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Mustang Seats Acquired by Veteran-founded Investment Firm

By General Posts

Mustang Seats Acquired by Veteran-founded Investment Firm LDR Growth Partners

New Growth-Oriented Owners Will Invest in Company’s Factory Operations, Marketing Programs and Presence with Customers

Three Rivers, Massachusetts – April 4, 2022 – LDR Growth Partners today announced the acquisition of Mustang Motorcycle Products LLC, maker of Mustang Seats and related motorcycle accessories, in a private transaction closed last Friday. Mustang, known for high-quality, handmade motorcycle seats, was founded in 1980 near Three Rivers, MA, where the company maintains factory operations. Mustang was purchased out of Motorsport Aftermarket Group, owned by a group of investors, led by Monomoy Capital Partners.

“Mustang Seats presents a tremendous opportunity for us at LDR,” said William Brame, partner at LDR and co-head of its acquisition business. “Our unique approach is in providing growing companies the resources they need to continue to expand while identifying areas for new value creation. We’ll invest in people, technology, and the machinery the company needs to help deliver the iconic Mustang Seats to motorcycle riders looking for our products domestically and internationally.”

Mustang employs 85 people in a historic facility in Three Rivers. The company was founded by Al Simmons and named after the legendary P51 military aircraft from World War II. Mustang designs and manufactures a variety of styles of seats, with fitments for all major brands of motorcycles. The company also offers rider and passenger backrests and seating-related products.

LDR Growth Partners is a private investment firm focused on acquiring and growing unique, cash flow generating businesses in the manufacturing, industrial products, and transportation sectors. The company currently owns and operates Whitman Controls, a 50-year manufacturer of process automation controls with large, multinational customers across a range of industries. LDR, founded in 2011 by three US Army officers, is also the owner of LDR Advisory Partners and LDR Leadership, firms which focus on improving company, employee and leadership performance.

LDR intends to keep Mustang’s operations in its current primary location as it adds manufacturing technology, production capacity and marketing capabilities to the organization. The company has added nearly 20 additional employees since September of 2021 and the new owners anticipate hiring additional resources in the coming months to accomplish their goals.

“We believe in Mustang’s product, in its people and in the strength of the motorcycle accessory market,” continued Brame. “Our leadership is excited about entrenching ourselves in this company and in the riding community. We look forward to meeting our loyal customers and partners at rallies and events this year.”

“The leadership and employees here at Mustang couldn’t be happier about the news,” said Mustang GM Mike Cornelius. “The additional investment from LDR will help us take the next step forward. Our orders show that riders want Mustang Seats and our team is excited to continue to deliver them to our loyal dealers and customers.”

About Mustang Motorcycle Products
Mustang Seats are handcrafted in the USA to give riders the style they want and the comfort they deserve. Mustang is known worldwide as the highest quality motorcycle seats for virtually all brands of motorcycles. Based in Three Rivers, Massachusetts, the company sells seats and accessories through its network of premier powersports dealers and direct to consumers through www.mustangseats.com

About LDR Growth Partners
LDR Growth Partners supports growth-oriented businesses, management teams, and entrepreneurs with equity capital and precision support to scale operations and maximize returns under a spirit of market leadership, creativity, and innovation. LDR is led by a five-person cross-functional leadership team, and was founded in 2011 by U.S. Army Officers, with a common vision for business leadership and the power of building, supporting, and growing exceptional teams. The company has offices in Stamford, CT, Houston, TX, and Washington DC.
Visit their Website at http://www.ldrgp.com/

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Ducati DesertX with twin fuel tanks revealed

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from https://menafn.com/ by MENAFN

Ducati has officially revealed the DesertX adventure motorcycle in the global market.

It gets a new off-road-friendly chassis and a host of electronic riding aids.

The bike has a retro look, dual fuel tanks for fulfilling additional fuel needs, a 5.0-inch TFT screen, and a 937cc engine that comes paired with a 6-speed gearbox.

Here’s our roundup.

