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China-made Brixton 1200 cleared for production

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by Pradeep Shah from https://www.financialexpress.com China-made Brixton 1200 cleared for production: 1200cc modern classic has Bonneville T120 in its sights! About the new 1200cc model, Brixton says that it “shows the way of Brixton Motorcycles into even higher capacity classes and proves the development competence of our brand.” Brixton 1200 – a 1200cc modern classic has been cleared to enter production as per a report on Bennetts. The modern classic will lock horns against the likes of the Triumph Bonneville T120 in the segment. Showcased as a concept at 2019 EICMA motorcycle show, the said model will be made in China. However, Brixton comes under the KSR Group from Austria that is responsible for importing motorcycles from multiple Chinese manufacturers. The design and engineering part for the Brixton 1200 has been taken care of at KSR’s design center that is located in Krups, Austria. The Brixton will most likely draw power from a 1200cc, parallel-twin engine that will put itself very much in the Bonneville T120 territory. In terms of aesthetics, the Brixton 1200 looks like a proper modern classic with an all-LED rounded headlamp upfront, wired wheels, all-black theme and touches of chrome just at the right places. About the new 1200cc model, Brixton says that it “shows the way of Brixton Motorcycles into even higher capacity classes and proves the development competence of our brand.” As of now, the exact timeline for the production of Brixton 1200 isn’t clear and the company says that it wants to create a technically mature vehicle without time pressure, a vehicle that meets more than just the high-quality requirements in these cubic capacity classes. Apart from showcasing the Brixton 1200, the company launched Crossfire 500 and Crossfire 500X last year. The two get power from a 486 cc, parallel-twin motor good for […]

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TVS acquires Britain’s most iconic sporting motorcycle brand ‘Norton’

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by TE Narasimhan from https://www.business-standard.com Founded by James Lansdowne Norton, in Birmingham, in 1898, Norton Motorcycles is among the most popular British motorcycle brands of all time and is one of the most emotive marques today TVS Motor Company on Friday announced the acquisition of the United Kingdom’s most iconic sporting motorcycle ‘Norton’ in an all-cash deal, for £16 million, by acquiring certain assets of Norton Motorcycles (UK) (in administration), through one of TVS Motor’s overseas arms. This would be among the most interesting acquisitions of a storied motorcycle maker, and reflects TVS’ and India’s rapidly rising prominence in the global two-wheeler market, said the company. Founded by James Lansdowne Norton in Birmingham (in 1898), Norton Motorcycles is among the most popular British motorcycle brands of all time. Since the 20th century, Norton has been renowned for its classic models and eclectic range of luxury motorcycles, ranging from the authentic retro classic reboots of the famous Commando to their contemporary 200 bhp, 1200cc V4 super-bikes. Sudarshan Venu, joint managing director of TVS Motor, said: “This is a momentous time for us at TVS Motor Company. Norton is an iconic British brand.” Norton had some management issue, which TVS — with its global supply chain capabilities and financial support — helped overcome. Though there will be some concerns in the short term due to Covid-19, TVS Motor has enhanced its cost-reduction measures, and cut down on capex. Given the nature of Norton, which is not a capex-heavy business, there seems no immediate concern. Manufacturing will continue in the existing facility, and there are many customer orders that will be fulfilled in a profitable manner. The immediate focus would be on developed markets, in which Norton is already present, before expanding in key developing markets. The company has a strong relationship with

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Two new Motorbike motor oils from LIQUI MOLY

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Oil manufacturer extends its range of fully synthetic oils February 2020 – LIQUI MOLY is broadening its range of motor oils for motorcycles and launching two new grades: Motorbike 5W-40 HC Street and Motorbike 10W-30 Street. “With these two fully synthetic oils, we are expanding our offering for motorcyclists,” says Sebastian Zelger, Director LIQUI MOLY USA. Both oils meet the highest oil specification of API with SN plus and the highest oil specification of JASO with MA2. With the new 5W-40 HC Street, LIQUI MOLY has created an effective alternative to the Motorbike 5W-40 Street Race oil used by all teams in the intense Moto2 and Moto3 world championship series. While the 5W-40 Street Race oil remains a popular oil for riders in daily and high performance environments, 5W-40 HC Street will provide similar benefits in routine riding conditions. The Motorbike 10W-30 Street follows the trend towards ever lower viscosity oils, which has been observed in the automotive sector for some time. “For motorcycles, 10W-30 is still an unusual viscosity with some early adopting Japanese manufacturers now using it,” says Sebastian Zelger. A thinner oil means that the engine needs less effort to pump the oil. The result is lower fuel consumption and thus lower emissions – and more power that the engine can deliver to the wheels. About LIQUI MOLY With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces exclusively in Germany. There it is the undisputed market leader for additives and is repeatedly voted the best oil brand. The company sells its products in more than 120 countries and generated € 569 million in sales in 2019.

