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Firing all barrels with Royal Enfield Shotgun 650

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Even with production at the company’s Oragadam factory outside Chennai running flat out for six days a week, there are waiting lists everywhere for the 650cc models such as Super Meteor, Continental GT and Interceptor —  as production struggles to keep up with demand. Yet Royal Enfield’s parent company Eicher Motors (albeit RE accounts for 92% of its overall turnover) just reported a huge 54.70% increase in net profit last November for the second quarter of its business year, with turnover up 17% on the back of a 13% increase in Royal Enfield sales. The 650cc models have catapulted the Indian manufacturer into a leading role in the global middleweight motorcycle market. This desirable problem of meeting motorcycle sales demand is expected to worsen with launch of 2024 Shotgun 650. In U.K., base model Sheetmetal Grey color will cost £6,699 including 20% tax, while the Plasma Blue and Green Drill variants are priced at £100 more, the Premium model in Stencil White costs £6,899. In comparison, 2024 units of the Super Meteor 650 start at £6,799, and in America, it starts at US$6,999. If Royal Enfield keeps such narrow margins with U.S. pricing, you can expect something just above $7k. At fairly low 9.5:1 compression ratio it denotes a low state of tune, most likely to ensure it runs well even on poor-quality fuel in delivering a claimed 51.6 mpg. Rigorous testing regime conducted simultaneously in India, Europe, the USA and the UK are unique to Royal Enfield. You will have a motorcycle that has been there and done that in the real world and not just under “test conditions” Media test riders have praised the tremendous improvement in handling and performance over Super Meteor 650. Shotgun is a incredibly good motorcycle, providing an unexpectedly high level of performance along […]

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Understanding the World of Chopper Magazines

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The Ups and Downs of Print Media by Bandit and a handful of Editors I thought I might check in on the Motorcycle Magazine industry, specifically the chopper guys. F***, I didn’t know what I was diving into. A couple of years ago only one magazine survived the cost issues, the internet competition and the distribution expenses, Cycle Source. Some magazines went sorta underground, changed their formats and dropped out of the retail market. Then Chopper Magazine returned with a large glossy format, quality printing but subscription only. Click Here to Read this study of the Chopper Print Media Business, only on Bikernet.com * * * * * * * * * * * * * * * * * * * * * * * * What is the Cantina? Its Freedom to Ride your Motorcycle! Check out Membership Benefits by clicking here.

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Lil’ Ruby: Another addition for The Chopper Saga

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by Johnny White Lil’ Ruby is what I have named her, but this came after I bought her from the original builder this Summer. You see, Lil’ Ruby started life as a 2002 Sportster that my son-in-law bought in 2015. He bought the bike from another young man who needed cash more than he needed a Sporty, and my SIL had cash in hand. He rode it home to his mother’s house and estimated he had the motor out of the frame less than 2 hours later. The Harley Sportster wasn’t his goal though. He planned before he purchased the bike. You see, he devised his strategy long before his purchase, and since a Sporty is the cheapest H-D motor he could get, well then that’s what he went with. He was on a mission to build a tight little chopper/ bobber that he could ride through town and not see another exactly like it anywhere. CLICK Here to Read this Photo Feature on the Tech behind this cool Chopper * * * * * * * * * * * * * * * * Get all the Tech, Custom Build Features and the Products & Parts solutions for it — at Bikernet.com Riding Free for 25 Years!!!

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Harley-Davidson Reports Global Bike Sales Up 24 Percent In 2021 Q2

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You can read the Company Announcement at their Official Website by Clicking Here. Second Quarter 2021 Highlights and Results, and Recent Announcements Delivered Q2 GAAP diluted EPS of $1.33, up $1.93 over Q2 2020 Q2 H-D, Inc. total revenue up 77 percent over Q2 2020 North America Q2 retail sales up 43% over Q2 2020 and up 5% over Q2 2019 Delivered strong Motorcycles and Related Products (Motorcycles) segment gross margin and operating margin driven by the Rewire product portfolio adjustments Delivered Financial Services segment Q2 2021 operating income growth of $90 million over Q2 2020 driven by a lower provision for credit losses Launched LiveWire as a standalone brand and introduced LiveWire ONE™ – the electric motorcycle built for the urban experience, with the power and range to take you beyond Revealed Sportster® S, the all-new Sportster motorcycle built on the Revolution Max platform Launched H-D1™ Marketplace today, the ultimate online destination for pre-owned Harley-Davidson motorcycles in North America Rolling in the right direction. by Janaki Jitchotvisut from https://www.rideapart.com On July 21, 2021, Harley-Davidson reported its 2021 Q2 results. The numbers are definitely moving in the right direction, especially when compared to the same time period in 2020. Worldwide Harley motorcycle sales are up 24 percent, due entirely to an impressive sales rebound in North America. North American sales are up 43 percent year-on-year in Q2, which is the only positive number when broken down by sales region. Europe, the Middle East, and Africa (commonly referred to among some OEMs as “EMEA”) are down by 7 percent for the same time period. Asia Pacific sales are down 13 percent, and Latin America sales are down 31 percent. Taking the entirety of the first six months of 2021 into consideration, worldwide Harley-Davidson bike sales are up 18 percent—which is still