Takeaways
The Ducati DesertX concept was showcased at EICMA 2019 and two years later, we have the production model. It has a similar appearance as the concept version and looks like the Ducati motorbikes of Dankar racing from 1990s.

Distinct features such as dual fuel tanks and dual-pod headlight make it a unique offering.

Design
The bike has a generous ground clearance of 250mm.

The front and rear fuel tanks on Ducati DesertX have capacity of 21 liters and 8 liters, respectively.

Ducati DesertX features a muscular front fuel tank, a transparent windshield, a twin-pod LED headlamp, a split-style seat, an upswept exhaust, and an auxiliary fuel tank at the back.

It houses a 5.0-inch TFT display and rides on 21-inch front and 18-inch rear wheels.

The two-wheeler has a seat height of 875mm, a ground clearance of 250mm, and a kerb weight of 223kg.

Engine & Specs
The Ducati DesertX is powered by a 937cc, Testastretta twin-cylinder motor that churns out 108hp of power at 9,250rpm and 92Nm of peak torque at 6,500rpm. Transmission duties are handled by a 6-speed gearbox.

For the rider’s safety, Ducati DesertX is equipped with disc brakes on both the front and rear wheels, along with cornering ABS, wheelie control, traction control, and engine brake control. It offers six riding modes.

The suspension duties are taken care of by fully-adjustable Kayaba inverted forks on the front and a fully-adjustable mono-shock unit on the rear end.

Pricing and availability
Ducati DesertX will start at $16,795 in the US. It will likely be available in North America starting June 2022.

Energy Poverty Kills

By General Posts

From Center for Industrial Progress by Alex Epstein

Last week we looked at the need for a process of producing energy that is cheap, plentiful, and reliable—and we saw that solar and wind cannot produce cheap, reliable energy.

How Germany embraced solar and wind and ended up in energy poverty

Let’s take a look at this in practice. Germany is considered by some to be the best success story in the world of effective solar and wind use, and you’ll often hear that they get a large percentage of their energy from solar and wind.

You can see here on this chart how this claim was made and why it’s not accurate.

First of all, this is just a chart of electricity. Solar and wind are only producing electricity and half of Germany’s energy needs also include fuel and heating. So solar and wind never contribute half as much to Germany’s energy needs as this chart would imply.

But that’s not the biggest problem. What you notice here is that there’s certain days and times where there are large spikes, but there are also periods where there’s relatively little. What that means is that you can’t rely on solar and wind ever. You always have to have an infrastructure that can produce all of your electricity independent of the solar and wind because you can always go a long period with very little solar and wind.

So then why are the solar and wind necessary? Well, you could argue that they’re not and that adding them onto the grid will impose a lot of costs.

In Germany, electricity prices have more than doubled since 2000 when solar and wind started receiving massive subsidies and favorable regulations, and their electricity prices are three to four times what we would pay in the U.S. (Because of its low reliability, solar, and wind energy options require an alternative backup—one that’s cheap, plentiful, and reliable—to make it work, thus creating a more expensive and inefficient process.)

Nuclear and hydro

Fossil fuels are not the only reliable sources. There are two others that don’t generate CO2 that are significant and are more limited, but still significant contributors. Those are hydroelectric energy and nuclear energy.

Hydroelectric energy can be quite affordable over time, but it’s limited to locations where you have the right physical situation to produce hydroelectric power.

Nuclear is more interesting because nuclear doesn’t have the problems of hydro but it’s been very restricted throughout history so today in the vast majority of cases it’s considerably more expensive than say electricity from natural gas. This may change in the future and one thing we’ll discuss under policy is how we need to have the right policies so that all energy technologies can grow and flourish, if indeed the creators of those technologies can do it.

The reality of energy poverty: a story

To illustrate just how important it is to have cheap, plentiful, and reliable energy, I want to share a story I came across while doing research for my book, The Moral Case for Fossil Fuels. This is a story about a baby born in the very poor country of Gambia.

