The Sturgis Buffalo Chip® was the site for the annual Sturgis Rider Sweepstakes™ where one lucky winner received a custom Victory Cross Roads motorcycle and Epiphone Coronet guitar. The Sturgis Rider Sweepstakes™ winner’s name was announced live on the main concert stage at the Buffalo Chip during the Sturgis Motorcycle Rally on Friday, August 10, 2012 prior to the headlining performance by Slash. More information and registration for the 2013 Sturgis Rider Sweepstakes™ with its one of a kind prize package that combines the world of music and motorcycling will soon be available at www.BuffaloChip.com. The capacity crowd in the Buffalo Chip’s natural amphitheater was treated to an exciting night when the 8 finalists of the Sturgis Rider Sweepstakes™ took the stage to cheers from the audience. One name was drawn at random from the list of finalists. The winner was Mr. Ian Sherwood of Wood, SD. Mr. Sherwood, an avid motorcycle enthusiast, had earned his randomly chosen spot in the finals by registering for the Sturgis Rider Sweepstakes™. This year’s sweepstakes registration was collected online at www.BuffaloChip.com, live at the Gibson tour bus at The Chip during the Sturgis Motorcycle rally, and via QR code scans that were available on Pepsi cans and at in-store promotions leading up to the rally. The Sturgis Rider Sweepstakes™ prize package included a one of a kind custom Victory Cross Roads motorcycle named “Kountry Wild” by Klock Werks Kustom Cycles. The one of a kind creation featured Renegade wheels, high output Kicker sound system, hand tooled leather from Duane Ballard of DB Leather, detailed paint and airbrush work by Darren Wenzel of Gasoline Art, floorboards from Strokers Dallas and fenders, handlebars and fabrication by Brain Klock of Klock Werks. Also included in the prize package was a custom Buffalo Chip Epiphone Coronet guitar.