes

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Harley-Davidson celebrates a New Year with 80 Prizes for the Rides ahead. MILWAUKEE (February 8, 2021) – Harley-Davidson’s mission brings people together and helps riders experience freedom for the soul. Harley-Davidson is celebrating its mission with the “Get Out and Ride” sweepstakes. There are 80 prizes to win in honor of the 80th Anniversary of Daytona Bike Week, and one custom grand prize motorcycle to celebrate the start of a new year of riding. “Following Harley-Davidson’s global celebration of riding at the virtual H-D 21 event, we’re excited to get riders rolling into a great year ahead,” said VP Marketing Theo Keetell. The “Get Out and Ride” Sweepstakes is Harley-Davidson’s invitation to kick off the riding season and rediscover the road.” From February 8 to April 16, Harley-Davidson is giving riders reason to celebrate with a sweepstakes that everyone in the U.S. can participate in. Through riding-related activities and visiting your local Harley-Davidson® dealer, participants earn entries for a chance to win prizes celebrating the community and spirit of two wheels. This includes a custom 2021 Harley-Davidson® Road Glide® motorcycle and weekly drawings for 80 additional prizes. “Get Out and Ride” Sweepstakes Riders can earn entries by participating in the following: Enter the “Get Out and Ride” Sweepstakes Come back for instant win prizes throughout the campaign Visit your local participating Harley-Davidson dealership Demo Harley-Davidson motorcycles The “Get Out and Ride” Sweepstakes is a perfect opportunity to demo, try-on, and experience all the new Harley-Davidson® products for 2021 including motorcycles, parts and accessories, and general merchandise. For more information visit: https://harleydavidson.promo.eprize.com/getoutandride/ NO PURCHASE NECESSARY.  A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.  LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 YEARS AND OLDER.  VOID WHERE PROHIBITED. Promotion ends 4/16/21. For Official Rules, alternate method of entry, prize descriptions and odds

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1938 Harley-Davidson Knucklehead Runs Like New

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by Daniel Patrascu from https://www.autoevolution.com Harley-Davidson has had a rough patch these past few years, and 2020 was the coronation of its problems, a time when it lost its CEO, a factory overseas, and gave up on its direct involvement in the NHRA Pro Stock Motorcycle series. Earlier this week, the Milwaukee-based company announced a plan for the next five years to turn things around, taking baby steps to make some profit, expand some segments, and reward its workforce. There’s even talk of getting back the public love, although given how not that many new models are planned for the next five years, it’s hard to tell how it could happen. And that’s a shame because, after all, it was public love that kept the company afloat during the Depression years, right alongside Indian. Public love and the technological gambles the bike maker was not afraid of making. Like taking the Flathead-engined VL motorcycle off the market in 1936, before the economic hardship was even over, and replacing it with what came to be known as the Knucklehead. It stayed in production for a little over a decade, right through the war years, and then the Panhead came along and kicked it away. But that decade was enough for the Knucklehead to impress Americans and give birth to an army of followers that are still devoted to it to this day. Followers who keep restoring and then selling them to others who are alike. One particularly fancy Knucklehead is going under the hammer in April, during the Mecum motorcycle auction in Las Vegas. The pre-war model, made in 1938, was the subject of restoration work that got it back in shape, so much so that the 61ci (1.0-liter) engine that gives it its name still spins the wheels. It has

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Harley-Davidson Unveils 2021-2025 Strategic Plan; Targets Increased Profitability

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from https://www.rttnews.com Harley-Davidson, Inc. (HOG) on Tuesday unveiled ‘The Hardwire’, its 2021-2025 strategic plan that targets long-term profitable growth and shareholder value, and also aims to enhance its position in the strongest motorcycle segments. The motorcycle maker targets increased profitability and low double-digit earnings per share growth through 2025. It also projects single-digit revenue growth in the Motorcycles segment, with solid growth expectations across all businesses. Harley-Davidson said it will invest in the core segments of Touring, large Cruiser and Trike to strengthen and grow its position. The company will expand into Adventure Touring and increase profitability within the Cruiser segment to unlock untapped volume and margin. The company noted that Pan America, its first Adventure Touring motorcycle, is an example of the company’s selective expansion into a high-potential segment that has untapped potential in the U.S. As part of expanding its Financial Services offerings, the company will launch Harley-Davidson Certified, a pre-owned motorcycle program supporting growth expected across all complementary businesses. The company said it will strengthen its commitment to electric motorcycles with the creation of a dedicated division focused exclusively on leading the future of electric motorcycles, following the success of its LiveWire motorcycle. Harley-Davidson also said it will extend employee ownership to all employees by offering an equity grant to about 4,500 employees, aligning with its new approach to Inclusive Stakeholder Management. from https://www.bennetts.co.uk Harley-Davidson outlines vision for the future Back in July 2018 Harley-Davidson unveiled an incredibly ambitious and detailed plan for its future – confirming 16 new water-cooled models from 500cc to 1250cc in an array of styles, a new small-capacity machine, huge electric bike expansion plans and a reinvented shopping experience. It was a multi-year, multi-pronged onslaught that was intended to expand the firm’s reach away from its cruiser comfort zone and bring huge