The baby was born underweight and premature, but not in such a way that would be a big problem in say, the United States. In the United States, the solution would have been obvious: incubation. This technology would almost certainly bring this baby up to be completely healthy, and if you met the baby later in life you would never know that there had ever been a problem.

Unfortunately, in the Gambia, in this particular hospital, they needed something that billions of people in the world do not have, and that is reliable electricity.

Without reliable electricity, the hospital didn’t even contemplate owning an incubator, the one thing this baby desperately needed to survive.

Without access to this technology, the baby could not survive on her own, and sadly, she died. I think this story reminds us of what it means to have access to cheap, plentiful, and reliable energy, and how having more energy gives us the ability to improve our lives.

To summarize what we discussed, if you can’t afford energy you don’t have energy, and if energy is scarce or unreliable, then you don’t have energy when you need it. It’s not just enough to have energy, the energy and the process to create it has to be cheap, plentiful, and reliable.

Triumph Collector Stumbles Across Ultimate Collectible, the 1901 Prototype

By General Posts

from https://www.autoevolution.com/ by Daniel Patrascu

At the turn of the last century, a time when horse-drawn carriages turned into automobiles and bicycles into motorcycles, most of the companies active back then wanted a piece of the new action, and turned their businesses around to include the production of the new mechanical wonders.

So did a British enterprise that went by the name Triumph Engineering, which used to make bicycles. Which, if you come to think of it, are just like motorcycles, only without engines, hence easy to re-make.

And that’s exactly what Triumph did with one of its bikes, fitting it with a Minerva engine and opening the doors to a history that has spanned so far for 120 years. That production motorized two-wheeler came to be in 1902, but as you can imagine, a prototype had to be made before that. A prototype that, like many others of its kind, was considered lost for a long time, despite rumors surrounding its existence floating around.

Extremely conveniently-timed, the first 1901 Triumph motorcycle prototype just resurfaced, having been uncovered by a collector named Dick Shepherd, and put back into the spotlight by the company itself.

According to the available details, attesting to the motorcycle’s authenticity are the engine number, “consistent with references in Minerva’s engine records of a 1901 first Triumph engagement,” and a “letter from Triumph, dated in 1937, that outlined the bike’s unique origins and provided key details.”

As far as we understand, the bike was uncovered some time ago, as the collector had time to restore it.

“As a lifelong passionate fan of the history and achievements of this incredible British brand, to have discovered this amazing survivor and restored it to the glorious condition it would have been in when it first went on display in 1901, has given me an immense amount of satisfaction,” Shepherd said in a statement.

The prototype will be, of course, included in the celebration events the British company has planned for next year, and it will be shown, together with the millionth Triumph manufactured in Hinckley, in a special display being set up at the factory.

PRESS RELEASE

4 DECEMBER 2021 – An amazing historic find, discovered and restored by leading vintage Triumph collector Dick Shepherd, the 1901 Prototype rewrites the history books, adding a whole new chapter prior to Triumph’s official sales starting in 1902.

Long rumoured to exist and referenced within advertising and reviews that appeared in 1901, this first Triumph prototype was developed from a standard Triumph bicycle, with an engine provided by Belgian manufacturer Minerva, in order to generate interest and gauge the public’s demand for a Triumph motorcycle.

Dick Shepherd said “Having been approached by a friend of a collector, who had sadly recently passed away, to evaluate an old Triumph I was incredibly excited to discover that the bike they had featured unique details that were not present on the first production Triumphs. Along with the bike, the collector had also received a letter from Triumph, dated in 1937, that outlined the bike’s unique origins and provided key details.”

“With an engine number that is consistent with references in Minerva’s engine records of a 1901 first Triumph engagement the historic significance of this motorcycle became incredibly clear.”

“As a lifelong passionate fan of the history and achievements of this incredible British brand, to have discovered this amazing survivor and restored it to the glorious condition it would have been in when it first went on display in 1901, has given me an immense amount of satisfaction.”