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Indian motorcycle sales surge 37% following rollout of Challenger

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by Carrigan Miller and Mark Reilly from https://www.bizjournals.com Polaris Inc. stock is up sharply Tuesday morning after the maker of ATVs, snowmobiles and motorcycles reported better-than-expected profits for the fourth quarter, driven in part by the rollout of a new Indian motorcycle. The Medina, Minnesota-based manufacturer posted income of $98.9 million for the quarter, or $1.58 per share, up from $91.4 million, or $1.47 per share the year before. Adjusted earnings were $1.83 per share, ahead of Wall Street average estimates of $1.79. Sales were $1.73 billion, up 7% from the year-ago period but at the low end of Wall Street estimates. Sales growth was led by the company’s Indian Motorcycle division, which saw revenue increase by 37% to $116 million as Indian debuted the Challenger, a heavyweight touring bike. Indian is the vintage motorcycle brand that Polaris is marketing as an alternative to those sold by Milwaukee-based Harley-Davidson Inc. The Challenger is indicative of how Polaris is positioning Indian. Upon the rollout of the Challenger in October, motorsports industry writers were comparing it to Harley-Davidson’s Road Glide, a big touring bike that represented a sizable portion of Harley’s sales mix back in 2013, when the iconic motorcycle manufacturer put Road Glide on a hiatus that lasted all of one year. Indian unveils new Challenger lineup for 2020 As for Polaris, investors liked what they saw. Shares of Polaris closed up almost 6% Tuesday. The company may look particularly good in comparison to rival Harley-Davidson, which reported its lowest quarterly sales in years and missed Wall Street estimates by 6%, Barron’s reports. Shares of Harley (NYSE: HOG) closed down about 3% at $33.79. Sales in off-road vehicles and snowmobiles, still the company’s biggest business, grew by 7% as the fortunes for ATVs and snowmobiles diverged. Sales of off-roading vehicles like

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First Harley-Davidson Edition GMC Pickup in history introduced

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Milwaukee – Jan. 10, 2020 –Harley-Davidson Motor Company (NYSE:HOG) and Tuscany Motor Co. will introduce the first Harley-Davidson edition GMC pickup in history at the Barrett-Jackson Auction in Scottsdale, Arizona on January 11, 2020. Only 250 Harley-Davidson branded GMC® Sierra® trucks will be available through select authorized GMC/Tuscany dealers in North America.   “Fans have long hungered for a limited edition GMC truck that celebrates their passion for Harley-Davidson motorcycles,” said Jeff Burttschell, Vice President, Tuscany Motor Co. “Working closely with Brad Richards, Vice President of Styling and Design at Harley-Davidson, we created a fantastic truck worthy of the Harley-Davidson name. For the first time in history, it will be possible to rumble down the road in a V8 powered Harley-Davidson edition GMC truck.”  The new pickup includes over 65 edition-specific components that make the 2020 model truck distinctly Harley-Davidson. The styling was inspired by the famous Harley-Davidson® Fat Boy® model.   “Harley-Davidson and GMC are two of the most recognizable and admired American brands in the world,” said Jon Bekefy, General Manager of Brand Marketing at Harley-Davidson, Inc. “We’re proud of the new Harley-Davidson edition GMC Sierra. It truly reflects Harley-Davidson’s passion for giving committed riders new ways to share their affinity for the brand and for riding.” The Tuscany team begins with a GMC Sierra truck and then installs many motorcycle-inspired components. These include Harley-Davidson branded 22” milled aluminum wheels styled and inspired by the Harley-Davidson Fatboy model, a custom tuned exhaust with Harley-Davidson exclusive solid billet aluminum tips, distinctive Harley-Davidson bar and shield badging, stainless steel Harley-Davidson gauges, billet pedals, two-tone diamond stitched and perforated custom leather seating surfaces, and official numbered Harley-Davidson center console badge. Additional edition-specific components that add to the aggressive look of the truck include, custom tuned BDS suspension lift with upgraded Fox