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Harley shines as CEO Zeitz’s turnaround plan boosts profit

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by Rachit Vats from https://www.reuters.com Harley-Davidson Inc beat profit expectations on Tuesday as tighter inventories helped drive up prices and it reined in costs as part of Chief Executive Officer Jochen Zeitz’s restructuring plan, sending its shares up as much as 28%. Overall shipments were down only 6% in the third quarter, recovering from a 59% slump in the prior quarter, indicating a rise in demand for the maker of large cruisers. The sharp recovery from the pandemic lows comes as CEO Zeitz looks to recharge the business by shifting the focus back to big bikes and traditional markets like the United States and Europe. Harley also tightened supplies and cut production, driving up prices for pre-owned bikes, which used to be a drag on new motorcycle sales. “We are managing inventory in line or rather a little short of demand,” Zeitz said. “Dealers are selling new bike at or very close to MSRP (manufacturer suggested retail price) and higher dealer profitability.” Global dealer inventory was down 30% in the quarter and Zeitz said the company was planning to exit 40 unprofitable markets. The company exited the world’s largest two-wheeler market, India, last month and recently announced a plan to develop and sell a range of premium motorcycles under its brand name in the country along with Hero MotoCorp. Retail sales in its biggest market, the United States, where Harley has not recorded a sales rise for the past six years, fell 10% from a year earlier, but was much less than the 27% slide in the second quarter. Total expenses fell 26% to $196.9 million in the quarter. Net income rose 38% to $120 million, or 78 cents per share in the third quarter ended Sept. 30. Analysts were expecting a profit of 21 cents per share, according to

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Harley-Davidson beats forecasts as international sales rebound

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by Rachit Vats, Ankit Ajmera from https://www.reuters.com (Reuters) – Harley-Davidson Inc (HOG.N) beat expectations for profit on Tuesday and stuck to its full-year shipment forecast, allaying fears of another major hit from European import tariffs and a further slump in sales in its main U.S. market. Shares of the company rose as much as 8.8% to $40.36, as it posted the first rise in international sales in a year during the third quarter and a 3.6% dip in U.S. retail motorcycle sales – the smallest decline in nearly three years. Profits continued to sink – by 24% – but the results offered some hope that one of the biggest names in motorcycles was finally beginning to arrest a slide in global sales that it has been fighting for years. Sales in the world’s biggest motorcycle markets in Asia, which Harley has targeted with smaller bikes that go against its traditional profile, rose 8.7% in the quarter and are up about 1.6% this year overall. The company plans to source half of its revenue from overseas by 2027 and international retail sales rose 2.7% to 23,619 motorcycle in the quarter. While worldwide shipments fell 5.8% to 45,837 motorcycles, they topped analysts’ estimates by over 1,000 motorcycles, and the Milwaukee, Wisconsin-based company stuck to its 2019 shipment target of 212,000 to 217,000 bikes. “As we look to the remainder of 2019, we are encouraged by the momentum of retail sales trends through the first nine months of this year but also recognize substantial headwinds that we continue to face,” Chief Financial Officer John Olin said. The company is also cutting spending and said it now expects 2019 capital expenses of $205 million to $225 million, about $20 million less than its previous estimates. Excluding items, the company earned 70 cents per share,

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Trump warms to Harley Davidson, says EU tariffs ‘unfair’

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WASHINGTON: US President Donald Trump on Tuesday appeared to reverse course on Harley Davidson Inc, saying European tariffs facing the motorcycle manufacturer were “unfair” and vowing to reciprocate, after urging a boycott of the company last year amid a steel spat. The Wisconsin-based company last year announced plans to move production of its motorcycles destined for the European Union to its overseas facilities from the United States to avoid EU tariffs imposed in response to Trump’s duties on steel and aluminum imports. Trump retaliated by calling for higher taxes, threatening to lure foreign motorcycles to the United States, and backing a boycott of the iconic American motorcycle maker. On Tuesday, Trump appeared more sympathetic, calling the EU tariffs “unfair” but giving no other details about any planned U.S. action in a tweet citing comments by a Fox Business Network host. “So unfair to U.S. We will Reciprocate!” Trump wrote. On Saturday, Trump is scheduled to travel to Wisconsin to hold a campaign rally as he seeks reelection in the 2020 presidential election. Representatives for the White House did not immediately respond to a request for comment on any planned actions, as both the EU and the United States prepared to launch larger trade talks. Representatives for Harley Davidson could not be immediately reached for comment on Trump’s tweet. The company on Tuesday reported quarterly profit that surged past expectations and stuck to its full-year shipment forecasts amid concerns over falling U.S. sales and European import tariffs, sending its shares up 3 percent.

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