First unveiled at the UK’s Motorcycle Live show the 1901 prototype will feature in dedicated event at Triumph’s Factory Visitor Experience on the 14th December, where the machine will be ridden in public for the very first time in over 100 years.

This incredible, historic motorcycle will then be on display, alongside the millionth Hinckley Triumph, in a new, specially created 120-year anniversary display, hosted within Triumph’s Factory Visitor Experience.

The Triumph Factory Visitor Experience is free to visit and is located at Triumph’s HQ in Hinckley, England and is open daily Wednesday through Sunday, from 10am – 4.30pm.

Norton Motorcycles unveils new Café Racer bike

By General Posts

from https://www.coventrytelegraph.net/ by Enda Mullen

The V4CR, a derivative of the company’s V4SV superbike, will go on show at Motorcycle Live

Legendary manufacturer Norton Motorcycles has revealed a prototype of a new motorcycle. The V4CR, is a Café Racer derivative of the company’s V4SV superbike.

It is the first prototype to be designed, engineered and built at the company’s recently opened global headquarters in Solihull.

It shares the same engineering DNA as the superbike, including its 185bhp 1200cc V4 engine as well as some engineering advancements.

Norton said the new V4CR’s stripped-back appearance showcases the craftsmanship and quality behind one of the most powerful British café racers out there.

Fitted with a carbon fibre fuel tank and body panels, polished billet aluminium swingarm and frame, the V4CR also features compact framework and a shorter rear frame for an aggressive and commanding stance.

Norton Motorcycles’ CEO Dr Robert Hentschel said: “The prototype VC4R is the next step in Norton’s strategic growth plan on its journey to becoming the world-leader in luxury hand-crafted motorcycles.”

The V4CR prototype is Norton’s latest project to use the marque’s refined V4 platform, revised over the last 16 months by a team of 30 engineers and subject to tens of thousands of road and track miles, as part of Norton’s development process.

The V4CR reintroduces fans to Norton’s iconic café racer heritage.

Norton’s V4CR prototype will make its public debut at Motorcycle Live, taking place at the NEC in Solihull from December 4-12.

Norton formally opened its Solihull headquarters in November this year.

The motorcycle maker has a long and illustrious history, though fell on hard times before being revived.

It became one of the most iconic British motorcycle brands, manufacturing famous models such as the 650SS, Atlas, Commando, Dominator, Manx, Navigator and many more.

It gained a reputation as an innovator in motorcycle technology, with features combining lightness and strength in motorcycle racing.

Norton Motorcycles has a rich history in motorsport and the brand name is synonymous with the famous Isle of Man TT.

The new headquarters in Solar Park, Shirley, is home to design, engineering, purchasing, sales, marketing, and support teams – as well as the skilled production team that is resuming the manufacture of motorcycles.

Norton Motorcycles’ revival and relocation from Castle Donington comes after it was acquired by TVS Motor Company, India’s third-largest motorcycle manufacturer in April 2020.

BSA Motorcycles Unveils Their First New Motorcycle

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from https://www.rushlane.com/ by Pearl Daniels

BSA Motorcycles has showcased their new motorcycle under the leadership of Mahindra owned Classic Legends

A few days ago, BSA Motorcycles had officially announced their return via social media. The same was also retweeted by Anand Mahindra, helping stir up enthusiasm among BSA fans across the world. Now, their first motorcycle has been officially unveiled.

Birmingham Small Arms or BSA has officially mark its revival, with the unveiling of their first new gen motorcycle under the ownership of Classic Legends.

The new BSA motorcycle was showcased at an exclusive event in Birmingham UK.

Images are credit to BSA Motorcycles Facebook page.

BSA Goldstar 650
This new BSA motorcycle is likely to be called as Goldstar 650. It will be on public display at the upcoming Motorcycle Live show in Birmingham, UK being held from 4th-12th December 2021. BSA Goldstar 650 is likely to be powered by a single cylinder 650cc engine and will rival the likes of Royal Enfield 650 Twins in the UK and other markets hopefully.

