Bikers

Barnes Harley-Davidson Launches Squad Wars With Eventzee

Freeze Tag, a leading creator of location-based mobile social games, announced today that Barnes Harley-Davidson launched their second year of virtual community engagement events using their Squad Wars: Coast to Coast‬ app (formerly known as Barnes Nation: Game of Barnes). Utilizing Eventzee technology, “Squad Wars” has riders driving to landmarks and businesses throughout Western Canada

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Harley borrows Detroit’s used-car playbook to pursue younger riders

from https://www.channelnewsasia.com Harley-Davidson has decided the best way to get younger customers to buy a new motorcycle is to sell them a used one first. The Milwaukee-based company plans to roll out a certified pre-owned bike program, known as H-D Certified, adapting a strategy carmakers have been following for years to position well-tended used vehicles

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Montana Passes Motorcycle Lane-Filtering Legislation

from https://www.cyclenews.com This is a press release from American Motorcyclist Association. Montana becomes the third U.S. state to allow filtering in traffic. Montana has become the third state to recognize lane filtering, with the Gov. Greg Gianforte’s signature on a bill legalizing filtering of motorcycles under certain conditions. “We applaud the efforts of Montana’s motorcycling

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New Neurobiological Study Finds Riding a Motorcycle Can Decrease Stress and Improve Mental Focus

from http://www.healthnewsdigest.com The results of a neurobiological study, today published in Brain Research, yielded pioneering scientific evidence revealing the potential mental and physical benefits of riding a motorcycle. Researchers recorded participants’ brain activity and hormone levels before, during, and after motorcycling, driving a car, and resting. While riding a motorcycle, participants experienced increased sensory focus and resilience

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