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Women’s Day

BMW Motorrad campaign for Women’s International Day in Motorcycle

By General Posts

Bia Dantas celebrates Womens International Day in Motorcycle success campaign

BMW MOTORRAD launched campaign starring Bia Dantas among other figures. The purpose was to emphasize the empowerment of women in commemoration of Women’s Day.

My time in the world of motorcycles just started & I couldn’t have a better start… happy to participate in this project, from a brand that I admire and with such outstanding professionals and women” — Bia Dantas

MIAMI, FLORIDA, UNITED STATES, May 10, 2021 — Under the motto: Together we are stronger. Make Life a Ride. On March 8, BMW MOTORRAD launched a campaign starring the Influencer, DJ and Top Model Bia Dantas among other figures. The purpose of the campaign was to emphasize the empowerment of women in the framework of the commemoration of International Women’s Day.

The campaign was recorded in the vicinity of the Teotihuacan pyramids, which allowed the construction of a perfect and unique setting.

Weeks after the campaign launch, we can assure you that the campaign was very successful and had a relevant scope. Consolidating BMW Mexico as the leading motorcycling company and with great proximity to the female consumer.

It should be noted that the message of the campaign focuses on highlighting the path that each personality has had to travel with its challenges and the power of motorcycling to support the development of women in groups and individually. Emphasizing that together or individually with effort and preparation the woman is stronger. Bia Dantas was the perfect influencer for this campaign. Also, the crew had a Balloon Ride next to the Teotihuacan Pyramids that create a perfect environment for team production.

On the other hand, Bia Dantas highlighted that during the filming of the campaign she had her country very present: “I bring my jacket from my dear old Moto Club with the flags of my country and the Brazil-Alagoas State. Always representing ”.

BMW Motorrad Mexico is part of BMW de México S.A de C.V. with address at Av. Javier Barros Sierra 495, 14th floor Cdmx.

Recently Bia Dantas starred on the cover of Glamour Bulgaria with a production dedicated to commemorating the mergers between the different cultures of Brazil. Also, Bia Dantas was cover in Harpers Bazaar a few weeks ago.

Bianca Dantas is an Influencer, DJ and Top Model. Account @biadantasbr. She has collaborated in various campaigns and editorials, highlighting covers of world-renowned titles such as Harpers Bazaar, Vogue Magazine, and Glamor. She currently stands out in the world of music under the name of DJ BiaD @ Biad.oficial. She was born in Brazil and currently lives in Mexico City.

 

Women on Trikes: “Wild and Crazy” True Stories

By General Posts

With International Women’s Day on 8th March, we would like to showcase two stories from Women on Trikes series. Read how Susan and Nerolie got into triking and why they are living the dream with Trikes.

https://www.touroztrikes.com.au

https://www.rewaco.com

Susan – “Wild and crazy and it felt a little bit rebellious”

A surprise and spontaneous ride to high school on the back of a friends new Trike while living in a small country town in New Zealand, was the very moment I knew I wanted one. It was love at first ride, I was hooked.

At the time I was not old enough to have a car licence, but I will never forget how it felt to be on the back of the Trike. It was cool and it was different, lots of people had two-wheeler bikes, but this chopped up, backyard, custom made Trike was the real deal, it was wild and crazy and felt a little bit rebellious.

I moved back to Australia a few years later, and I never really saw many trikes. Every so often I would look around to buy one, but they were hard to find and never quite what I was looking for.

Most trikes were motorbike conversions but I wanted a long-raked style trike with a low centre of gravity but also one that would not spend more time in the garage being pulled apart and repaired. I’m not a mechanic, I just wanted to ride.

Life got in the way of my dream – kids, family, work all took priority for many years, and a trike was not something I could afford and it was not practical. How would I fit a baby seat to a trike?

In my early forties, the internet had made looking for a trike a lot easier, but they were still hard to find. I was prepared to travel to America to find a trike and bring it back to Australia, as there seemed to be a much bigger selection of trikes overseas than there were in Australia.

I finally came across the custom-made German Rewaco Trikes and could not believe my luck when I discovered they had a dealer in Australia.

I collected my trike around Valentine’s Day and it is still the love of my life. Since owning my trike and racking up nearly 50,000Ks I have met people from all walks of life, been involved in charity and fundraising events which give me a great amount of satisfaction but most of all I just love the wild, crazy rebellious feeling of cruising around Australia.

People young and old still stop and stare, and most fuel stops involve a conversation with a stranger asking what sort of motor it has. I still giggle at the reactions I get and the shocked whisper of “oh and it’s a girl riding it”.

Kids stare out the back window of their parent’s car waving at me, and I always wonder if one of them will grow up remembering the first time they saw my trike cruising down the highway and want one when they are older.

Nerolie fell in love with a Trike too

“Geez, that’s bright green, not sure about the colour. Then the green seemed to grow on us and now I absolutely love Kermmi!”

Growing up on a farm allowed me to ride motorbikes all the time…this sadly all changed once I moved into a town. Years went by and at the age of 38, I decided life is too short and went and got a motorbike licence. Read more…

I started with a Yamaha 650 Vstar. Due to an injury, I struggled to ride it or even get it out of the garage.

My partner Brendon and I had heard about trikes. We decided to look into buying one as this would enable me to still enjoy riding and it was something we could both still do together.

April 2016, we headed off to Bendigo to have a look at TOUROZ Trikes and maybe have a test ride to see if we liked them.

Col had a green and black demo RF1 LT sitting there.

First thoughts were: Geez, that is a bright green, unsure if I like that colour.

After some chatting with Col the green seemed to grow on us. Well the test ride did not happen, we said stuff it, you only live once!

We came home with that beautiful green machine nearly 3 years ago, and I haven’t looked back…

I absolutely love Kermmi. I feel so great riding, and the freedom you feel with no pain! I would not change it for the world.