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Mar 26
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Harley-Davidson Announce Opening of Electric Revolution: World’s First Museum Exhibit Exclusively Featuring Electric Motorcycles

By General Posts

Harley-Davidson and the Motorcycle Arts Foundation Announce the Opening of Electric Revolution, the World’s First Museum Exhibit Exclusively Featuring Electric Motorcycles, opening April 6, 2019 at Petersen Automotive Museum in Los Angeles

LOS ANGELES, March 26, 2019 /PRNewswire/ — The Motorcycle Arts Foundation (MAF) and Harley-Davidson announced today the opening of Electric Revolution, the world’s first museum exhibition exclusively featuring electric motorcycles. This exhibit, which is supported by Harley-Davidson, will open at the Richard Varner Family Gallery at the Petersen Automotive Museum in Los Angeles, California on April 6, 2019. Curated by MAF co-founder Paul d’Orléans, the exhibit will explore the history and current state of the electric motorcycle and e-bike industry with 21 examples of 2-wheeled electric vehicles from both custom builders and established manufacturers.

Zero-emission vehicles have become a prominent part of the transportation landscape, and electric motorcycles and e-bikes are one of the fastest growing sectors in this quickly evolving market. The exhibit assembles a dynamic mix of production, racing, prototype and custom electric motorcycles from world renowned manufacturers and builders in the EV space including Harley-Davidson, CAKE, Specialized Bicycle Components, Roland Sands Design, Curtiss Motorcycles, Alta Motors, Joey Ruiter, and Noel Connolly.

Harley-Davidson is the lead sponsor for this exhibit and has provided three recent prototypes from their electric portfolio, including the 2020 LiveWire, which will be available to the public in Fall 2019.

“We are creating history with the world’s first exhibition of any type to feature two-wheeled electric vehicles exclusively,” states curator Paul d’Orléans. “The electric motorcycle industry is exploding with new players investing in an electric future, and this exhibit will showcase contemporary manufacturers as the trail blazers of the industry and pay homage to electric pioneers.”

“We are thrilled to support the Motorcycle Arts Foundation and participate in the Electric Revolution exhibition at the Petersen Automotive Museum,” states Harley-Davidson Senior Vice President of Marketing and Brand Heather Malenshek. “Harley-Davidson is at the forefront of the changing consumer landscape within motorcycles and we are excited to showcase our halo product, LiveWire, within the powerful narrative this exhibit presents to the public.”

The MAF is a 501(c)(3) nonprofit dedicated to the preservation and distribution of motorcycle arts. Electric Revolution will be the second major public project for the foundation. Their first exhibition project, Custom Revolution, just ended its year-long run at the Petersen Museum, and was one of the most important cultural events for motorcycles in the last 25 years. Electric Revolution is produced by the Motorcycle Arts Foundation and Sasha Tcherevkoff.

The opening night VIP and press reception will be held on April 4, 2019 from 6:30-10pm. The event will be attended by the world’s most talented builders, designers, and thought leaders in the electric vehicle industry. The evening will feature exclusive access to the new exhibition, music, food and drinks by the legendary Drago Ristorante, and a live “electrifying” panel discussion moderated by Paul d’Orléans.

Mar 15
Love0

Harley-Davidson looks to consolidate position in big bike segment in India

By General Posts

One of the India Showrooms of Harley-Davidson

Last year, Harley-Davidson had reported sale of over 3,000 units in the country.

New Delhi: American cult bike manufacturer Harley-Davidson Thursday said it aims to further consolidate its position in the over 1,600-cc segment in India, which it currently dominates with over 90 per cent market share.

Economic Times Article: https://auto.economictimes.indiatimes.com/news/two-wheelers/motorcycles/harley-looks-to-consolidate-position-in-big-bike-segment-in-india/68414005

The company launched its 1200-cc model Forty-Eight Special in India priced at Rs 10.98 lakh (ex-showroom Delhi) here. It currently has four models in its big bike (over 1,600-cc) portfolio in the country.

“We definitely will be consolidating in the big bike segment,” Harley-Davidson India Managing Director Sajeev Rajasekharan told .

Sales in the 1,600-cc plus bike segment in India currently stands at over 600 units annually.

Rajasekharan said last few years have witnessed consistent growth in terms of big bikes; and the company has been able to maintain its leadership position.

“We expect the market to grow from this year as the trends have been positive. More models are there and road infrastructure has been improving. There is more awareness and all these factors will trigger further growth in the market,” he added.

Last year, Harley-Davidson had reported sale of over 3,000 units in the country. The company’s bikes are priced between Rs 5.33 lakh (Street 750) and Rs 50.53 lakh (CVO Limited).

When asked about the time-frame for introducing small capacity bikes in India, Rajasekharan said there is “not much to share on that”.

Last year, Harley-Davidson had announced plans to develop a 200-500 cc motorcycle through a strategic alliance in Asia which will be used to primarily fuel its growth in India.

On introducing its Livewire electric bike, he said, “We would launch it in the US and Europe; and when infrastructure is ready, Harley would look at spreading out to other markets as well.”

He said that there is a lot of emphasis on electric mobility in India and the company is very happy with the positive changes that are happening to get the environment more conducive for launch of such vehicles.

The company on Thursday also introduced an updated version of its touring bike Street Glide Special priced at Rs 30.53 lakh .

Commenting on this new edition, Rajasekharan said the bike now comes with an upgraded 1,868-cc engine and other accessories.

The model is one of the three touring models that Harley-Davidson sells in country right now. Other two have already been updated and launched.

Commenting on company completing ten years in India, Rajasekharan said this “is just the beginning as we remain the cruiser of choice for many riders. With the all-new Forty-Eight Special, the company takes its motorcycle line up in the country to 17 models”.

Over the past ten years one of every two big bikes sold in the country has been a Harley, he added.

Elaborating on company’s plans for the current year, Rajasekharan said Harley would add two more dealerships during the course of the year taking the total count to 33 from current 31 outlets.

“We also plan to add three lifestyle stores taking the count to 10. In the tenth year of operations in India we will have 43 touch points in all,” he added.