Hosted on ContinueTheRide.com, IMS’ expansion into digital products takes a dual-pronged approach: providing in-depth analysis for industry-professionals and offering a hub for enthusiasts to be entertained, educated, and inspired year-long.
Today, the Progressive® International Motorcycle Shows® (IMS), the industry leader for connecting powersports’ top brands with enthusiasts and buyers, announces the pre-launch of ContinueTheRide.com, a platform that will host a slate of new digital content all designed to reach and support industry-facing professionals as they address industry challenges and opportunities, as well as educate new and existing enthusiasts inside the world of motorcycling, powersports, and all things two-wheeled conveyance. ContinueTheRide.com will officially launch July 24th and will include:
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