Before you ride ’em, you gotta buy ’em. Don’t let the media tell you what to buy, allow me! An extreme and absurd view for the heck of it by Ujjwal Dey with illustrations by Wayfarer & friends Click here to read this handbanged nonsense at breakneck speed, only on Bikernet.com * * * * Click to Join Bandit’s Cantina or die trying
Monster Energy and Yamaha Racing celebrate partnership with a new global race team livery for the 2023 MotoGP, AMA Supercross and Motocross, and MXGP seasons MARIETTA, Ga. – January 20, 2023 – Yamaha Motor Corporation, USA (YMUS) is pleased to announce a renewal with Monster Energy, and a strengthened global partnership celebrated with a new Monster Energy Yamaha race team livery for 2023. Breaking cover today at a global race team celebration in San Diego, California, the Monster Energy Yamaha Star Racing and Monster Energy Yamaha Factory MXGP and MX2 team’s YZ race machines will sport the same exciting new look as the Monster Energy Yamaha MotoGP Team’s YZR-M1’s. Ahead of tomorrow’s San Diego Supercross, the worlds of Supercross, MotoGP, and MXGP were brought together for the unveiling of the YZs. Monster Energy Yamaha Star Racing’s Eli Tomac and Dylan Ferrandis were on hand to reveal the new look of their YZ450Fs for the 2023 Monster Energy AMA Supercross and AMA Pro Motocross seasons, which are part of the inaugural SuperMotocross World Championship series. MXGP rider Jeremy Seewer was there for the presentation of his Monster Energy Yamaha Factory YZ450FM, which he will race for top honors in the 2023 FIM Motocross World Championship. 2021 MotoGP World Champion Fabio Quartararo also attended to share his YZR-M1, which was revealed earlier this week at the Monster Energy Yamaha MotoGP Team’s livery launch in Jakarta, Indonesia. Ready for battle, the new look features camouflage and blends Yamaha and Monster Energy’s colors with the addition of gray for a refreshed, younger look. Designed by renowned Italian designer Aldo Drudi, the new global livery symbolizes Monster Energy and Yamaha’s combined passion for motorsports and a strong relationship between the brands. Together, Monster Energy and Yamaha Racing have enjoyed multiple championships and race wins at
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Answer Announces Partnership with BarX Suzuki 250 Team for 2023 Season Fort Worth TX – January 5, 2023 – Answer Racing today announced its sponsorship of the BarX Suzuki racing team for the 250cc class in the 2023 Supercross and motocross seasons. The BarX Suzuki team, which features riders Derek Drake, Carson Mumford, Robbie Wageman and Ty Masterpool, will sport Answer Racing jerseys, pants and gloves for their races in 2023. Team jerseys and pants will be from the company’s Elite product line and each race will feature a different color scheme, including an All-American design for Military Appreciation Day at the race in San Diego. “Everyone at Answer Racing is thrilled to return to Supercross and motocross racing in 2023, this partnership with BarX Suzuki makes it really special. We are confident this will be a breakout year for these motivated young riders,” says Brent Ash, Brand Manager for Answer Racing. “BarX is a great addition to Answer Racing’s support of elite amateurs and grass roots marketing efforts. Their young team will be exciting to watch,” says Nick Wey, Brand Ambassador for Answer Racing. “We are thankful to have the support of Answer, with the style and quality they bring, our riders’ confidence is over the top,” said Myron Short, managing partner of Team BarX. “BarX Suzuki has very big goals for this year, and we strive to achieve them. Our riders and crew are working very hard leading into the 2023 season.” “Wearing our top-of-the-line Elite gear, with a dynamic set of BarX and Answer Racing colors and graphics, will give the athletes a look that will stand out from the rest of the class,” Ash continued. Answer Racing apparel products have long been the standard for high performance racing and off-road riding gear. The 2023 Supercross season
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Buell® Announces Upcoming Job Openings for Q1 of 2023 based in Grand Rapids, Michigan Buell Motorcycles, a Grand Rapids, Michigan-based manufacturer of high-performance motorcycles, is looking to add skilled and motivated individuals that have a passion for building exciting new products, contributing to a dynamic work environment, and becoming part of the Buell team. “We are excited to take another big step forward in the continued growth of Buell. Today that big step forward is growing the Buell team here in West Michigan,” said Steve Laham, Chief Products, Development & Strategist Buell Motorcycle Co. “The Buell team’s expansion is in a multitude of areas of growth and will allow us to continue providing high performance motorcycles in the marketplace.” Over the next three months, Buell will be hiring full and part-time employees across multiple areas within the company including: Engineering Manufacturing Operations Digital Marketing Specalist Production Staff Painting Professionals Prior skills and