Muskegon Bike Time is back for another run this weekend, and organizers are saying that this year’s event is “bigger, better and louder than ever before.”

Now in its 13th year, Muskegon Bike Time has been promoting Muskegon and the lakeshore as a place for motorcyclists and the general public to gather and enjoy the spectacle, attractions, entertainment and food offered during this four-day event.

Already underway, the event will run through Sunday, July 21.

According to a press release, the mission of Muskegon Bike Time is to produce entertainment opportunities in Muskegon aimed at attracting a broad spectrum of motorcycle enthusiasts for a vacation experience on Michigan’s West Coast.

“Over the years, Muskegon Bike Time has been an economic boon to hotels, restaurants, bars, gas stations, local retailers and other local tourist Aattractions,” said Tim Lipan, spokesperson for Muskegon Bike Time. “All of the events surrounding this special motorcycle weekend provide an economic impact of over $30 million yearly to the local economy and showcases all we have to offer in Muskegon and along the lakeshore.”

With activities and events occurring in the downtown Muskegon area and beyond, the main gathering place of Bike Time activities will be at the Hot Rod Harley Davidson property in downtown Muskegon, 149 Shoreline Drive.

General event hours are 9 a.m.-11 p.m. Friday and Saturday, and 9 a.m. to 4 p.m. Sunday.

RIDES

Experience a variety of scenic rides along the West Michigan shoreline with great views of Lake Michigan, scenic rivers, and massive sand dunes, as well as winding roads through forests and small towns. Muskegon Bike Time promotes a variety of scenic rides, throughout the West Michigan shoreline, for visiting bikers.

They include:

Patriot Ride – Take a police-escorted non-stop scenic ride of the area with more than 200 bikers. The ride is generally 1.5 hours long. A $10 donation per person supports Every Woman’s Place. Sunday, July 21, 2019. Registration starts at 10 a.m. Kick stands up at 11 a.m.

7 Lakes Northern Ride – scenic ride showcasing seven lakes and numerous small towns in West Michigan.

Hot Rod Harley & Downtown – leaving Hot Rod Harley Davidson in downtown Muskegon, cruise the strip of Western Avenue, which is open to motorcycle traffic only, which includes beer tents, breweries, restaurants, vendors and other activities.

Pere Marquette Beach – visit this sugar sand beache on Lake Michigan.

Lake Shore Drive Southern Ride – this ride takes you along the Lakeshore to resort towns of Grand Haven and Holland, and past several lakes and rivers.

MUSIC

Music will be everywhere. Live concerts, beer tents, street performers and local bars and breweries will provide music of all genres.

All concerts are free and presented by Little River Casino & Resort on the main stage located at Hot Rod Harley-Davidson.

The concert schedule:

Friday, July 19 – 6– 10 p.m., Pop Fiction, performing high-energy pop rock from the 1980s, 1990s and today.

Saturday, July 20 – 5:30– 7:30 p.m: Bettie Paige, a tough guitar-driven rock and a slammin’ fiddle with a retro edge, playing everything from old Springsteen to Johnny Cash.

Saturday, July 20 – 8-10 p.m., Let There Be Rock – A Tribute to Early AC/DC, emmulating essence, power, and electricity, the three key elements of a live AC/DC show.

Besides checking out all the bikes, there are plenty of events planned throughout the weekend. There will be a Biker Rodeo with biker games of all kinds 4-6 p.m. Friday at Hot Rod Harley Davidson. Or try the Bikes & Bags Cornhole Tournament with $1,000 in cash prizes taking place 5-9 p.m. Friday, July 19, at Hot Rod Harley Davidson.

For the full agenda of Muskegon Bike Time events, visit muskegonbiketime.com.