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American Brands™ : Independence Sale! Free Shipping

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INDEPENDENCE DAY SALE! 30% OFF on ALL Red, White & Blue Items + FREE Shipping July 2-6, 2022! ORDER TODAY!

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  • Handlebar Society Flexfit® Mesh Back Cap
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(One Promo Per Order. Not Valid on Sale Items. Can’t be Combined with Other Offers or Specials.)

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Harley’s electric motorcycle division to go public via $1.7 billion SPAC deal

By General Posts

from https://www.cnbc.com/

Key Points :

  • Harley-Davidson’s electric-motorcycle division will go public through a merger with a blank-check firm in a deal valued at $1.77 billion, the company said on Monday.
  • The company launched LiveWire earlier this year, hoping to claw back lost market share as its core baby boomer customer base grows older and interest in motorcycling as a recreational activity fades.
  • Harley-Davidson will retain a 74% stake in the company, which is expected to list on the New York Stock Exchange under the symbol “LVW.”

Harley-Davidson’s electric-motorcycle division will go public through a merger with a blank-check firm in a deal valued at $1.77 billion, the company said on Monday, as the 118-year old brand bets on younger customers to boost volumes.

The company launched LiveWire earlier this year, hoping to claw back lost market share as its core baby boomer customer base grows older and interest in motorcycling as a recreational activity fades.

A broader awareness about climate change is also paving the way for automakers to lean towards greener vehicles. Valuations have gained as money managers are also increasingly factoring in ESG policies in their investments.

Harley is the latest to cash in on an uptick in valuations of electric-vehicle makers. Last month, Amazon-backed EV maker Rivian shot past $100 billion in valuation in its market debut, surpassing Ford and General Motors.

“If anything this underlines what we’ve been saying for a long time. Detroit, wake up! The train has left the station! EVs are inevitable,” Roth Capital analyst Craig Irwin said.

“Many traditional OEMs (Original equipment manufacturers) with emerging EV businesses can obviously do similar spinoff transactions,” Irwin added.

Harley’s shares rose 11.3% in premarket trading, while those of AEA-Bridges were up 3.4%.

Jochen Zeitz, Harley’s chief executive, will be the chairman of LiveWire for up to two years following the completion of the deal. In an investor presentation, LiveWire projected units sales volume of 100,961 electric bikes by 2026.

Harley-Davidson will retain a 74% stake in the company, which is expected to list on the New York Stock Exchange under the symbol “LVW.” ABIC’s shareholders will own about 17%.

Another Movie inspired Custom Motorcycle: Only One Unit for Raffle

By General Posts

by Otilia Drăgan from https://www.autoevolution.com

Wesley Snipes and Boom! Moto Roll Out a General Izzi-Inspired Custom Motorcycle

The “No Time to Die” frenzy has proved, once again, that movies and movie characters can be a great source of inspiration for custom or limited-edition vehicles, from cars to yachts and two-wheelers. One of the latest fiction-inspired models is a motorcycle that reflects the flamboyant spirit of General Izzi.

It looks like Wesley Snipes is making a grand comeback, and it was about time he did. If you haven’t heard of General Izzi, you’re missing out. He is the character that Snipes is playing in Coming 2 America, an Amazon Original comedy that premiered earlier this year.

The original Coming to America movie came out over 30 years ago, starring Eddie Murphy. In the sequel, Murphy is joined by the legendary action movie star, who plays the part of General Izzi, the military leader of the fictional land of Nexdoria. Although not nearly as famous as James Bond, General Izzi was well received by the public and gained his fair share of popularity. So much so, that he inspired a motorcycle design.

Boom! Moto is an Oklahoma-based distributor, specializing in 100% electric motorcycles, bicycles, and scooters. As it turns out, the company’s owner, Jeff Holley, was determined to develop an electric motorcycle based on Wesley Snipes’ character, even before the movie had been released. After the film’s debut, which ranked number one in streaming for that weekend, Holley resumed discussions with the actor, for a movie-themed motorcycle.

“If you’re gonna do it, do it ‘Izzi style’ and make it go BOOM!” – this “slogan” pretty much sums up the fun, daring look of this new motorcycle. The company hasn’t revealed too many details about it, other than the fact that it’s based on the EMB-R3 model that can reach a top speed of 90 mph, and a range of up to 100 miles. Equipped with dual disk brakes and 17” vacuum tires, the Wesley Snipes X Boom! motorcycle can be charged in less than eight hours.

If you’re wondering about the price, there is none, because this one-of-a-kind custom bike will be raffled off later this year. So, if you would like the chance to own a Wesley Snipes-approved motorcycle, all you have to do is CLICK HERE TO sign up on the official website.