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Bagger Racing League

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The Bagger Racing League™ explodes onto the scene! The Harley-Davison and V-Twin motorcycle community will now have their day at the racetrack! Durango, CO (January 29, 2021) – On January 25, 2021, the biggest news to hit the Harley-Davison and V-Twin motorcycle community arrived in the formation of the Bagger Racing League™ at the V-Twin Only Track Day at Chuckwalla Raceway in Southern California on Monday. The idea was to bring the V-Twin Performance Community to a road race track and let the world know what the upgrades are all about. The V-Twin Only Track Day with the help of Tony from Shred Moto Co and Eric from Jiffy Tune, hosted over 100 American big twin bikes at Chuckwalla Valley Raceway and was the perfect opportunity for the big announcement. Bagger Racing League™ welcomed DRAG Specialties, world leader in V-Twin aftermarket parts, accessories and apparel distribution, as their Title Sponsor. Bagger Racing League™ founder Rob Buydos and Chief Operations Officer John Oakes welcomed representatives from the best aftermarket parts and accessory companies and race teams in the world as they all took part in signing a commitment to race with the Bagger Racing League™ for the 2021 Season. Race team conformations included: Alloy Art Barnett Bassani Feuling Parts Performance Machine Saddleman Slyfox The Speed Merchant Trask Performance More teams will be announced as they sign on. Additionally, The biggest news in the custom bike game was also announced! Zach and Cory Ness of Arlen Ness Motorcycles have signed a commitment to host a massive custom motorcycle show at the 2021 event. “With the rise of performance baggers we’ve seen over the last 5 years, we wanted an event that could help promote those parts that make these bikes so sought after. This is just the beginning, and I can’t wait

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Lowered Harley-Davidson Greyhead

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by Daniel Patrascu from https://www.autoevolution.com Audi is famous for a lot of things: it is known for things like quattro, or the high-powered stations wagons it makes, but also for something that’s a lot more visible, a special shade of gray called nardo gray. The shade, or variants of it, is not exclusive to Audi, and was used over the years, including as an aftermarket choice, on a number of cars, but people generally associate it with the four-ringed brand. Just type in the Google search bar nardo gray, and see what suggestions are made. And yes, there are bikes wrapped in it as well. Take the Germans from Thunderbike, an unstoppable garage in the business of remaking Harleys. They used nardo gray on a number of their projects, and we must say, the color looks right at home on the limited real estate provided by a motorcycle’s body. Case in point, the Fat Boy Solid Dude they got out last summer. Or this here Greyhead, one of their even more recent releases. Once a Breakout, it got extensively changed, with the addition of some 30 custom parts and no-nonsense use of nardo gray on the headlamp fairing, fuel tank, rear fender, and elsewhere, combined with black on most of the other parts. The new visual impact achieved with the paint is boosted by the lower stance, made possible by the use of a Stage 2 lowering kit, which brings the two-wheeler down by 30 mm. As said, over 30 custom parts were used to make this, most of them of the German’s own design, including the headlamp, and covers where covers are due. The entire affair cost around 7,000 euros ($8,500) to put together, but that does not include the base bike, the exhaust system, man-hours that went into

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Getting a Boom with Harley-Davidson Stage II Audio