It may be recalled that BSA Motorcycles became defunct in 1970s but with Classic Legends, a Mahindra subsidiary, in-charge of the BSA project since 2016, the brand gets revived with more focus on international markets. Classic Legends acquired BSA for approximately Rs. 28 crores.

With this announcement made, Classic Legends has lost no time in readying their new motorcycle. Test bikes have been spied on test in Pune, India. These bikes could also be produced in India at the company’s plant in Pithampur with exports to commence from early next year.

BSA Goldstar 650 – More details
Classic Legends has set up a technical and design center in Banbury, Oxfordshire followed by assembly of new motorcycles at the BSA facility in Midlands. This new BSA motorcycle will be positioned in the premium bike segment. It will boast of a classic design with the character of old BSA bikes but with modern underpinnings. It is set to go on sale in the UK first, but could also make its way to India.

The new 650cc will continue to exude a retro theme. It receives a rounded headlamp with integrated DRLs, LED tail lamp, tear drop shaped fuel tank and wide set handlebars. It will also get broad fenders at the front and rear. It will sport spoked wheels wrapped with Pirelli tyres. Extensive use of chrome is seen across its body, from headlamp to fuel tank extending to its exhaust pipe and engine casing. An elongated seat and an upright riding position will show off its retro theme.

Engine specs on the new BSA Goldstar are likely to include a 650cc motor making 47 hp power and 40 Nm torque. The engine will be liquid cooled to comply with future emission standards. It will receive disc brakes at the front and rear along with dual channel ABS as standard.

In other news, BSA Motorcycle Company has received a grant of 4.6 million GBP (Rs 45.20 crore) from the UK Government to develop zero emission motorcycles. These are being developed at the company’s R&D center in the Midlands, UK with production set to commence soon.

Norton Motorcycles opens new Global Headquarters

By General Posts

TVS-owned Norton Motorcycles opens new Global Headquarters: 8,000 bikes to roll out every year
from https://www.financialexpress.com by Pradeep Shah

The new headquarters is creating over a hundred new high-skilled jobs and more in the coming years and will be able to build around 8,000 motorcycles a year.

Norton Motorcycles has announced the completion of its new global headquarters that includes state-of-the-art manufacturing capability and the company’s new global design and R&D hub as well. The new HQ is a display of significant commitment by TVS Motor Company in its partnership with Norton Motorcycles. Within just 18 months of acquiring the iconic British marque, TVS has overseen the creation of its world-class facility in Solihull, West Midlands, UK.

The new Norton leadership, together with TVS Motor Company, has conducted a wide-ranging review of Norton Motorcycles operations, resulting in new appointments and processes and these have been specifically in engineering, design, and manufacturing areas in order to ensure the highest quality standards, the company stated.

Moreover, the new headquarters is creating over a hundred new high-skilled jobs and more in the coming years and will be able to build around 8,000 motorcycles a year.

As part of the new manufacturing process, every single component of every new Norton bike will be evaluated in a new quality-testing laboratory to ensure the highest build quality. Moreover, the company says that within the laboratory are inspection rooms, testing areas including destruction testing, and a rolling road while a customer reception and showroom, service workshop, and office are also housed at the new HQ.

The Norton manufacturing facility has also been engineered to be highly sustainable and to minimize waste. The brand says that the build used numerous sustainable and rapid build techniques on the project, the components of which are almost 50% reconfigurable as a proportion of total construction cost – in order to increase special flexibility. The new facility is supported by the West Midlands Growth partnership, the UK Government, and is a great example of Anglo-Indian cooperation.

Tiny Triumph Motorcycle Range in Prototype – targets 200 to 750cc engine market segment

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by Todd Halterman from https://www.autoevolution.com

Tiny Triumphs and EV Motorcycle Range in Prototype Now With Indian Firm Bajaj

Triumph is now teasing the development of a series of smaller displacement motorcycles that the company plans to build with Indian manufacturing giants Bajaj.

As far back as early 2020, Triumph announced that it reached an agreement with Bajaj – one of the largest motorcycle firms in the world – to develop and build an all-new range of so-called ‘baby’ Triumphs that would fill in the 200 – 750cc engine displacement category.