PRESS RELEASE 13 OCTOBER 2021
Actor, Wesley Snipes has teamed up with BOOM! Moto in Oklahoma to produce a custom designed 100% electric motorcycle based on his character in the hit Amazon Original, Coming 2 America. The General Izzi inspired motorcycle will be raffled off in a sweepstakes later this year. Enter to win this gorgeous bike at wesleysnipes.boommoto.com.

BOOM! Moto distributes 100% electric motorcycles, bicycles, and scooters and is located in Oklahoma. Owner and CEO, Jeff Holley was in contact with Mr. Snipes in March of 2021 before the release of the film on Amazon about developing a character themed electric motorcycle. The film enjoyed a remarkable opening, scoring #1 in streaming that weekend and the #1 opening weekend of the past year. Its Virtual Premiere day, resulted in 5.6 billion global views.

Following the success of the film, progress resumed on the project to create a custom designed motorcycle to raffle off to one lucky winner later in the year. BOOM! Moto worked with PDG+creative, a local marketing agency to create the art and produce the graphic to wrap the bike.

Learn more about the film at DaywalkerExperience.com and enter to win the bike at wesleysnipes.boommoto.com.

“If you’re gonna do it, do it ‘Izzi style’ and make it go BOOM!”
– Wesley Snipes

BOOM! Moto distributes 100% electric, low-to-no maintenance eMotocyles, eBicycles, and eScooters that present various advantages: NO Gas, NO More Oil Changes, NO More Clutch Replacement, NO More Air Filter Change, NO Timing Belt, NO Spark Plugs, NO Adjusting Clutch Cables!

Harley-Davidson Removes Branded Merchandise From Amazon

By General Posts

by Brendan Menapace from https://www.goprintandpromo.com

Harley-Davidson Removes Branded Merchandise From Amazon, Prioritizes Its Own E-Commerce Initiative

Harley Davidson CEO Jochan Zeitz said his company will no longer sell branded merchandise on Amazon, instead choosing to prioritize its own dealers’ e-commerce efforts.

“We want to have a fully integrated, digital e-commerce business with our dealers,” Zeitz said, according to The Detroit News. “Amazon was not really something that got our dealers into the mix.”

It’s not hyperbole to say that Amazon dominates e-commerce. But there has been pushback against the site through initiatives such as Small Business Saturday and from big brands such as Nike, which previously announced it would stop selling sneakers and apparel on the site.

For Harley-Davidson, the concern is that Amazon is cutting into branded merchandise revenue from its dealerships. This is particularly pressing after Harley posted fourth-quarter losses, with Zeitz looking to steer the bike toward growth after years of declining sales in the U.S.

That plan, which Harley is calling “Hardwire,” will include premium apparel and accessories as a means of strengthening its brand as more than just a motorcycle company.

The decision to move away from Amazon is also a direct reversal of a previous plan to boost the company, after former CEO Matt Levatich debuted the “digital storefront” on Amazon in October 2018.

If selling on Amazon didn’t work, maybe becoming more autonomous in its e-commerce offerings could help. Consumer habits have changed, and the simple convenience of buying from Amazon isn’t always more popular than being able to buy directly from a company.

We might not see a mass brand exodus from Amazon any time soon, but between Nike and Harley-Davidson, we’re seeing a few major brands testing the waters of e-commerce without Amazon involvment.

HIGHWAYMEN – Adventure Biker Fiction Book

By General Posts

HIGHWAYMEN – Adventure Biker Fiction Book

E-book FREE from 15-March to 19-March on Amazon

Click: https://www.amazon.com/dp/B07PG5BDPD

Paperback for $ 8

Link: https://www.amazon.com/dp/1799285219

The Highwayman’s life is such, too many people and too few relationships. These tales from distant roads describe with a pulp flavour the men on the run. They run from the law, from conformity, from daily grind, from love and from themselves. Indulge yourself in a fantastical world of adventure and possibility.

The rider loves nothing but his iron horse, but he is lured into temptations on his journey; can he defeat the demons of his past chasing him. Crime is an inevitable truth of modern society. The urban cowboy rides over obstacles to justice, crushing the evil-doers while saving the damsel in distress.

Mark Curer writes fascinating variables of Biker Fiction, shifting from loner to posse riders and from murder to romance. His style is unique, voice murky and words playful. His protagonists battle small goons to organised crime syndicates. The female characters are daring lady-luck and baring their heart. Change of times, change of roads, change of heart – you will go through all as you revel in the raw tales in this collection of short-stories.