Harley-Davidson

Tariff truce may spare iconic US products from huge price hikes

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by Jenny Leonard from https://financialpost.com U.S. and EU Set to Reach Temporary Tariff Truce Over Metals Iconic American products affected by EU countertariffs include Harley-Davidson Inc. motorcycles, Levi Strauss & Co. jeans and bourbon whiskey. Business associations and lawmakers have asked that the U.S. lift the duties, saying they do more harm than good. The Biden administration is set to announce it’s reached a truce in a dispute with the European Union over metal tariffs, sparing iconic products such as U.S. bourbon whiskey from a doubling of EU duties next month, people familiar with the matter said. A resolution could be announced as soon as Monday, said the people, who asked not to be identified because the talks are private. At issue is a high-profile dispute that started in 2018 under former President Donald Trump, in which the U.S. imposed duties on steel and aluminum from Europe, Asia and elsewhere over risks to American national security. The EU has since retaliated and on June 1 was set to double tariffs on a list of American products to 50%. Under the agreement with the Biden administration, the EU will refrain from increasing those tariffs and both sides will engage in a dialog on steel overcapacity, according to the people. The European Union had previously proposed to suspend all duties on each other’s products for six months while negotiations on a long-term solution continue. “We can only reiterate that the EU remains committed to finding a solution with the U.S. to the unduly justified tariffs on steel and aluminium and to working with the U.S. in tackling the root cause of the problem, which is the global steel overcapacity,” a spokesperson for the European Commission said on Saturday. Negotiators on both sides of the Atlantic are working to eventually remove the tariffs […]

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Peter Fonda’s motorcycle from ‘Easy Rider’ is heading to auction

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from https://www.malaymail.com ‘Captain America,’ the motorcycle that had a starring role in ‘Easy Rider’ should easily find a buyer at an auction held in Texas on June 5, 2021. ― Picture courtesy of Cord & Kruse Auctions via ETX Studio. LOS ANGELES, May 15 ― The iconic “Captain America”, the motorcycle that Peter Fonda rode in the movie Easy Rider, will be auctioned off in Texas on June 5, 2021. Famous for the star-spangled banner painted on its gas tank, the motorcycle is currently estimated at between US$ 300,000 and US$ 500,000. The motorcycle in question, symbol of freedom and the hippie movement of the era, will be sold without a reserve price. This exceptional model, famous across the world, was built from an old 1952 Harley-Davidson bike bought for a pittance at the time. In 1996, the bike’s owner at the time, collector Gary Graham, sold the Captain America bike at the Dan Kruse Classic Car Productions auction to Gordon Granger. Since then, the bike has resided in Austin, Texas, where it even survived a fire in December 2010. For anyone who needs a reminder, the film Easy Rider was directed by Dennis Hopper and released in 1969. The movie is a cult road movie about two bikers leaving California to reach Louisiana. The authenticity of this model for sale is nevertheless debated among some aficionados. For the record, two bikes were used for the shoot. In 2014, one of them was sold for 1.3 million dollars. In addition to Captain America, about 20 other vehicles from Gordon Granger’s collection will also be offered at auction on June 5, all without reserve prices. This selection includes, for example, several Rolls-Royces from the 1920s and 1930s, a 1954 Jaguar XK120 Roadster and a 1964 Ford Mustang convertible. Also noteworthy in

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Historic Off-Road Show at the Harley-Davidson Museum

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by Skyler Chun from https://www.milwaukeemag.com Preview: A Historic Show at the Harley-Davidson Museum. Learn all about the history of off-road motorcycling at the Harley-Davidson Museum. A new exhibit – about the storied past of off-road motorcycles and the people who rode them – has rolled into the Harley-Davidson Museum. “There’s a deep history here with this type of riding,” exhibits curator David Kreidler says, adding that the company has long made special motorcycles designed to be ridden across difficult terrain. After all, when the company was founded in 1903, roads weren’t widely paved, and riders needed to be able to maneuver their bikes across rutted earth, or dodge fallen logs and debris. The “Off-Road Harley-Davidson” exhibit was created to coincide with the introduction of the Pan America adventure-touring motorcycle. One of the highlights of the exhibit, “Off-Road Harley-Davidson,” is the LiveWire, the company’s first all-electric motorcycle. The bike was featured prominently in the Apple TV+ show “Long Way Up,” which followed Ewan McGregor and his friend motorbiking from South America to Los Angeles. Older bikes are also on display. While the museum is open to the public, it’s planning virtual events as well. To replicate the experience of walking through the galleries, Kridler will lead tours of the exhibit space that viewers can access online if they’d rather not visit in person. “Off-Road Harley-Davidson” looks back at Harley’s history of all-terrain motorcycles. Visit the Harley-Davidson webpage for more information. “Off-Road Harley-Davidson” exhibit celebrates the company’s past by Mark Gardiner from https://www.revzilla.com To celebrate the launch of its Pan America adventure bike, The Motor Company recently mounted a lovely exhibit called “Off-Road Harley-Davidson” at its museum in Milwaukee. Unfortunately, just as the exhibit was due to open to the public, a surge in COVID cases forced Milwaukee County to close museums!