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I have had my 2019 Harley-Davidson Street Glide for a while now, and the one thing I wanted to change was the sound of the audio. Cruising around at city speeds the stock speaker system is not bad. But when cruising highway speeds, even all the way cranked up it, the road noise became an issue for me. I couldn’t hear the music in a quality manner. A small fix was to raise my windshield height which helped. Since I bought the bike, I had my eye on upgrading the fairing and saddlebag lids with Harley’s flagship Stage II Boom Audio speakers and amps. A decision that needs to be made is whether you want to go Stage I or Stage II, the system cannot be mixed. Also, if you are planning on doing this yourself, beware Radio EQ MUST be updated by Harley-Davidson Dealer BEFORE operating the Audio System. Operating the audio system prior to radio EQ update will IMMEDIATELY damage the speakers. This can be done in advance although I waited until the job was complete. The upgrade comes with detailed instruction and I suggest you read through them before installation, which is straightforward with basic tools although easier with a short-key torx wrench. Click Here to read this Tech Tips on Bikernet. Join the Cantina – Subscribe Today. https://www.bikernet.com/pages/custom/subscription.aspx

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Harley-Davidson Track Racer Is an American Muscle Bike

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The Harley-Davidson V-twin Racing Street Custom, or VRSC for short, is a bike like no other in the Milwaukee company’s portfolio. Born in 2001 as a means to mainly fight off the Japanese muscle bikes (but others, too), it stayed in production long enough to draw in a massive fan base, but also to stir an entire custom industry based around it. Click Here to Read this Photo Feature on Bikernet. Join the Cantina – Subscribe Today. https://www.bikernet.com/pages/custom/subscription.aspx

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Harley Davidson’s plan to take iconic motorcycle brand into transportation’s future

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by Joe D’Allegro from https://www.cnbc.com Harley-Davidson unveiled a new 2021 lineup featuring several advances in engineering, electronics and styling, and its first rival to BMW and Honda “adventure” bikes. Hog motorcycle sales peaked 15 years ago and have dropped 40% since. But as it cuts costs, total number of models and geographies under a new CEO, and looks to electric motorcycles and e-bikes, Harley could be in for a smoother stock market ride. As a tradition-minded 118-year-old motorcycle manufacturer, Harley-Davidson may not seem ideally situated to prosper in a rapidly changing world where vehicles are increasingly electrified, self-driving, and shared. But the iconic company could be better positioned than many stock market investors betting on transportation suspect. The company’s U.S. bike sales peaked at more than 260,000 way back in 2006, and have since dropped about 40%. Demographics are part of the story, and it is a well-charted one, in the stock price and broader narrative about Harley’s consumer market. In 1985, the year before Harley went public, the median motorcycle owner was only 27, according to the Bureau of Transportation Statistics. By 2018, the median age had risen to 50. But the iconic “HOG” brand is turning itself around under the leadership of president and CEO Jochen Zeitz, who took the helm last year after drawing praise for a turnaround engineered at European consumer brand Puma. Zeitz, and other new executives pushed the “Rewire” initiative, which has driven the manufacturer to exit international markets with low potential to focus on 36 high-growth-potential areas in North America, Europe and Asia. The company also laid off 700 employees to trim costs. It closed out 2020 by entering into a distribution agreement with Indian motorcycle maker Hero and spinning off its electric bicycle operations to a new firm where it holds a

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The End Of Harley-Davidson’s Entry-Level Streets Era

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by Sabrina Giacomini from https://www.rideapart.com The 500 and 750 are out. Harley-Davidson has been taking some pretty drastic measures lately to secure its spot on the market. On January 20, 2021, we discovered the extent of those measures when the Motor Company confirmed its upcoming lineup. While the digital event focused mainly on what’s new and exciting in the Harley showrooms, it also marked the end of the road for some well-known models that quietly disappeared from the maker’s website. In the “Street” category, the Sportster lineup was reduced down to only three models with the Iron 883 and 1200 and the Forty-Eight left to hold the entry-level fort. The beginner-friendly Street 500 and 750 have been officially discontinued, putting an end to Harley’s small-and-medium-displacement era. The H-D Street 500 and 750 were first announced in 2013. The company already knew back then that it needed to go after a younger demographic and expand its presence in markets where smaller displacements thrived. Those are the boxes Harley was hoping to check with the new Streets. At the time, former CEO Matt Levatich explained that the new Street lineup “fills a need for people who want to identify with a brand but have a motorcycle that is less intimidating, and more inviting. This bike is easier to ride and easier to learn how to ride.” Armed with a new frame, the then-new Revolution X engine, and a small price tag (the 500 started at $6,700 back in the day), the Streets seemed to have all the makings of good starter bikes. They also made getting on a Harley far more accessible to a wider range of riders. The models received mixed reviews with some praising their simplicity and accessibility while others criticized their lack of personality. Ultimately, the Streets, in particular

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