While the plan called for the companies to roll out the first models in the collaboration in 2022, the project has been pushed back as a consequence of the impact of the COVID-19 pandemic.

Now that the pandemic crisis seems to be loosening its grip, both parties say they’re back on track to develop the bikes.

Triumph Head of Brand Management Miles Perkins says prototypes have already been created and plans are back in the offing.

“That’s going great guns, I have seen the development motorcycles – and the prototype for those – it’s all on track,” Perkins says. “We haven’t yet confirmed exactly what the bikes are and exactly when we will launch them but the news is forthcoming soon.”

And fear not, though Triumph hasn’t confirmed exactly which the partnership will create models, it has said the resulting bikes will be sold globally rather be sold only in Asian markets more conducive to sales of cheaper, small capacity motorcycles.

According to Perkins, Triumph found the ideal partner in Bajaj. He says the company’s large market share in India and experience working with KTM and Kawasaki were key to the deal.

“The relationship with Bajaj and conversations I have had with the team over there and the engineering team working with them are very like-minded and passionate individuals, and their focus and commitment are outstanding. They have similar leadership family principles and values,” Perkins says. “The working relationship is strong, the design development is completely Triumph, these are Triumphs and the partnership is building it and selling them around the world. What Bajaj brings is phenomenal in terms of the ability to develop quality in this volume, especially in the lower capacity range.”

Perkins also says the Triumph TE-1 EV prototype has been built and is ready for testing. It represents an electric sports bike model developed in partnership with Williams Advanced Engineering, and Perkins calls it “a blueprint for a future EV Triumph.”

Power for the TE-1 comes from an electric motor that delivers 174 horsepower at peak and 107 horses of continuous power. Triumph chose not to publish additional specifications, but Motorcycle News learned the bike weighs 485 pounds and offers up to 120 miles of range. Quick-charging technology zaps the battery pack with an 80% charge in about 20 minutes. Triumph stressed it aimed to give riders the performance of an internal-combustion-powered bike in an electric package, but what you see isn’t necessarily what will land in showrooms.

Triumph will begin testing the TE-1 prototype in the coming months, but it told Motorcycle News that it still needs to clear the cost hurdle before approving the production model. When it will do that is up in the air.

Triumph calls the TE-1 EV a prototype platform development and not an actual motorcycle available for sale, it’s a project which the company is using for “learning and developing the team’s experience but also developing the partnership of technology with several partners for a full-on electric Triumph platform that will follow in years to come.”

Ducati to Make Electric Motorcycle for MotoE World Cup

By General Posts

From Ducati Racing Museum – Troy Bayliss

by Daniel Patrascu from https://www.autoevolution.com

Ducati to Make Electric Motorcycle for MotoE World Cup, Road Machines to Follow.

To date, despite the advances electric mobility is making in the world of motorcycles, there is only one major bike maker that has embraced electric drivetrains: Harley-Davidson, with its LiveWire. But soon, there will be more, and Ducati seems to be keen on becoming the next one.

The Italian company announced this week it is officially entering the electric motorcycle segment, but it will not be doing so with a bike that can be sold to the general public. Instead, the Borgo Panigale manufacturer will become the sole official supplier of motorcycles for the electric class of the MotoGP World Championship, the FIM Enel MotoE World Cup.

The deal between Ducati and the organizers of the competition, Dorna Sports, will come into effect in 2023 and will run through 2026. That means we’ll probably have to wait some more before we get to see official details and images of the electric bike, but Ducati tried to give us a glimpse of that by releasing a teaser rendering of the two-wheeler (main pic of this piece).

What’s more important is that Ducati promises the MotoE bike will influence “the evolution of the product range,” hinting the electric drive is something now under consideration for the general public.

“The goal is to study how to produce, as soon as the technology allows, a Ducati electric vehicle that is sporty, light, thrilling and able to satisfy all enthusiasts,” the Italians promised.