experience are a plus, but not a must with the right enthusiasm, self-motivation and a willingness to contribute to a dynamic work environment, and becoming part of the Buell team. “We’ve built out an excellent senior leadership team with deep experience across the motorsports and transportation industries that all have a passion for two-wheeled products.” said Bill Melvin, CEO of Buell Motorcycle Co. “We are looking towards the future of the company and will continue to grow our team here in Grand Rapids to keep up with demand and develop some new exciting products.” With formal job postings expected in Q1 of 2023, interested parties can submit their resume and position of interest to careers@buellmotorcycle.com. Buell is back and delivering performance and excitement at every turn. For future Buell updates, follow our news page on our website and our social media pages. * * * * * *
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Mustang Seats Acquired by Veteran-founded Investment Firm LDR Growth Partners New Growth-Oriented Owners Will Invest in Company’s Factory Operations, Marketing Programs and Presence with Customers Three Rivers, Massachusetts – April 4, 2022 – LDR Growth Partners today announced the acquisition of Mustang Motorcycle Products LLC, maker of Mustang Seats and related motorcycle accessories, in a private transaction closed last Friday. Mustang, known for high-quality, handmade motorcycle seats, was founded in 1980 near Three Rivers, MA, where the company maintains factory operations. Mustang was purchased out of Motorsport Aftermarket Group, owned by a group of investors, led by Monomoy Capital Partners. “Mustang Seats presents a tremendous opportunity for us at LDR,” said William Brame, partner at LDR and co-head of its acquisition business. “Our unique approach is in providing growing companies the resources they need to continue to expand while identifying areas for new value creation. We’ll invest in people, technology, and the machinery the company needs to help deliver the iconic Mustang Seats to motorcycle riders looking for our products domestically and internationally.” Mustang employs 85 people in a historic facility in Three Rivers. The company was founded by Al Simmons and named after the legendary P51 military aircraft from World War II. Mustang designs and manufactures a variety of styles of seats, with fitments for all major brands of motorcycles. The company also offers rider and passenger backrests and seating-related products. LDR Growth Partners is a private investment firm focused on acquiring and growing unique, cash flow generating businesses in the manufacturing, industrial products, and transportation sectors. The company currently owns and operates Whitman Controls, a 50-year manufacturer of process automation controls with large, multinational customers across a range of industries. LDR, founded in 2011 by three US Army officers, is also the owner of LDR Advisory Partners and
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MUBADALA CAPITAL BACKS SX GLOBAL TO LAUNCH NEW FIM SUPERCROSS WORLD CHAMPIONSHIP Queensland, Australia (March 1st, 2022) — Mubadala Capital, the asset management subsidiary of Mubadala Investment Company, one of the world’s leading sovereign investors with US$243 billion of assets under management, today announced its investment in SX Global, an Australian company established to develop, promote, and commercialize the FIM Supercross World Championship. Mubadala Capital has established a track record of successfully investing in category leaders across sports, media, and entertainment—including EMI Music Publishing, Endeavor Group Holdings, Reigning Champs, Ultimate Fighting Championship (UFC) and the Yankees Entertainment and Sports Network (YES Network), among others—and this investment continues its history of backing world-class management teams in building differentiated global sports, media and entertainment businesses. Mubadala Capital’s investment will support SX Global’s expansion plans for supercross and its efforts to capitalize on the exclusive rights it has secured from the Fédération Internationale de Motocyclisme (FIM) to manage and promote the new FIM Supercross World Championship, bringing the exciting sport of off-road motorbike racing to fans across the globe in a new competitive format. “Our commitment to SX Global and the FIM Supercross World Championship builds on our strategy and track record of selectively investing in premier content properties with strong global appeal,” said Adib Martin Mattar, Head of Private Equity at Mubadala Capital. “We expect that our investment in SX Global will introduce the exciting sport of professional supercross to a global audience and build lasting value by delivering an authentic, exciting and fan-centric experience.” SX Global’s President, Tony Cochrane, added, “We’re proud to partner with Mubadala Capital, a company that shares our vision and global aspirations for the FIM Supercross World Championship. With the international reach, resources, and business building experience of Mubadala Capital alongside us, we’re looking forward to establishing FIM