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Bajaj made Triumph motorcycles launch in 2022 – Will also be exported

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by Nithyanandh Karupp from https://www.rushlane.com Could be called Bajaj Avenger 400 / 500 upon launch in India. Over the years, Bajaj Auto has created a solid export operation which has proved to be quite useful when the domestic market undergoes a rough patch such as the ongoing one. About 40% of Bajaj Auto’s production is shipped out of the country to around 80 markets worldwide. With its partnership with British sportsbike brand Triumph, Bajaj is looking to further improve those export statistics. The Pune-based two wheeler maker had announced a non-equity partnership with Triumph Motorcycles in August 2017 and is currently in the process of finalizing the finer details of the agreement. Things should start materializing from end-2019 and we are expecting the first product to be born out of this partnership to be ready in the next 3 years. Bajaj will take the responsibility of manufacturing the products at its facility in a cost effective manner while its British partner will be in charge of engineering and development. Needless to say, the platforms developed under this partnership will spawn both Bajaj and Triumph branded motorcycles. The made-by-Bajaj Triumph compact displacement motorcycles will be exported to several markets including the US, Europe and Japan. This was revealed by Rajiv Bajaj at a recent event in Delhi. With small displacement sportsbike segment steadily gaining popularity across the world, adding Triumph to its production portfolio is expected to boost Bajaj’s already strong export operations significantly. Details regarding body styles and displacements of Bajaj-Triumph products are still under wraps but expect them cater to sub-500cc category. With the KTM Duke and RC ranges, Bajaj Auto has successfully demonstrated its capability to manufacture compact premium motorcycles that can hold their own in international markets. With well established vendor base and know-how of premium product

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Mahindra buys 100 percent stake in Peugeot Motorcycles

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by Nabanita Singha Roy from https://www.rushlane.com The brand will launch 7 products in the next two years. Mahindra Two Wheelers acquired 51% equity stake in Peugeot Motorcycles in 2015 in a bid to establish its presence in the European scooter market. In addition to investing 13 million pounds (Rs 109 crores) in purchasing the shares owned by the French automaker Groupe PSA, the Indian conglomerate invested a further 15 million pounds to empower Peugeot’s product development. Mahindra Two Wheelers Europe has announced that it will acquire complete ownership of PMTC for an undisclosed amount. Since the initial investment, Peugeot Motorcycles has been showing positive momentum. The brand’s Kisbee 50 cc moped emerged as the best selling model in its segment in Europe while the flagship Metropolis three-wheeled scooter is enjoying increasing demand in both its home market and in China. The newly launched Peugeot Urban GT maxi-scooter is also doing well in its target markets. By acquiring 100% stake in the French scooter brand, Mahindra is hoping to drive further growth in Europe and select Asian markets. The company has also announced that Peugeot will introduce seven new products by 2021. As a part of license arrangement with PMTC’s erstwhile parent company, Mahindra will continue to use the Peugeot branding on scooters. The Peugeot design team will continue to be involved in designing of the two wheelers. With European countries looking at ways to decongest the city centers, more and more urban commuters are expected to switch to two wheelers. Fresh investment in Peugeot Motorcycles at this point of time is expected to help the brand increase its market share in Europe and expand into new markets. Having complete control on the operations would help Mahindra Two Wheelers take strategic decisions without any opposition. For example, the company could decide

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Harley Davidson: The Road Only Goes Downhill