MotoE came into existence in 2019 and is presently using Energica Ego Corsa motorcycles. Sadly, the series became famous not for the achievements of these electric machines, but on account of a fire back in 2019 that destroyed all the motorcycles before racing could get going at Jerez.

Ducati promises to share the story of this new bike’s development throughout 2022, through means that are yet to be announced.

PRESS RELEASE FROM DUCATI

21 OCTOBER 2021
Ducati is thrilled to announce the beginning of its electric era: starting from the 2023 season it will be the sole official supplier of motorcycles for the FIM Enel MotoE™ World Cup, the electric class of the MotoGP™ World Championship.

The agreement signed with Dorna Sports, organizer and promoter of the most important international two-wheel racing championships, lasts until 2026 and will therefore cover four editions of the MotoE World Cup.

This is a historic step for the Borgo Panigale motorcycle manufacturer which, following its custom of using racing competition as a laboratory for technologies and solutions that then become reality for all motorcyclists, enters the world of electric bikes starting from the sportiest sector, that of the electric class of the MotoGP World Championship.

The goal is to develop expertise and technologies in a constantly evolving world such as the electric one, through an experience familiar to the company like that of racing competition. This has been a consolidated tradition for the Borgo Panigale company starting from the Ducati 851, which inaugurated the trend of Ducati road sports bikes by revolutionizing the concept with its innovative two-cylinder water-cooled engine, electronic fuel injection and the new twin-shaft, four-valve heads, deriving from the Ducati 748 IE bike that made its debut in endurance races at Le Castellet in 1986.

Since then, this endless transfer of expertise has always taken place from the Superbike World Championships, in which Ducati has participated since the first edition in 1988, and from MotoGP, in which Ducati is the only non-Japanese motorcycle manufacturer to have won a World Championship.

The crossover is also evident in the most recent and prestigious products of the Borgo Panigale manufacturer: the V4 engine of the Panigale is in fact strictly derived in its entire construction philosophy – from the bore and stroke measurements to the counter-rotating crankshaft – from the engine that debuted on the Desmosedici GP in 2015. The V4 Granturismo that equips the new Multistrada V4 was then derived from the Panigale engine. All the vehicle control software is also directly derived from those developed in the racing world. Not to mention the field of aerodynamics.

The technological solutions developed in the world of racing, transferred to the products that make up the range, allow Ducati to offer its enthusiasts extremely high-performance and fun-to-ride motorcycles. The FIM Enel MotoE Championship will also be no exception in this regard and will allow the Company to develop the best technologies and test methodologies applied to sporty, light and powerful electric motorcycles.

At the same time, the fact that Ducati forms part of the Volkswagen Group, which has made electric mobility an essential element of its 2030 “New Auto” strategy, represents the best prerequisite for an extraordinary exchange of expertise in the field of electric powertrains.

The announcement of the agreement was made during a joint press conference in the press room of the Misano World Circuit ‘Marco Simoncelli’ on the eve of the Made in Italy and Emilia-Romagna Grand Prix, the third to last round of the 2021 MotoGP World Championship. Carmelo Ezpeleta, CEO Dorna Sports, and Claudio Domenicali, CEO Ducati Motor Holding, were both present.

Claudio Domenicali, CEO of Ducati Motor Holding: “We are proud of this agreement because, like all the first times, it represents a historic moment for our company. Ducati is always projected towards the future and every time it enters a new world, it does so to create the best performing product possible. This agreement comes at the right time for Ducati, which has been studying the situation of electric powertrains for years, because it will allow us to experiment in a well-known and controlled field like that of racing competition. We will work to make available to all participants of the FIM Enel MotoE World Cup electric bikes that are high-performance and characterized by lightness. It is precisely on weight, a fundamental element of sports bikes, that the greatest challenge will be played out. Lightness has always been in Ducati’s DNA and thanks to the technology and chemistry of the batteries that are evolving rapidly we are convinced that we can obtain an excellent result. We test our innovations and our futuristic technological solutions on circuits all over the world and then make exciting and desirable products available to Ducatisti. I am convinced that once again we will build on the experiences we have had in the world of racing competition to transfer them and apply them also on production bikes.”

