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ROR Brands To Debut At Laughlin River Run

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A former President of the Motorsport Aftermarket Group (MAG), Rod Derifield is launching ROR Brands. ROR’s initial products will focus on seats and related accessories with imminent plans to expand into other arenas. The first look at the business will be at the Laughlin River Run.
“ROR Brands is founded on strength of passion for the powersports industry and our commitment to elevate the riding experience,” says Derifield. After managing five MAG brands with more than $50 million in sales in the U.S. and the U.K., Derifield has seen the loyalty and passion that riders have, and it is a vision he shares. “We want every rider to enjoy every ride in comfort… for as long as they want.”
Prior to the powersports industry, Derifield pioneered advancements in the life sciences field. “There are many design technologies and materials used in the medical device industry that are a natural fit for a motorcycle, ATV or UTV,” he explains. “After building various brands in the motorcycle industry since 2012, I could clearly visualize the road to synergy of materials, design, and technology from medical device and life science industries with the need to alleviate some of the ‘pain in the butt’ aspects of being in the saddle all day.”
Analysis, planning and strategy clarified some of the industry needs. However, it was the passion, strength, and loyalty of the powersports community and the opportunity to acquire Royal Riding that convinced Rod the time was right to launch ROR Brands. “We are only getting started… the powersports industry will be hearing more from ROR,” concludes Derifield.

For more information on ROR BRANDS and its products, e-mail rod@rorbrands.com, call (714) 325-5572 or go to https://royalriding.com/pages/ror-brands-inc

Industry News — Rick Walters is MAG’s new CFO

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RickWalters-smThe Motorsport Aftermarket Group (MAG) , parent company to a host of aftermarket industry leading brands, including DragonFire, Küryakyn, Mustang Seats, Performance Machine, Progressive Suspension, Renthal, Roland Sands Design and Vance & Hines, recently relocated headquarters from Irvine, California, to Irving, Texas. Now MAG is staffing up, starting with the addition of a new CFO, Rick Walters.

“I’m pleased to announce that Rick Walters will be joining the MAG leadership team as Chief Financial Officer,” stated MAG President & CEO Andy Graves. “Rick is based at our new MAG headquarters in Irving, and is reporting to me.” Most recently the CFO of the $1 billion auto collision repair company Service King, Walters brings a wealth of financial experience to the MAG role. Prior to Service King, Rick served as a Group CFO at Sun Capital Partners in southern Florida, where he supported multiple portfolio companies, including work in auto supply and electronic components companies, as well as retail (furniture, restaurants, and department stores).

“His breadth of business experience across multiple industries, and businesses faced with diverse challenges, will serve him well at MAG,” noted Graves. “He brings a strong strategic perspective, extensive experience in process and profit improvement, and a passion to drive long-term value creation.”

Walters replaces Bill Himebrook, who has been MAG’s interim CFO since the merger of MAG/Tucker Rocky under the LDI umbrella in May, 2014. “We are grateful to Bill for stepping into this role at such a critical time for our new company,” added Graves. “And thankful for his insights, support and many contributions over the past 16 months. We look forward to continued support and dialog with Bill, as he transitions back into his full-time CFO role at LDI in Indianapolis.”

Originally from Wausau, Wisconsin, Walters has lived and worked across the U.S. He currently lives in McKinney, TX, a northern suburb of Dallas, with his wife and two daughters.