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Harley-Davidson Hometown Rally in Milwaukee Labor Day weekend

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Harley-Davidson hosting a Hometown Rally in Milwaukee Labor Day weekend by Sarah Hauer from https://www.jsonline.com/ Harley-Davidson motorcycle riders are being invited back to Milwaukee this summer for a Hometown Rally during Labor Day weekend. Harley-Davidson, Inc. announced Wednesday it would host the Hometown Rally from Sept. 2 to 6 after stepping back from large events in Milwaukee last year because of the COVID-19 pandemic. Harley-Davidson said the company’s museum at 400 W. Canal St., will serve as the central rally point with six nearby dealerships offering additional events. The Harley-Davidson Museum will have free live concerts, food and beverage sites, stunt exhibitions and skills demonstrations across its 20-acre campus during the rally. The museum will also show off 2021 motorcycles. Born Free and V-Twin Visionary will host motorcycle showcases. The museum will be open for general admission. “The Hometown Rally is an event no Harley-Davidson fan will want to miss,” said Jochen Zeitz, chairman, president and CEO of Harley-Davidson, in a news release. “It will be a celebration of all things Harley, a chance to re-connect with other riders who share the desire for adventure, freedom and community that is the real heart of the Harley-Davidson experience.” Around 100,000 people attend the company’s Milwaukee events in anniversary years and the crowd is smaller in off years like this one — the company’s 118th anniversary. Hometown Rally schedules will be finalized throughout the summer with updates at H-D.com/hometownrally. Participating dealerships include House of Harley-Davidson in Greenfield, Milwaukee Harley-Davidson, Suburban Motors Harley-Davidson in Thiensville, Uke’s Harley-Davidson in Kenosha, West Bend Harley-Davidson and Wisconsin Harley-Davidson in Oconomowoc. The Milwaukee Rally was one of the few events that weren’t canceled in 2020 because of the COVID-19 pandemic. Local dealerships took the lead in planning the annual celebration. The motorcycle company did not host any

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‘Hands-on’ motorcycle exhibit opens this weekend at Discovery Center

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by Brandon Peoples from https://1350kman.com KANSAS – A new traveling exhibit opens this weekend at the Flint Hills Discovery Center aimed at motorcycle enthusiasts. Hands-On Harley-Davidson includes a kid-sized Harley-Davidson dealership with two customizable Road-King inspired motorcycles. Event Coordinator Jonathan Mertz says it’s geared toward children through three sections — Dream it, Build It and Ride It. For the bigger kids, the exhibit includes real vintage motorcycles including a commemorative Evel Knievel Harley, a 1913 Board Track motorcycle and an XR-750 Harley. The exhibit opens Saturday and is on display through Sept. 12 in the Tallgrass Gallery on the second floor of the Flint Hills Discovery Center. Members of the Flint Hills Discovery Center will have an opportunity to get a sneak peek of the exhibit from 5:30 to 7:30 p.m. Friday.

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The Spring Action Bikernet Weekly News for May 13, 2021

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Action on All Fronts! I started out in this industry working on bikes and then as the manager of ABATE National fighting for freedom. I was maybe 23. I’m still fighting for the freedom to ride fossil fuel machines. Fighting for Freedom has always felt like fighting for the truth. I haven’t run into a situation yet when the truth didn’t coincide with freedom. News from Norton motorcycles revival, Motorcycle Riders Foundation, 5-Ball Leathers, Yamaha & Ducati supply stuck, Paughco, Arch Motorcycles, Fandango, Harley-Davidson Hometown Rally, AMVETS Rolling to Remember Rally gets parking, ABATE Idaho and Illinois, NMA, Laconia Motorcycle Week, Twisted Road, more. Let’s party and ride Free forever. –Bandit Click Here to read the Weekly News on Bikernet. Join the Cantina for more – Subscribe Today. https://www.bikernet.com/pages/custom/subscription.aspx

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Harley-Davidson Replacing Chrome Event Space With New Garage

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by Daniel Patrascu from https://www.autoevolution.com If you are familiar with the Harley-Davidson Museum, then you must be aware of a tent structure there in Milwaukee called Chrome. The structure, designed with special events in mind, is enjoying its final days under the sun, as it will be replaced with a new one later this year. On the same day Harley-Davidson announced it is spinning off the LiveWire nameplate into a brand of its own, the bike maker also revealed the birth of a new event space called Garage at the museum location. Slotted to begin construction later this summer, the venue is expected to be completed with the help of 1903 Events in the spring of next year. The site will be an 8,200-square-foot (761-square-meter) construction located south of The Shop, and will feature floor-to-ceiling windows with a view of the Menomonee River, five garage doors, and green spaces. Just like Chrome, it will be open to all wanting to celebrate an event on the Harley-Davidson grounds, from weddings to get-togethers of some other nature.