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A big welcome to Doug & Michael! At Damon, we continue to expand and grow our team to deliver not just a ride, but an enhanced experience for the next-generation of motorcyclists. Thus, we are proud to welcome CMO & VP Brand Doug Penman and Head of Design Michael Uhlarik to Damon’s executive team. Doug Penman, CMO & VP, Brand – “I look forward to creating the most exhilarating, unexpected, and fierce mobility brand the motorcycle industry has ever seen.” Michael Uhlarik, Head of Design – “I’m excited to design the Damon motorcycles of the future… and to cement the company’s legacy as the leading innovator in two-wheel safety, technology, and performance.” An international award-winning motorcycle designer and product planner, Uhlarik created the market-leading Yamaha TZR-50 and the award-winning Yamaha MT-03. He has also contributed to designs for the R6, FJR1300, & M1 MotoGP bike, collaborated on motorcycles such as the Aprilia Dorsoduro, SportCity, & Atlantic, and authored the Derbi Rambla. Penman is an entrepreneur and creative with broad-ranging venture capital, marketing strategy, and brand expertise. He has launched and accelerated the momentum for Intel, Microsoft, Volvo, Toyota Scion, Peugeot, SanDisk, QuantumScape, Dell, Coca-Cola, UBTech, and Philips. As pioneers in their respective fields, Doug and Michael are tightly aligned on both purpose and creative vision to fuse the functions of product design and brand & marketing. Their work will ultimately give you a more charged, inspired, and personal riding experience. Celebrate with us. 2021 Green GOOD DESIGN Award We’re honoured to win an accolade from the oldest and most established awards program for the most innovative and visionary new product design worldwide. 2021 Fast Company World Changing Idea Award We’ve been recognized with an “Honorable Mention” in the Transportation category for this prestigious award. 21 New Damon Family Members
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From Ground-Zero of a Marketing Failure Is there a market for big bikes in India? All the big names have dealerships here in India – Triumph, Indian, BMW, Yamaha, Kawasaki, Honda and now some Italian brands too. India is the world’s largest market for two-wheelers overtaking China. Motorcycles and scooters can be seen everywhere in every city, suburbs and villages. It is the most popular choice of transport for the common man. Why would one of the world’s most popular brands decide to shut shop in India after spending a decade building dealerships and relationships? Harley-Davidson came to India before Indian and Triumph set foot here. In a way their sales figures induced other motorcycle brands to sell their larger models in India. Before Harley-Davidson the Japanese giants Honda, Yamaha, Kawasaki and Suzuki did not consider bringing their superbikes to Indian dealerships. They were content with their small commuter bikes and scooters selling in large numbers. So how does the trailblazer brand decide they don’t like what they have accomplished? The answers are complex and the answers may be closer to home in US of A than in India. CLICK HERE to read this Report on Bikernet. Join the Cantina – Subscribe Today. https://www.bikernet.com/pages/custom/subscription.aspx
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Harley-Davidson is trying to attract a new generation of riders at a very young age. The iconic motorcycle company announced Tuesday that it was buying StaCyc, which makes two-wheel electric bikes for kids. StaCyc has two models — the 12eDrive and 16eDrive — that the company describes as “the perfect choice for little rippers” between the ages of 3 and 7. The bikes have a top speed of about 10 miles per hour and sell for a range of $649 to $699. Harley-Davidson said in a statement that Harley-Davidson branded versions of StaCyc’s two models will be available at select Harley-Davidson dealers in the United States in the third quarter of 2019. “The StaCyc team shares the same vision we have for building the next generation of riders globally and we believe that together, we will have a significant impact in bringing the fun and enjoyment of riding to kids everywhere,” said Heather Malenshek, Harley-Davidson senior vice president of marketing and brand, in the statement. Harley-Davidson is increasing its bets on electric vehicles as sales of traditional bikes slow. The company has already announced plans to launch the LiveWire premium electric motorcycle this fall. It is also developing other electric bikes that it plans to start selling in 2021. Harley-Davidson needs new growth opportunities as the company struggles to deal with tariffs from the Trump administration that have hurt earnings. Sales and profits are expected to fall this year and revenue is only expected to rebound slightly in 2020. Shares of Harley-Davidson have rallied this year with the rest of the market, rising 10% so far in 2019. But the stock is trading nearly 20% below its 52-week high.
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