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Harley-Davidson delays its first $30,000 electric motorcycle after unexpected findings during final quality checks The company delayed the motorcycle after ‘non-standard conditions’ were discvoered during final quality checks Dealers had begun selling pre-orders of the bike in January Harley-Davidson had forecast shipping 1,600 bikes Harley-Davidson has delayed production on its first electric motorcycle, called LiveWire. In an email sent to dealers last week, the company announced it had found a ‘non-standard condition’ in its final quality checks but didn’t elaborate further. The LiveWire was officially announced for commercial release last fall with a planned price of $29,799. ‘We recently discovered a non-standard condition during a final quality check; stopped production and deliveries; and began additional testing and analysis, which is progressing well,’ the company said in a statement. The Wall Street Journal reported that the decision came after a problem with the vehicle’s battery charging was discovered. The manufacturer did not say when they planned to resume production. The company had already begun delivering models of LiveWire to dealers in September. The company had expected to ship around 1,600 bikes, or an estimated 1 percent of the company’s total big shipments. The LiveWire is said to go from 0-60 mph in three seconds and reach top speeds of 110 mph. Harley-Davidson recommends users go to dealers to charge the vehicle rather than trying to use standard electrical outlets in their homes. It is powered by a 15.5 kWh battery and has a 105 horsepower magnetic engine and a range of 146 miles city driving on a single charge. Harley-Davidson had told potential customers to charge the bike only at registered dealers and not in their homes. The bike was first shown in The Avengers: Age of Ultron as a sleek prototype ridden by Scarlett Johansson’s Black Widow character. The LiveWire

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Siddhartha Lal exits Royal Enfield as Eicher seeks to shed ‘family-run’ tag

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Siddhartha Lal has appointed Vinod Dasari as Royal Enfield CEO and will support him only on product and brand-related areas The move has striking similarities to his father Vikram Lal’s decision to step away from Eicher Motors more than two decades ago Mumbai: Twenty-two years after Eicher Motors Ltd founder and former chief executive officer (CEO) Vikram Lal gave up his executive powers to let professionals run the company, his son Siddhartha Lal has initiated a similar transition. Lal junior has appointed Ashok Leyland Ltd’s Vinod Dasari as the CEO of the company’s motorcycle brand Royal Enfield. Lal is also giving up his executive responsibilities at Royal Enfield to ensure that Dasari gets a free hand in running the company. The move has striking similarities with the decision made by his father. In 1997, Vikram Lal had stepped down as chairman of Eicher Motors and had elevated Subodh Bhargava as the group’s CEO and chairman. Subsequently, Vikram Lal had joined a newly formed supervisory board to monitor the operations of the group. However, within a few years, Siddharth Lal had taken over the reins at Royal Enfield, which was then on the verge of closure, and revived it. In doing so, Lal also established his grip on the remaining group businesses and consolidated them under two verticals: motorcycles and commercial vehicles. Lal will continue to be the managing director of the parent company for now. “To achieve our audacious goal of 2030, to catalyse and reshape the world of motorcycling towards middle-weights, thereby growing at twice the pace of the industry, I believe that we now need to run the company differently. While I have thoroughly enjoyed being at the helm of Royal Enfield for a large part of the 20 years that I have spent here, I believe I

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Harley-Davidson Announces Global Brand President

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Leadership structure and capabilities positioned to amplify the brand and drive company strategy MILWAUKEE, April 4, 2019 /PRNewswire/ — Harley-Davidson announced today that Neil Grimmer will join the company’s leadership team as President, Harley-Davidson Brand. As Harley’s first-ever brand president, Grimmer will evolve the brand to support the company’s strategy to build the next generation of Harley-Davidson riders globally. As the company expands into new segments and new geographies and seeks to inspire diverse, new riders around the globe, he will be responsible for all aspects of the Harley-Davidson brand including product planning, marketing, retail, apparel and communications. Reporting directly to Matt Levatich, President and Chief Executive Officer, Harley-Davidson, Inc., Grimmer brings over 20 years of experience building brands and growing companies. Most recently, he was Founder and CEO of Habit, the world’s first personalized nutrition life science company. Grimmer also served in a leadership role at Campbell Soup Company and was Co-founder & CEO of Plum Organics, which was acquired by Campbell’s in 2013. Grimmer also served as the Vice President of Strategy and Innovation at Clif Bar & Company and Senior Designer at IDEO. He earned an MFA in Product Design from Stanford University and a BFA from California College of the Arts. He is currently a Henry Crown Fellow at the Aspen Institute. Grimmer will bring together our consumer facing teams around the world who will together invigorate the Harley-Davidson consumer experience and deliver a global brand force that resonates with new riders and engages today’s riders to support our growth going forward. “Neil’s creative instincts, innovation mindset, deep brand and consumer experience and bottom-line orientation is critically important as we lead and inspire our teams and riders,” said Matt Levatich. “He is joining us at a pivotal time, and his leadership qualities and affinity for who

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