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All electric brand separate from the Harley-Davidson brand

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Harley-Davidson launches new electric-only LiveWire brand. Harley-Davidson’s LiveWire is no longer just a model, it’s a whole brand. The brand’s first dedicated model will debut on July 8. by Kyle Hyatt from https://www.cnet.com Pretend you’re Harley-Davidson for a minute. You’re the oldest continually operating American motorcycle manufacturer. You have legions of rabid fans acting as unpaid brand ambassadors. Your name is basically synonymous with motorcycling. Sounds good, right? Now, as Harley-Davidson, try and do something completely and utterly different than what you’ve done in the past. Now that history is working against you, and those loyal customers think you’ve betrayed the ideals of the brand they love. It’s a real Catch-22. You need to innovate, or you’ll die, but if you innovate, you make your core customers angry, and then you die. While things weren’t actually quite that dire for H-D, it’s definitely been tough. That’s pretty much what happened when Harley-Davidson launched the LiveWire electric motorcycle a few years ago. Now though, the folks in Milwaukee have decided to try a different route with the whole electric motorcycle thing, and that’s to spin LiveWire off into its own brand, according to an announcement Monday. New brand equals no baggage and that extra freedom to do new things could be just what Harley needs. “One of the six pillars of The Hardwire Strategy is to lead in electric – by launching LiveWire as an all-electric brand, we are seizing the opportunity to lead and define the market in EV,” Harley-Davidson CEO Jochen Zeitz said in a statement. “With the mission to be the most desirable electric motorcycle brand in the world, LiveWire will pioneer the future of motorcycling, for the pursuit of urban adventure and beyond. LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson

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Harley-Davidson Launches LiveWire as independent Electric Motorcycle Brand

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Harley-Davidson Launches LiveWire, the independent Electric Motorcycle Brand (www.livewire.com) MILWAUKEE (May 10, 2021) – Harley-Davidson, Inc. (“Harley-Davidson”) (NYSE: HOG) today announces the launch of LiveWire as an all-electric motorcycle brand. LiveWire is more than a motorcycle. LiveWire plans to redefine electric, delivering the best experience for the urban rider, with personality and soul. LiveWire creates a unique connection between rider and vehicle. Today, the next chapter in the LiveWire journey begins. Jochen Zeitz, chairman, president and CEO of Harley-Davidson: “One of the six pillars of The Hardwire Strategy is to lead in electric – by launching LiveWire as an all-electric brand, we are seizing the opportunity to lead and define the market in EV. With the mission to be the most desirable electric motorcycle brand in the world, LiveWire will pioneer the future of motorcycling, for the pursuit of urban adventure and beyond. LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson electric motorcycles in the future.” The first LiveWire branded motorcycle is scheduled to launch on July 8, 2021 and to premiere at the International Motorcycle Show on July 9, 2021. For more information and updates, register at livewire.com. Unique lineage: LiveWire draws on its DNA as an agile disruptor from the lineage of Harley-Davidson, capitalizing on a decade of learnings in the EV sector and the heritage of the most desirable motorcycle brand in the world. Motorcycles + beyond: with an initial focus on the urban market, LiveWire will pioneer the electric motorcycle space, and beyond. Virtual HQ: innovating by design and attracting industry-leading talent, LiveWire will be headquartered virtually, with initial hubs in Silicon Valley, CA (LiveWire Labs) and Milwaukee, WI. Marketplace: from launch, LiveWire will work with participating dealers from the Harley-Davidson network as an independent brand. An innovative go-to-market model

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Harley-Davidson FL 1946 Sells for 473 Times Its Original MSRP

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by Daniel Patrascu from https://www.autoevolution.com Born at a time when World War II was raging all across the world, the FL line of motorcycles turned out to be a hit in the Harley-Davidson portfolio. Little did the bike maker know however that many decades after its introduction, this line of Knuckleheads will be worth many times over their original money. The FL you’re looking at, sporting a bit more chrome than what the bike maker offered back then, comes from the year immediately after the end of the war. It looks so shiny and new thanks to a restoration process it went through about a quarter of a century ago. A restoration process that also helped significantly increase its value. You see, back when it was made alongside close to 4,000 others of its kind, the two-wheeler had an MSRP of just $465. Adjusted for inflation, that would be around $6,200 in today’s money. Still a very, very long way from the sum it just sold for last week. The bike was listed on the massive lot that went under the hammer during the huge Mecum motorcycle auction in Las Vegas. This particular FL shares the second position on the podium for most expensive bikes sold there with an E model from 1943, behind the champion of the event, the $297,000 Strap Tank. $220,000 is how much someone paid for the FL, which would be 473 times more than its original price back in 1946, or 35 times more if we do the math with the inflation-adjusted amount. Although we’re not specifically informed of this, we reckon the 74 cubic inch engine linked to a four speed transmission is still in working order, but do not expect this motorcycle to take to the roads anytime soon. That’s because there are

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