Carmelo Ezpeleta, CEO Dorna Sports: “We are very proud to announce Ducati as the new, single manufacturer for the FIM Enel MotoE World Cup. With their incredible racing history, it is an honour to welcome this commitment from one of the best-known manufacturers in the paddock and to take on this new challenge together. We are eager to see what the future has in store and continue to watch this technology develop and grow, with the MotoGP paddock and MotoE continuing to drive innovation and evolution in the motorcycling industry – at the same time as creating an incredible on-track spectacle.”

This first step of Ducati in the world of electric bikes will also have an influence on the evolution of the product range. Now, the most important challenges in this field remain those of the size, weight, autonomy of the batteries and the availability of charging networks. Ducati’s experience in the FIM Enel MotoE World Cup will be a fundamental support for product R&D, together with the physiological evolution of technology and chemistry. The goal is to study how to produce, as soon as the technology allows, a Ducati electric vehicle that is sporty, light, thrilling and able to satisfy all enthusiasts.

A new chapter of the FIM Enel MotoE Word Cup is closer than ever. And that of Ducati too.

During 2022, various events and collective moments will allow all fans to discover the development of the project step by step.

Buell Motorcycle introducing new Buellvana® online reservation system

By General Posts

Buell is back and introducing Buellvana®, the new online reservation system making it easy to reserve, buy, and ride a new Buell.

Buellvana® Reservation System Goes Live Nov. 1, 2021

Grand Rapids, Mich. – Buell is Back…and on Monday, November 1, 2021, is introducing the new Buellvana® online reservation system allowing customers to reserve a production slot for their new Buell motorcycle.

In today’s digital world, customers expect simplicity when placing an order along with easy delivery. Buellvana® achieves both in an innovative way for customers and dealers. In 3 simple steps, customers can 1 – Reserve a production slot for $25, 2- Confirm their configuration, and 3 – Make final payment and arrange local delivery.

“We have tested the Buellvana model over the last 3 years and it works flawlessly,” said Bill Melvin, CEO of Buell Motorcycle Co. “Customers want an easy transaction and product delivered right to their community. Dealers want satisfied customers, a manufacturer that helps them solve issues, with an opportunity to maintain their profit margin. Buellvana achieves that and will be a model of the future for manufacturers.”

What is Buellvana®? Well, if nirvana is owning and riding a Buell, then Buellvana® is the ease of purchasing a Buell Motorcycle. The new Carbon Fiber Hammerhead 1190 will start at $18,995 retail, the Carbon Fiber 1190 SX will start at $17,995 retail, and increase with additional options, including an option for an extended warranty.

Here is how it works in three easy steps:

1. Go to www.BuellMotorcycle.com and place a $25 dollar reservation for a production slot, plus receive a limited-edition Buell hat.

2. When your production slot nears, the Buell sales team will call to discuss and confirm the exact model configuration. In addition, your local delivery location and local service dealer will be identified.

3. Ready for delivery. The Buell sales team will call to finalize payment and arrange delivery of your new Buell Motorcycle.

It’s that easy, it’s Buellvana®.

Production will begin in November, so reserving a production slot early will ensure customers get to the front of line. Want to wait until Spring for delivery…customers can do that too!

“Buell fully understands the customer’s need for a local servicing dealer and its importance to customer retention success. We also respect and are committed to building a strong service network to support our customers. Buellvana achieves that,” said Steve Laham, Chief Products, Development & Strategy officer. “With the rapidly changing nature of consumer online behavior, and demand for more choice, Buellvana is a more effective use of resources while satisfying the service dealer and our customers’ desires.”

Buell is back and introducing Buellvana®, the new online reservation system making it easy to reserve, buy, and ride a new Buell.

For future Buell updates, follow our news page on our website and our social media pages.

Website: www.BuellMotorcycle.com