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Norton Opens First Flagship Showroom

By General Posts

Norton Opens First Flagship Showroom At The Bike Shed London

Five additional United Kingdom locations will comprise the brand’s early distribution network.

with inputs by Dustin Wheelen from https://www.rideapart.com

Indian automotive giant TVS had acquired Norton Motorcycles in April 2020 after a tumultuous period in the OEM’s history. However, since then this legendary British brand has kept its head down, opening its Solihull factory, hiring a new CEO, and receiving a £100M British Pounds Sterling (~$125M USD) investment in two years’ time.

In October, 2022, Norton started rolling out its 2023 Commando 961. With a firm eager to get its products into riders’ hands, Norton opens its first retail location within London’s The Bike Shed.

“Seeing the Norton brand move from within the four walls of Norton HQ and out into the marketplace is positive on a number of levels,” claimed Norton Chief Commercial Officer Christian Gladwell. “More dealers mean more riders enjoying the results of the hard work and dedication that the entire team at Norton has contributed towards.”

Known as Norton Atelier, this space will showcase Norton’s V4SV superbike alongside the Commando 961. Customers can purchase and/or test ride both models at the Shoreditch Bike Shed chapter.

Norton apparel designed by Savile Row fashion designer Nick Tentis is also available at the new showroom. Tentis’ has also influenced this retail space itself.

“For the first one I wanted to create a space reflecting the history and values of the Norton brand while also creating the perfect environment to display the new clothing collection,” explained Tentis.

Norton will also establish showrooms at Krazy Horse London, Crawley’s P&H Motorcycles, Sheffield’s Via Moto, Bodmin’s Thor Motorcycles, and Cheshire’s Oakmere Motor Group. These locations will offer test rides, maintenance, and parts and accessories.

We can’t wait for this epic brand to expand their global footprint. Let’s hope it does not become a fancy apparel brand like Deus Ex Machina and sells more motorcycles than jackets & tees.

https://www.bikernet.com/pages/Deus_Ex_Machina__First_Year_Celebration.aspx

https://www.bikernet.com/pages/Craft_and_Punishment.aspx

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Honda RC213V-S Breaks Auction World Record

By General Posts

An as-new example of Honda’s RC213V-S has just broken a new world record, becoming the most expensive Japanese motorcycle ever sold at auction.

Hosted by specialist automotive marketplace Collecting Cars, the ‘MotoGP bike for the road’ sold for a remarkable total sales price of £182,500.

The rare superbike has never been ridden and remains in its original flight case, with just one mile on the odometer. Having never left its shipping crate, the bike is totally pristine with absolutely no damage or wear.

Created with a focus on light weight and agility, the RC213V-S is a road-legal MotoGP bike, built around a hand-fabricated aluminium frame with carbon-fibre body panels and titanium fasteners, resulting in a dry weight of just 170kg.

Powered by a 999cc four-stroke V4 engine, this 2016 model also features the full HRC Race Kit, which comprises a recalibrated ECU, a titanium exhaust system, a front ram duct, a race-pattern quickshifter, a data logger and a remote control cable for the front brake lever. These upgrades reduce the bike’s total weight by 10kg and increase power output from 157hp to 215hp.

Also fitted are some of the highest quality components available, including Ohlins TTX front forks, powerful Brembo brakes and forged magnesium Marchesini Racing wheels.

Edward Lovett, founder of Collecting Cars, said:

“Honda’s RC213V-S is a thrilling, exquisitely crafted machine, and this example attracted global attention and extremely competitive bidding on Collecting Cars. We are proud to have achieved yet another world-record sales price – this time for an incredible road-legal MotoGP that will be a jewel in the new owner’s collection.”

To find out more information on this lot, visit Collecting Cars.
https://collectingcars.com/for-sale/2016-honda-rc213v-s-1

Compared to traditional car auctions, Collecting Cars offers significantly better value for sellers and buyers alike. For sellers, the detailed photographic presentation and professional descriptions mean their car is showcased in the best possible way, and is marketed to a huge captive audience of passionate enthusiasts. Furthermore, there is no listing fee, and they receive 100% of the hammer price.

For buyers, the premium on auction lots is levied at just 5% + VAT – substantially lower than traditional auction houses, which typically charge 12% or more – and is capped at £6,000. On hammer prices above £100,000 this means that the buyer’s premium is even less than 6%.

About Collecting Cars:
Collecting Cars is an online auction platform that curates consignments from around the world and markets them to a global audience.

The streamlined and transparent process makes buying and selling cars, motorbikes, and automobilia via its online auctions one of the most effective and hassle-free ways of transacting.

To date, the Collecting Cars platform has sold more than 5,300 lots, and total sales value generated for sellers exceeds £191 million. The multi-national auction company has headquarters in London, and offices in Munich, Sydney, and Los Angeles.

More than 90% of sales since launch have happened without a physical viewing, underscoring the significant trust that Collecting Cars has earned among its customers.

Visit Website at: https://collectingcars.com/

Pre-Owned Harley-Davidsons Get New Home on Company’s Website

By General Posts

The H-D website has the new brand announcement at https://www.harley-davidson.com/us/en/marketplace.html

by Daniel Patrascu from https://www.autoevolution.com

If you’re in the market for a pre-owned Harley-Davidson, then you have a major problem: there are to many places to look for one, and that can make the search a bit disconcerting. Now, in a bid to make things easier, Harley-Davidson itself may end up complicating things some more with the launch of its own dedicated marketplace.

Called H-D1, the virtual showroom will host both certified pre-owned (Harley got into this game this April) and other used bikes wearing the Milwaukee company’s logos.

The company promises “the most comprehensive opportunity to search, experience, sell and purchase pre-owned Harley-Davidson motorcycles across North America. “

The service will first be available to buyers and sellers in the United States and will include the “entire selection of pre-owned Harley-Davidson motorcycles from our participating dealer network, that will be available for our customers to browse and customize online.”

As announced back in April, to be eligible for the certified pre-owned motorcycle program a bike has to be no more than five model years old, read less than 25,000 miles (40,200 km) on the odometer, and come with no aftermarket modifications to the engine, transmission, chassis, or electrical system.

All bikes sold through this program are subjected to a “110-point quality-assurance inspection,” and recalls or a blocked VIN status verification.

When sold, bikes will go with a one-year warranty (with a $50 deductible charge per claim) for the engine and transmission, and a free one-year membership in the Harley Owners Group (HOG).

Remember though, if certified is not your thing, the new marketplace is where you’ll find all sorts of crazy Harley’s available in your area.

Harley hints it plans on expanding the H-D1 Marketplace to more markets soon, looking to transform its website into the main hub for all things Milwaukee. We’re not being told, for now, what’s next on this front.

Harley-Davidson Reports Global Bike Sales Up 24 Percent In 2021 Q2

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You can read the Company Announcement at their Official Website by Clicking Here.

Second Quarter 2021 Highlights and Results, and Recent Announcements

  • Delivered Q2 GAAP diluted EPS of $1.33, up $1.93 over Q2 2020
  • Q2 H-D, Inc. total revenue up 77 percent over Q2 2020
  • North America Q2 retail sales up 43% over Q2 2020 and up 5% over Q2 2019
  • Delivered strong Motorcycles and Related Products (Motorcycles) segment gross margin and operating margin driven by the Rewire product portfolio adjustments
  • Delivered Financial Services segment Q2 2021 operating income growth of $90 million over Q2 2020 driven by a lower provision for credit losses
  • Launched LiveWire as a standalone brand and introduced LiveWire ONE™ – the electric motorcycle built for the urban experience, with the power and range to take you beyond
  • Revealed Sportster® S, the all-new Sportster motorcycle built on the Revolution Max platform
  • Launched H-D1™ Marketplace today, the ultimate online destination for pre-owned Harley-Davidson motorcycles in North America

Rolling in the right direction.
by Janaki Jitchotvisut from https://www.rideapart.com

On July 21, 2021, Harley-Davidson reported its 2021 Q2 results. The numbers are definitely moving in the right direction, especially when compared to the same time period in 2020. Worldwide Harley motorcycle sales are up 24 percent, due entirely to an impressive sales rebound in North America.

North American sales are up 43 percent year-on-year in Q2, which is the only positive number when broken down by sales region. Europe, the Middle East, and Africa (commonly referred to among some OEMs as “EMEA”) are down by 7 percent for the same time period. Asia Pacific sales are down 13 percent, and Latin America sales are down 31 percent.

Taking the entirety of the first six months of 2021 into consideration, worldwide Harley-Davidson bike sales are up 18 percent—which is still good news for the embattled OEM. North American sales are up 38 percent, EMEA sales are down 19 percent, Asia Pacific sales are down 7 percent, and Latin America sales are down 47 percent.

Harley had some explanations for some of the negative numbers, stressing that they’re all part of its overall strategy. EMEA Q2 retail sales, the Motor Company said, went down because Harley stopped sales of the Street and legacy Sportster models in the region. Meanwhile, Latin America sales were negatively impacted by a dealer reduction across the region, as well as “pricing actions across the portfolio, which were executed as part of the Rewire strategy.”

Revenues for Q2 of 2021 are up 99 percent over the same period in 2020. That likely comes as particularly good news, since that contributes to a revenue increase of 45 percent over 2020 for the first six months of the year. While most of these numbers are still below those achieved in 2019, this is clearly the strongest showing since the pandemic became a factor. North American Q2 retail sales stand out as an exception, as those are actually up 5 percent over Q2 2019.

Parts and Accessories sales are likewise up 32 percent for Q2 of 2021, and General Merchandise sales are up 47 percent. Overall, Harley says, it forecasts full-year 2021 motorcycle segment revenue growth to end up between 30 and 35 percent, year-on-year. Since that is just a forecast, we’ll have to see how that prediction pans out over the coming months.